Shift4.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
87% 
Link structure
82% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.23 s
File size
180.30 kB
Words
1252
Media files
21
Number of links
75 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shift4 | EFTPOS Machines & In-store Payment Solutions
The length of the page title is perfect. (507 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Choose New Zealand's Most Trusted EFTPOS Provider And Join 40,000+ Businesses. We Love Making Payments Easy For Your Business
The length of the meta description is perfect. (858 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.shift4.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionChoose New Zealand's Most Trusted EFTPOS Provider And Join 40,000+ Businesses. We Love Making Payments Easy For Your Business
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
google-site-verificationVdLquV6yKEVKoL5FYf05j6CZVjFIGc6UwaQTevaUaqw
generatorSite Kit by Google 1.180.0
facebook-domain-verification0fumlnvc8u9t8v5th6dr8ftzpimj4x
ti-site-dataeyJyIjoiMToxITc6MSEzMDoxIiwibyI6Imh0dHBzOlwvXC93d3cuc2hpZnQ0LmNvLm56P3RpLW9ubGluZS11c2Vycy1nb29nbGU9MSZhbXA7cD0lMkYmYW1wO193cG5vbmNlPTkzNGFjNGViYmIifQ==
msapplication-TileImagehttps://www.shift4.co.nz/wp-content/uploads/cropped-S4-circle-4-icon-RGB-scaled-e1768268580955-270x270.webp
article:published_time2024-08-13T09:58:44+12:00
article:modified_time2026-05-27T13:50:10+12:00
langen-nz
twitter:cardsummary_large_image
twitter:titleShift4 | EFTPOS Machines & In-store Payment Solutions
twitter:descriptionChoose New Zealand's Most Trusted EFTPOS Provider And Join 40,000+ Businesses. We Love Making Payments Easy For Your Business
twitter:site@Smartpay_Group
twitter:creator@Smartpay_Group
twitter:imagehttps://www.shift4.co.nz/wp-content/uploads/Shift4.webp
twitter:label1Written by
twitter:data1smartpay-nivisha
twitter:label2Time to read
twitter:data2Less than a minute
og:localeen_US
og:typewebsite
og:titleShift4 | EFTPOS Machines & In-store Payment Solutions
og:descriptionChoose New Zealand's Most Trusted EFTPOS Provider And Join 40,000+ Businesses. We Love Making Payments Easy For Your Business
og:urlhttps://www.shift4.co.nz/
og:site_nameShift4
og:updated_time2026-05-27T13:50:10+12:00
og:imagehttps://www.shift4.co.nz/wp-content/uploads/Shift4.webp
og:image:secure_urlhttps://www.shift4.co.nz/wp-content/uploads/Shift4.webp
og:image:width480
og:image:height480
og:image:altShift4
og:image:typeimage/webp
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Smartpay is now Shift4: Global payment power with the same local servi...
This page contains 1252 words. That's ok.
28.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/uploads/Shift4-Logo-RGB-Reverse.svgNo alt attribute provided
/wp-content/uploads/HospoHome.webpNo alt attribute provided
/wp-content/uploads/AutoHome.webpNo alt attribute provided
/wp-content/uploads/BeautyHome.webpNo alt attribute provided
...ontent/uploads/POS-Marketplace-Dark.webpNo alt attribute provided
...ntent/uploads/Shift4-A920-AngleLeft.webpSmartpay A920 Pro terminal purchase
.../wp-content/uploads/Visa_Brandmark-1.svgNo alt attribute provided
...wp-content/uploads/mastercard_symbol.svgNo alt attribute provided
...rtpay.com.au/wp-content/uploads/AMEX.svgNo alt attribute provided
...u/wp-content/uploads/Google_Pay_Logo.svgNo alt attribute provided
....com.au/wp-content/uploads/Apple_Pay.svgNo alt attribute provided
...u/wp-content/uploads/SamsungPay_Logo.svgNo alt attribute provided
...ontent/uploads/Shift4-A920-HandLeft.webpeftpos machine
/wp-content/uploads/Shift4-Front.webpNo alt attribute provided
/wp-content/uploads/Banner-AutoTemp.pngNo alt attribute provided
/wp-content/uploads/Banner-BeautyTemp.pngNo alt attribute provided
/wp-content/uploads/Banner-Hospo.svgNo alt attribute provided
/wp-content/uploads/Banner-Retail.svgNo alt attribute provided
/wp-content/uploads/Banner-Tourism.svgNo alt attribute provided
/wp-content/uploads/Banner-TradesTemp.pngNo alt attribute provided
...uploads/S4-circle-4-icon-reverse-RGB.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Get EFTPOS & Instore Payments Your Way
The H1 heading is perfect.
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Get EFTPOS & Instore Payments Your Way
H2 Payments. Tailored to Your Business.
H2 Smartpay is now Shift4
H2 Welcome to Shift4 Your One Stop Shop Instore Payments & EFTPOS Provider for your business.
H2 Why Choose Shift4?
H2 Explore Our Payment Solution
H2 Accept All The Popular Payment Methods In All The Popular Ways
H2 Smooth Payments with the Shift4 EFTPOS Machine
H2 Discover All Our EFTPOS Features & Add-Ons
