Shop.customscience.co.nz - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
50% 
Page structure
95% 
Link structure
53% 
Server
85% 
External factors
51% 
SEO Score
Response time
0.71 s
File size
206.70 kB
Words
334
Media files
11
Number of links
24 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop Online — Custom Science Ltd
The length of the page title is perfect. (322 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Custom Science is a specialist supplier of reagents for genomic and proteomic research servicing the New Zealand Scientific community.
The length of the meta description is perfect. (842 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.customscience.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCustom Science is a specialist supplier of reagents for genomic and proteomic research servicing the New Zealand Scientific community.
viewportwidth=device-width
google-site-verification04Zj1WN9fWf5VS_tKrUzkicubXW1TI5xm046DgSXUoA
shopify-digital-wallet/66365915392/digital_wallets/dialog
shopify-checkout-api-tokenccc9980dec0ebec585b9e0d5f38745b7
langen
twitter:titleShop Online
twitter:descriptionCustom Science is a specialist supplier of reagents for genomic and proteomic research servicing the New Zealand Scientific community.
twitter:cardsummary_large_image
twitter:imagehttps://shop.customscience.co.nz/cdn/shop/files/Custom_Science_Logo_1200x600_crop_center.png?v=1682503438
twitter:image:width1200
twitter:image:height600
twitter:image:altSocial media image
og:site_nameCustom Science Ltd
og:urlhttps://shop.customscience.co.nz/
og:titleShop Online
og:typewebsite
og:descriptionCustom Science is a specialist supplier of reagents for genomic and proteomic research servicing the New Zealand Scientific community.
og:imagehttps://shop.customscience.co.nz/cdn/shop/files/Custom_Science_Logo_1204x630.png?v=1682503438
og:image:secure_urlhttps://shop.customscience.co.nz/cdn/shop/files/Custom_Science_Logo_1204x630.png?v=1682503438
og:image:width1204
og:image:height630
og:image:altSocial media image
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 334 words on this page. Good pages should have about 800 words of useful content.
28.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/CustomScience_592x150.gif?v=1674621429Custom Science Ltd Main Logo
...5-aba78dd45b2b_1350x889.jpg?v=1683504782No alt attribute provided
...9-8e88693c44ef_1350x900.jpg?v=1683504782No alt attribute provided
...Plus-DNA-ladder_700x507.png?v=1681357761No alt attribute provided
...f-48af4d13d333_1350x760.jpg?v=1683504782No alt attribute provided
...es/PICFSapphire_612x792.png?v=1683427721Sapphire™ Biomolecular Imager
...0-90bc84672aad_1350x900.jpg?v=1683504782No alt attribute provided
.../Lab_in_a_Box_2_512x480.gif?v=1719876060No alt attribute provided
...e-324ced655a19_1350x760.jpg?v=1683504782No alt attribute provided
...7-b795c1ab9bde_1350x900.jpg?v=1683504782Next Gen Sequencing Services | Custom Science Ltd
...f-6a8898f9b41d_1350x540.jpg?v=1682563706Custom Science Hero Banner

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 prepGEM Universal on Special!
H2 Mag-Bind® TotalPure NGS
H2 Ladders
H2 Real-Time Reagents
H2 The Ultimate in Imaging
H2 QUBIT Reagents
H2 Lab-in-a-Box
H2 AZURE CIELO™ REAL-TIME PCR SYSTEM
H2 AzureSpectra Fluorescent Secondary Antibodies
H2 Search for Anything Here
H2 Added to your cart:
H2 Empty heading
H2 Compare products
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
There are no external links on this page.
LinkAttributesAnchor text
https://shop.customscience.co.nz/Anchor Skip to content
https://shop.customscience.co.nz/IMG-ALT Custom Science Ltd Main Logo
/customer_authentication/redir...Subdomain Login
/cartView cart
https://shop.customscience.co.nz/Home
/collections/allCatalog
/pages/contactContact
/customer_authentication/redir...Subdomain Text duplicate Login
https://shop.customscience.co.nz/Anchor Close
https://shop.customscience.co.nz/Text duplicate Home
/collections/allText duplicate Catalog
/pages/contactText duplicate Contact
/products/prepgem-universal-1000prepGEM Universal on Special! Delivering PCR Ready DNA in as little as 5 minutes. Extract and purify DNA from saliva, cells, plant material, animal tissue, f...
/products/mag-bind®-totalpure-ngsMag-Bind® TotalPure NGS Clean-up and size selection of DNA and RNA for NGS workflows using magnetic beads See Options
/collections/laddersLadders From 20bp to anything you want. See Options
/collections/real-time-pcr-mas...Real-Time Reagents Superior engineered polymerases, proprietary hot-start. Options
/collections/sapphire-biomolec...The Ultimate in Imaging The new Sapphire™ FL provides you with the versatility to do more applications. Choose from four models available. See Models
/products/minipcr®-lab-in-a-bo...Lab-in-a-Box Portable PCR and Gel Imaging Setup
/products/azure-cielo-6-real-t...AZURE CIELO™ REAL-TIME PCR SYSTEM qPCR detection system for fast run times, high-quality data, smart protocols, and robust durability. Available as a CE-IVD ...
/collections/secondary-antibod...AzureSpectra Fluorescent Secondary Antibodies AzureSpectra secondary antibodies offer unparalleled sensitivity and performance for immunoblotting application...
/pages/registerNo Text
/pages/contactNo Text
/cartView cart ()
https://shop.customscience.co.nz/Compare

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.customscience.co.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (207 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 05:05:23 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid255
x-sorting-hat-shopid66365915392
x-storefront-renderer-rendered1
set-cookie76 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etag"cacheable:ce8c6053960ca3557baf219ff10005d8"
content-encodingbr
shopify-complexity-score0
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid66365915392
x-shardid255
varyAccept
content-languageen-NZ
powered-byShopify
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cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.74
servercloudflare
cf-ray9638a479190348d2-CDG
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 17 referring domains.
This page only has 26 backlinks.
This page only has few backlinks from 16 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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#  ┃  Robots & Agent policy                                               ┃
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User-agent: MJ12bot
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User-agent: Pinterest
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Search preview

shop.customscience.co.nz
Shop Online — Custom Science Ltd
Custom Science is a specialist supplier of reagents for genomic and proteomic research servicing the New Zealand Scientific community.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reagents54%Check
search50%Check
Special50%Check
online46%Check
new46%Check
unit46%Check
Real-Time43%Check
AZURE43%Check
Online Custom42%Check
Search Engine42%Check

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Cookie Policy

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