Southwark.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
87% 
Page structure
50% 
Link structure
30% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
63.30 kB
Words
667
Media files
8
Number of links
75 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hello, welcome to Southwark | Southwark Council
The title contains the word welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.southwark.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 | LocalGov Drupal powered by Big Blue Door | https://www.bigbluedoor.net/localgov-drupalplus
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-configfavicons/browserconfig.xml
msapplication-TileColor#ffffff
theme-color#ffffff
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 8.66 words is low.
This page contains 667 words. That's ok.
29.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/bbd_localgov/logo.svgSouthwark Council - Home
...market_0247.jpg?h=6c2f0471&itok=O2lAsqBSFour people at fruit stand in East Street Market Walworth
...humb_180226.jpg?h=8ad2c889&itok=jTyNzRH6Voting in a ballot box
...enmark_hill.jpg?h=78c6581b&itok=S8q3tdA-Denmark Hill
.../southwark_estate-2638.jpg?itok=ChZdRGasTall grey flat building with tree in front
.../2024-04/southwark-presents-logo_1_4.pngSouthwark Presents: logo
...4-10/reaching_net-zero.png?itok=HY9KuiOOIt says CO2 in the middle and illustrations for things around the outside that can reduce CO2.
...veys2.govmetric.com/imgs/triggers/rh.svgFeedback button

