Shop.rnli.org - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
46% 
Page structure
58% 
Link structure
61% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
189.20 kB
Words
797
Media files
39
Number of links
205 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
RNLI Shop | Lifesaving Gifts
The length of the page title is perfect. (253 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We have the perfect lifesaving gifts for you and your crew. Order them online at shop.RNLI.org and help us to save lives for another 200 years.
The length of the meta description is perfect. (875 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.rnli.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
application-name 
msapplication-TileColor#FFFFFF' | asset_url }}
msapplication-TileImage//shop.rnli.org/cdn/shop/t/128/assets/mstile-144x144.png?114116
msapplication-square70x70logo//shop.rnli.org/cdn/shop/t/128/assets/mstile-70x70.png?114116
msapplication-square150x150logo//shop.rnli.org/cdn/shop/t/128/assets/mstile-150x150.png?114116
msapplication-wide310x150logo//shop.rnli.org/cdn/shop/t/128/assets/mstile-310x150.png?114116
msapplication-square310x310logo//shop.rnli.org/cdn/shop/t/128/assets/mstile-310x310.png?114116
descriptionWe have the perfect lifesaving gifts for you and your crew. Order them online at shop.RNLI.org and help us to save lives for another 200 years.
viewportwidth=device-width
google-site-verificationxq15F3sWX4uQvkvk1Qnp1DySFiQKbg1U8Jp_Vn8XBFc
shopify-digital-wallet/26152196/digital_wallets/dialog
shopify-checkout-api-token35ba6ad8d5ec179ca77b877c8b14f682
msvalidate.01C5B15AE1A9346B1A0F0EFF4479D1F189
langen
twitter:site@RNLI
twitter:cardsummary
twitter:titleRNLI Shop | Lifesaving Gifts
twitter:descriptionWe have the perfect lifesaving gifts for you and your crew. Order them online at shop.RNLI.org and help us to save lives for another 200 years.
og:site_nameRNLI Shop
og:urlhttps://shop.rnli.org/
og:titleRNLI Shop | Lifesaving Gifts
og:typewebsite
og:descriptionWe have the perfect lifesaving gifts for you and your crew. Order them online at shop.RNLI.org and help us to save lives for another 200 years.
og:imagehttps://cdn.shopify.com/s/files/1/2615/2196/files/RNLI_Shop_Logo.png?height=628&pad_color=ffffff&v=1738735146&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/2615/2196/files/RNLI_Shop_Logo.png?height=628&pad_color=ffffff&v=1738735146&width=1200
og:image:width1200
og:image:height628
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 42.5 words is high.
This page contains 797 words. That's ok.
20.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
32 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ogo.svg?v=168953640471643335271726561603RNLI Shop Logo
...5b-d2a1877f3ce4_300x300.jpg?v=1738677755No alt attribute provided
...57-4effab7fa975_300x300.jpg?v=1738677154No alt attribute provided
...rsonalised-Book_300x300.jpg?v=1738664674No alt attribute provided
...ur-Garden-Range_300x300.jpg?v=1738696548No alt attribute provided
...e-everyone-book_300x300.jpg?v=1738686474No alt attribute provided
...80-f6922ff1d68d_300x300.jpg?v=1738677636No alt attribute provided
...les/virtual-gifts-promo.jpg?v=1726488705No alt attribute provided
...I-favourites-hero_1200x.jpg?v=1706545883No alt attribute provided
...exmouth-hero.jpg?v=1716217770&width=1100No alt attribute provided
...-pounds-rectangle_1200x.jpg?v=1690819201No alt attribute provided
...b114-0fcb11739b37_1200x.jpg?v=1690819031No alt attribute provided
...der-50-pounds-rectangle.jpg?v=1726566744No alt attribute provided
...hop-gifts-for-her_1200x.jpg?v=1690276432No alt attribute provided
...hop-gifts-for-men_1200x.jpg?v=1690277006No alt attribute provided
...9cba-906e64ff1cbc_1200x.jpg?v=1613714399No alt attribute provided
...ifting_hero_banner_2024.jpg?v=1731576446No alt attribute provided
...-28661252849760_380x380.jpg?v=1657286464No alt attribute provided
...-29523215810656_380x380.jpg?v=1692280303No alt attribute provided
...-29283521986656_380x380.jpg?v=1675333664No alt attribute provided
...-28450993799264_380x380.jpg?v=1641833691No alt attribute provided
...-29334004695136_380x380.jpg?v=1678894429No alt attribute provided
...-28450757967968_380x380.jpg?v=1641814068No alt attribute provided
...2blk-1168081979_380x380.jpg?v=1747734390No alt attribute provided
...-30553263767648_380x380.jpg?v=1715178646No alt attribute provided
...-30865070194784_380x380.jpg?v=1726362041No alt attribute provided
...-30865338204256_380x380.jpg?v=1726362045No alt attribute provided
