Stepchange.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
100% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
95.70 kB
Words
1564
Media files
49
Number of links
134 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
StepChange Debt Charity. Free Expert Debt Help & Advice
The length of the page title is perfect. (525 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
StepChange is the UK’s leading debt charity. Get expert debt help and advice and fee-free debt management to help you tackle your debts.
The length of the meta description is perfect. (852 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.stepchange.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
REVISIT-AFTER1 DAYS
RATINGGENERAL
RESOURCE-TYPEDOCUMENT
DCS.dcsipa1
DESCRIPTIONStepChange is the UK’s leading debt charity. Get expert debt help and advice and fee-free debt management to help you tackle your debts.
KEYWORDSStepChange Debt Charity, debt advice, debt management, debt problems, debt consolidation
ROBOTSINDEX, FOLLOW
google-site-verificationuFIWef42D2ahhrYVCwBoZGYcrRMAdiuTGfCiOTxzqP8
langen-gb
Content-Typetext/html; charset=UTF-8
Content-Script-Typetext/javascript
Content-Style-Typetext/css
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1564 words. That's ok.
41.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width,user-scalable=yes,initial-scale=1,viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 4.9
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...omponents/TopNav/Img/stepchange_logo.pngstepchange logo
...22/Components/TopNav/Img/line-search.pngbutton to open search bar
...022/Components/TopNav/Img/line-cross.pngbutton to close search bar
...nts/TopNav/Img/line-account-charcoal.pnglink to log back in to your account
...2022/Components/TopNav/Img/line-menu.pngbutton to open menu
...022/Components/TopNav/Img/line-cross.pngbutton to open menu
...22/Components/TopNav/Img/line-search.pngbutton to open search bar
...2/Components/TopNav/Img/line-search.webpspy glass icon
...nents/TopNav/Img/line-account-purple.pngreturn to debt advice icon
...ponents/TopNav/Img/line-chevron-down.pngmenu drop down icon
...nents/TopNav/Img/line-future-changes.pngclock icon
...ponents/TopNav/Img/line-chevron-down.pngmenu drop down icon
...ponents/TopNav/Img/line-chevron-down.pngmenu drop down icon
...ponents/TopNav/Img/line-chevron-down.pngmenu drop down icon
...ents/TopNav/Img/Icons_fill-facebook.webpfacebook icon
...nents/TopNav/Img/Icons_fill-twitter.webptwitter icon
...ents/TopNav/Img/Icons_fill-linkedin.webplinkedin icon
...ponents/TopNav/Img/line-chevron-down.pngmenu drop down icon
...mponents/TopNav/Img/line-lock-orange.pngmenu drop down icon
...ponents/TopNav/Img/line-chevron-down.pngmenu drop down icon
...omponents/TopNav/Img/line-get-advice.pngstart debt advice icon
...tals/0/_image/img/icons/fill-confirm.pngNo alt attribute provided
...tals/0/_image/img/icons/fill-confirm.pngNo alt attribute provided
...tals/0/_image/img/icons/fill-confirm.pngNo alt attribute provided
/portals/0/assets/img/feefo/stars.png4.9 out of 5 stars on feefo
...2023-rebrand/feefo-vector-logo-white.svgFeefo
/portals/0/_image/img/icons/line-lock.pngNo alt attribute provided
...ge/img/2023-rebrand/banner-mountains.svgmountain range made of credit cards
/portals/0/_image/img/feefo/stars.png4.9 out of 5 stars on feefo
/portals/0/_image/img/feefo/feefo-black.pngFeefo
...image/img/2023-rebrand/speechbubbles.svgspeech bubbles
...0/_image/img/2023-rebrand/lighthouse.svglighthouse showing the way
.../0/_image/img/2023-rebrand/cointimer.svgHourglass filled with coins
.../2023-rebrand/client-quote-jamie-min.pngClient quotes jamie
.../2023-rebrand/client-quote-sarah-min.pngClient quotes sarah
...g/2023-rebrand/client-quote-matt-min.pngClient quotes matt
...istia.com/embed/medias/vc9u62qjoz/swatchNo alt attribute provided
...mage/img/2023-REBRAND/house-moneybox.svgmoneybox house icon
.../0/_image/img/2023-rebrand/lightbulb.svglightbulb icon
.../0/_image/img/2023-rebrand/poundhand.svgicon of a hand holding a coin
...tals/0/_image/img/2023-rebrand/5star.svg5 stars icon
.../0/_image/img/2023-rebrand/cointimer.svgicon of a currency symbol
...s/0/_image/img/hoomans/footer-people.pngNo alt attribute provided
.../0/_image/img/icons/socials/Facebook.pngFacebook icon
...s/0/_image/img/icons/socials/Twitter.pngTwitter icon
...s/0/_image/img/icons/socials/YouTube.pngYouTube icon
.../0/_image/img/icons/socials/LinkedIn.pngLinkedIn icon
...image/img/footer/feefo-platinum-2022.pngfeefo logo
...omponents/Footer/Img/stepchange_logo.pngStepChange logo

Page structure

H1 heading
(Critically important)
We can help you be free from debt
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We can help you be free from debt
H2 Start getting your finances back on track
H2 How we help you
H2 Free advice at your fingertips
H2 Not sure where to start?
