Shopmyexchange.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
52% 
Page structure
75% 
Link structure
58% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
471.20 kB
Words
262
Media files
20
Number of links
31 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Exchange | Military Discount - Tax Free Shopping
The length of the page title is perfect. (439 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Exchange | Military Discount - Tax Free Shopping
The length of the meta description is perfect. (439 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Austria
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width
descriptionExchange | Military Discount - Tax Free Shopping
next-head-count4
theme-color#ffffff
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 262 words on this page. Good pages should have about 800 words of useful content.
18.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oad/v1681732106/ztk5bgdv18ymvzmmmlat.pngMy Exchange Logo
...oad/v1681732105/zghqcqmi3xj0xgmkyckb.pngMy Exchange Logo
...e/aafes/deals-iconR?fmt=png-alpha&bfc=onDeals Icon
...fes/clearance-iconR?fmt=png-alpha&bfc=onClearance Icon
.../aafes/outlet-iconR?fmt=png-alpha&bfc=onOutlet Icon
...tary-blue-bar-iconR?fmt=png-alpha&bfc=onMilitary Icon
...e.com/is/image/aafes/unitpurchases-iconRUnit Purchases Icon
...nge.com/is/image/aafes/marketplace-iconRMarketplace Icon
...change.com/is/image/aafes/weeklyad-iconRWeekly Ad Icon
...oad/v1681722493/yjjc1frjalse4r4ir0v4.pngFind Store Icon
...ge/aafes/deals-icon?fmt=png-alpha&bfc=onDeals Icon
...afes/clearance-icon?fmt=png-alpha&bfc=onClearance Icon
...e/aafes/outlet-icon?fmt=png-alpha&bfc=onOutlet Icon
...itary-blue-bar-icon?fmt=png-alpha&bfc=onMilitary Icon
...ge.com/is/image/aafes/unitpurchases-iconUnit Purchases Icon
...ange.com/is/image/aafes/marketplace-iconMarketplace Icon
...xchange.com/is/image/aafes/weeklyad-iconWeekly Ad Icon
...oad/v1681721529/asca5tv6lzpqafzo0mth.pngFind Store Icon
/_next/static/media/mail.db837a94.pngSIGN UP FOR EMAILS!

