Scamwatch.gov.au - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
94% 
Page structure
100% 
Link structure
96% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.24 s
File size
66.50 kB
Words
582
Media files
15
Number of links
44 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Scamwatch
The page title is too short. (174 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Scamwatch is a website run by the Australian Competition and Consumer Commission (ACCC), and provides information to consumers and small businesses about how to recognise, avoid and report scams.
The meta description is too long: 1275 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.scamwatch.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Australia
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionScamwatch is a website run by the Australian Competition and Consumer Commission (ACCC), and provides information to consumers and small businesses about how to recognise, avoid and report scams.
keywordsScam
generatorDrupal 10 (https://www.drupal.org)
dcterms.titleHome | Scamwatch
dcterms.creatorScamwatch
dcterms.subjectScam
dcterms.descriptionScamwatch is a website run by the Australian Competition and Consumer Commission (ACCC), and provides information to consumers and small businesses about how to recognise, avoid and report scams.
dcterms.publisherAustralian Competition and Consumer Commission
dcterms.contributorAustralian Competition and Consumer Commission
dcterms.date2025-08-16
dcterms.typeText
dcterms.formattext/html
dcterms.identifierhttps://www.scamwatch.gov.au/
dcterms.languageen
dcterms.coverageAustralia
dcterms.rightsThis website is the property of the Australian Competition and Consumer Commission.
dcterms.audienceConsumers, Small business, Business
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:site@Scamwatch_gov
twitter:imagehttps://www.scamwatch.gov.au/sites/www.scamwatch.gov.au/themes/scamwatch_theme/images/og-image.png
fb:admins100009948060422
og:site_nameScamwatch
og:typewebsite
og:urlhttps://www.scamwatch.gov.au/
og:titleHome | Scamwatch
og:descriptionScamwatch is a website run by the Australian Competition and Consumer Commission (ACCC), and provides information to consumers and small businesses about how to recognise, avoid and report scams.
og:imagehttps://www.scamwatch.gov.au/sites/www.scamwatch.gov.au/themes/scamwatch_theme/images/og-image.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 582 words. That's ok.
34.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._theme/images/site-logo-small.svg?sz7zyzScamwatch logo
...h_theme/images/site-logo-full.svg?sz7zyzScamwatch logo
...heme/images/site-logo-full-lg.svg?sz7zyzScamwatch logo
..._theme/images/site-logo-print.svg?sz7zyzScamwatch logo
.../public/2024-08/icon-1.png?itok=8eUkCMubIs it a scam icon
.../public/2024-08/icon-2.png?itok=jZemXziaBe scam savvy icon
.../public/2024-08/icon-3.png?itok=43HJcVIqI've been scammed icon
.../public/2024-08/icon-3.png?itok=43HJcVIqNo alt attribute provided
...paign-first-nations[1].png?itok=iyhogsY9Aboriginal design in blue and orange depicting a pathway with mobile phone screens scattered on it.
...ampaign-in-language[1].png?itok=vzdtqHopSpeech bubbles with text in various languages.
.../campaign-resources[1].png?itok=Wch966nmGrid of icons depicting play button, page of text, sound, images
...yles/large/public/acsc.png?itok=UZX7uQJuACSC logo
...s/large/public/esafety.png?itok=nH-xrbu4eSafety Commissioner logo
...yles/large/public/oaic.png?itok=QAFXq1cHOAIC logo
...heme/images/site-logo-footer.svg?v=24.08Australian Competition and Consumer Commission logo