Page structure

H1 heading
(Critically important)
Hello, welcome to Southwark
The H1 heading contains the words welcome to! Use important keywords instead.
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Hello, welcome to Southwark
H2 Search
H2 Main navigation
H2 Services menu
H2 Stay informed
H2 Across the borough
H2 News in Southwark
H2 Breadcrumbs
H2 Register now to take part in Southwark’s local elections in May
H2 Southwark Council 2026-27 budget is approved
H2 Our services
H2 Where I live
H2 What's happening
H2 Event neighbourhood
H2 Climate emergency
H2 Council
H2 Services
H2 Stay connected
H2 Utility
H3 About the council
H3 Adult social care
H3 Benefits and support
H3 Business and licences
H3 Children, young people and families
H3 Community engagement
H3 Council Tax
H3 Culture and sport
H3 Housing
H3 Life events
H3 Parking, streets and transport
H3 Planning, environment and building control
H3 Public health and safety
H3 Schools and education
H3 Waste and recycling
H3 Digital inclusion and support
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.southwark.gov.uk/Anchor Skip to main content
https://www.southwark.gov.uk/IMG-ALT Southwark Council - Home
https://services.southwark.gov...External Subdomain My Account
/about-councilAbout the council
/adult-social-careAdult social care
/benefits-and-supportBenefits and support
/business-and-licencesBusiness and licences
/children-young-people-and-fam...Children, young people and families
/council-taxCouncil Tax
/culture-and-sportCulture and sport
/housingHousing
/life-eventsLife events
/parking-streets-and-transportParking, streets and transport
/planning-environment-and-buil...Planning, environment and building control
/public-health-and-safetyPublic health and safety
/schools-and-educationSchools and education
/waste-and-recyclingWaste and recycling
/your-communityYour Community
/southwark-presentsSouthwark Presents
https://www.southwark.gov.uk/newsNews in Southwark
/about-council/make-paymentMake a payment
/council-tax/paying-council-ta...Pay Council Tax
/parking-streets-and-transport...Get a parking permit
/about-council/jobs-and-career...View our job vacancies
/planning-environment-and-buil...View planning applications
/waste-and-recycling/bin-colle...Check your bin day
/housing/council-tenants/rentPay your rent
/about-council/voting-and-elec...Register to vote
/your-communityYour community
/news/2026/register-now-take-p...News Register now to take part in Southwark’s local elections in May Would-be voters are being encouraged to make sure they are registered in time to vote in...
IMG-ALT Voting in a ballot box
/news/2026/southwark-council-2...News Southwark Council 2026-27 budget is approved Southwark Council has agreed a balanced budget for 2026–27, safeguarding key frontline services for residen...
IMG-ALT Denmark Hill
/about-councilAbout the council Contact us. Voting and elections. Jobs and careers. Council plans, objectives and strategies.
/adult-social-careAdult social care Support for adults needing help with day-to-day living because of illness or disability, and their carers. Report a safety concern about an...
/benefits-and-supportBenefits and support How to claim benefits, who to contact if you need financial help and where to get further advice.
/business-and-licencesBusiness and licences Includes business rates, trading standards, health and safety and employing people. Doing business with us.
/children-young-people-and-fam...Children, young people and families Parenting and childcare, early help and children’s social care. Report a child at risk. Adoption, fostering and special g...
/community-engagementCommunity engagement Consultations, community involvement, have your say, volunteering, funding, community forums and community right to bid.
/council-taxCouncil Tax Find out about Council Tax bands, payments, refunds, getting money off. Changes you must report, like moving home.
/culture-and-sportCulture and sport Information about parks, open spaces, leisure and sport centres. Libraries, archives and heritage. Local events and culture. Leisure projec...
/housingHousing Report a repair, pay rent, get housing advice, emergency support or homelessness help. Find properties for sale or rent.
/life-eventsLife events Register a birth or death. Plan a burial or cremation. Weddings and civil partnerships. Citizenship ceremonies. Historical certificates.
/parking-streets-and-transportParking, streets and transport Parking including permits. Street care. Report neighbourhood problems like litter. Public toilets.
/planning-environment-and-buil...Planning, environment and building control The current and future development of Southwark.
/public-health-and-safetyPublic health and safety Health and wellbeing. Community safety. Report a noise issue or antisocial behaviour. Dog control and welfare. Pest control.
/schools-and-educationSchools and education Nurseries, pre-schools, primary and secondary schools, higher education and adult learning.
/waste-and-recyclingWaste and recycling Check bin day. What to do with different types of waste. Book a collection. Report a missed collection. Southwark Reuse and Recycle Centr...
/digital-inclusion-and-supportDigital inclusion and support Join the digital world, feel confident online and stay safe.
/southwark-presents?localgov_e...Bankside
/southwark-presents?localgov_e...Bermondsey
/southwark-presents?localgov_e...Borough
/southwark-presents?localgov_e...Camberwell
/southwark-presents?localgov_e...Denmark Hill
/southwark-presents?localgov_e...Dulwich
/southwark-presents?localgov_e...Elephant and Castle
/southwark-presents?localgov_e...Nunhead
/southwark-presents?localgov_e...Peckham
/southwark-presents?localgov_e...Rotherhithe
/southwark-presents?localgov_e...Surrey Quays
/southwark-presents?localgov_e...Walworth
/southwark-presents?localgov_e...East Dulwich
/southwark-presentsBrowse all events
/planning-environment-and-buil...Find out more about what we're doing
/about-council/contact-usContact us
/about-council/how-council-worksHow the council works
https://moderngov.southwark.go...External Subdomain Your councillors
/about-council/jobs-and-career...Jobs at Southwark Council
/about-council/transparency/fr...Privacy policy
/council-taxText duplicate Council Tax
/housingText duplicate Housing
/parking-streets-and-transport...Parking
/planning-environment-and-buil...Planning
https://www.tiktok.com/@southw...External Subdomain A-TITLE TikTok
https://x.com/lb_southwarkExternal A-TITLE X
https://www.facebook.com/south...External Subdomain A-TITLE Facebook
https://www.instagram.com/sout...External Subdomain A-TITLE Instagram
https://www.youtube.com/user/s...External Subdomain A-TITLE YouTube
https://public.govdelivery.com...External Subdomain Sign up to our newsletter
https://www.southwark.gov.uk/newsSouthwark Council newsroom
https://websurveys2.govmetric....Nofollow External Subdomain IMG-ALT Feedback button
https://translate.google.com/New window External Subdomain No Text
/translation-disclaimerTranslation disclaimer
/about-council/transparency/ac...Accessibility statement
/brandingBranding
/about-council/transparency/fr...Cookies Policy
/about-council/transparency/fr...Data protection and freedom of information
https://www.bigbluedoor.net/External Subdomain Big Blue Door

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.southwark.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (63 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateMon, 23 Mar 2026 12:42:45 GMT
x-generatorLocalGov Drupal powered by Big Blue Door | https://www.bigbluedoor.net/localgov-drupalplus
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servernginx
cache-controlmax-age=1800, public
x-drupal-dynamic-cacheHIT
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 23 Mar 2026 12:27:33 GMT
content-encodinggzip
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
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strict-transport-securitymax-age=63072000; includeSubdomains; preload
permissions-policyinterest-cohort=()
referrer-policyno-referrer
etagW/"1774268853"
varyCookie,accept-encoding
x-cacheHit from cloudfront
via1.1 f14a77f80eb66aa455bd94a07a2a0c64.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P7
alt-svch3=":443"; ma=86400
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age1000
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 445 referring domains.
This page has 181,652 backlinks.
This page has backlinks from 377 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Custom paths for Southwark Council.
Disallow: /moderngov-template
Disallow: /moderngov-template/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
southwark81%Check
Southwark Council70%Check
Hello62%Check
welcome62%Check
council57%Check
Council Tax48%Check
gov48%Check
Services43%Check
support43%Check
Stay43%Check
Show more keywords and terms

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