Shl.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
63% 
Page structure
100% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
20.20 kB
Words
476
Media files
8
Number of links
71 internal / 12 external

Meta specifications

Title
(Critically important)
Sexual Health London • SHL.UK
The length of the page title is perfect. (290 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
SHL.UK is a discreet STI testing service for Londoners.
The length of the meta description is perfect. (339 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionSHL.UK is a discreet STI testing service for Londoners.
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 476 words on this page. Good pages should have about 800 words of useful content.
There are 4 text duplicates on this page:
  • Duplicate 1: Need help with your SHL.UK testing kit? Read our tips on taking sample...
  • Duplicate 2: SHL.UK is a discreet sexual health service for Londoners. Our STI test...
27.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 10.81 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.shl.uk/images/shl/logo.svgSHL.UK (Sexual Health London) Logo
https://www.shl.uk/images/shl/logo2.svgSHL.UK (Sexual Health London) Logo
https://pxcdn.uk/images/vectors/nhs.svgNHS Logo
pxcdn.uk/images/vectors/preventx.svgPreventx
https://pxcdn.uk/images/partners/cwft.svgCWFT
pxcdn.uk/images/partners/LloydsODr.svgLloydsPharmacy Online Doctor
pxcdn.uk/graphics/logos/cqc.png?y=80CQC
...images/vectors/cyber-essentials-plus.svgCyberEssentials Plus

Page structure

H1 heading
(Critically important)
Home STI testing, regular and emergency contraception
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home STI testing, regular and emergency contraception
H2 How does it work?
H3 Simple.
H3 Fast.
H3 Clinically led.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.shl.uk/IMG-ALT SHL.UK (Sexual Health London) Logo
https://www.shl.uk/account/My Account
https://www.shl.uk/self-sampling/Self-Sampling
https://www.shl.uk/self-samplingAbout Self-Sampling
/self-sampling/urineUrine Sample
/self-sampling/vaginal-swabVaginal Swab
/self-sampling/fingerprick-bloodFinger-Prick Blood
/self-sampling/throat-swabThroat Swab
/self-sampling/rectal-swabRectal Swab
https://www.shl.uk/about-stis/About STIs
/about-stis/chlamydiaChlamydia
/about-stis/gonorrhoeaGonorrhoea
https://www.shl.uk/about-stis/hivHIV
/about-stis/syphilisSyphilis
/about-stis/hepatitis-bHepatitis B
/about-stis/hepatitis-cHepatitis C
https://www.shl.uk/about-stis/lgvLGV
https://www.shl.uk/contraception/Contraception
https://www.shl.uk/contraceptionMethods of contraception
/contraception/how-shluk-contr...How SHL.UK’s contraception service works
/contraception/emergency-contr...Emergency contraceptive pill
/contraception/copper-coil-iudIntrauterine Device (copper coil)
/contraception/copper-coil-iudText duplicate Intrauterine Device (copper coil)
/contraception/intrauterine-sy...Intrauterine System
/contraception/contraceptive-i...Contraceptive implant
/contraception/contraceptive-i...Contraceptive injection
/contraception/combined-contra...Combined contraceptive pill
/contraception/contraceptive-p...Contraceptive patch
/contraception/vaginal-ringVaginal ring contraceptive
/contraception/progestogen-onl...Progestogen-only pill
/contraception/female-sterilis...Female sterilisation
/contraception/vasectomyMale sterilisation
/contraception/female-condomFemale (internal) condom
/contraception/male-condomMale (external) condom
/contraception/diaphragm-or-capDiaphragm or cap
https://www.shl.uk/support/Sexual Health Support
/support/pep-and-prepPEP and PrEP
/support/sexual-assaultSexual Assault
/support/domestic-abuse-and-vi...Domestic Abuse & Violence
/support/drugs-and-alcoholDrugs & Alcohol
/support/young-peopleYoung People
https://www.shl.uk/clinicsFind a Clinic
https://www.shl.uk/prepFind PrEP
https://www.shl.uk/about-shlAbout SHL.UK
https://www.shl.uk/aboutText duplicate About SHL.UK
https://www.shl.uk/whereWhere is SHL.UK Available
https://www.shl.uk/how-it-worksHow It Works
/about/about-your-resultsWhat your results mean
https://www.shl.uk/faqsService FAQs
https://www.shl.uk/contactContact Us
https://www.shl.uk/self-sampling/Text duplicate Self-Sampling
https://www.shl.uk/about-stisText duplicate About STIs
https://www.shl.uk/contraceptionText duplicate Contraception
https://www.shl.uk/support/Text duplicate Sexual Health Support
https://www.shl.uk/aboutText duplicate About SHL.UK
https://www.shl.uk/how-it-worksText duplicate How It Works
https://www.shl.uk/faqsText duplicate Service FAQs
https://www.shl.uk/contactText duplicate Contact Us
https://www.shl.uk/clinicsText duplicate Find a Clinic
https://www.shl.uk/prepText duplicate Find PrEP
/need-help?utm_source=Website+...Subdomain Get help here
/need-help?utm_source=Website+...Subdomain Text duplicate Get help here
https://www.shl.uk/registerRegister to order
https://www.shl.uk/account/Login - I'm already registered
https://www.preventx.com/New window Nofollow External Subdomain Preventx
https://www.chelwest.nhs.uk/New window Nofollow External Subdomain Chelsea and Westminster NHS Trust
https://onlinedoctor.lloydspha...New window Nofollow External Subdomain LloydsPharmacy Online Doctor
https://www.preventx.com/New window Nofollow External Subdomain Text duplicate IMG-ALT Preventx
https://www.chelwest.nhs.uk/se...New window Nofollow External Subdomain IMG-ALT CWFT
https://onlinedoctor.lloydspha...New window Nofollow External Subdomain Text duplicate IMG-ALT LloydsPharmacy Online Doctor
https://www.cqc.org.uk/provide...New window Nofollow External Subdomain IMG-ALT CQC
https://www.ncsc.gov.uk/cybere...New window Nofollow External Subdomain IMG-ALT CyberEssentials Plus
https://www.shl.uk/Subdomain STI testing service
https://www.shl.uk/Subdomain STI test
https://www.sh.uk/?ref=shlExternal Subdomain SH.UK
A-TITLE Free STI Test Kit
https://www.shl.uk/contactContact us
https://www.shl.uk/resourcesResources
https://www.shl.uk/professionalProfessional
http://www.twitter.com/SHLdotUKExternal Subdomain SHL.UK on Twitter
http://www.facebook.com/SHLdotUKExternal Subdomain SHL.UK on Facebook
https://www.shl.uk/termsTerms, Conditions & Privacy
https://www.shl.uk/cookie-policyCookie Policy
http://www.preventx.com/External Subdomain Preventx Limited

