Rippling.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
60% 
Page structure
58% 
Link structure
42% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
531.80 kB
Words
1407
Media files
239
Number of links
234 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rippling: #1 Workforce Management System | HR, IT, Finance
The length of the page title is perfect. (554 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.
The length of the meta description is perfect. (733 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rippling.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: France
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionRippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.
robotsindex, follow
googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
next-head-count12
facebook-domain-verification2nsmu1z89piu1vi71zk9znbyen23id
p:domain_verifya42dc4403c8677aac94ffb136cc21754
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://rippling2.imgix.net/home-seo-image.jpg
twitter:creator@ripplingapp
twitter:site@ripplingapp
og:localeen_US
og:typewebsite
og:titleRippling: #1 Workforce Management System | HR, IT, Finance
og:descriptionRippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.
og:urlhttps://www.rippling.com
og:site_nameRippling
og:imagehttps://rippling2.imgix.net/home-seo-image.jpg
og:image:width940
og:image:height490
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • managment => management
This page contains 1407 words. That's ok.
19.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
The file size of the HTML document is very large (531.8 kB).
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
232 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...ppling.imgix.net/images/check-filled.svgNo alt attribute provided
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https://rippling2.imgix.net/flag-Canada.svgNo alt attribute provided
https://rippling2.imgix.net/flag-Canada.svgNo alt attribute provided
https://rippling2.imgix.net/flag-France.svgNo alt attribute provided
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https://rippling2.imgix.net/flag-USA.svgNo alt attribute provided
...ppling.imgix.net/images/check-filled.svgNo alt attribute provided
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https://rippling2.imgix.net/flag-Canada.svgNo alt attribute provided
https://rippling2.imgix.net/flag-Canada.svgNo alt attribute provided
https://rippling2.imgix.net/flag-France.svgNo alt attribute provided
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https://rippling2.imgix.net/Shape-9.svgDropdown icon
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Page structure

H1 heading
(Critically important)
Employees get more done with Rippling
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 54 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Employees get more done with Rippling
H2 Meet the wavemakers
H2 Supercharge Your Workforce
H2 Powerful alone. Stronger together.
H2 Companies that run on Rippling perform better
H2 Get a demo—live or on demand
H2 Request a demo to see Rippling in action
H3 Platform
H3 Explore Rippling Resources
H3 HCM
H3 Payroll
H3 IT
H3 Spend
H3 Harver is 50x more efficient at recruiting
H3 Emotive spends 75% less time on admin work
H3 Andros saves $100K per year on Rippling Spend
H3 Morning Consult saves 500 hours in admin work
H3 Appcues automates IT tasks for better security
H3 Avidon Health saves 2 days per month managing spend
H3 Jasper eliminated friction between HR & IT
H3 Literati saves 30 hours on onboarding a month
H3 o8t brings global employees into one system
H4 Resources
H4 Blog
H4 Customer Stories
H4 Webinars
H4 Glossary
H4 Recipes
H4 Events
H4 Rippling U
H4 Help Center
H4 Compare
H4 Select language
H4 Hi, want to watch a video tour?
H4 Compliantly manage your workforce across 185+ countries
H4 Platform Duplicate text
H4 HCM Duplicate text
H4 IT Duplicate text
H4 Payroll Duplicate text
H4 Spend Duplicate text
H4 Global
H4 Solutions
H4 Resources Duplicate text
H4 Legal
H4 Licenses
H4 Company
H5 Rippling Platform
H5 Core Capabilities
H5 hire globaly
H5 Software Advice
H5 G2
H5 PC Magazine
H5 Capterra
H5 GetApp
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (29) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rippling.com/A-TITLE Rippling
/rippling-hcmRippling HCM Drive business outcomes with the #1 rated HR solution. Learn more
https://www.rippling.com/hrisHRIS Manage employee data
/headcount-planningCompensation Bands Prevent out-of-band comp
/hr-servicesHR Services Automate HR compliance
/time-and-attendanceTime & Attendance Automate time tracking
/schedulingScheduling Build smarter schedules
/recruitingRecruiting Recruit better at every step
/talent-signalTalent Signal Better support new hires
/headcount-planningHeadcount Planning Align on headcount quickly
/performance-managementPerformance Management Build high-performing teams
https://www.rippling.com/surveysSurveys Capture employee feedback
https://www.rippling.com/lmsLearning Management Upskill your talent
https://www.rippling.com/benefitsBenefits Administration Manage employee benefits
https://www.rippling.com/peoPEO Access enterprise-grade benefits
https://www.rippling.com/payrollRippling Payroll Pay employees and contractors your way. Learn more
/international-payrollGlobal Payroll Pay employees anywhere
/employer-of-recordEmployer of Record Hire globally without entities
/global-contractorsGlobal Contractors Pay contractors anywhere
https://www.rippling.com/payrollPayroll Easy, accurate payroll
/global-contractorsContractors Pay contractors
/blog/essential-guide-switchin...Blog The essential guide to switching payroll systems
/blog/how-to-pay-payroll-taxesBlog How to pay payroll taxes
/rippling-itRippling IT Strengthen security and eliminate busy work. Learn more
/identity-access-managementIdentity & Access Management Get access right every time
/device-managementDevice Management Securely manage your devices
/inventory-managementInventory Management Retrieve and store devices
/rippling-it/enforce-zero-trus...Enforce Zero Trust Controls
/rippling-it/unify-cross-os-de...Unify Cross-OS Device Managment
/rippling-it/streamline-user-a...Streamline User Authentication
/resources/itleaderreportReport The state of the IT leader
/resources/the-it-heros-guide-...Ebook Automate onboarding and offboarding
/resources/itView all IT resources
/rippling-spendRippling Spend Get granular control over company spend. Learn more
/expense-managementExpense Management Enforce expense policies
/corporate-cardsCorporate Cards Control card spend
https://www.rippling.com/bill-payBill Pay Generate and approve bills
/global-spendGlobal Spend Save everywhere you operate
/resources/financeleaderreportReport The state of the finance leader
/resources/pitfalls-modern-spe...Ebook The pitfalls of most modern spend solutions
/resources/spendView all Spend resources
https://www.rippling.com/platformRippling Platform Platform Meet the platform tailored to your business. Learn more
https://www.rippling.com/workflowWorkflow Studio Trigger advanced workflows using any data
/analyticsAnalytics Report on anything across your apps
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Server configuration

HTTP redirects
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HTTP header
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The web server transmits the web page (HTML) in compressed form.
Performance
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External factors

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www.rippling.com
Rippling: #1 Workforce Management System | HR, IT, Finance
Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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