Rlss.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
88% 
Page structure
64% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
77.20 kB
Words
860
Media files
25
Number of links
118 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Royal Life Saving Society UK (RLSS UK)
There are word repetitions in the page title.
The length of the page title is perfect. (408 pixels out of 580 max pixel length)
Meta description
(Critically important)
We are the charity that enhances communities, so everyone can enjoy being in, on and around water, safely; because every life is worth saving.
The length of the meta description is perfect. (882 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rlss.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe are the charity that enhances communities, so everyone can enjoy being in, on and around water, safely; because every life is worth saving.
keywordsDrowning
viewportwidth=device-width, initial-scale=1
google-site-verificationzGCymqXj6qNkw6MsAdOqBl9COnkgDJeyuBZZfR7YvuU
msvalidate.016B2B8767B9EF1D2A0CCCBB7C606D06B6
langen
twitter:cardsummary_large_image
twitter:siteEmpty
twitter:creatorEmpty
twitter:imagehttps://www.rlss.org.uk/handlers/getimage.ashx?idmf=ac7c8b7d-70f0-4b5a-b9ef-dc6cae4a0336&w=1200&h=630&f=1
og:site_nameRoyal Life Saving Society UK ( RLSS UK )
og:titleThe Royal Life Saving Society UK (RLSS UK)
og:descriptionSince 1891 Royal Life Saving Society UK has been sharing our expertise in water safety, lifesaving, and lifeguarding to educate everyone to enjoy water safely.
og:typewebsite
og:urlhttps://www.rlss.org.uk/
og:image:width1200
og:image:height630
og:imagehttps://www.rlss.org.uk/handlers/getimage.ashx?idmf=ac7c8b7d-70f0-4b5a-b9ef-dc6cae4a0336&w=1200&h=630&f=1
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.5 words is high.
This page contains 860 words. That's ok.
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...0-4b5a-b9ef-dc6cae4a0336&w=658&h=370&f=1Drowning Prevention Week
...2-4a6b-9fd0-89493de86fc4&w=658&h=370&f=1New five-year Strategic Framework
...3-4404-aaaf-a850a71954c6&w=658&h=370&f=1RLSS UK Impact Report 2024
...6-4c0b-b12e-a2c053aa3046&w=658&h=370&f=1Summer Water Safety
...993-8be2-e7401aec45ae&w=494&h=473&src=mcNo alt attribute provided
...DMF=9b6565ba-3e32-486b-b183-d695de4d3baaNo alt attribute provided
...DMF=336c3cfa-2213-4dd3-a56b-6e3ba489000eNo alt attribute provided
...DMF=b0b117c6-0977-4f2c-a9dc-7fc47be8a96fNo alt attribute provided
...DMF=09e323b7-0659-473b-a42a-40a2b9568cecNo alt attribute provided
...040-8fa2-9bdf5ca7dcb6&w=600&h=600&src=mcNo alt attribute provided
...99c-9325-a1cb1540f605&w=600&h=400&src=mcNo alt attribute provided
...6ef-80b1-fa188f2830e9&w=967&h=889&src=mcNo alt attribute provided
...902-9656-a513044339e3&w=500&h=348&src=mcNo alt attribute provided
...986-b8a3-f171608f8b5b&w=256&h=140&src=mcNo alt attribute provided
...70f-ae59-a6a0e680f1c6&w=359&h=140&src=mcNo alt attribute provided
...4b5-b2ec-48eaa066ed69&w=359&h=140&src=mcNo alt attribute provided
...7fd-a574-310a0823b549&w=359&h=140&src=mcNo alt attribute provided
...8-4baa-b821-125951b21e06&w=760&h=428&f=1King Alfred Leisure Centre’s Team of Heroes to the Rescue!
...e-4e4c-89ff-43e0051068de&w=760&h=428&f=1New DfE RSHE Statutory Guidance Introduces Water Safety Code in Schools Following Campaigning by Royal Life Saving Society UK (RLSS UK)
...e-44ca-b164-6b546f01abf2&w=760&h=428&f=1RLSS UK Strengthens it’s First Aid Offering
...d-4055-b96e-19de3134ac5e&w=760&h=428&f=1Got a summer holiday booked? Here’s how to stay safe in the water on holiday
...c-485b-8a7f-e964a0460c83&w=760&h=428&f=1Coral Reef Waterworld’s Drowning Prevention Week debut engages over 700 families in lifesaving skills
...a-4e7d-8de3-1ad192aa36ef&w=760&h=428&f=1Reasons why being an Open Water Lifeguard (OWL) is a great job now and for your future career
...1-b98e-9f9c225c81f2&w=3000&h=2000&src=mcNo alt attribute provided
...f5f-bf5b-7d8f0beaf8b9&w=562&h=240&src=mcRegistered with fundraising regulatorRegistered with fundraising regulator

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Drowning Prevention Week
H2 New five-year Strategic Framework
H2 RLSS UK Impact Report 2024
H2 Summer Water Safety
H2 Homepage - features intro
H2 How do you want to help?