H2 A wide range of debt solutions and services
H2 Frequently asked questions
H2 Continue debt advice
H3 "The advisors were really friendly"
H3 "StepChange won't judge you"
H3 "StepChange are a lifesaver"
H3 I cannot pay my energy bills. Can you help me?
H3 Can I write off debt?
H3 Is debt consolidation right for me?
H3 I urgently need help with money for food and bills. Can you help?
H3 How do I make a budget?
H3 How do I deal with bailiffs chasing me for money I owe?
H3 What happens if I cannot pay my rent or mortgage?
H4 Get debt advice
H4 We will give you a plan to deal with your debts
H4 Take it at your own pace
H4 Our debt solutions
H4 Guides and services
H4 About us
H4 About this site
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.stepchange.org/Anchor Skip to main content
https://www.stepchange.org/IMG-ALT stepchange logo
/return.aspxIMG-ALT link to log back in to your account
/start.aspxGet debt help now
/return.aspxLog in
IMG-ALT return to debt advice icon
/how-we-help.aspxHow we help home >
/how-we-help/debt-advice.aspxFree debt help & advice
A-TITLE Free, expert debt help and advice
/how-we-help/breathing-space-s...Breathing Space
A-TITLE Up to 60 days breathing space to set up a debt solution
/how-we-help/debt-management-p...Debt management plan (DMP)
A-TITLE Manage your debts and pay them at an affordable rate with a debt management plan (DMP)
/how-we-help/individual-volunt...Individual voluntary arrangement (IVA)
A-TITLE Pay a monthly amount you can afford with an Individual Voluntary Arrangement (IVA)
/how-we-help/debt-relief-order...Debt relief order (DRO)
A-TITLE Have your debts written off with a Debt Relief Order (DRO)
/how-we-help/bankruptcy.aspxBankruptcy advice
A-TITLE We'll help you determine if bankruptcy is right for you
/how-we-help/equity-release.aspxEquity release advice
A-TITLE Free and unbiased equity release advice
/how-we-help/mortgages.aspxMortgage advice
A-TITLE Find out if you can get a better mortgage
/how-we-help/debt-arrangement-...Debt arrangement scheme (DAS)
A-TITLE Debt arrangement scheme advice from StepChange Debt Charity
/how-we-help/trust-deed-scotla...Trust deed
A-TITLE Scotland trust deed advice from StepChange Debt Charity
/how-we-help/sequestration-sco...Bankruptcy - Sequestration
A-TITLE Sequestration Scottish bankruptcy from StepChange Debt Charity
/how-we-help/minimal-asset-pro...Bankruptcy - Minimal Asset Process (MAP)
A-TITLE Minimal asset process (MAP) advice from StepChange Debt Charity Scotland
/how-we-help/benefits-calculat...Online benefits calculator
A-TITLE Find out which benefits you can claim
/debt-info/credit-card-repayme...Card repayment calculator
A-TITLE Are you in control of your repayments?
