Shop.hamms.com - SEO Checker

Overview of the SEO Check
Meta information
64% 
Page quality
47% 
Page structure
94% 
Link structure
78% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
98.90 kB
Words
240
Media files
14
Number of links
36 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hamm's Shop
The page title is too short. (125 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.hamms.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionEmpty
facebook-domain-verificationgqdsaa9wjksrvxolmj9klm7xowgnx7
shopify-digital-wallet/45697859748/digital_wallets/dialog
shopify-checkout-api-token6f27dc5e185ed66d5c8b535e0a7359a0
langen
og:imagehttps://cdn.shopify.com/s/files/1/0456/9785/9748/files/Hamms_Crown_-_Social_Sharing_Image.png?v=1601669234
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0456/9785/9748/files/Hamms_Crown_-_Social_Sharing_Image.png?v=1601669234
og:image:width1200
og:image:height629
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 240 words on this page. Use at least 250 words to provide useful information.
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 7.29 words is low.
25.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Hamm's Shop
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Hamm's Shop
H2 PLEASE ENTER YOUR DATE OF BIRTH
H2 Apparel
H2 Home & Lifestyle
H2 FEATURED PRODUCTS
H2 GET 20% OFF YOUR FIRST ORDER
H3 Hamm's Cribbage Board
H3 Hamm's Camping Bear Tee
H3 Hamm's Fisherman Hat
H3 Hamm's Canoeing Tee
H3 Hamm's Belt Buckle
H3 On Sale
H3 Hamm's Lyrics Crew
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.
LinkAttributesAnchor text
https://www.molsoncoors.com/pr...New window External Subdomain Privacy Policy
https://shop.hamms.com/No Text
https://www.facebook.com/Hamms...New window External Subdomain No Text
https://www.instagram.com/hamm...New window External Subdomain No Text
https://www.molsoncoors.com/pr...External Subdomain Anchor Text duplicate Privacy Policy
A-TITLE Privacy Policy
https://www.molsoncoors.com/te...External Subdomain Anchor Terms & Conditions
A-TITLE Terms & Conditions
https://hamms.com/External Anchor hamms.com
A-TITLE hamms.com
https://www.hamms.com/shopsubs...External Subdomain Anchor Subscribe
A-TITLE Subscribe
http://www.molsoncoors.com/en/...New window External Subdomain Celebrate Responsibly®
https://shop.hamms.com/IMG-ALT Hamm's Shop
/collections/new-arrivalsNew Arrivals
/collections/apparelApparel
/collections/clothingClothing
/collections/accessoriesAccessories
/collections/home-barHome & Lifestyle
/collections/signs-flagsSigns & Flags
/collections/barwareBarware
/collections/other-lifestyleOther Lifestyle
/collections/hamms-entire-shopShop All
/collections/saleClearance
https://shop.hamms.com/cartNo Text
https://shop.hamms.com/cartNo Text
/collections/new-arrivalsText duplicate New Arrivals
/collections/apparelText duplicate Apparel
/collections/clothingText duplicate Clothing
/collections/accessoriesText duplicate Accessories
/collections/home-barText duplicate Home & Lifestyle
/collections/signs-flagsText duplicate Signs & Flags
/collections/barwareText duplicate Barware
/collections/other-lifestyleText duplicate Other Lifestyle
/collections/hamms-entire-shopText duplicate Shop All
/collections/saleText duplicate Clearance
/customer_authentication/redir...Subdomain Log in
/collections/holiday-2025No Text
/collections/barwareNo Text
/products/hamms-cribbage-boardHamm's Cribbage Board $50.00
IMG-ALT Hamm's Cribbage Board
A-TITLE Hamm's Cribbage Board
/products/hamms-camping-bear-teeHamm's Camping Bear Tee $42.00
IMG-ALT Hamm's Camping Bear Tee
A-TITLE Hamm's Camping Bear Tee
/products/hamms-fisherman-hatHamm's Fisherman Hat $36.00
IMG-ALT Hamm's Fisherman Hat
A-TITLE Hamm's Fisherman Hat
/products/hamms-canoeing-teeHamm's Canoeing Tee $38.00
IMG-ALT Hamm's Canoeing Tee
A-TITLE Hamm's Canoeing Tee
/products/hamms-belt-buckleHamm's Belt Buckle $48.00
IMG-ALT Hamm's Belt Buckle
A-TITLE Hamm's Belt Buckle
/products/hamms-lyrics-crewOn Sale Hamm's Lyrics Crew $39.99 $56.00
IMG-ALT Hamm's Lyrics Crew
A-TITLE Hamm's Lyrics Crew
https://shop.hamms.com/No Text
https://www.facebook.com/Hamms...New window External Subdomain No Text
https://www.instagram.com/hamm...New window External Subdomain No Text
https://avbypass2.millercoors....External Subdomain Anchor Text duplicate hamms.com
A-TITLE hamms.com
https://www.molsoncoors.com/pr...External Subdomain Anchor Text duplicate Privacy Policy
A-TITLE Privacy Policy
https://www.molsoncoors.com/te...External Subdomain Anchor Text duplicate Terms & Conditions
A-TITLE Terms & Conditions
/pages/shipping-returnsShipping & Returns
A-TITLE Shipping & Returns
https://shop.hamms.com/pages/faqsFAQ
A-TITLE FAQ
https://avbypass2.millercoors....External Subdomain Anchor Text duplicate Subscribe
A-TITLE Subscribe
https://avbypass2.millercoors....New window External Subdomain Text duplicate Celebrate Responsibly®
http://molsoncoors.com/en/privacyNew window External Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.hamms.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (99 kB).

