Rules.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
89% 
Page structure
100% 
Link structure
93% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.31 s
File size
116.40 kB
Words
583
Media files
17
Number of links
33 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oldest restaurant in London. It serves traditional British food
The length of the page title is perfect. (537 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Rules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://rules.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex,follow
descriptionRules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.
langen
twitter:cardsummary
twitter:titleOldest restaurant in London. It serves traditional British food
twitter:descriptionRules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.
twitter:imagehttps://rules.co.uk/uploads/2024/05/Rules-Restaurant-Tables-Close-up-Table-Settings.jpg
og:localeen-GB
og:typewebsite
og:titleOldest restaurant in London. It serves traditional British food
og:descriptionRules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.
og:urlhttps://rules.co.uk/
og:site_nameRules Restaurant
og:imagehttps://rules.co.uk/uploads/2024/05/Rules-Restaurant-Tables-Close-up-Table-Settings.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 583 words. That's ok.
31.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/uploads/2024/01/logo.svgRules Restaurant Logo
/uploads/2024/01/sticky-logo.svgRules Restaurant Logo
...ble-Settings.jpg?ssl=1&w=2500&quality=85Rules-Restaurant-Tables-Close-up-Table-Settings
data:[...] Base64Rules-Restaurant-Food-Menu-Venison
data:[...] Base64Rules Restaurant-Food-Lamb
data:[...] Base64Rules-Restaurant-Winter-Gardens-Overall
data:[...] Base64Rules-Restaurant-Merchandise-Two-Aprons
data:[...] Base64Rules-Restaurant-Rules-Cocktail
data:[...] Base64Rules-Restaurant-Prince-Edward-Table
data:[...] Base64Rules Restaurant-Rules-Owner-Signage
data:[...] Base64Rules-Restaurant-PDR-Betjeman-Room-Glasses
data:[...] Base64Rules-Restaurant-Graham-Green-Room-Flowers
data:[...] Base64Rules-Restaurant-The-James-Bond-Tablejpg
data:[...] Base64Rules-Restaurant-Cocktails-Winter-Gardens
data:[...] Base64Rules Restaurant Logo
data:[...] Base64Rules Restaurant Logo

Page structure

H1 heading
(Critically important)
London's Oldest Restaurant
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 London's Oldest Restaurant
H2 Established by Thomas Rule in 1798
H2 Food and drink
H2 Come visit us
H2 The Winter Garden
H2 Rules Merchandise
H2 The Cocktail Bar
H2 A story from the past
H2 Private Events at Rules
H2 Unique and Irreplaceable
H2 Relax with a Cocktail at Rules
H2 Stay up to date
H2 Cookies
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://rules.co.uk/Anchor Skip to main content
https://www.sevenrooms.com/res...New window External Subdomain Book a Table
https://rules.co.uk/IMG-ALT Rules Restaurant Logo
https://rules.co.uk/Text duplicate IMG-ALT Rules Restaurant Logo
https://rules.co.uk/shop/Shop
https://rules.co.uk/cart/Cart 0
https://rules.co.uk/my-account/Login
https://www.sevenrooms.com/res...New window External Subdomain Text duplicate Book a Table
/reservation-info/Reservation Information
https://rules.co.uk/our-menus/Our Menus
/private-events/Private Events
/private-events/the-john-betje...The John Betjeman Room
/private-events/the-graham-gre...The Graham Greene Room
https://rules.co.uk/shop/Text duplicate Shop
/the-cocktail-bar/The Cocktail Bar
/the-cocktail-bar/the-winter-g...The Winter Gardens
/history-of-rules/History of Rules
https://rules.co.uk/contact/Contact
https://rules.co.uk/media-press/Media & Press
https://rules.co.uk/my-account/Text duplicate Login
https://www.facebook.com/Rules...New window External Subdomain Facebook
https://www.instagram.com/rule...New window External Subdomain Instagram
https://www.youtube.com/rulesr...New window External Subdomain YouTube
https://rules.co.uk/our-menus/Food and drink View our menus
IMG-ALT Rules-Restaurant-Food-Menu-Venison
https://www.sevenrooms.com/res...New window External Subdomain Come visit us Make a reservation
IMG-ALT Rules Restaurant-Food-Lamb
/the-cocktail-bar/the-winter-g...The Winter Garden Find out more
IMG-ALT Rules-Restaurant-Winter-Gardens-Overall
https://rules.co.uk/shop/Rules Merchandise Go to the shop
IMG-ALT Rules-Restaurant-Merchandise-Two-Aprons
/the-cocktail-bar/The Cocktail Bar Read more
IMG-ALT Rules-Restaurant-Rules-Cocktail
/history-of-rules/Read about Rules' history
/private-events/Find out more
https://www.sevenrooms.com/res...New window External Subdomain Book a table
https://www.sevenrooms.com/res...New window External Subdomain Text duplicate Book a table
/privacy-policy/Privacy Notice
https://rules.co.uk/Text duplicate IMG-ALT Rules Restaurant Logo
https://rules.co.uk/media-press/Text duplicate Media & Press
/terms-conditions/Shop Terms & Conditions
https://rules.co.uk/sitemap/Sitemap
/privacy-notice/Text duplicate Privacy Notice
/cookie-notice/Cookie Notice
https://www.facebook.com/Rules...New window External Subdomain Text duplicate Facebook
https://www.instagram.com/rule...New window External Subdomain Text duplicate Instagram
https://www.youtube.com/rulesr...New window External Subdomain Text duplicate YouTube
https://rules.co.uk/Text duplicate IMG-ALT Rules Restaurant Logo
https://thehideout.co.uk/hospi...New window External The Hideout
/privacy-policy/New window Cookie Policy
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rules.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.31 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 28 May 2025 09:09:15 GMT
content-typetext/html; charset=UTF-8
content-length21313
x-powered-byPHP/8.1.32
x-dns-prefetch-controlon
link<https://rules.co.uk/wp-json/>; rel="https://api.w.org/", <https://rules.co.uk/wp-json/wp/v2/pages/202>; rel="alternate"; title="JSON"; type="application/json", <https://rules.co.uk/>; rel=shortlink
x-litespeed-tagc6d_front,c6d_URL.6666cd76f96956469e7be39d750cc7d9,c6d_F,c6d_Po.202,c6d_PGS,c6d_guest,c6d_,c6d_MIN.d584dd4fb7aad4a14e6122b038a5866b.css,c6d_MIN.b81856921f4b2d4693465875ab407188.js
strict-transport-securitymax-age=16070400; includeSubDomains
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=0
expiresWed, 28 May 2025 09:09:14 GMT
access-control-allow-origin*
timing-allow-origin*
x-ua-compatibleIE=edge
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 404 referring domains.
This page has 1,024 backlinks.
This page has backlinks from 371 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://rules.co.uk/sitemap.xml

Similar sites

Search preview

rules.co.uk
Oldest restaurant in London. It serves traditional British food
Rules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Restaurant77%Check
Oldest Restaurant75%Check
Restaurant London75%Check
Rules Restaurant75%Check
London73%Check
Oldest73%Check
Rules70%Check
Food64%Check
Thomas Rule 179858%Check
British56%Check
Show more keywords and terms

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