Sothebys.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
69% 
Page structure
93% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
345.30 kB
Words
871
Media files
89
Number of links
127 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fine Art, Jewels, Watches, Wine Auctions & Sales | Sotheby's
The length of the page title is perfect. (550 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Sotheby's is the premier destination for auctions and private sales of Contemporary, Modern & Impressionist, Old Master Paintings, Jewelry, Watches, Wine, Decorative Arts, Asian Art & more
The meta description is too long: 1172 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sothebys.com/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
segment-site-verificationXB3b8DBgKNAcJ3nmgDYEFFkbV2OS4QD7
google-site-verificationjatOijsUDn6t0MH8uZbjbex1rYj2tgZZa_x1TAU32To
viewportwidth=device-width, initial-scale=1
descriptionSotheby's is the premier destination for auctions and private sales of Contemporary, Modern & Impressionist, Old Master Paintings, Jewelry, Watches, Wine, Decorative Arts, Asian Art & more
brightspot.contentId00000163-cbb1-d5b9-a3eb-fbf704900000
brightspot.cachedtrue
langen
twitter:cardsummary_large_image
twitter:titleSotheby's | Home
fb:app_id939141536887366
fb:pages101894826563370
og:titleSotheby's | Home
og:urlhttps://www.sothebys.com/en/
og:imageEmpty
og:image:urlEmpty
og:image:widthEmpty
og:image:heightEmpty
og:image:typeimage
og:localeen
og:locale:alternatefr
og:site_nameSothebys.com
og:typewebsite
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • exhibtion => exhibition
This page contains 871 words. That's ok.
18.5% of the text are stop words.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
73 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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data:[...] Base64View 2 of Auction: Modern and Contemporary Art
data:[...] Base64View 2 of Auction: Modern and Contemporary Art
data:[...] Base64View 2 of Auction: Modern & Contemporary Discoveries
data:[...] Base64View 2 of Auction: Modern & Contemporary Discoveries
data:[...] Base64View 2 of Auction: Finest Whisky | Featuring an Exclusive Bowmore
data:[...] Base64View 2 of Auction: Finest Whisky | Featuring an Exclusive Bowmore
data:[...] Base64View 2 of Auction: A World of Wine: Day 1 | Contemporary & Classics from France, Italy, Napa & More
data:[...] Base64View 2 of Auction: A World of Wine: Day 1 | Contemporary & Classics from France, Italy, Napa & More
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data:[...] Base64View 2 of Auction: A World of Wine: Day 2 | Contemporary & Classics from France, Italy, Napa & More
data:[...] Base64View 2 of Auction: A World of Wine: Day 2 | Contemporary & Classics from France, Italy, Napa & More
data:[...] Base64View 2 of Auction: Finest & Rarest Wines
data:[...] Base64View 2 of Auction: Finest & Rarest Wines
data:[...] Base64View 2 of Auction: Fine Jewelry
data:[...] Base64View 2 of Auction: Fine Jewelry
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data:[...] Base64Celine Maki-E Exhibtion at Osaka, Japan
data:[...] Base64Celine Maki-E Exhibtion at Osaka, Japan
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Page structure

H1 heading
(Critically important)
Sotheby's | Home
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Sotheby's | Home
H2 Upcoming Auctions
H2 Discover Our Worldwide Salons
H2 Sotheby's Selects
H2 Learn More About Private Sales at Sotheby's
H2 Luxury Items Available For Immediate Purchase
H2 Shop New Arrivals from Hermès, Rolex, Cartier and more
H2 Sell with Sotheby's
H2 Sell with Sotheby's Duplicate text
H2 Stay informed with Sotheby’s top stories, videos, events & news.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
38 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/buy/auction/2025/modern-an...Subdomain Modern & Contemporary Art in Milan The sale features works from great Italian masters alongside works from international artists, including Lucio Fontana’s C...
/en/digital-catalogues/finest-...Subdomain Finest Whisky in London Highlights of the auction include The Balvenie Private Cask Trunk, containing 10 bottles of single cask 50-year-old whisky from The B...
https://rmsothebys.com/auction...External 'The Schumacher Crown Jewel' – 2001 Ferrari F2001 The only Ferrari chassis raced by Schumacher to win at Monaco and clinch the F1 Championship in one season,...
