Skipton.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
70% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
130.90 kB
Words
773
Media files
20
Number of links
100 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Skipton Building Society | Founded on Fairness
The length of the page title is perfect. (422 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We're here to help our members get more from their money, have a home and prepare for the future, with our range of savings, mortgages and financial advice.
The length of the meta description is perfect. (979 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.skipton.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe're here to help our members get more from their money, have a home and prepare for the future, with our range of savings, mortgages and financial advice.
templatehome-page
viewportwidth=device-width, initial-scale=1
msapplication-square310x310logo/etc.clientlibs/sbs-sites/clientlibs/clientlib-site/resources/icon-310x310.png
msapplication-wide310x150logo/etc.clientlibs/sbs-sites/clientlibs/clientlib-site/resources/icon-310x150.png
msapplication-square150x150logo/etc.clientlibs/sbs-sites/clientlibs/clientlib-site/resources/icon-150x150.png
msapplication-square70x70logo/etc.clientlibs/sbs-sites/clientlibs/clientlib-site/resources/icon-70x70.png
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 773 words. That's ok.
33.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.45 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...733327656738/sbs-logo-header-desktop.svgSkipton Building Society logo
...1733327677352/sbs-logo-header-mobile.svgSkipton Building Society logo
...s-800x800.jpg?preferwebp=true&quality=82A man and a woman sat in a Skipton Building Society branch
.../generalsavings-digital-blue-100x100.svgNo alt attribute provided
...24077/mortgages-digital-blue-100x100.svgNo alt attribute provided
...34688562919/financial-advice-100x100.svgNo alt attribute provided
...e-800x800.jpg?preferwebp=true&quality=85Blue throne with a reserved sign place on top
...0x450--1-.jpg?preferwebp=true&quality=85Man in pink shirt talking to person
...g-800x450.jpg?preferwebp=true&quality=85Two men one older one younger sat in a car
...e-800x450.jpg?preferwebp=true&quality=85Mother and adult son smiling at each other
...der-image.jpg?preferwebp=true&quality=85Glasses on a table with plans
...mg.svg/1732129741712/sbs-footer-logo.svgSkipton Building Society logo
...0.coreimg.png/1732129750070/appstore.pngDownload on the App Store
...oreimg.png/1732129804159/google-play.pngGet it on Google Play
...ge0.coreimg.svg/1732129756829/x-icon.svgX (formerly Twitter) logox.com/skiptonbs
...eimg.svg/1732129761350/facebook-icon.svgFacebook logofacebook.com/skiptonbs
....coreimg.svg/1732129768109/instagram.svgInstagram logoinstagram.com/skiptonbuildingsociety
...eimg.svg/1732129776099/linkedin-icon.svgLinkedIn logolinkedin.com/company/skipton-building-society
.../logo-fscs-protected-regulatoryblock.pngFSCS Logo