Page structure

H1 heading
(Critically important)
Know when to stop and check – stay safe from scams.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Know when to stop and check – stay safe from scams.
H2 News and alerts
H2 Find out more about how to stay safe online
H2 Footer menu
H3 Types of scams
H3 Learn how to spot and avoid scams
H3 I've been scammed
H3 Warning issued after ACCC phone numbers spoofed by scammers
H3 Fusion cell disrupts scam job networks
H3 National Anti-Scam Centre releases 2024 Targeting scams report
H3 First Nations resources
H3 In your language
H3 Stop. Check. Protect. resources
H3 Australian Cyber Security Centre
H3 eSafety Commissioner
H3 Office of the Australian Information Commissioner
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.scamwatch.gov.au/Anchor Skip to content
https://www.scamwatch.gov.au/Anchor Skip to navigation
https://www.scamwatch.gov.au/Anchor Skip to search
/about-us/news-and-alertsNews and alerts
/stop-check-protect/in-your-la...In your language
https://www.nasc.gov.au/External Subdomain National Anti-Scam Centre
https://www.accc.gov.au/External Subdomain ACCC
https://www.scamwatch.gov.au/IMG-ALT Scamwatch logo
A-TITLE Scamwatch home
/types-of-scamsTypes of scams
/stop-check-protectStop. Check. Protect. Expand submenu for "Stop. Check. Protect."
/stop-check-protect/help-to-sp...Help to spot and avoid scams
/stop-check-protect/what-to-do...What to do if you've been scammed
/stop-check-protect/help-someo...Help someone who's being scammed
/stop-check-protect/in-your-la...In your language - scam information
/stop-check-protect/for-first-...For First Nations peoples - scam information
/report-a-scamReport a scam
/research-and-resourcesResearch and resources Expand submenu for "Research and resources"
/research-and-resources/quiz-t...Quiz - test your scam sense
/research-and-resources/resourcesResources
/research-and-resources/resour...Stop. Check. Protect. resources
/research-and-resources/resour...Resources for First Nations peoples
/research-and-resources/the-li...The Little Book of Scams
/research-and-resources/scam-s...Scam statistics
/research-and-resources/target...Targeting scams report
/research-and-resources/scams-...Scams Awareness Week 2025
/research-and-resources/scams-...Scam stories
/research-and-resources/scams-...Scams Awareness Week 2025 stakeholder kit
/about-usAbout us Expand submenu for "About us"
/about-us/about-scamwatchAbout Scamwatch
/about-us/news-and-alertsText duplicate News and alerts
/about-us/contact-usContact us
/about-us/report-a-scamText duplicate Report a scam
/stay-protected/help-to-spot-a...Check for scam warning signs
/types-of-scamsText duplicate Types of scams
/stop-check-protect/help-to-sp...Learn how to spot and avoid scams
/stop-check-protect/what-to-do...I've been scammed
/about-us/news-and-alerts/scam...Warning issued after ACCC phone numbers spoofed by scammers
/about-us/news-and-alerts/fusi...Fusion cell disrupts scam job networks
/research-and-resources/target...National Anti-Scam Centre releases 2024 Targeting scams report
/about-us/news-and-alertsView all news and alerts
/first-nations-scams-resourcesFirst Nations resources
/stop-check-protect/in-your-la...Text duplicate In your language
/campaign-resources-get-involvedText duplicate Stop. Check. Protect. resources
https://www.cyber.gov.au/External Subdomain Australian Cyber Security Centre
https://www.esafety.gov.au/External Subdomain eSafety Commissioner
https://www.oaic.gov.au/External Subdomain Office of the Australian Information Commissioner
https://www.instagram.com/scam...External Subdomain Scamwatch Instagram
https://www.threads.net/@scamw...External Subdomain Scamwatch Threads
https://www.youtube.com/playli...External Subdomain Scams Awareness videos on Youtube
/about-us/using-our-website/sh...Privacy
/about-us/using-our-website/di...Disclaimer
/about-us/using-our-website/ac...Accessibility
https://www.accc.gov.au/about-...External Subdomain Vulnerability disclosure

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.scamwatch.gov.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.24 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policyfont-src 'self' https://fonts.gstatic.com https://themes.googleusercontent.com data:; script-src 'self' https://heatmaps.monsido.com https://*.google-analytics.com https://*.googletagmanager.com https://www.gstatic.com https://embed.typeform.com cdnjs.cloudflare.com https://app-script.monsido.com https://cdn.jsdelivr.net https://polyfill.io https://unpkg.com https://www.google.com translate.google.com; script-src-attr 'self' 'unsafe-inline'; script-src-elem 'self' 'unsafe-inline' https://heatmaps.monsido.com https://*.googletagmanager.com https://*.google-analytics.com https://www.gstatic.com https://embed.typeform.com cdnjs.cloudflare.com https://app-script.monsido.com https://cdn.jsdelivr.net https://polyfill.io https://unpkg.com https://www.google.com translate.google.com; style-src 'self' 'unsafe-inline' https://*.googletagmanager.com https://fonts.googleapis.com https://embed.typeform.com https://cdn.jsdelivr.net https://unpkg.com; frame-ancestors 'self'
x-drupal-cacheMISS
last-modifiedSat, 16 Aug 2025 13:00:26 GMT
etag"1755349226-gzip"
x-request-idv-fa8ceab2-7aa0-11f0-a79e-674d18798e23
x-ah-environmentprod
x-cache-hits10
x-age338
accept-rangesbytes
x-akamai-transformed9 12229 0 pmb=mRUM,1
content-encodinggzip
cache-controlpublic, max-age=60
expiresSat, 16 Aug 2025 13:43:40 GMT
dateSat, 16 Aug 2025 13:42:40 GMT
content-length14267
varyAccept-Encoding
server-timingcdn-cache; desc=REVALIDATE
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,393 referring domains.
This page has 55,176 backlinks.
This page has backlinks from 1,660 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Search preview

www.scamwatch.gov.au
Home | Scamwatch
Scamwatch is a website run by the Australian Competition and Consumer Commission (ACCC), and provides information to consumers and small businesses about how to recognise, avoid and report scams.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
scam89%Check
Scamwatch73%Check
scams66%Check
avoid scams60%Check
scams report60%Check
scam sense59%Check
safe58%Check
Australian56%Check
stay safe56%Check
Check54%Check

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