H2 15,000+
H2 160,000+
H2 1,484,000+
H2 A donation to suit you
H2 Our charity impact
H3 Qualify with us
H3 Lend a hand
H3 Fuel our work
H3 Be a member
H3 Fundraise for RLSS UK
H3 Giving everyone the potential to save lives and enjoy water safely
H3 Empty heading
H3 King Alfred Leisure Centre’s Team of Heroes to the Rescue!
H3 New DfE RSHE Statutory Guidance Introduces Water Safety Code in Schools Following Campaigning by Royal Life Saving Society UK (RLSS UK)
H3 RLSS UK Strengthens it’s First Aid Offering
H3 Empty heading
H3 Got a summer holiday booked? Here’s how to stay safe in the water on holiday
H3 Coral Reef Waterworld’s Drowning Prevention Week debut engages over 700 families in lifesaving skills
H3 Reasons why being an Open Water Lifeguard (OWL) is a great job now and for your future career
H3 Looking for more
H3 Popular Links
H3 Quick Links
H3 Follow Us
H3 Contact Us
H6 It is our vision to have nations without drowning where everyone can safely enjoy being in, on or near water.
H6 Since 1891 we’ve been sharing our expertise in water safety, lifesaving, and lifeguarding to educate everyone to enjoy water safely.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rlss.org.uk/Anchor Skip over main navigation
/login?ReturnURL=/Nofollow Log in
A-TITLE Log in to contribute or update your details
https://www.rlss.org.uk/checkoutBasket: (0 items)
A-TITLE View your basket
/republic-of-irelandRepublic of Ireland
/Pages/News/News
http://www.leisureopportunitie...External Subdomain Jobs in our industry
https://www.rlss.org.uk/Royal Life Saving Society UK ( RLSS UK )
A-TITLE Home
https://bit.ly/my_rlssukNew window External My RLSS UK
https://bit.ly/3tjdXhoNew window External RLSS UK Shop
https://bit.ly/3NJ1laxNew window External Find a Course
/Appeal/support-our-drowning-p...New window Subdomain Donate
https://www.rlss.org.uk/Anchor Menu
/Pages/Category/water-safety-i...Advice For You
/water-safety-advice-for-your-...Advice For Your Business
/listing/Category/water-safety...Subdomain Education Resources for Schools
/Listing/Default.aspx?Category...Resources for Leisure Centres & Swimming Pools
/pages/category/water-safety-i...Subdomain Insight and Research
/Listing/Default.aspx?Category...Industry Approved Aqua Parks
/Pages/Category/our-qualificat...Our Qualifications
/Pages/Category/our-awards/Our Awards
/Pages/Category/rlss-uk-clubs/Our Clubs
/lifesaving-sport-areaLifesaving Sport
/Listing/Default.aspx?Category...Support for Families
/Listing/Default.aspx?Category...Industry Guidance
/Listing/Default.aspx?Category...Text duplicate Donate
/listing/Category/take-part-in...Subdomain Fundraise
/Listing/Category/corporate-pa...Subdomain Corporate partnerships & sponsorships
/Pages/Category/volunteer/Volunteer
/Pages/Category/rlss-uk-member...Become a Member
https://www.rlss.org.uk/goodsamWater Rescue Equipment Register
/Listing/Default.aspx?Category...Summer Water Safety
/Listing/Default.aspx?Category...Don't Drink and Drown
/Listing/Default.aspx?Category...Splash Safety at Your Pad
/Listing/Default.aspx?Category...Winter Water Safety
/Listing/Default.aspx?Category...Drowning Prevention Week
https://www.rlss.org.uk/Pages/Latest
A-TITLE Latest drop down menu
/Pages/Events/Category/rlss-uk...RLSS UK Events
A-TITLE RLSS UK Events drop down menu
/Pages/Events/Category/rlss-uk...Text duplicate RLSS UK Events
/Pages/Events/Default.aspx?Cat...Subdomain Lifesaving Sport Events
/rlss-uk-on-tourRLSS UK on Tour
/Listing/Default.aspx?Category...National Presentation of Honours
/Pages/News/Default.aspxText duplicate News
/Blogs/rlss-ukBlogs
/Pages/Category/everydayheroes/#EVERYDAYHEROES
/Pages/Category/who-are-we/Who Are We?