H2 EFTPOS For Businesses Of All Sizes & Industries
H2 Our Customers Love Us For What We Do
H2 A Global Leader in Financial Technology
H2 Save Time and Money with Shift4!
H3 Choose Shift4 as Your Preferred EFTPOS Payments Partner
H3 POS Integrated EFTPOS
H3 Contactless Payments
H3 Easy Plug & Play Set-up
H3 Flexible Rentals
H3 MOTO/Card Not Present Payments
H3 Automotive
H3 Hair & Beauty
H3 Hospitality
H3 Retail
H3 Tourism
H3 Trades
H3 Choose New Zealand’s Most Preferred EFTPOS Provider*
H4 Low Cost Tap & Pay
H4 Contactless & EFTPOS Cards
H4 Contactless Device Payments
H4 Credit Card Payments
H4 Proudly Local for Over 20 Years
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.shift4.co.nz/No Text
/low-cost-tap-and-pay/Low Cost Tap & Pay
/short-term-eftpos-machine-hire/Short Term Rentals
/eftpos-machines/EFTPOS Machines
/eftpos-machines/mobile-eftpos/Mobile EFTPOS
/pos-integrated-eftpos/POS Integrations
/eftpos-machines/contactless-p...Contactless Payments
/eftpos-machines/shift4-busine...Shift4 Business Hub
/eftpos-for-automotive/Automotive
/eftpos-for-hair-beauty/Hair & Beauty
/eftpos-for-hospitality/Hospitality
/eftpos-for-tourism/Tourism
/eftpos-for-retail/Retail
/eftpos-for-trades/Trades
/eftpos-for-charities/Charities
/case-studies/Read Our Success Stories
https://store.smartpay.co.nz/External Subdomain Order Paper Rolls
/help-centre/Help & Support
/contact-support/Contact Support
https://www.shift4.co.nz/status/Service Status
https://www.shift4.co.nz/careers/Careers
/why-shift4/Why Shift4
/refer-a-friend/Refer a Friend
https://www.shift4.co.nz/blog/Blog
/help-centre/Help Centre
/get-started/Get Started
/chinese-enquiry/ZH
/blog/smartpay-we-are-shift4/Smartpay is now Shift4: Global payment power with the same local service you trust. Learn more here.
/get-started/Text duplicate Get Started
/payment-and-eftpos-specialist/payment specialist
/get-started/Speak to a Payment Specialist
/low-cost-tap-and-pay/Explore Low Cost Tap & Pay
/get-started/Get in Touch With Us
/eftpos-machines/Get Your EFTPOS Machine
/pos-integrated-eftpos/pos-pay...POS Integrated EFTPOS Sync up with top POS providers for a seamless payment experience.
/eftpos-features/Explore All EFTPOS Features
/case-studies/Check Out Our Case Studies
/eftpos-for-automotive/Text duplicate Automotive
/eftpos-for-hair-beauty/Text duplicate Hair & Beauty
/eftpos-for-hospitality/Text duplicate Hospitality
/eftpos-for-retail/Text duplicate Retail
/eftpos-for-tourism/Text duplicate Tourism
/eftpos-for-trades/Text duplicate Trades
/get-started/Get In Touch With Us
/blog/smartpay-we-are-shift4/Text duplicate Smartpay is now Shift4: Global payment power with the same local service you trust. Learn more here.
/low-cost-tap-and-pay/Text duplicate Low Cost Tap & Pay
/short-term-eftpos-machine-hire/Short Term Hire
/eftpos-machines/Text duplicate EFTPOS Machines
/pos-integrated-eftpos/Integrated EFTPOS
/eftpos-machines/eftpos-features/EFTPOS Features
/eftpos-machines/mobile-eftpos/Text duplicate Mobile EFTPOS
/eftpos-machines/contactless-p...Text duplicate Contactless Payments
/eftpos-machines/moto/MOTO
/eftpos-machines/surcharging/Surcharging
/eftpos-machines/tipping/Tipping
/eftpos-machines/alipay-wechat...Alipay & WeChat Pay
/eftpos-machines/shift4-busine...Transaction Reporting
/eftpos-machines/credit-card-r...Credit Card Reader
/eftpos-for-automotive/Text duplicate Automotive
/eftpos-for-hair-beauty/Text duplicate Hair & Beauty
/eftpos-for-hospitality/Text duplicate Hospitality
/eftpos-for-retail/Text duplicate Retail
/eftpos-for-charities/Schools & Charities
/eftpos-for-tourism/Text duplicate Tourism
/eftpos-for-trades/Text duplicate Trades
/why-shift4/Text duplicate Why Shift4
/case-studies/Case Studies
https://www.shift4.co.nz/blog/New window Text duplicate Blog
/refer-a-friend/Text duplicate Refer a Friend
/new-to-eftpos/New to EFTPOS
https://www.shift4.co.nz/careers/Text duplicate Careers
http://shift4.com/New window External Global Website
/help-centre/Text duplicate Help Centre
/contact-support/Contact Us
https://www.shift4.co.nz/status/Status
https://store.smartpay.co.nz/External Subdomain Text duplicate Order Paper Rolls
/terms-and-conditions/Terms & Conditions
/terms-and-conditions/privacy-...Privacy Policy
https://www.facebook.com/Smart...New window External Subdomain No Text
https://nz.linkedin.com/compan...New window External Subdomain No Text
https://www.youtube.com/@Smart...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shift4.co.nz/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.23 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (180 kB).