/en/buy/fashion/handbagSubdomain Luxury Handbags From limited-editions to classic styles, shop the most sought-after bags from Hermès, Chanel, Goyard and more. Shop Now
/en/buy/luxury/jewelry/diamond...Subdomain Jewelry Browse our extraordinary jewelry selection. Shop Van Cleef & Arpels, Tiffany & Co, Cartier, Engagement Rings & more. Shop Now
https://www.sothebys.com/mc25Subdomain No Text
https://www.sothebys.com/mc25Subdomain Type: auction Category: Upcoming Auction RM Sotheby's | The Crown Jewel 24 May 2025 | 3:15 PM CEST | Monaco
https://www.sothebys.com/mc25Subdomain View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
/en/buy/auction/2025/modern-an...Subdomain IMG-ALT View 2 of Auction: Modern and Contemporary Art
/en/buy/auction/2025/modern-an...Subdomain Type: auction Category: Upcoming Auction Modern and Contemporary Art 28 May 2025 | 6:00 PM CEST | Milan
/en/buy/auction/2025/modern-an...Subdomain Text duplicate View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
/en/buy/auction/2025/modern-co...Subdomain IMG-ALT View 2 of Auction: Modern & Contemporary Discoveries
/en/buy/auction/2025/modern-co...Subdomain Type: auction Category: Upcoming Auction Modern & Contemporary Discoveries 22–29 May 2025 | 11:00 AM HKT | Hong Kong
/en/buy/auction/2025/modern-co...Subdomain Text duplicate View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
/en/buy/auction/2025/finest-wh...Subdomain IMG-ALT View 2 of Auction: Finest Whisky | Featuring an Exclusive Bowmore
/en/buy/auction/2025/finest-wh...Subdomain Type: auction Category: Upcoming Auction Finest Whisky | Featuring an Exclusive Bowmore 15–29 May 2025 | 2:00 PM BST | London
/en/buy/auction/2025/finest-wh...Subdomain Text duplicate View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
/en/buy/auction/2025/finest-ra...Subdomain IMG-ALT View 2 of Auction: A World of Wine: Day 1 | Contemporary & Classics from France, Italy, Napa & More
/en/buy/auction/2025/finest-ra...Subdomain Type: auction Category: Upcoming Auction A World of Wine: Day 1 | Contemporary & Classics from France, Italy, Napa & More 16–29 May 2025 | 10:00 AM EDT | New...
/en/buy/auction/2025/finest-ra...Subdomain Text duplicate View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
/conciergelondonglobalSubdomain No Text
/conciergelondonglobalSubdomain Type: auction Category: Upcoming Auction Sotheby's Concierge Auctions | Exceptional Global Properties 29 May 2025 | 5:00 PM BST | London
/conciergelondonglobalSubdomain Text duplicate View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
/late-georgian-gem-belgraviaSubdomain No Text
/late-georgian-gem-belgraviaSubdomain Type: auction Category: Upcoming Auction Late-Georgian Gem Crafted by Renowned Builder Thomas Cubitt 15–29 May 2025 | 5:00 PM BST | London
/late-georgian-gem-belgraviaSubdomain Text duplicate View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
https://www.sothebys.com/tr25Subdomain No Text
https://www.sothebys.com/tr25Subdomain Type: auction Category: Upcoming Auction RM Sotheby's Sealed - Ferrari 500 TRC 27–29 May 2025 | 12:00 PM PDT | Culver City, California
https://www.sothebys.com/tr25Subdomain Text duplicate View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
https://www.sothebys.com/s0525Subdomain No Text
https://www.sothebys.com/s0525Subdomain Type: auction Category: Upcoming Auction RM Sotheby's Sealed Drop - May 2025 26–29 May 2025 | 2:00 PM PDT | Los Angeles
https://www.sothebys.com/s0525Subdomain Text duplicate View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
/en/buy/auction/2025/finest-ra...Subdomain IMG-ALT View 2 of Auction: A World of Wine: Day 2 | Contemporary & Classics from France, Italy, Napa & More
/en/buy/auction/2025/finest-ra...Subdomain Type: auction Category: Upcoming Auction A World of Wine: Day 2 | Contemporary & Classics from France, Italy, Napa & More 30 May 2025 | 10:00 AM EDT | New York
/en/buy/auction/2025/finest-ra...Subdomain Text duplicate View Auction
