Shop.marriott.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
98% 
Page quality
64% 
Page structure
58% 
Link structure
83% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
97.50 kB
Words
481
Media files
35
Number of links
76 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop Marriott Brands | Bedding, Bath, Fragrance & More
The length of the page title is perfect. (506 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bring the hotel home with luxury bedding, bath essentials, and signature scents from Marriott brands. Explore beds, pillows, sheets, robes, candles, and more.
The length of the meta description is perfect. (972 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionBring the hotel home with luxury bedding, bath essentials, and signature scents from Marriott brands. Explore beds, pillows, sheets, robes, candles, and more.
keywordsMarriott Bonvoy Boutiques
google-site-verificationiTthjnU04mjotJUjbizyb9nDXDZW7hCwl8Eu3F6Q_Cg
langen
x-ua-compatibleie=edge
charsetUTF-8

Automatically check shop.marriott.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are only 481 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: By submitting my email, I agree to receive personalized communications...
25.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...eader/marriott-bonvoy-boutiques-logo.svgMarriott Bonvoy Boutiques
...dw2133ede4/images/chevron_black_left.svgMenu
...te/-/default/dw993364a8/images/close.svgClose Menu
...te/-/default/dw993364a8/images/close.svgClose Menu
...te/-/default/dw993364a8/images/close.svgClose Menu
...te/-/default/dw993364a8/images/close.svgClose Menu
...te/-/default/dw993364a8/images/close.svgClose Menu
...efault/dw42b966a2/images/header/menu.svgMenu
...te/-/default/dw993364a8/images/close.svgMenu
...ault/dw2e759a28/images/header/search.svgSearch
...ault/dw2e759a28/images/header/search.svgSearch
...te/-/default/dw993364a8/images/close.svgClose Menu
...ault/dw2e759a28/images/header/search.svgSearch
...38dfc9d/images/header/account_circle.svgAccount
...wfe236159/images/header/shopping_bag.svgBag
...te/-/default/dw993364a8/images/close.svgClose
...te/-/default/dw993364a8/images/close.svgClose
...te/-/default/dw993364a8/images/close.svgClose
...w/Category_Image_Bedding.jpg?sw=768&q=70No alt attribute provided
..._Classic_White_Ritz-0016.jpg?sw=768&q=70No alt attribute provided
... Now/Category_Image_Bath.jpg?sw=768&q=70No alt attribute provided
...ory_Image_Fragrance-0042.jpg?sw=768&q=70No alt attribute provided
..._General_Mattresses-0010.jpg?sw=768&q=70No alt attribute provided
...lton-zadun-hotel-room_v2.jpg?sw=768&q=70Hotel room in The Ritz-Carlton ZadunHotel room in The Ritz-Carlton Zadun
...on-frette-classic-0017 2.jpg?sw=768&q=70Stack of The Ritz-Carlton linensStack of The Ritz-Carlton linens
...-ritzcarlton-tria-0019 2.jpg?sw=768&q=70The Ritz-Carlton pillowsThe Ritz-Carlton pillows
...34de43/Hp Now/Mattress 1.jpg?sw=768&q=70The Ritz-Carlton mattressThe Ritz-Carlton mattress
...cal-channel-queen-0027 3.jpg?sw=768&q=70The Ritz-Carlton featherbed comforterThe Ritz-Carlton featherbed comforter
...on-frette-classic-0017 2.jpg?sw=768&q=70Stack of The Ritz-Carlton linensStack of The Ritz-Carlton linens
...-ritzcarlton-tria-0019 2.jpg?sw=768&q=70The Ritz-Carlton pillowsThe Ritz-Carlton pillows
...34de43/Hp Now/Mattress 1.jpg?sw=768&q=70The Ritz-Carlton mattressThe Ritz-Carlton mattress
...cal-channel-queen-0027 3.jpg?sw=768&q=70The Ritz-Carlton featherbed comforterThe Ritz-Carlton featherbed comforter
...-collection-lifestyle-v2.jpg?sw=768&q=70Closet with Marriott Bonvoy Boutiques bedding productsCloset with Marriott Bonvoy Boutiques bedding products
...ty Images/staud-homepage.jpg?sw=768&q=70Embroidered handbag from St. Regis x STAUD collectionEmbroidered handbag from St. Regis x STAUD collection
...default/dw772ec199/icons/global-icon.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Details
H2 Remove Product?
H2 Sign In or Join Now
H2 Experience Hotel-Quality Comfort in Your Own Bed
H2 Products Vetted by Our World-Famous Hotels
H2 Bedding
H2 Pillows
H2 Bath
H2 Fragrance
H2 Mattresses
H2 Make Every Moment A Luxury
H2 Linens
H2 Pillows Duplicate text
H2 Mattresses Duplicate text
H2 Featherbed
H2 Meet Our Best-Selling Beds and More
H2 The Sleep Shop
H2 STAUD for St. Regis
H2 Member Exclusives
H2 Discover Marriott Bonvoy Boutiques
H3 Become a Member, It's free to join!
H4 Details Duplicate text
H4 Remove Product? Duplicate text
H4 Shop in USD or Points/Rewards
H4 Marriott Bonvoy Brilliant® American Express® Card
H4 Marriott Bonvoy Boundless® Credit Card from Chase
H4 Session Expiration
H4 Session Expiration Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.marriott.com/Anchor Skip to main content
https://shop.marriott.com/Anchor Skip to footer content
https://shop.marriott.com/IMG-ALT Marriott Bonvoy Boutiques
https://shop.marriott.com/Subdomain Shop
/shop/mattresses/Mattresses
