Nationaldebtline.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
88% 
Page structure
100% 
Link structure
66% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
129.20 kB
Words
1192
Media files
8
Number of links
76 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Debt advice | Free debt advice | National Debtline
There are word repetitions in the page title.
The length of the page title is perfect. (442 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nationaldebtline.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
format-detectiontelephone=no
langen

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Our debt advice may be different depending on the country you live in....
This page contains 1192 words. That's ok.
40.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ationaldebtline/images/logo-positive.svgNational Debtline
...ads/2025/03/home-hero-scaled-resized.jpghome-banner
...naldebtline/images/MAT_NDL_Picto_DAT.pnghome-standfrist
...debtline/images/MAT_NDL_Picto_Mobile.pnghome-standfrist
...ebtline/images/MAT_NDL_Picto_Webchat.pnghome-standfrist
...home-need-information-scaled-resized.jpghome-need-information
...me-worried-about-someone-else-scaled.jpghome-text-with-image
...024/06/MAT_NDL_Illustration_Get_help.pnghome-cta-inline-banner

Page structure

H1 heading
(Critically important)
Free, trusted debt support
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Free, trusted debt support
H2 Regulated by the Financial Conduct Authority.
H2 Popular Topics
H3 We use cookies on this site
H3 Manage cookies
H3 Change country
H3 Free to use. Always.
H3 Anonymous and confidential
H3 Built around you
H3 Independent and trusted
H4 Your privacy
H4 Essential cookies
H4 Analytics cookies
H4 Advertising cookies
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://mymoneysteps.nationald...External Subdomain My Money Steps login
https://nationaldebtline.org/IMG-ALT National Debtline
/get-help/Get help
/get-help/call/Call us
/get-help/webchat/Chat online
/get-help/my-money-steps/My Money Steps
/get-information/Get information
/get-information/topics/debt-s...Debt solutions
/get-information/topics/dealin...Dealing with bailiffs
/get-information/topics/dealin...Dealing with creditors
/get-information/topics/credit...Credit score problems
/get-information/topics/court-...Court action
/get-information/topics/cost-o...Cost of living
/get-information/View all topics
/get-information/a-z-debt-advice/A-Z debt advice
/get-information/sample-letters/Sample letter library
/get-information/words-we-use/Words we use
/get-information/worried-about...Worried about someone?
/get-information/support-resou...Support resources
https://feedback.moneyadvicetr...External Subdomain Feedback survey
/about-us/About us
/about-us/who-we-are/Who we are
/about-us/who-we-are/how-we-ca...How we can help you
/about-us/work-with-us/Work with us
/mpconstituencyhub/MP Constituency Hub
/about-us/making-sure-its-us/Making sure it’s us
/get-help/Get help now
/get-help/Text duplicate Get help
/get-help/call/Text duplicate Call us
/get-help/webchat/Text duplicate Chat online
/get-help/my-money-steps/Text duplicate My Money Steps
/get-information/Text duplicate Get information
/get-information/topics/debt-s...Text duplicate Debt solutions
/get-information/topics/dealin...Text duplicate Dealing with bailiffs
/get-information/topics/dealin...Text duplicate Dealing with creditors
/get-information/Text duplicate View all topics
/get-information/a-z-debt-advice/Text duplicate A-Z debt advice
/get-information/sample-letters/Text duplicate Sample letter library
/get-information/words-we-use/Text duplicate Words we use
/get-information/worried-about...Text duplicate Worried about someone?
/get-information/support-resou...Text duplicate Support resources
https://feedback.moneyadvicetr...External Subdomain Text duplicate Feedback survey
/about-us/Text duplicate About us
/about-us/who-we-are/Text duplicate Who we are
/about-us/who-we-are/how-we-ca...Text duplicate How we can help you
/about-us/work-with-us/Text duplicate Work with us
/mpconstituencyhub/Text duplicate MP Constituency Hub
/about-us/making-sure-its-us/Making sure it's us
https://mymoneysteps.nationald...External Subdomain Text duplicate My Money Steps login
/get-help/Text duplicate Get help now
/policies/cookies/?view-cookie...Trivial anchor text
Click here
/policies/cookies/?view-cookie...For more information, see our cookies policy
/get-help/Text duplicate Get help now
/get-help/my-money-steps/My Money Steps If you’d rather not talk, you can get tailored advice about dealing with your debts from My Money Steps. Available 24/7
IMG-ALT home-standfrist
/get-help/call/Call us by phone Our expert advisers are ready to talk. 9am-8pm Monday to Friday 9.30am-1pm Saturday
IMG-ALT home-standfrist
/get-help/webchat/Chat online today Open a webchat to speak directly with one of our expert debt advisers
IMG-ALT home-standfrist
/about-us/More about us
https://www.fca.org.uk/New window External Subdomain regulated by the Financial Conduct Authority
/get-information/topics/credit...Text duplicate Credit score problems
/get-information/topics/dealin...Text duplicate Dealing with bailiffs
/get-information/topics/dealin...Dealing with your creditors
/get-information/topics/court-...Text duplicate Court action
/get-information/topics/cost-o...Text duplicate Cost of living
/get-information/topics/insolv...Insolvency
/get-information/topics/housing/Housing
/get-information/More help topics
/get-information/worried-about...Learn how to help
/get-help/Text duplicate Get help now
/about-us/who-we-are/Learn more
/get-help/call/Call
/get-help/webchat/Webchat
https://mymoneysteps.nationald...External Subdomain My Money Steps ®
/get-information/Text duplicate View all topics
/get-information/a-z-debt-advice/Guides
/get-information/sample-letters/Sample letters
/about-us/who-we-are/Text duplicate Who we are
/about-us/work-with-us/Text duplicate Work with us
/about-us/making-sure-its-us/Text duplicate Making sure it’s us
https://moneyadvicetrust.org/a...External Jobs and careers
https://moneyadvicetrust.org/a...External Media centre
https://twitter.com/natdebtlineNew window External No Text
https://www.facebook.com/natio...New window External Subdomain No Text
/policies/accessibility/Accessibility
/policies/Policies
/policies/cookies/Cookies
/wp-sitemap.xmlSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nationaldebtline.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (129 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
x-ws-ratelimit-limit1000
x-ws-ratelimit-remaining999
dateTue, 17 Jun 2025 04:47:19 GMT
serverApache
x-powered-byPHP/8.1.32
link<https://nationaldebtline.org/wp-json/>; rel="https://api.w.org/", <https://nationaldebtline.org/wp-json/wp/v2/pages/12489>; rel="alternate"; title="JSON"; type="application/json", <https://nationaldebtline.org/>; rel=shortlink
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
set-cookie50 Characters
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,560 referring domains.
This page has 129,518 backlinks.
This page has backlinks from 1,186 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://nationaldebtline.org/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Debt77%Check
Free66%Check
Debt Advice61%Check
National Debtline61%Check
Free debt advice61%Check
National60%Check
Debtline60%Check
Debt Solutions56%Check
expert debt56%Check
trust54%Check
Show more keywords and terms

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Cookie Policy

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