HTTP Response Header

NameValue
dateSun, 14 Jun 2026 22:07:56 GMT
content-typetext/html; charset=UTF-8
servercloudflare
varyAccept-Encoding
cf-cache-statusDYNAMIC
expiresThu, 19 Nov 1981 08:52:00 GMT
link<https://www.shift4.co.nz/wp-json/>; rel="https://api.w.org/"
pragmano-cache
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 11
x-cache-groupnormal
x-orig-cache-controlno-store, s-maxage=0
set-cookie312 Characters
content-encodingbr
cf-raya0bca6948b5f6fb4-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 245 referring domains.
This page has 477 backlinks.
This page has backlinks from 101 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 10

Sitemap: https://www.shift4.co.nz/sitemap_index.xml

Similar sites

Search preview

www.shift4.co.nz
Shift4 | EFTPOS Machines & In-store Payment Solutions
Choose New Zealand's Most Trusted EFTPOS Provider And Join 40,000+ Businesses. We Love Making Payments Easy For Your Business

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pay82%Check
payment81%Check
EFTPOS79%Check
Shift4 EFTPOS73%Check
Payments70%Check
Shift468%Check
Payment Solution68%Check
EFTPOS machine67%Check
Payment Solutions66%Check
Get EFTPOS66%Check
Show more keywords and terms

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