HTTP Response Header

NameValue
dateTue, 17 Feb 2026 21:30:11 GMT
content-typetext/html; charset=utf-8
content-length22158
cf-ray9cf8626d1a6d7aef-FRA
set-cookie76 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etag"page_cache:45697859748:IndexController:ecbae0b7694d29d0c22a09d2e2eda6ae"
content-encodingbr
shopify-complexity-score0
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid45697859748
varyAccept
alt-svch3=":443"; ma=86400
content-languageen-US
powered-byShopify
server-timingprocessing;dur=370;desc="gc:6", db;dur=162, db_async;dur=19.012, parse;dur=21, render;dur=101, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="176274702500", pageType;desc="index", servedBy;desc="blk4", requestID;desc="08e6afe8-9849-4893-af0b-a460e1bbac61-1771363811", _y;desc="6be158e1-4bc1-4bce-bd24-73b22ff7412b", _s;desc="fb2cac45-7939-4441-91c5-639b4654888b", _cmp;desc="3.AMPS_DEBY_f_f_dQyU1xfrT7ietuGYgav25w", compressionLevel;desc="5", compressionTime;dur=2.632
x-dcgcp-europe-west1,gcp-europe-west1,gcp-europe-west1
x-request-id08e6afe8-9849-4893-af0b-a460e1bbac61-1771363811
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=AcVuE7Mx%2FPVZBI83ulpXSeHv%2FT1HUQWmqwm57P03mvfB83aJzCGvnZ7Cs4GCJZD4ZlyKNIrqZLkWqG7rJy9c%2Fwz3331%2FFVP8Qdn%2BMMIsEm6CTCUSYaHVJU%2F7p8Jxh3TR"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 154 referring domains.
This page has 284 backlinks.
This page has backlinks from 35 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: [email protected]                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /45697859748/checkouts
Disallow: /45697859748/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
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Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /sf_private_access_tokens
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Sitemap: https://shop.hamms.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /45697859748/checkouts
Disallow: /45697859748/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js
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Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /sf_private_access_tokens

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /45697859748/checkouts
Disallow: /45697859748/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /sf_private_access_tokens
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Sitemap: https://shop.hamms.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /45697859748/checkouts
Disallow: /45697859748/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
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Disallow: /*/blogs/*%2B*
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Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
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Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /sf_private_access_tokens
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Disallow: /products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Disallow: /*/collections/*/products/*-[a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9][a-f0-9]-remote
Sitemap: https://shop.hamms.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

shop.hamms.com
Hamm's Shop

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HAMM82%Check
shop82%Check
Hamm's Shop55%Check
hamms52%Check
Tee51%Check
Cribbage47%Check
Board47%Check
Belt47%Check
Buckle47%Check
Lyrics47%Check

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Cookie Policy

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