/shop/pillows/Pillows
/shop/bedding/Bedding
/shop/bedding/View All Bedding
/shop/bedding/bed-and-bedding-...Bed & Bedding Sets
/shop/bedding/bedding-sets/Bedding Sets
/shop/bedding/linen-sets/Linen Sets
/shop/bedding/sheets-and-sheet...Sheets & Sheet Sets
/shop/bedding/pillowcases-and-...Pillowcases & Shams
/shop/bedding/duvet-covers-and...Duvet Covers & Sets
/shop/bedding/blankets-and-com...Blankets & Comforters
/shop/bedding/mattress-pads-an...Mattress Pads & Toppers
/shop/bath/Bath
/shop/bath/View All Bath
/shop/bath/soaps-and-lotions/Soaps & Lotions
/shop/bath/hair-care/Hair Care
/shop/bath/robes/Robes
/shop/bath/towels/Towels
/shop/bath/slippers/Slippers
/shop/bath/bath-sets/Bath Sets
/shop/fragrance/Fragrance
/shop/fragrance/View All Fragrance
/shop/fragrance/candles/Candles
/shop/fragrance/room-and-home-...Room & Home Diffusers
/shop/fragrance/reed-diffusers...Reed Diffusers & Scent Sticks
/shop/fragrance/room-sprays/Room Sprays
/shop/fragrance/pillow-sprays/Pillow Sprays
/shop/fragrance/perfume/Perfume
/shop/fragrance/potpourri,-sac...Potpourri, Sachets & Scent Cards
https://shop.marriott.com/brands/Brands
/brands/the-ritz-carlton.htmlSubdomain The Ritz-Carlton
/brands/st-regis.htmlSubdomain St. Regis
/brands/jw-marriott.htmlSubdomain JW Marriott
/brands/edition.htmlSubdomain EDITION
/brands/the-luxury-collection....Subdomain The Luxury Collection
/brands/w-hotels.htmlSubdomain W Hotels
/brands/westin.htmlSubdomain Westin
/brands/marriott-hotels/Marriott Hotels
/brands/le-meridien/Le Meridien
/brands/renaissance/Renaissance
/brands/sheraton/Sheraton
/brands/gaylord/Gaylord
/brands/courtyard-by-marriott/Courtyard by Marriott
/brands/fairfield-by-marriott/Fairfield by Marriott
/brands/four-points-by-sheraton/Four Points by Sheraton
/explore/Explore
https://shop.marriott.com/cartSubdomain IMG-ALT Bag
A-TITLE Bag 0 Items
https://www.marriott.com/loyal...External Subdomain Join Now
/on/demandware.store/Sites-MBB...Subdomain Sign In
/mbb-sleep-shop.htmlSubdomain Shop the Sleep Collection
/shop/bedding/Subdomain No Text
/shop/pillows/Subdomain No Text
/shop/bath/Subdomain No Text
/shop/fragrance/Subdomain No Text
/shop/mattresses/Subdomain No Text
/brands/the-ritz-carlton/beddi...Subdomain IMG-ALT Stack of The Ritz-Carlton linens
/brands/the-ritz-carlton/pillows/Subdomain IMG-ALT The Ritz-Carlton pillows
/brands/the-ritz-carlton/mattr...Subdomain IMG-ALT The Ritz-Carlton mattress
/brands/the-ritz-carlton/beddi...Subdomain IMG-ALT The Ritz-Carlton featherbed comforter
/brands/the-ritz-carlton/beddi...Subdomain LINENS
IMG-ALT Stack of The Ritz-Carlton linens
/brands/the-ritz-carlton/pillows/Subdomain PILLOWS
IMG-ALT The Ritz-Carlton pillows
/brands/the-ritz-carlton/mattr...Subdomain MATTRESSES
IMG-ALT The Ritz-Carlton mattress
/brands/the-ritz-carlton/bedding/Subdomain FEATHERBED
IMG-ALT The Ritz-Carlton featherbed comforter
/brands/the-ritz-carlton.htmlSubdomain Shop The Ritz-Carlton
/mbb-sleep-shop.htmlSubdomain Shop Now
/brands/st-regis/collaboration...Subdomain Text duplicate Shop Now
https://apply.americanexpress....External Subdomain Learn More
https://creditcards.chase.com/...External Subdomain Text duplicate Learn More
/aboutus.htmlSubdomain About Us
/trackorderSubdomain Track Your Order
/faqs.htmlSubdomain FAQs
/shippingreturns.htmlSubdomain Shipping & Returns
/global-sites.htmlSubdomain Global Sites
https://www.marriott.com/about...External Subdomain Privacy Center
https://www.marriott.com/about...External Subdomain Terms of Use
https://www.marriott.com/loyal...External Subdomain Program Terms & Conditions
/contactusSubdomain Help & Contact Us
/on/demandware.store/Sites-MBB...Resume Session

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.marriott.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (98 kB).

HTTP Response Header

NameValue
dateWed, 06 Aug 2025 05:15:54 GMT
content-typetext/html;charset=UTF-8
set-cookie139 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self'
x-dw-request-base-idhWMhLW3JkWgBAAB_
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=86400; preload
servercloudflare
cf-ray96ac0f1d0a029e5a-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 160 referring domains.
This page has 344 backlinks.
This page has backlinks from 129 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /search?

Similar sites

Search preview

shop.marriott.com
Shop Marriott Brands | Bedding, Bath, Fragrance & More
Bring the hotel home with luxury bedding, bath essentials, and signature scents from Marriott brands. Explore beds, pillows, sheets, robes, candles, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marriott83%Check
Marriott brands73%Check
Shop Marriott Brands73%Check
Bed72%Check
Shop68%Check
Bedding68%Check
Marriott Bonvoy66%Check
Bath63%Check
Pillows60%Check
hotel60%Check
Show more keywords and terms

Automatically check shop.marriott.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions