Serrv.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
86% 
Page structure
95% 
Link structure
78% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.18 s
File size
368.00 kB
Words
506
Media files
21
Number of links
138 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SERRV International | Fair Trade Gifts | Eco-Friendly Home, Kitchen & Fashion
The page title should be shorter than 580 pixels. It is 705 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shop for fair trade gifts and eco-friendly home goods that support global artisans.
The length of the meta description is perfect. (496 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.serrv.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionShop for fair trade gifts and eco-friendly home goods that support global artisans.
platformbigcommerce.stencil
viewportwidth=device-width, initial-scale=1
google-site-verificationehd8DHO3l9Q9Z5hUX1qy-8hk9LEwQXhkGCowlmSXrRo
p:domain_verifyc6912e98108f047f64ec844a22f5036c
langen

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.86 words is high.
This page contains 506 words. That's ok.
24.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...errv_logo_1742899243__39990.original.pngSERRV InternationalSERRV International
...e-manager/sari-homepage.jpg?t=1752854787Shop sari handcrafts
...e-manager/74179-wreath2.jpg?t=1752071763Shop Garden
...er/46364-breadwarmer-v2.jpg?t=1752070017Shop kitchen
...ge-manager/25999-basket.jpg?t=1752069908Shop home
...mage-manager/33985-tote.jpg?t=1752070033Shop fashion
...ge-manager/artisan-main.jpg?t=1752069284Handmade baskets
...age-manager/artisan-box.jpg?t=1752069304Handmade by skilled artisans
...anager/46171-basket-box.jpg?t=1752069312Shop storage baskets
...r/04-16-gardenlowbanner.jpg?t=1745247597Shop terracotta planters
...image-manager/olive-oil.jpg?t=1752069533Shop olive oil
...ge-manager/banner-group.jpg?t=1752069523Harvesting olives from Galilean groves
...anager/banner-landscape.jpg?t=1752069787Creating award-winning olive oil from scratch
...ge-manager/hands-olives.jpg?t=1752069800Delicious, award-winning olive oil
...-manager/verified-black.png?t=1735582999No alt attribute provided
...l/image-manager/gbn-logo-black-no-bg.pngNo alt attribute provided
...ogo-people-planet-first.png?t=1735583017No alt attribute provided
...mer-catalog-v2-d4-cover.jpg?t=1745264163serrv catalog
...nal/image-manager/foot1.png?t=1716985722No alt attribute provided
...manager/ppfirst-logo-v2.png?t=1734472233No alt attribute provided
...er/gbn-logo-black-no-bg.png?t=1735858304No alt attribute provided

Page structure

H1 heading
(Critically important)
SERRV International
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 SERRV International
H2 a better world in the making??
H2 What SERRV customers are saying
H2 Woven by hand
H2 Give the gift of opportunity
H2 Peace and olives
H2 Who we are
H2 Social Impact
H2 Environmental Impact
H2 Economic Impact
H2 Our memberships
H2 Let's stay in touch!
H3 Empty heading
H3 Artisan Partners
H3 Empty heading
H3 Our Story
H3 Empty heading
H3 Get Involved
H3 Empty heading
H3 Give
H3 Empty heading
H3 Shop
H3 Empty heading
H3 View Catalog
H3 Request Catalog
H3 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.serrv.org/Anchor Skip to main content
https://www.serrv.org/ws/Wholesale
/donate-to-serrv/Subdomain Donate
https://www.serrv.org/by-countryArtisan Partners
https://www.serrv.org/about-us/Our Story
/connect-with-usConnect With Us
https://www.serrv.org/Subdomain IMG-ALT SERRV International
https://www.serrv.org/compareCompare
http://instagram.com/serrvintlNew window External Instagram
A-TITLE Instagram
https://www.facebook.com/serrv...New window External Subdomain Facebook
A-TITLE Facebook
http://www.pinterest.com/serrv/New window External Subdomain Pinterest
A-TITLE Pinterest
https://www.youtube.com/user/S...New window External Subdomain Youtube
A-TITLE Youtube
https://www.linkedin.com/compa...New window External Subdomain Linkedin
A-TITLE Linkedin
/giftcertificates.phpGift Certificates
https://www.serrv.org/login.phpSign in
/login.php?action=create_accountRegister
https://www.serrv.org/cart.phpCart
https://www.serrv.org/new/Subdomain New
https://www.serrv.org/new/Subdomain All New
/new/new-garden/Subdomain New Garden
/new/new-kitchen/Subdomain New Kitchen
/new/new-home/Subdomain New Home
/new/new-fashion/Subdomain New Fashion
https://www.serrv.org/home/Subdomain Home
https://www.serrv.org/home/Subdomain All Home
/home/best-selling-home/Subdomain Best-Selling Home
/home/accents/Subdomain Accents
/home/baskets/Subdomain Baskets
https://www.serrv.org/home/bath/Subdomain Bath
/home/bedding/Subdomain Bedding
/home/eco-living/Subdomain Eco Living
/home/garlands/Subdomain Garlands
/home/lanterns-candles/Subdomain Lanterns & Candles
/home/pillows-throws/Subdomain Pillows & Throws
/home/tables-rugs/Subdomain Tables & Rugs
/home/wall-art/Subdomain Wall Art
https://www.serrv.org/kitchen/Subdomain Kitchen
https://www.serrv.org/kitchen/Subdomain All Kitchen
/kitchen/best-selling-kitchen/Subdomain Best-Selling Kitchen
/kitchen/breadwarmers/Subdomain Breadwarmers
/kitchen/collections/Subdomain Collections
/kitchen/kitchen-textiles/Subdomain Kitchen Textiles
/kitchen/mugs-teapots/Subdomain Mugs & Teapots
/kitchen/serveware/Subdomain Serveware
/kitchen/table-textiles/Subdomain Table Textiles
/kitchen/trivets-coasters/Subdomain Trivets & Coasters
/kitchen/utensils-tools/Subdomain Utensils & Tools
/shop-all/food/Subdomain Food
/shop-all/food/Subdomain All Food
/food/best-selling-food/Subdomain Best-Selling Food
/food/chocolate/Subdomain Chocolate
/food/coffee-tea/Subdomain Coffee & Tea
/food/spices-soups-oils-more/Subdomain Spices, Soups, Oils & More
https://www.serrv.org/fashion/Subdomain Fashion
https://www.serrv.org/fashion/Subdomain All Fashion
/fashion/best-selling-fashion/Subdomain Best-Selling Fashion
/fashion/apparel/Subdomain Apparel
/fashion/handbags/Subdomain Handbags
/fashion/jewelry/Subdomain Jewelry
/fashion/scarves/Subdomain Scarves
/fashion/travel-totes/Subdomain Travel & Totes
https://www.serrv.org/garden/Subdomain Garden
https://www.serrv.org/garden/Subdomain All Garden
/garden/best-selling-garden/Subdomain Best-Selling Garden
/garden/birdhouses-feeders/Subdomain Birdhouses & Feeders
/garden/decor/Subdomain Decor
/garden/planters-tools/Subdomain Planters & Tools
/garden/wind-chimes/Subdomain Wind Chimes
https://www.serrv.org/gifts/Subdomain Gifts
https://www.serrv.org/gifts/Subdomain All Gifts
/gifts/gift-baskets/Subdomain Gift Baskets
/gifts/special-occasions/fall-...Subdomain Fall D??cor
/gifts/special-occasions/hallo...Subdomain Halloween
/gifts/20-under/Subdomain $20 & Under
/gifts/40-under/Subdomain $40 & Under
/gifts/reusable-gift-wrap/Subdomain Reusable Gift Wrap
/gifts/wedding-gifts/Subdomain Wedding Gifts
/gifts/special-occasions/Subdomain Special Occasions
/gifts/handcraft-collections/Subdomain Handcraft Collections
/gifts/corporate-gifts/Subdomain Corporate Gifts
/gifts/gift-cards/Subdomain Gift Cards
https://www.serrv.org/sale/Subdomain Sale
https://www.serrv.org/sale/Subdomain All Sale
/sale/new-markdowns/Subdomain New Markdowns
/sale/fashion/Subdomain Text duplicate Fashion
https://www.serrv.org/sale/food/Subdomain Text duplicate Food
/sale/garden/Subdomain Text duplicate Garden
https://www.serrv.org/sale/home/Subdomain Text duplicate Home
/sale/kitchen/Subdomain Text duplicate Kitchen
/sale/seasonal/Subdomain Seasonal
/markdowns/last-chance/Subdomain Last Chance
/better-world-blog/Subdomain Better World Blog
/giftcertificates.phpText duplicate Gift Certificates
https://www.serrv.org/login.phpText duplicate Sign in
/login.php?action=create_accountText duplicate Register
http://instagram.com/serrvintlNew window External Text duplicate Instagram
A-TITLE Instagram
https://www.facebook.com/serrv...New window External Subdomain Text duplicate Facebook
A-TITLE Facebook
http://www.pinterest.com/serrv/New window External Subdomain Text duplicate Pinterest
A-TITLE Pinterest
https://www.youtube.com/user/S...New window External Subdomain Text duplicate Youtube
A-TITLE Youtube
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Linkedin
A-TITLE Linkedin
/gifts/artisanal-handcraft-col...Subdomain IMG-ALT Shop sari handcrafts
https://www.serrv.org/gardenIMG-ALT Shop Garden
https://www.serrv.org/garden/Text duplicate Garden
https://www.serrv.org/kitchen/IMG-ALT Shop kitchen
https://www.serrv.org/kitchen/Text duplicate Kitchen
https://www.serrv.org/homeIMG-ALT Shop home
https://www.serrv.org/homeText duplicate Home
https://www.serrv.org/fashionIMG-ALT Shop fashion
https://www.serrv.org/fashion/Text duplicate Fashion
https://www.serrv.org/reviewsNo Text
/rural-artisans-in-bangladesh-1IMG-ALT Handmade baskets
/rural-artisans-in-bangladesh-1IMG-ALT Handmade by skilled artisans
/home/basketsSHOP NOW
/home/basketsIMG-ALT Shop storage baskets
/donate-to-serrv/Subdomain DONATE TODAY
/garden/planters-toolsIMG-ALT Shop terracotta planters
/organic-olive-oilIMG-ALT Shop olive oil
/olive-growers-in-israel-1IMG-ALT Harvesting olives from Galilean groves
/olive-growers-in-israel-1IMG-ALT Creating award-winning olive oil from scratch
/olive-growers-in-israel-1IMG-ALT Delicious, award-winning olive oil
https://www.serrv.org/about-usSocial Impact
/sustainabilityEnvironmental Impact
https://www.serrv.org/fair-tradeEconomic Impact
https://www.serrv.org/by-countryBy Country
https://www.serrv.org/techniquesTechniques
/artisan-application/Artisan Application
https://www.serrv.org/about-us/About
https://www.serrv.org/fair-trade/Fair Trade
/serrv-staff/Our Team
/customer-care/Contact Us
/annual-reportAnnual Report
/better-world-blogBlog
/connect-with-usConnect with Us
https://www.serrv.org/trunk-showTrunk Show
/all-customer-reviewsReviews
https://bsky.app/profile/serrv...External Join us on Bluesky
/donate-to-serrv/Text duplicate Donate
/gifts/gift-cards/Text duplicate Gift Cards
/other-ways-to-give/Other Ways to Give
https://www.serrv.org/shop/Shop All
/customer-careCustomer Care
/shipping-backorders-returns/Shipping & Returns
/find-a-store/Find a Store
/wholesale-informationWholesale Info
/gifts/corporate-gifts/Text duplicate Corporate Gifts
/promotion-disclaimer-exclusions/Promo Disclaimer
https://store-6ciqma9a9h.mybig...External Subdomain View Catalog
/catalog-requestRequest Catalog
https://store-6ciqma9a9h.mybig...External Subdomain IMG-ALT serrv catalog
/email-sign-up/Sign up for emails & save 15%
http://instagram.com/serrvintlNew window External Text duplicate Instagram
A-TITLE Instagram
https://www.facebook.com/serrv...New window External Subdomain Text duplicate Facebook
A-TITLE Facebook
http://www.pinterest.com/serrv/New window External Subdomain Text duplicate Pinterest
A-TITLE Pinterest
https://www.youtube.com/user/S...New window External Subdomain Text duplicate Youtube
A-TITLE Youtube
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Linkedin
A-TITLE Linkedin
https://www.fairtradefederatio...External Subdomain No Text
https://www.greenamerica.org/g...External Subdomain No Text
/privacy-policyPrivacy & Terms

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.serrv.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.18 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (368 kB).

HTTP Response Header

NameValue
dateFri, 01 Aug 2025 13:31:16 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-store, no-cache, must-revalidate
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
set-cookie83 Characters
link<https://cdn.judge.me/widget_preloader.js>; rel=preload; as=script, <https://bigcommerce.livechatinc.com/api/v2/script/547c0015-fc98-4f67-9799-7d85e5482ca6/widget.js>; rel=preload; as=script, <https://cms-plugin-bigcommerce-c556b84476d7.herokuapp.com/javascripts/main.js?version=U2FsdGVkX18H+1LCH70g9PpkIqq6ubmK7lkF5uN5gac=>; rel=preload; as=script, <https://static.klaviyo.com/onsite/js/UWsiKC/klaviyo.js?company_id=UWsiKC>; rel=preload; as=script, <https://backorder-cdn-v2.grit.software/default-bundle_v2.js>; rel=preload; as=script, <https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.3.4/owl.carousel.min.js>; rel=preload; as=script, <https://backorder-cdn-v3.grit.software/notifications/main-bo-notifications-bundle.js>; rel=preload; as=script
fpc-metadatac=1:h=1:t=38
strict-transport-securitymax-age=0
x-frame-optionsallow-from https://store-6ciqma9a9h.mybigcommerce.com
x-request-id7c86fab9be55d3afadbfa282c9e0898e
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=w6rAFBzoQTOc5ZItqlfxasaWW9UZuh7lWIKMnsEnRHqPL0NLOMAB%2FO6v59SVzeEb3iM0oUbUmvT1gezcIkxg1o3BWJ06nXOh1Guz0x4wyNW2Qtu4iQ5DC4ZR0IW%2B9M0%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
bc-ray1
servercloudflare
cf-ray9685b1e489400488-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 160 referring domains.
This page has 528 backlinks.
This page has backlinks from 121 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /account.php
Disallow: /cart.php
Disallow: /checkout.php
Disallow: /checkout
Disallow: /finishorder.php
Disallow: /login.php
Disallow: /orderstatus.php
Disallow: /postreview.php
Disallow: /productimage.php
Disallow: /productupdates.php
Disallow: /remote.php
Disallow: /search.php
Disallow: /viewfile.php
Disallow: /wishlist.php
Disallow: /admin/
Disallow: /compare

User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

User-agent: AI2Bot
User-agent: Ai2Bot-Dolma
User-agent: Amazonbot
User-agent: Applebot
User-agent: Applebot-Extended
User-agent: Bytespider
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: Diffbot
User-agent: FacebookBot
User-agent: FriendlyCrawler
User-agent: GPTBot
User-agent: Google-Extended
User-agent: GoogleOther
User-agent: GoogleOther-Image
User-agent: GoogleOther-Video
User-agent: ICC-Crawler
User-agent: ISSCyberRiskCrawler
User-agent: ImagesiftBot
User-agent: Kangaroo Bot
User-agent: Meta-ExternalAgent
User-agent: Meta-ExternalFetcher
User-agent: OAI-SearchBot
User-agent: PerplexityBot
User-agent: PetalBot
User-agent: Scrapy
User-agent: Sidetrade indexer bot
User-agent: Timpibot
User-agent: VelenPublicWebCrawler
User-agent: Webzio-Extended
User-agent: YouBot
User-agent: anthropic-ai
User-agent: cohere-ai
User-agent: facebookexternalhit
User-agent: iaskspider/2.0
User-agent: img2dataset
User-agent: omgili
User-agent: omgilibot
Crawl-delay: 10

Similar sites

Search preview

www.serrv.org
SERRV International | Fair Trade Gifts | Eco-Friendly Home, Kitchen...
Shop for fair trade gifts and eco-friendly home goods that support global artisans.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SERRV83%Check
SERRV International76%Check
Gift62%Check
International62%Check
Eco61%Check
Gifts Gift60%Check
fair58%Check
trade58%Check
Gifts58%Check
Fair Trade58%Check
Show more keywords and terms

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