Page structure

H1 heading
(Critically important)
Welcome to Skipton Building Society
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Skipton Building Society
H2 Important - Rise in scam attempts
H2 Header links
H2 You can’t put a price on good advice. So we didn’t
H2 So, how can we help you today?
H2 How our customers rate us
H2 Need help?
H2 Get expert tips and insights
H2 Our Products
H2 Our Society
H2 Help & Support
H2 Legal
H2 Download our app
H2 Social media links
H3 Savings
H3 Mortgages
H3 Financial Advice
H3 We treat loyalty like royalty
H3 Why money is a conversation worth having
H3 Do you need to move back in with your parents to save for your first home?
H3 Do I need to pay tax on my savings?
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://secure.skipton.co.uk/p...External Subdomain Login
https://www.skipton.co.uk/IMG-ALT Skipton Building Society logo
https://www.skipton.co.uk/Text duplicate IMG-ALT Skipton Building Society logo
/help-and-support/branch-finderBranch
https://www.skipton.co.uk/searchSearch
https://www.skipton.co.uk/Anchor Text duplicate Login
https://www.skipton.co.uk/savingsSavings
/savings/easy-accessEasy Access savings
/savings/isasISAs
/savings/fixed-rate-bondsFixed Rate Bonds
/savings/isas/lifetime-isaLifetime ISA
/savings/regular-saver-accountsRegular Saver accounts
/savings/childrens-savings-acc...Children's savings accounts
/savings/notice-savings-accountsNotice savings accounts
/savings/member-savings-accountsMember savings accounts
/savings/easy-access/community...Community Saver
/savings/my-money-reviewMy Money Review
/mortgagesMortgages
/mortgages/first-time-buyersFirst-time home buyer mortgages
/mortgages/getting-a-decision-...Get a Decision in Principle
/mortgages/remortgagingRemortgaging
/mortgages/existing-customers/...Switching your mortgage deal
/mortgages/existing-customers/...Additional borrowing
/mortgages/new-buildsNew build mortgages
/mortgages/first-time-buyers/t...Track Record mortgages
/mortgages/interest-onlyInterest Only mortgages
/mortgages/buy-to-letBuy to Let mortgages
/mortgages/find-a-mortgageFind a mortgage
/financial-adviceFinancial Advice
/financial-advice/inheritance-...Inheritance Tax planning
/financial-advice/investment-p...Investment planning
/financial-advice/pension-plan...Pension planning
/financial-advice/retirement-p...Retirement planning
/financial-advice/financial-ad...Financial Advice at Skipton
/financial-advice/investment-c...Investment Calculator
/financial-advice/financial-fi...Financial Fitness Tool
/financial-advice/investment-l...Investment login
/insuranceInsurance
/insurance/life-insuranceLife insurance
/insurance/home-insuranceHome Insurance
/member-benefitsMembership
/member-benefits/pension-healt...Pension health check
/member-benefits/epc-plusEPC Plus home energy report
/member-benefits/member-commit...Member commitments
/savings/member-savings-accountsText duplicate Member savings accounts
/life-and-moneyLife and Money
/life-and-money/do-i-need-to-p...Do I need to pay tax on my savings?
/life-and-money/7-ways-to-prep...Seven ways to prepare for your mortgage application
/life-and-money/is-it-better-t...Is it better to pay off your mortgage or save?
/life-and-money/could-combinin...Could combining your pension pots work for you?
/life-and-money/should-you-mov...Move or Improve?! By Tayo Oguntonade
/life-and-money/pension-or-isaShould you put money into an ISA or pension?
/life-and-money/opportunities-...Opportunities to make your home greener
/life-and-money/lets-get-talki...Why you should be talking about Inheritance Tax
/life-and-money/our-tips-to-ea...Tips to ease your home energy bills
/life-and-money/are-cash-isas-...Are Cash ISAs worth it?
/help-and-supportHelp and Support
/help-and-support/savings-helpSavings help
/help-and-support/branch-finderBranch Finder
/help-and-support/mortgage-helpMortgages help
/help-and-support/contact-usContact Us
/help-and-support/fraud-and-se...Fraud and Security
/help-and-support/our-app-and-...Our app and Skipton Online
/help-and-support/home-insuran...Home insurance existing customer information
/help-and-support/extra-supportExtra Support
/savings/my-money-reviewBook your appointment today
https://www.skipton.co.uk/savingsSavings Discover our latest rates and more! Open an account from just £1 and become a member, with access to exclusive benefits.
/mortgagesMortgages View our latest rates, tools and find help. Having a mortgage with us makes you a member, with access to exclusive benefits.
/financial-adviceFinancial Advice See how you could build a brighter future with the help of our financial advisers.
/member-benefitsView our member benefits
/help-and-support/savings-helpsavings
/help-and-support/mortgage-helpmortgages
/help-and-support/fraud-and-se...fraud and security
/help-and-supportText duplicate Help and Support
/life-and-money/why-money-is-a...Why money is a conversation worth having Some conversations are difficult, but with our help, money doesn't need to be one of them.
IMG-ALT Two men one older one younger sat in a car
/life-and-money/living-at-home...Do you need to move back in with your parents to save for your first home? Research shows that some people are moving back in with parents to help save for t...
IMG-ALT Mother and adult son smiling at each other
/life-and-money/do-i-need-to-p...Do I need to pay tax on my savings? Paying too much tax on your savings could make it harder to achieve your goals – there may be ways to pay less tax and ma...
IMG-ALT Glasses on a table with plans
https://www.skipton.co.uk/savingsText duplicate Savings
/mortgagesText duplicate Mortgages
/financial-adviceText duplicate Financial Advice
/insuranceText duplicate Insurance
/member-benefitsText duplicate Membership
/about-usAbout us
/help-and-support/extra-suppor...Accessibility
/about-us/sustainabilitySustainability
/about-us/our-peopleInclusion and Diversity
https://www.skiptongroup.com/External Subdomain Skipton Group
https://careers.skipton.co.uk/External Subdomain Careers
/press-officePress Office
/investor-relationsInvestor Relations
/financial-advice/investment-l...Text duplicate Investment login
/help-and-supportText duplicate Help and Support
/help-and-support/contact-usContact us
/help-and-support/branch-finderBranch finder
/life-and-moneyText duplicate Life and Money
/life-and-money/subscribeSubscribe to emails
/help-and-support/fraud-and-se...Text duplicate Fraud and Security
/help-and-support/fraud-and-se...Authorised push payment fraud
/help-and-support/contact-us/c...Make a complaint
/legal-noticeLegal notice
/privacy-policyData privacy notice
/about-us/governance/modern-sl...Modern slavery act
https://www.skipton.co.uk/cookiesCookies
https://apps.apple.com/gb/app/...New window External Subdomain IMG-ALT Download on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Get it on Google Play
https://x.com/skiptonbsNew window External IMG-ALT X (formerly Twitter) logo
https://www.facebook.com/skipt...New window External Subdomain IMG-ALT Facebook logo
https://www.instagram.com/skip...New window External Subdomain IMG-ALT Instagram logo
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn logo
https://www.fscs.org.uk/New window External Subdomain FSCS information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.skipton.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (131 kB).

