Rticoutdoors.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
47% 
Page structure
79% 
Link structure
82% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
115.60 kB
Words
171
Media files
14
Number of links
32 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Outdoor Coolers, Insulated Drinkware & Custom Gear | RTIC
The length of the page title is perfect. (546 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Get top-quality outdoor coolers and insulated drinkware. Overbuilt, affordable, free shipping over $35 and hassle-free returns. Custom options also available.
The length of the meta description is perfect. (961 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://rticoutdoors.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionGet top-quality outdoor coolers and insulated drinkware. Overbuilt, affordable, free shipping over $35 and hassle-free returns. Custom options also available.
keywordsRTIC Coolers, RTIC Drinkware, RTIC Tumbler, RTIC Bottle, RTIC Gear, Premium Coolers
robotsindex,follow
geo.regionUSA
geo.placenameUnited States of America
apple-mobile-web-app-titleRTIC Outdoors
application-nameRTIC Outdoors
theme-color#ffffff
p:domain_verifyd82aa5ee3a4c08cead1def436136fc03
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 171 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
18.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
The HTML has geoname information: USA
The HTML has georegion information: United States of America
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...411b14f1a673958ccd0cdb9d7f-icon-menu.svgMenu Icon
...d8f5279ba1113ae527a4ab1c8c-RTIC_Logo.svgRTIC Outdoors Logo
...abd2b65d1372e744b452e2d8-icon-search.svgNo alt attribute provided
...1d3079f2182a64bd79857887fe-icon-help.svgNo alt attribute provided
...7c74fb4cf77e23c7db7bd94c46-icon-user.svgNo alt attribute provided
...5db206eb7a5eec07ce8a3b51cc-icon-cart.svgNo alt attribute provided
...224c8e26e5484027f-RTIC-Logo_Eggshell.svgRTIC Outdoors Logo
...9a098de52190b0f4b167be-icon-facebook.svgRTIC on Facebook
...c43716af4b21f39c1db8637-icon-twitter.svgRTIC on Twitter
...2be0812af8d1dfbaed2e0-icon-instagram.svgRTIC on Instagram
...d51311b3ec47f6b0c21aecd-icon-youtube.svgRTIC on YoutTube
...1f0c014831eba144b839f-icon-pinterest.svgRTIC on Pinterest
...286899601448d5a9875b5aaf73693a-logo2.pngRTIC Logo
...2dbcae3d20af165407f2b48fb7f3-loading.gifShopping Cart Loading

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H4 Back In Stock Subscribe
H5 Delivery Date
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/shop/fathers-day-gift-guide?f...Get FREE Extras with Select Father’s Day Gifts
https://rticoutdoors.com/IMG-ALT RTIC Outdoors Logo
/shop/fathers-day-gift-guideFather's Day Gift Guide
/shop/coolers/hard-sidedHard Coolers
/shop/coolers/soft-sidedSoft Coolers
/shop/drinkwareDrinkware
/shop/totes-bags-and-dufflesBags
/shop/camp-and-cookoutGear
/customizationCustom Shop
/order/statusOrder Status
/cdn-cgi/l/email-protection[email protected]
https://rticoutdoors.com/helpVisit our help center
/account/signInNo Text
https://policies.google.com/pr...External Subdomain Privacy Policy
https://policies.google.com/termsExternal Subdomain Terms of Service
/authorized-retailersFind Us in Store
https://rticoutdoors.com/helpHelp & Support
/share?traffic_source=site_footerRefer a Friend
https://workforcenow.adp.com/m...New window Nofollow External Subdomain Careers
https://rticoutdoors.com/about-usAbout Us
https://www.facebook.com/rtico...New window External Subdomain IMG-ALT RTIC on Facebook
https://twitter.com/rticcoolersNew window External IMG-ALT RTIC on Twitter
https://instagram.com/rticoutd...New window External IMG-ALT RTIC on Instagram
https://www.youtube.com/channe...New window External Subdomain IMG-ALT RTIC on YoutTube
https://www.pinterest.com/rtic...New window External Subdomain IMG-ALT RTIC on Pinterest
https://rticoutdoors.com/termsTerms of Use
https://rticoutdoors.com/privacyText duplicate Privacy Policy
/accessibilityAccessibility Statement
https://policies.google.com/pr...External Subdomain Text duplicate Privacy Policy
https://policies.google.com/termsExternal Subdomain Text duplicate Terms of Service
https://rticoutdoors.com/IMG-ALT RTIC Logo
/account/signInLogin
/shop/fathers-day-gift-guideText duplicate Father's Day Gift Guide
/shop/coolers/hard-sidedText duplicate Hard Coolers
/shop/coolers/soft-sidedText duplicate Soft Coolers
/shop/drinkwareText duplicate Drinkware
/shop/totes-bags-and-dufflesText duplicate Bags
/shop/camp-and-cookoutText duplicate Gear
/customizationText duplicate Custom Shop
/order/statusText duplicate Order Status
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://rticoutdoors.com/helpText duplicate Visit our help center

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rticoutdoors.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
dateMon, 02 Jun 2025 12:31:30 GMT
content-typetext/html; charset=UTF-8
cf-ray9496f7d70f4619a5-CDG
cf-cache-statusDYNAMIC
set-cookie110 Characters
strict-transport-securitymax-age=15552000
varyX-GeoIp,Accept-Encoding
referrer-policyorigin-when-cross-origin, strict-origin-when-cross-origin
surrogate-controlpublic, max-age=60
x-content-type-optionsnosniff
x-frame-optionsDENY
x-permitted-cross-domain-policiesmaster-only
x-xss-protection1; mode=block
server-timingcfCacheStatus;desc="DYNAMIC"
speculation-rules"/cdn-cgi/speculation"
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 503 referring domains.
This page has 4,461 backlinks.
This page has backlinks from 390 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cdn-cgi/
Disallow: /landing/
Disallow: /api/
Disallow: /cart
Disallow: /checkout
Disallow: /delete-data
Disallow: /customization/status

Disallow: /custom/wc-bradley?*

Disallow: /custom/support-kerr-county?*

Disallow: /custom/weddings?*


Sitemap: https://rticoutdoors.com/sitemap.xml

Similar sites

Search preview

rticoutdoors.com
Outdoor Coolers, Insulated Drinkware & Custom Gear | RTIC
Get top-quality outdoor coolers and insulated drinkware. Overbuilt, affordable, free shipping over $35 and hassle-free returns. Custom options also available.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
outdoor coolers61%Check
RTIC60%Check
Coolers58%Check
Drinkware58%Check
Custom56%Check
Outdoor Gear54%Check
Drinkware Custom Gear51%Check
Outdoors48%Check
Free46%Check
Get46%Check
Show more keywords and terms

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