/Pages/Category/get-in-contact...Subdomain Contact Us
https://www.rlss.org.uk/Pages/Who We Work With
A-TITLE Who We Work With drop down menu
/Pages/Category/our-partners/Our Partners
/pages/category/rlss-uk-advisorsSubdomain RLSS UK Advisors
/Pages/Category/consultancy-pr...Consultancy Projects
/Pages/Category/our-jobs/Job Opportunities
A-TITLE Job Opportunities drop down menu
/Pages/Category/our-jobs/Our Jobs
/trustee-opportunitiesTrustee Opportunities
/Pages/Category/external-jobs/External Jobs
/Pages/Category/apprenticeships/Apprenticeships
/rlss-uk-careersCareers
/istartedasalifeguard#IStartedAsALifeguard
/international-drowning-preven...International Work
https://www.rlss.org.uk/a-zRLSS UK's A-Z
/login?ReturnURL=/Nofollow Text duplicate Log in
A-TITLE Log in to contribute or update your details
/republic-of-irelandText duplicate Republic of Ireland
/Pages/News/Text duplicate News
http://www.leisureopportunitie...External Subdomain Text duplicate Jobs in our industry
https://www.rlss.org.uk/checkoutText duplicate Basket: (0 items)
A-TITLE View your basket
/carousel-1Text duplicate IMG-ALT Drowning Prevention Week
A-TITLE Read: Drowning Prevention Week
/carousel-1Text duplicate Drowning Prevention Week
/carousel-2IMG-ALT New five-year Strategic Framework
A-TITLE Read: New five-year Strategic Framework
/carousel-2Text duplicate New five-year Strategic Framework
/carousel-3IMG-ALT RLSS UK Impact Report 2024
A-TITLE Read: RLSS UK Impact Report 2024
/carousel-3Text duplicate RLSS UK Impact Report 2024
/carousel-4Text duplicate IMG-ALT Summer Water Safety
A-TITLE Read: Summer Water Safety
/carousel-4Text duplicate Summer Water Safety
/carousel-1Text duplicate Drowning Prevention Week
/carousel-2Text duplicate New five-year Strategic Framework
/carousel-3Text duplicate RLSS UK Impact Report 2024
/carousel-4Text duplicate Summer Water Safety
/Pages/Category/our-qualificat...Courses
/Pages/Category/volunteerText duplicate Volunteer
/donate/support-our-drowning-p...Text duplicate Donate
/Pages/Category/rlss-uk-member...Join
/Pages/Category/fundraising-su...Opportunities
/Pages/Site/water-safety-advic...Subdomain No Text
/pages/category/drowning-preve...Subdomain No Text
/Pages/Category/become-a-first...Subdomain No Text
/pages/category/national-lifes...Subdomain No Text
/national-pool-lifeguard-quali...Subdomain No Text
/pages/category/rookie-lifeguardSubdomain No Text
/save-a-life-seriesSubdomain No Text
/pages/category/water-smart-sc...Subdomain No Text
/donate/support-our-drowning-p...Text duplicate Donate
/news/king-alfred-leisure-cent...IMG-ALT King Alfred Leisure Centre’s Team of Heroes to the Rescue!
A-TITLE Read: King Alfred Leisure Centre’s Team of Heroes to the Rescue!
/news/king-alfred-leisure-cent...Text duplicate King Alfred Leisure Centre’s Team of Heroes to the Rescue!