/debt-info/debt-consolidation-...Debt consolidation calculator
A-TITLE Our our free debt consolidation calculator
/emergency-funding.aspxEmergency help and support
A-TITLE Get emergency help with money for food and bills
/debt-info/gas-and-electricity...Help with gas & electricity bills
A-TITLE What to do if you can't pay your gas and electricity bills
/how-we-help/money-advice.aspxMoney advice
A-TITLE Make the most of your money with MoneyAware
/debt-and-mental-health-suppor...Debt & mental health support
A-TITLE Get practical help and support with debt and your mental health
/7-days-7-ways.aspx7 Days 7 Ways email programme
A-TITLE Take control of your debts in 7 Days
/start.aspxGet help now
/debt-info.aspxDebt information home >
/debt-info/debt-collection.aspxDebt collection process
A-TITLE Understanding the debt collection process
/debt-info/debt-solutions.aspxTypes of debt solutions
A-TITLE Debt solutions available in the UK
/debt-info/dealing-with-debt-p...Dealing with debt problems
A-TITLE Your rights and how to deal with debt problems
/debt-info/types-of-debt.aspxUnderstanding debt & borrowing
A-TITLE Understanding debt and borrowing
/debt-info/your-financial-situ...Budgeting, money & life changes
A-TITLE How to deal with significant changes in your situation
/debt-info/debt-consolidation....Debt consolidation
A-TITLE Considerations when consolidating debt
/debt-info/credit-card-debt.aspxCredit card debt
A-TITLE Get help with credit card debt
/persistent-debt.aspxCredit card persistent debt
A-TITLE Help with persistent debt
/debt-info/council-tax-arrears...Council tax arrears
A-TITLE Get help if you can't pay your council tax
/debt-info/dealing-with-debt-p...Can I write off debt?
A-TITLE Can I get my debts written off?
/debt-info/ccj.aspxHelp with County Court judgments
A-TITLE County Court Judgments (CCJs) and what to do next
/debt-info/debt-collection/bai...Bailiff help and advice
A-TITLE Bailiff help and advice - what can they do?
/debt-info/dwp-debt-management...Benefits and tax credit debt
A-TITLE Help with benefits and tax credit debt
/debt-info/debt-collection/def...Missing payments and defaults notices
A-TITLE Missing payments and defaults notices
/about-us.aspxAbout us home >
/about-us/what-we-do.aspxWhat we do
A-TITLE How we help people in debt
/about-us/making-a-difference....How we make a difference
A-TITLE People we’ve helped
/about-us/our-history.aspxOur history
A-TITLE From CCCS to StepChange
/about-us/who-we-work-with.aspxWho we work with
A-TITLE Our partners
/about-us/vision-and-strategy....Vision & strategy
A-TITLE Creating a society free from problem debt
/about-us/partner-with-us.aspxPartner with us
A-TITLE Partner with us
/about-us/jobs-at-stepchange.aspxJobs and careers
A-TITLE Check out our latest vacancies
/about-us/campaigning-for-you....Campaigning for you
A-TITLE Campaigning for change
/about-us/governance.aspxGovernance
A-TITLE Regulatory information about our charity
/media-centre/press-releases.aspxPress releases
A-TITLE Latest news, facts and statistics about UK problem debt
/policy-and-research.aspxPolicy & campaigns home >
/policy-and-research/debt-rese...Our latest debt research
A-TITLE Our research into the causes and consequences of problem debt
/policy-and-research/debt-poli...Our key policy campaigns
A-TITLE How we campaign for change to overcome problem debt
/policy-and-research/consultat...Consultation responses
A-TITLE Using our insights to inform personal debt policy consultations
/policy-and-research/personal-...UK debt statistics
A-TITLE What we know about UK personal debt trends
/policy-and-research/parliamen...Our work in Parliament >>
A-TITLE How we work with parliament to help those in debt
https://medium.com/@stepchangeNew window External Read our medium.com blog >>
A-TITLE Insight and comment on the latest UK personal debt trends