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/en/buy/auction/2025/finest-ra...Subdomain IMG-ALT View 2 of Auction: Finest & Rarest Wines
/en/buy/auction/2025/finest-ra...Subdomain Type: auction Category: Upcoming Auction Finest & Rarest Wines 16 May–2 June 2025 | 10:00 AM BST | London
/en/buy/auction/2025/finest-ra...Subdomain Text duplicate View Auction
/bsp-api/quickcard?uuid=000001...Nofollow No Text
/en/buy/auction/2025/fine-jewe...Subdomain IMG-ALT View 2 of Auction: Fine Jewelry
/en/buy/auction/2025/fine-jewe...Subdomain Type: auction Category: Upcoming Auction Fine Jewelry 20 May–3 June 2025 | 2:00 PM BST | London
/en/buy/auction/2025/fine-jewe...Subdomain Text duplicate View Auction
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/en/calendarSubdomain View All
/en/?00000164-8ea2-d107-a7e7-b...Nofollow Load More
/en/buy/the-salon-at-1334-york...Subdomain No Text
/en/buy/the-salon-at-1334-york...Subdomain Type: package The Salon, New York
/en/buy/the-salon-parisSubdomain No Text
/en/buy/the-salon-parisSubdomain Type: package The Salon, Paris
/en/series/the-salon-hong-kongSubdomain No Text
/en/series/the-salon-hong-kongSubdomain Type: package The Salon, Hong Kong
/en/buy/the-salon-londonSubdomain No Text
/en/buy/the-salon-londonSubdomain Type: package The Salon, London
https://www.sothebysrealty.com...External Subdomain No Text
/en/videos/why-this-lamp-is-wo...Subdomain No Text
/en/videos/why-this-lamp-is-wo...Subdomain Type: video Category: The New York Sales Why This Lamp Is Worth Millions: Frank Lloyd Wright’s Masterpiece Heads to Auction
/en/articles/sothebys-to-offer...Subdomain No Text
/en/articles/sothebys-to-offer...Subdomain Type: featured Category: The New York Sales Barbara Gladstone: The Gallerist Who Championed the Defining Voices of Contemporary Art
/en/articles/sothebys-to-offer...Subdomain No Text
/en/articles/sothebys-to-offer...Subdomain Type: featured Category: The New York Sales Im Spazio: The Space of Thought – 15 Artworks at the Genesis of Arte Povera
/en/articles/celine-maki-e-exh...Subdomain IMG-ALT Celine Maki-E Exhibtion at Osaka, Japan
/en/articles/celine-maki-e-exh...Subdomain Type: featured Category: Handbags & Fashion Celine’s ‘Maki-E’ Exhibition Brings to Life Traditional Japanese Craft
/en/articles/new-york-sales-ma...Subdomain No Text
/en/articles/new-york-sales-ma...Subdomain Type: featured Category: The New York Sales Extraordinary Highlights from the New York Sales
/en/articles/the-collectors-gu...Subdomain No Text
/en/articles/the-collectors-gu...Subdomain Type: featured Category: Watches How to Find Your Perfect Omega Speedmaster
/en/videos/this-porcelain-shou...Subdomain No Text
/en/videos/this-porcelain-shou...Subdomain Type: video Category: Chinese Works of Art Carnegie Falangca: The Porcelain that Shouldn’t Exist
/en/articles/gordon-parks-foun...Subdomain No Text
/en/articles/gordon-parks-foun...Subdomain Type: featured Category: Photographs Carrying on the Legacy of Great American Photographer Gordon Parks
/en/stories-videosSubdomain Text duplicate View All
/en/digital-catalogues/a-curat...Subdomain No Text
/en/digital-catalogues/a-curat...Subdomain Type: story A Curated Selection from Private Sales
/en/buy/private-sales/contempo...Subdomain No Text
/en/buy/private-sales/contempo...Subdomain Type: story See All Contemporary Artworks Currently Available for Private Sale
/en/buy-sell/private-salesSubdomain No Text
/en/buy-sell/private-salesSubdomain Type: story Discover Private Sales at Sotheby's
/en/about/locations/los-angelesSubdomain No Text
/en/about/locations/los-angelesSubdomain Type: story Sotheby's Los Angeles
/en/buy/fashion/handbagSubdomain No Text
/en/buy/fashion/handbagSubdomain Type: art Handbags
/en/buy/luxury/jewelrySubdomain No Text
/en/buy/luxury/jewelrySubdomain Type: art Jewelry
/en/buy/luxury/watches/watchSubdomain No Text
/en/buy/luxury/watches/watchSubdomain Type: art Watches