...-30783400476768_380x380.jpg?v=1718634826No alt attribute provided
...-29280808370272_380x380.jpg?v=1675105244No alt attribute provided
...-28451054846048_380x380.jpg?v=1641833871No alt attribute provided
...-71835670315394_380x380.jpg?v=1731013064No alt attribute provided
...-28451079913568_380x380.jpg?v=1641834408No alt attribute provided
...-30553219924064_380x380.jpg?v=1715177744No alt attribute provided
...6/files/RNLI-Shop-logo3.png?v=1707249148RNLI Logo
...2196/t/54/assets/Facebook--blue.svg?8882Facebook
.../2196/t/54/assets/Twitter--blue.svg?8882Twitter
...196/t/54/assets/Instagram--blue.svg?8882Instagram
.../2196/t/54/assets/Youtube--blue.svg?8882YouTube
...es/FR_RegLogo_WO--black.svg?v=1707249655FundingRegulator

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Policies
H2 About
H2 Follow us
H2 Added to your basket
H2 Empty heading
H2 Size Guide
H2 Sizing Tips:
H2 Size Guide Duplicate text
H2 Sizing Tips: Duplicate text
H2 Size Guide Duplicate text
H2 Sizing Tips: Duplicate text
H2 Size Guide Duplicate text
H2 Sizing Tips: Duplicate text
H3 The RNLI is the charity that saves lives at sea
H5 Sign up for our newsletter
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
/pages/deliverySubdomain No express delivery this week ● Standard shipping options are available ● Free UK delivery on orders £50 and over
https://shop.rnli.org/IMG-ALT RNLI Shop Logo
/pages/donate/Donate now
https://shop.rnli.org/accountSubdomain No Text
https://shop.rnli.org/cart/No Text
https://shop.rnli.org/pages/saleSummer Sale
/collections/all-saleSummer Sale Collections
/collections/all-saleView all
/collections/mens-saleMen's Sale
/collections/womens-saleWomen's Sale
/collections/baby-and-kids-saleBaby and Kid's Sale
/collections/home-and-garden-saleHome and Garden Sale
/collections/sport-and-leisure...Sport and Outdoor Sale
/collections/books-and-station...Books and Stationery Sale
https://shop.rnli.org/pages/menMen
/collections/shop-all-mensClothing
/collections/shop-all-mensText duplicate View all
/collections/mens-coats-and-ja...Coats and Jackets
/collections/mens-hoodies-and-...Hoodies and Sweatshirts
/collections/mens-tops-and-t-s...T-shirts and Tops
/collections/mens-trousers-and...Trousers and Shorts
/collections/mens-sailingSailing Clothing
/collections/changing-robesChanging Robes
/collections/shop-all-mens-acc...Accessories
/collections/shop-all-mens-acc...Text duplicate View all
/collections/socksSocks
/collections/hats-and-glovesHats and Gloves
/collections/bagsBags
/collections/sunglassesSunglasses
/collections/mens-scarvesScarves
/collections/walletsWallets
/collections/keyringsKeyrings
/collections/pin-badgesPin Badges
/collections/shop-all-mens-brandsBrands
/collections/shop-all-mens-brandsText duplicate View all
/collections/helly-hansenHelly Hansen
/collections/finisterreRNLI + Finisterre
/collections/dryrobedryrobe®
/collections/mens-coats-and-ja...Text duplicate Coats and Jackets
https://shop.rnli.org/pages/womenWomen
/collections/shop-all-womens-c...Text duplicate Clothing
/collections/shop-all-womens-c...Text duplicate View all
/collections/womens-coats-and-...Text duplicate Coats and Jackets
/collections/womens-hoodies-an...Text duplicate Hoodies and Sweatshirts
/collections/womens-tops-and-t...Text duplicate T-shirts and Tops
/collections/womens-sailingText duplicate Sailing Clothing
/collections/shop-all-womens-a...Text duplicate Accessories
/collections/shop-all-womens-a...Text duplicate View all
/collections/socksText duplicate Socks
/collections/hats-and-glovesText duplicate Hats and Gloves
/collections/bagsText duplicate Bags
/collections/womens-scarvesText duplicate Scarves
/collections/sunglassesText duplicate Sunglasses
/collections/walletsWallets and Purses
/collections/keyringsText duplicate Keyrings
/collections/pin-badgesText duplicate Pin Badges
/collections/shop-all-womens-b...Text duplicate Brands
/collections/shop-all-womens-b...Text duplicate View all
/collections/helly-hansenText duplicate Helly Hansen
/collections/finisterreText duplicate RNLI + Finisterre
/collections/dryrobeText duplicate dryrobe®
/collections/finisterreText duplicate RNLI + Finisterre
/pages/baby-and-kidsKids
/collections/shop-all-baby-and...Clothing and Accessories
/collections/shop-all-baby-and...Text duplicate View all
/collections/kids-clothingText duplicate Clothing
/collections/kids-hatsHats
/collections/footwearWellies and Socks
/collections/shop-all-toysToys and Games
/collections/shop-all-toysText duplicate View all