https://www.facebook.com/stepc...New window External Subdomain IMG-ALT facebook icon
A-TITLE StepChange Facebook
https://twitter.com/StepChangeNew window External IMG-ALT twitter icon
A-TITLE StepChange Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT linkedin icon
A-TITLE StepChange LinkedIn
/clients.aspxClients home >
/clients/dmp-clients.aspxDebt management plan (DMP) clients
A-TITLE Support and information for our debt management plan (DMP) clients
/clients/bankruptcy-clients.aspxBankruptcy clients
A-TITLE Guidance for clients recommended bankruptcy
/clients/iva-clients.aspxIndividual voluntary arrangement (IVA) clients
A-TITLE Information to help make your individual voluntary arrangement (IVA) a success
/clients/tpp-clients.aspxToken payment plan (TPP) clients
A-TITLE Support for clients making token payments on their debts
/clients/das-clients.aspxDebt Arrangement Scheme (DAS) clients
A-TITLE Help for clients on a Debt Payment Programme through the Debt Arrangement Scheme (DAS)
https://onlinedmp.stepchange.o...New window External Subdomain Sign in
/contact-us.aspxContact us home >
/contact-us.aspxClient support teams
A-TITLE Get help with your debt solution
/contact-us.aspxCall our helpline
A-TITLE Call our Helpline for debt advice
https://onlinedmp.stepchange.o...New window External Subdomain Use OnlineDMP
A-TITLE Log in to check and update your DMP online
/contact-us/send-us-an-email.aspxSend us an email
A-TITLE Email us with your questions or comments
/legal/complaints-process.aspxUnhappy with our service?
A-TITLE Unhappy with our service? Our complaints process
/media-centre.aspxMedia enquiries
A-TITLE Contact our media team
/setting-expectations.aspxStart debt advice
/setting-expectations.aspxGet debt help
/how-we-help/debt-advice.aspxOur debt advice is 100% free and impartial
https://www.feefo.com/en-gb/re...New window External Subdomain 15,000 reviews
IMG-ALT Feefo
/how-we-help.aspxLearn more about how we help
/start.aspxFind the right help
/how-we-help/debt-management-p...Text duplicate Debt management plan (DMP)
A-TITLE Debt management plan (DMP)
/how-we-help/individual-volunt...Text duplicate Individual voluntary arrangement (IVA)
A-TITLE Individual voluntary arrangement (IVA)
/how-we-help/debt-relief-order...Text duplicate Debt relief order (DRO)
A-TITLE Debt relief order (DRO)
/how-we-help/bankruptcy.aspxBankruptcy
A-TITLE Bankruptcy
/how-we-help/debt-arrangement-...Debt Arrangement Scheme (DAS)
A-TITLE Debt Arrangement Scheme (DAS)
/how-we-help/sequestration-sco...Sequestration bankruptcy
A-TITLE Sequestration bankruptcy
/how-we-help/minimal-asset-pro...MAP bankruptcy
A-TITLE MAP bankruptcy
/how-we-help/trust-deed-scotla...Protected trust deed
A-TITLE Protected trust deed
/how-we-help/breathing-space-s...Text duplicate Breathing Space
A-TITLE Breathing Space
/how-we-help/debt-calculator-t...Online debt calculators
/how-we-help/debt-settlements....Debt settlements
/how-we-help/money-advice.aspxMaximising income
/debt-info.aspxDebt and money guides
/how-we-help/homeowners-advice...Read our homeowner debt guides
/debt-info/gas-and-electricity...Read our guide about gas and electricity bills
/debt-info/dealing-with-debt-p...Find out if you can write off debt and how it works
/debt-info/ccj.aspxCounty Court judgments (CCJs)
/debt-info/credit-card-debt.aspxcredit card
/debt-info/debt-consolidation....Find out more about debt consolidation
/debt-info/emergency-funding.aspxFind out how to get emergency help
/debt-info/how-to-make-a-budge...Watch our video guide: Making a budget
/debt-info/debt-collection/bai...dealing with bailiffs
/debt-info/debt-collection/she...Sheriff officers
/debt-info/bailiffs/bailiff-ri...what bailiffs can and can’t do
/debt-info/debt-collection.aspxFind out how debt collection works
/debt-info/rent-arrears.aspxrent arrears