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shl.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (20 kB).

HTTP Response Header

NameValue
dateWed, 30 Jul 2025 00:40:49 GMT
content-typetext/html; charset=utf-8
content-encodingbr
cache-controlprivate
varyAccept-Encoding
x-ua-compatibleIE=edge
x-frame-optionsDENY
strict-transport-securitymax-age=31536000
content-security-policyimg-src https: data:; default-src 'self' 'unsafe-inline' 'unsafe-eval' pxcdn.uk www.preventx.com pro.fontawesome.com code.jquery.com fonts.gstatic.com www.google.com www.googletagmanager.com www.google-analytics.com unpkg.com *.openstreetmap.org player.vimeo.com cc.cdn.civiccomputing.com apikeys.civiccomputing.com connect.facebook.net cdn.jsdelivr.net region1.google-analytics.com *.cloudflare.com static.cloudflareinsights.com stats.g.doubleclick.net *.analytics.google.com td.doubleclick.net *.bing.com *.mouseflow.com *.convertexperiments.com *.1trust.app *.cookielaw.org *.cookiepro.com *.onetrust.com;
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=8D7dnFY4gWaQLcSeuos7EUnv0SHfzwvUESEd9ij43eSXfEtp1o4hqrLa96aK8SGBJZsrdgVG5awz12uDMldHX9cH9o4ehRhGgiNBjxJcewxW7%2FRPU4XG9lgjuIU%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray9670ce8f1b4d3cab-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 816 referring domains.
This page has 2,024 backlinks.
This page has backlinks from 438 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.shl.uk
Sexual Health London • SHL.UK
SHL.UK is a discreet STI testing service for Londoners.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SHL73%Check
London64%Check
STI62%Check
testing62%Check
STI testing62%Check
STI testing service58%Check
Health London58%Check
Testing Service56%Check
Sexual Health London56%Check
Sexual52%Check
Show more keywords and terms

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