HTTP Response Header

NameValue
expiresThu, 12 Jun 2025 03:58:45 GMT
content-typetext/html;charset=utf-8
permissions-policyaccelerometer=(), camera=(), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
referrer-policysame-origin
cache-controlmax-age=300
content-encodinggzip
x-frame-optionsSAMEORIGIN
x-vhostskipton
last-modifiedWed, 11 Jun 2025 23:20:43 GMT
x-content-type-optionsnosniff
accept-rangesbytes
age0
dateThu, 12 Jun 2025 03:53:45 GMT
strict-transport-securitymax-age=31557600
set-cookie63 Characters
x-served-bycache-fra-etou8220093-FRA, cache-fra-etou8220085-FRA
x-cacheMISS
x-timerS1749700426.852968,VS0,VS0,VE107
varyAccept-Encoding
content-length19274
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 316 referring domains.
This page has 1,877 backlinks.
This page has backlinks from 213 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.skipton.co.uk/sitemap.xml

User-agent:*
Disallow: /app-maintenance
Disallow: /financial-advice/customer-fact-find
Disallow: /employee-information
Disallow: /feedback-thank-you
Disallow: /financial-advice/investment-login/portal-faqs
Disallow: /financial-advice/investments-online-terms-and-conditions
Disallow: /financial-advice/pension-planning-experts
Disallow: /financial-advice/recommend-a-friend
Disallow: /financial-advice/regular-questions-customers-have-about-market-events
Disallow: /financial-advice/retirement-planning-experts
Disallow: /financial-advice/explained-how-do-interest-rates-impact-your-investments
Disallow: /help-and-support/mortgage-help/mortgage-support/extend-your-mortgage-term
Disallow: /help-and-support/mortgage-help/mortgage-support/transfer-to-interest-only
Disallow: /help-and-support/mortgage-help/shortfall-transfer
Disallow: /help-and-support/mortgage-help/transfer-to-skipton
Disallow: /help-and-support/savings-help/child-trust-fund-maturity
Disallow: /help-and-support/savings-help/child-trust-fund-registered-contact
Disallow: /life-and-money/preference-centre
Disallow: /life-and-money/preference-centre-confirmation
Disallow: /life-and-money/subscribe-confirmation
Disallow: /life-and-money/unsubscribe-confirmation
Disallow: /mortgages/mortgage-review
Disallow: /mortgages/clearscore
Disallow: /mortgages/clearscore/getting-a-decision-in-principle
Disallow: /mortgages/colleague-mortgage
Disallow: /mortgages/comparethemarket
Disallow: /mortgages/comparethemarket/getting-a-decision-in-principle
Disallow: /mortgages/existing-customers/switching-your-mortgage-deal/comparethemarket
Disallow: /mortgages/existing-customers/switching-your-mortgage-deal/confused
Disallow: /mortgages/existing-customers/switching-your-mortgage-deal/moneysupermarket
Disallow: /mortgages/find-a-mortgage/how-to-apply-btl
Disallow: /mortgages/find-a-mortgage/how-to-apply-residential
Disallow: /mymaturity
Disallow: /savings/my-money-review-offer
Disallow: /mortgages/new-mortgage-appointment
Disallow: /press-office/press-releases
Disallow: /savings/employee-accounts
Disallow: /savings/employee-accounts/colleague-easy-access-saver
Disallow: /savings/employee-accounts/colleague-isa-saver
Disallow: /savings/employee-accounts/colleague-regular-saver
Disallow: /savingsterms
Disallow: /search
Disallow: /security-policy
Disallow: /self-serve
Disallow: /survey-prize-terms-conditions
Disallow: /survey-thank-you
Disallow: /system-maintenance
Disallow: /system-maintenance-specific
Disallow: /technical-message
Disallow: /help-and-support/contact-us/how-to-find-us 
Disallow: /financial-advice/skipton-insight-how-to-navigate-your-finances-in-2025
Disallow: /financial-advice/skipton-insight-is-market-noise-a-hidden-threat-to-your-long-term-goals
Disallow: /financial-advice/skipton-insight-why-tax-freezes-could-be-a-drag-on-your-future-income
Disallow: /financial-advice/skipton-insight-tariffs-in-the-spotlight
Disallow: /mortgages/colleague-mortgage
Disallow: /savings/my-money-review-offer
Disallow: /financial-advice/call-back-form-thank-you
Disallow: /about-us/member-panel/thank-you
Disallow: /savings/my-money-review/thank-you
Disallow: /investor-relations/*
Disallow: /fscs
Disallow: /financial-advice/skipton-insight-what-does-history-tell-us-about-navigating-volatile-stock-markets
Disallow: /help-and-support/extra-support/supporting-customers-in-vulnerable-situations
Disallow: /help-and-support/extra-support/supporting-customers-in-vulnerable-situations/thank-you
Disallow: /fa-portal-maintenance

Search preview

www.skipton.co.uk
Skipton Building Society | Founded on Fairness
We're here to help our members get more from their money, have a home and prepare for the future, with our range of savings, mortgages and financial advice.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Skipton79%Check
Skipton Building Society73%Check
Society70%Check
Building Society69%Check
Help56%Check
Savings56%Check
Advice56%Check
Financial Advice55%Check
money52%Check
Mortgages52%Check

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