/en/buy/luxury/books-&-manuscr...Subdomain No Text
/en/buy/luxury/books-&-manuscr...Subdomain Type: art Books & Manuscripts
/en/buy/luxury/collectiblesSubdomain No Text
/en/buy/luxury/collectiblesSubdomain Type: art Collectibles
/en/buy/luxury/collectibles/co...Subdomain No Text
/en/buy/luxury/collectibles/co...Subdomain Type: art Sports Memorabilia
/en/buy/fashion/sneakerSubdomain No Text
/en/buy/fashion/sneakerSubdomain Type: art Sneakers
/en/buy/luxury/collectibles/pe...Subdomain No Text
/en/buy/luxury/collectibles/pe...Subdomain Type: art Pens & Lighters
/en/buy/new-arrivalsSubdomain Text duplicate View All
/en/buy/_hermes-black-box-calf...Subdomain No Text
/en/buy/_hermes-black-box-calf...Subdomain Type: retail Hermès Black Box Calf Sellier Birkin 25 Gold Hardware, 2023 34,200 USD
/en/buy/_hermes-rose-sakura-cl...Subdomain No Text
/en/buy/_hermes-rose-sakura-cl...Subdomain Type: retail Hermès Rose Sakura Clemence Picotin Lock 18 Palladium Hardware, 2025 5,100 USD
/en/buy/_louis-vuitton-brown-m...Subdomain No Text
/en/buy/_louis-vuitton-brown-m...Subdomain Type: retail Louis Vuitton Brown Monogram Coated Canvas Iconoclasts Frank Gehry Twisted Box Gold Hardware, 2014 14,500 USD
/en/buy/_vintage-white-gold-go...Subdomain No Text
/en/buy/_vintage-white-gold-go...Subdomain Type: retail Buccellati Vintage White Gold, Gold and Diamond Convertible Brooch Pendant Necklace 60,000 USD
/en/buy/_van-cleef-and-arpels-...Subdomain No Text
/en/buy/_van-cleef-and-arpels-...Subdomain Type: retail Van Cleef & Arpels Gold and Diamond Frivole Ring 5,700 USD
/en/buy/_van-cleef-and-arpels-...Subdomain No Text
/en/buy/_van-cleef-and-arpels-...Subdomain Type: retail Van Cleef & Arpels White Gold and Turquoise 5 Motif Vintage Alhambra Bracelet 22,500 USD
/en/buy/_j.k.-rowling-harry-po...Subdomain No Text
/en/buy/_j.k.-rowling-harry-po...Subdomain Type: retail J.K. Rowling Harry Potter And The Chamber Of Secrets Signed First Edition 5,000 USD
/en/buy/_vintage-italian-blow-...Subdomain No Text
/en/buy/_vintage-italian-blow-...Subdomain Type: retail Italian Blow Up Movie Poster 2,855 USD
/en/buy/_rolex-datejust-(refer...Subdomain No Text
/en/buy/_rolex-datejust-(refer...Subdomain Type: retail Rolex Rolex Datejust Golden Fluted Motif Dial (Reference 126233). A 36mm unworn yellow gold stainless steel automatic wristwatch with date. 2023...
/en/buy/_albert-j.-beveridge-t...Subdomain No Text
/en/buy/_albert-j.-beveridge-t...Subdomain Type: retail Albert J. Beveridge The Life Of John Marshall 1,250 USD
/en/buy/new-arrivalsSubdomain Text duplicate View All
https://www.sothebys.com/en/sellSubdomain Request an Estimate
/en/privacy-policyNew window Subdomain Sotheby’s Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sothebys.com/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.05 seconds.
The file size of the HTML document is fine (345 kB).

HTTP Response Header

NameValue
cache-controlmax-age=300
content-encodinggzip
content-typetext/html;charset=UTF-8
edge-controlmax-age=60
accept-rangesbytes
dateFri, 23 May 2025 22:17:32 GMT
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,869 referring domains.
This page has 111,546 backlinks.
This page has backlinks from 2,098 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

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Sitemap: https://www.sothebys.com/sitemap.xml

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www.sothebys.com
Fine Art, Jewels, Watches, Wine Auctions & Sales | Sotheby's
Sotheby's is the premier destination for auctions and private sales of Contemporary, Modern & Impressionist, Old Master Paintings, Jewelry, Watches, Wine, Decorative Arts, Asian Art & more

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sotheby80%Check
Sales Sotheby67%Check
Art63%Check
Auction63%Check
Sales61%Check
Auctions61%Check
Wine59%Check
Jewel59%Check
Wine Auctions Sales58%Check
Contemporary Art56%Check
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