/news/new-dfe-rshe-statutory-g...IMG-ALT New DfE RSHE Statutory Guidance Introduces Water Safety Code in Schools Following Campaigning by Royal Life Saving Society UK (RLSS UK)
A-TITLE Read: New DfE RSHE Statutory Guidance Introduces Water Safety Code in Schools Following Campaigning by Royal Life Saving Society UK (RLSS UK)
/news/new-dfe-rshe-statutory-g...Text duplicate New DfE RSHE Statutory Guidance Introduces Water Safety Code in Schools Following Campaigning by Royal Life Saving Society UK (RLSS UK)
/news/rlss-uk-strengthens-its-...IMG-ALT RLSS UK Strengthens it’s First Aid Offering
A-TITLE Read: RLSS UK Strengthens it’s First Aid Offering
/news/rlss-uk-strengthens-its-...Text duplicate RLSS UK Strengthens it’s First Aid Offering
/blog/got-a-summer-holiday-boo...IMG-ALT Got a summer holiday booked? Here’s how to stay safe in the water on holiday
A-TITLE Read: Got a summer holiday booked? Here’s how to stay safe in the water on holiday
/blog/got-a-summer-holiday-boo...Text duplicate Got a summer holiday booked? Here’s how to stay safe in the water on holiday
/blog/coral-reef-waterworlds-d...IMG-ALT Coral Reef Waterworld’s Drowning Prevention Week debut engages over 700 families in lifesaving skills
A-TITLE Read: Coral Reef Waterworld’s Drowning Prevention Week debut engages over 700 families in lifesaving skills
/blog/coral-reef-waterworlds-d...Text duplicate Coral Reef Waterworld’s Drowning Prevention Week debut engages over 700 families in lifesaving skills
/blog/reasons-why-being-an-ope...IMG-ALT Reasons why being an Open Water Lifeguard (OWL) is a great job now and for your future career
A-TITLE Read: Reasons why being an Open Water Lifeguard (OWL) is a great job now and for your future career
/blog/reasons-why-being-an-ope...Text duplicate Reasons why being an Open Water Lifeguard (OWL) is a great job now and for your future career
/Pages/News/Default.aspxSubdomain Text duplicate News
/Blogs/rlss-ukSubdomain Text duplicate Blogs
/Pages/Events/Subdomain Events
/rlss-uk-charity-impact-reportSubdomain Find out more
/how-to-donateSubdomain How do you want to help?
/my-rlss-ukSubdomain MY RLSS UK
/find-a-courseNew window Subdomain Text duplicate Find a Course
/pages/category/employment-opp...Subdomain Employment Opportunities
/national-pool-lifeguard-quali...Subdomain National Pool Lifeguard Qualification (NPLQ)
/pages/category/become-a-first...Subdomain First Aid Essentials
/pages/category/rookie-lifeguardSubdomain Rookie Lifeguard
/Pages/Site/water-safety-advic...Subdomain Consultancy
/Pages/Category/get-in-contact...Subdomain Text duplicate Contact Us
https://www.rlss.org.uk/a-zSubdomain Text duplicate RLSS UK's A-Z
https://www.rlss.org.uk/policiesSubdomain Policies
/report-a-safeguarding-concernReport a Safeguarding Concern
https://www.facebook.com/RLSSUKNew window External Subdomain Facebook
https://www.instagram.com/rlssuk/New window External Subdomain Instagram
https://twitter.com/RLSSUKNew window External Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/RLSSUKNew window External Subdomain YouTube
/cdn-cgi/l/email-protection[email protected]
https://www.rlss.org.uk/sitemapSitemap
/privacy-policyPrivacy Policy
/cookies/policySubdomain Cookies Policy
/terms-and-conditionsTerms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rlss.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (77 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 16:58:21 GMT
content-typetext/html; charset=utf-8
cf-ray965570f9b9477006-CDG
cf-cache-statusDYNAMIC
expires-1
strict-transport-securitymax-age=15552000; preload
pragmano-cache
access-control-expose-headersRequest-Context
content-security-policyframe-ancestors 'self' https://go.accessacloud.com;
request-contextappId=cid-v1:41a1386f-21c5-4910-962f-f343eaf534f2
x-content-type-optionsnosniff
x-html-edge-cache-statusMISS
x-xss-protection1; mode=block
set-cookie281 Characters
varyAccept-Encoding
servercloudflare
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 468 referring domains.
This page has 164,498 backlinks.
This page has backlinks from 349 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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Search preview

            www.rlss.org.uk
The Royal Life Saving Society UK (RLSS UK)

We are the charity that enhances communities, so everyone can enjoy being in, on and around water, safely; because every life is worth saving.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
RLSS68%Check
RLSS UK68%Check
Saving68%Check
Life Saving68%Check
Life Saving Society UK65%Check
Royal Life Saving63%Check
Royal Life Saving Society62%Check
Water56%Check
enjoy water55%Check
Life54%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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