/debt-info/mortgage-arrears.aspxmortgage arrears
/return.aspxLog in to debt advice
https://www.facebook.com/stepc...New window External Subdomain IMG-ALT Facebook icon
https://twitter.com/StepChangeNew window External IMG-ALT Twitter icon
https://www.youtube.com/c/Step...New window External Subdomain IMG-ALT YouTube icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn icon
https://www.feefo.com/en-GB/re...New window External Subdomain IMG-ALT feefo logo
/how-we-help/debt-management-p...Text duplicate Debt management plan (DMP)
/how-we-help/debt-relief-order...Text duplicate Debt relief order (DRO)
/how-we-help/individual-volunt...Individual voluntary arrangement
/how-we-help/bankruptcy.aspxText duplicate Bankruptcy advice
/how-we-help/sequestration-sco...Bankruptcy (Sequestration)
/how-we-help/minimal-asset-pro...Minimal asset process (MAP)
/how-we-help/equity-release.aspxEquity release
/how-we-help/debt-arrangement-...Text duplicate Debt Arrangement Scheme (DAS)
/how-we-help/trust-deed-scotla...Text duplicate Protected trust deed
/how-we-help/mortgages.aspxText duplicate Mortgage advice
/how-we-help/breathing-space-s...Text duplicate Breathing Space
/debt-info/debt-collection.aspxCollection process
/debt-info/debt-solutions.aspxDebt solutions
/debt-info/dealing-with-debt-p...Dealing with debt
/debt-info/types-of-debt.aspxTypes of debt
/debt-info/your-financial-situ...Money & budgeting
/about-us/what-we-do.aspxText duplicate What we do
/contact-us.aspxGet in touch
/about-us/jobs-at-stepchange.aspxText duplicate Jobs and careers
/about-us/partner-with-us.aspxText duplicate Partner with us
/media-centre.aspxMedia centre
/policy-and-research.aspxText duplicate Campaigning for you
/legal/anti-slavery-statement....Slavery statement
/Legal/complaints-process.aspxComplaints
/legal.aspxLegal
/legal/privacy-policy.aspxPrivacy policy
/legal/cookie-policy.aspxCookies policy
/accessibility.aspxAccessibility
/legal/our-terms.aspxOur terms
https://www.stepchange.org/IMG-ALT StepChange logo
https://register.fca.org.uk/s/New window Nofollow External Subdomain 729047

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.stepchange.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyUser-Agent,Accept-Encoding
set-cookie127 Characters
x-frame-optionsSAMEORIGIN
x-ua-compatibleIE=edge
server
strict-transport-securitymax-age=31536000
dateMon, 21 Jul 2025 16:59:37 GMT
content-length25824
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,728 referring domains.
This page has 33,536 backlinks.
This page has backlinks from 2,586 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cgi-bin/
Disallow: /Admin/
Disallow: /App_Browser/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /Controls/
Disallow: /DesktopModules/
Disallow: /Documentation/
Disallow: /Install/
Disallow: /js/
Disallow: /Providers/
Disallow: /*?nid*
Disallow: /*?aspxerrorpath*
Disallow: /Workingforus/*/Apply
Disallow: /Partnerships/Contactourteam
Disallow: /7Days7Ways/Grabthebill
Disallow: /7Days7Ways/Shouttheloudest
Disallow: /7Days7Ways/Knowyouroutgoings
Disallow: /7Days7Ways/Moneytrees
Disallow: /7Days7Ways/Changethestory
Disallow: /7Days7Ways/Thegoodthebadandtheugly
Disallow: /7Days7Ways/Thebeginning
Sitemap: https://www.stepchange.org/sitemap.aspx

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www.stepchange.org
StepChange Debt Charity. Free Expert Debt Help & Advice
StepChange is the UK’s leading debt charity. Get expert debt help and advice and fee-free debt management to help you tackle your debts.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
StepChange81%Check
StepChange Debt80%Check
debt79%Check
Debt Help78%Check
Free debt78%Check
Free77%Check
help76%Check
StepChange Debt Charity75%Check
Debt Advice73%Check
debt help advice73%Check
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