/collections/soft-toysSoft Toys
/collections/beach-toysBeach Toys
/collections/dress-up-toysDress Up Toys
/collections/educational-toysEducational Toys
/collections/baby-and-preschoo...Baby and Preschool Toys
/collections/childrens-booksChildren's Books
/collections/kids-games-and-ac...Games and Activity Kits
/collections/outdoor-play-1Outdoor Toys
/pages/summer-fun-for-little-l...For Little Lifesavers
/pages/summer-fun-for-little-l...Text duplicate View all
/collections/toys-and-activity...Toys and Activity Kits
/collections/kids-summer-kitKids' Summer Kit
/products/storm-force-membersh...Storm Force Membership
/products/big-seaside-rescue-p...Be the hero of our RNLI Book
/pages/home-and-gardenHome and Garden
/collections/shop-all-home-and...Home
/collections/shop-all-home-and...Text duplicate View all
/collections/homewareHomeware
/collections/candles-and-home-...Candles and Home Fragrance
/collections/beauty-productsBath and Shower
/collections/tide-clocks-and-w...Tide Clocks and Weather Stations
/collections/sustainable-homeSustainable Home
/collections/pet-productsPets
/collections/shop-all-kitchen-...Kitchen and Dining
/collections/shop-all-kitchen-...Text duplicate View all
/collections/tablewareTableware
/collections/kitchen-accessoriesKitchen Accessories
/collections/tea-towels-and-ap...Tea Towels and Aprons
/collections/mugsMugs
/collections/barware-and-drink...Barware and Drinks Accessories
/collections/outdoor-diningOutdoor Dining
/collections/food-and-drinksFood and Drink
/collections/food-and-drinksText duplicate View all
/collections/biscuitsBiscuits
/collections/confectioneryConfectionery
/collections/drinks-and-spiritsDrinks and Spirits
/collections/jams-and-preservesJams and Preserves
/collections/shop-all-garden-a...Garden and Tools
/collections/shop-all-garden-a...Text duplicate View all
/collections/gardenGarden Accessories
/collections/gadgetsTools and Gadgets
/collections/shop-all-games-an...Games and Crafts
/collections/shop-all-games-an...Text duplicate View all
/collections/jigsaw-puzzlesJigsaw Puzzles
/collections/family-gamesFamily Games
/collections/craft-and-activit...Craft and Activity Kits
/collections/modelsModels
/collections/gardenText duplicate Garden Accessories
/pages/books-and-stationeryBooks and Stationery
/collections/shop-all-rnli-sta...Stationery
/collections/shop-all-rnli-sta...Text duplicate View all
/collections/calendars-and-pla...Calendars
/collections/diariesDiaries
/collections/notebooks-and-not...Notebooks and Notepads
/collections/pens-and-pencilsPens and Pencils
/collections/gift-wrapGift Wrap
/collections/shop-all-greeting...Greetings Cards
/collections/shop-all-greeting...Text duplicate View all
/collections/christmas-cardsChristmas Cards
/collections/greetings-cardsGreetings and Note Cards
/pages/virtual-giftsVirtual Gifts
/collections/shop-all-booksBooks
/collections/shop-all-booksText duplicate View all
/collections/booksBooks for Adults
/collections/childrens-booksText duplicate Children's Books
/collections/booksText duplicate Books
/pages/sport-and-leisureSport and Outdoors
/collections/shop-all-sportsSailing and Watersports
/collections/shop-all-sportsText duplicate View all
/collections/watersportsWatersports
/collections/sailing-and-boatingSailing and Boating
/collections/swimmingSwimming
/collections/coastal-walkingCoastal Walking
/collections/water-and-coastal...Water and Coastal Safety Kit
/collections/shop-all-travel-a...Travel and Days Out
/collections/shop-all-travel-a...Text duplicate View all
/collections/travel-accessoriesTravel Accessories
/collections/camping-equipmentCamping Equipment
/collections/picnicwarePicnicware
/collections/bbqs-and-bbq-acce...BBQ and Accessories
/collections/first-aid-kitsFirst Aid Kits
/collections/beachBeach Days
/collections/outdoor-playOutdoor Games
/collections/water-and-coastal...Text duplicate Water and Coastal Safety Kit
/pages/rnli-giftsGifts
/pages/virtual-giftsText duplicate Virtual Gifts
/collections/rnli-favouritesRNLI Favourites
/pages/launch-a-memoryLaunch a Memory
/collections/gifts-under-10Gifts Under £10
/collections/gifts-under-20Gifts Under £20
/collections/gifts-under-50Gifts Under £50
/collections/gifts-for-herGifts for Her
/collections/gifts-for-himGifts for Him
/collections/gifts-for-kidsGifts for Kids
/pages/rnli-birthdayRNLI 200
https://shop.rnli.org/pages/saleSubdomain Shop Summer Sale
https://shop.rnli.org/pages/saleSubdomain Text duplicate Shop Summer Sale