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H3 Welcome! Sign In
H4 SHOP BY CATEGORY
H4 Shop by category
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.shopmyexchange.com/IMG-ALT My Exchange Logo
https://www.shopmyexchange.com/Text duplicate IMG-ALT My Exchange Logo
/dealsDeals
IMG-ALT Deals Icon
/browse?facets={"attributes.cl...Clearance
IMG-ALT Clearance Icon
/browse?pageCategories=OutletOutlet
IMG-ALT Outlet Icon
/browse?pageCategories=MilitaryMilitary
IMG-ALT Military Icon
/cp/static-pages/business-deli...Unit Purchases
IMG-ALT Unit Purchases Icon
https://www.myecp.com/External Subdomain Military Star
/registerCreate New Account
https://www.myecp.com/External Subdomain Text duplicate Military Star
/dealsText duplicate Deals
IMG-ALT Deals Icon
/browse?facets={"attributes.cl...Text duplicate Clearance
IMG-ALT Clearance Icon
/browse?pageCategories=OutletText duplicate Outlet
IMG-ALT Outlet Icon
/browse?pageCategories=MilitaryText duplicate Military
IMG-ALT Military Icon
/cp/static-pages/business-deli...Text duplicate Unit Purchases
IMG-ALT Unit Purchases Icon
/dealsSavings Center
/cp/static-pages/rebatesRebates
/specialty-pages/dotd/dealofth...Deal of the Day
/coupon-acceptanceCoupon Acceptance Policy
http://www.aafes.com/exchange-...External Subdomain Price Match Policy
https://www.myecp.com/New window External Subdomain Manage Account & Pay Bill
https://www.myecp.com/Customer...New window External Subdomain Promotions & Offers
https://www.myecp.com/HtmlPage...New window External Subdomain About the Military Star Card
https://www.myecp.com/CardApplyNew window External Subdomain Apply now
/cp/static-pages/expressExpress Online
https://odin.aafes.com/custome...New window External Subdomain Provide Store Feedback
/business-delivery/business-de...New window Business Delivery
/cp/stores/reel-time/movie-guideSubdomain Reel Time Movie Guide
/browse?pageCategories=In-Home...Home Services
https://www.applymyexchange.co...External Subdomain Post-Government Employment
http://www.applymyexchange.com/New window External Subdomain Exchange Careers
https://www.applymyexchange.co...External Subdomain Military Retiree Connection
https://www.aafes.com/about-ex...External Subdomain Retired Employees Association
/customer-service/contact-usContact Us
/customer-service/faqsFAQs
/customer-service/return-excha...Returns & Exchanges
/customer-service/shipping-del...Shipping & Delivery
/customer-service/warrantiesWarranties
http://www.aafes.com/exchange-...External Subdomain For Overseas Customers
/cp/stores/recalls-alerts/indexSubdomain Product Recalls & Alerts
http://www.aafes.com/about-exc...External Subdomain History and Mission
https://www.aafes.com/about-ex...External Subdomain Exchange Quick Facts
https://www.aafes.com/about-ex...External Subdomain Exchange by The Numbers
https://www.theexchangepost.com/New window External Subdomain Exchange Post
https://www.aafes.com/about-ex...External Subdomain Military Exercises & Contingencies
http://www.aafes.com/about-exc...External Subdomain Sustainability
https://www.aafes.com/about-ex...External Subdomain FOIA/Privacy
https://www.aafes.com/about-ex...External Subdomain Doing Business with the Exchange
https://publicaffairs-sme.com/...External BE FIT
http://www.aafes.com/about-exc...External Subdomain Family Serving Family
https://www.aafes.com/about-ex...External Subdomain Homeschooling
http://www.aafes.com/about-exc...External Subdomain School Meal Program
https://publicaffairs-sme.com/...New window External The HUB
/guides/pcsPCS Headquarters
https://www.aafes.com/exchange...External Subdomain Emergency Preparedness
https://odin.aafes.com/OigNew window External Subdomain Office of Inspector General
https://commissaries.com/New window External Commissary
https://shopcgx.com/External Coast Guard Exchange
https://media.shopmyexchange.c...New window External Subdomain No FEAR Act Notice
/cp/static-pages/terms-and-con...Site Terms & Conditions
/cp/static-pages/privacy-actPrivacy Act Statement
/digitalgarrisonSubdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shopmyexchange.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (471 kB).

HTTP Response Header

NameValue
cache-status"Netlify Durable"; fwd=bypass
content-typetext/html; charset=utf-8
etag"rjktlalfj3a87j"
netlify-varyquery=__nextDataReq|_rsc,header=x-nextjs-data|x-next-debug-logging|next-router-prefetch|next-router-segment-prefetch|next-router-state-tree|next-url|rsc|accept-encoding,cookie=__prerender_bypass|__next_preview_data
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-nf-request-id01K20T83KG3HZG2HZHNYHVVD7T
x-akamai-transformed9 - 0 pmb=mRUM,2
content-encodinggzip
expiresWed, 06 Aug 2025 23:07:49 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateWed, 06 Aug 2025 23:07:49 GMT
server-timingcdn-cache; desc=MISS
alt-svch3=":443"; ma=93600
set-cookie612 Characters
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 816 referring domains.
This page has 11,305 backlinks.
This page has backlinks from 653 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow: /account*
Disallow: /register
Disallow: /cart
Disallow: /checkout
Disallow: /browse?query=*
Disallow: /browse?pageCategories=*&*
Sitemap: https://www.shopmyexchange.com/sitemap/sitemap-index.xml

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Search preview

www.shopmyexchange.com
Exchange | Military Discount - Tax Free Shopping
Exchange | Military Discount - Tax Free Shopping

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shop78%Check
EXCHANGE73%Check
Military61%Check
Military Life48%Check
CATEGORY43%Check
Military Discount42%Check
Sign40%Check
Weekly38%Check
Deals38%Check
Clearance38%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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