/collections/summer-readySubdomain Shop Summer Ready Collection
/collections/christmas-cardsSubdomain Shop 2025 Christmas Cards
/collections/shop-all-mensShop Mens
/collections/shop-all-womens-c...Shop Womens
/collections/water-and-coastal...View collection
/products/aquapac-rnli-waterpr...Aquapac RNLI Waterproof Phone Case £20.00
/products/dryrobe-rnli-compres...RNLI dryrobe® Compression Bag, 33L £38.00
/products/sol-rescue-flash-flo...SOL Rescue Flash Floating Mirror £14.00 £9.00
/products/lifesystems-hurrican...Lifesystems Hurricane Whistle, Orange £5.00
/products/dryrobe-x-rnli-long-...RNLI dryrobe® Advance Long Sleeve, Blue/Black £180.00
/products/lifesystems-pocket-f...Lifesystems Pocket First Aid Kit £16.00 £10.00
/products/rnli-since-1824-adul...RNLI Since 1824 Adult Head Torch Black £15.00
/products/rnli-junior-head-torchRNLI Junior Head Torch £8.00
/products/zoggs-rnli-green-sil...Zoggs + RNLI Swim Cap, Green £10.00 £6.50
/products/zoggs-rnli-pink-sili...Zoggs + RNLI Swim Cap, Pink £10.00 £6.50
/products/zoggs-rnli-mini-kick...Zoggs + RNLI Mini Kickboard, Yellow £14.00 £9.00
/products/kids-id-bracelet-ora...LittleLife Kids' iD Bracelet £5.00 £3.00
/products/lifesystems-mountain...Lifesystems Mountain Whistle, Orange £4.00 £2.50
/products/rnli-waterproof-bag-...RNLI Waterproof Reflective Backpack Cover, Orange £12.00
/products/lifesystems-glow-tag...Lifesystems Glow Tag, Orange £4.00
/products/lifesystem-compassLifesystems Hiking Compass with Lanyard £13.00
/pages/donateHelp save lives at sea donate now
/collections/sport-and-leisure...Subdomain Shop outdoor sale
/collections/diariesSubdomain Shop Diaries
/collections/outdoor-playShop outdoor games
https://shop.rnli.org/Subdomain IMG-ALT RNLI Logo
/pages/returns-informationReturns information
/pages/terms-and-conditionsTerms and conditions
/pages/privacy-and-securityPrivacy and security
/pages/cookies-policyCookies policy
/pages/accessibilityAccessibility
/pages/deliveryDelivery information
/pages/promotions-policySubdomain Promotions
/pages/contact-usContact us
https://rnli.org/about-usExternal About us
https://rnli.org/find-my-neare...External Find a shop
https://shop.rnli.org/pages/faqsFAQs
https://www.facebook.com/rnli/New window External Subdomain Find us on Facebook
IMG-ALT Facebook
A-TITLE Facebook
https://twitter.com/RNLINew window External Find us on Twitter
IMG-ALT Twitter
A-TITLE Twitter
https://www.instagram.com/rnli/New window External Subdomain Find us on Instagram
IMG-ALT Instagram
A-TITLE Instagram
https://www.youtube.com/user/o...New window External Subdomain Find us on Youtube
IMG-ALT YouTube
A-TITLE Youtube
https://www.fundraisingregulat...New window External Subdomain IMG-ALT FundingRegulator
https://shop.rnli.org/Keep Shopping
https://shop.rnli.org/cartView basket ()
https://shop.rnli.org/checkoutCheckout

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.rnli.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (189 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=utf-8
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powered-byShopify
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.32
servercloudflare
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 201 referring domains.
This page has 439 backlinks.
This page has backlinks from 117 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /26152196/checkouts
Disallow: /26152196/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /sf_private_access_tokens
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.rnli.org/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /26152196/checkouts
Disallow: /26152196/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js
Disallow: /sf_private_access_tokens

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /26152196/checkouts
Disallow: /26152196/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /sf_private_access_tokens
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.rnli.org/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /26152196/checkouts
Disallow: /26152196/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /sf_private_access_tokens
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.rnli.org/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

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shop.rnli.org
RNLI Shop | Lifesaving Gifts
We have the perfect lifesaving gifts for you and your crew. Order them online at shop.RNLI.org and help us to save lives for another 200 years.

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