Reutersinstitute.politics.ox.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
59% 
Page quality
73% 
Page structure
91% 
Link structure
25% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
264.80 kB
Words
2262
Media files
48
Number of links
306 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Reuters Institute for the Study of Journalism | Reuters Institute for the Study of Journalism
The page title should be shorter than 580 pixels. It is 804 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://reutersinstitute.politics.ox.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
authorEmpty
copyrightReuters Institute
designerEmpty
langen
og:site_namereutersinstitute.politics.ox.ac.uk
og:imagehttps://reutersinstitute.politics.ox.ac.uk/themes/custom/reuters/images/logo.svg
og:image:urlhttps://reutersinstitute.politics.ox.ac.uk/themes/custom/reuters/images/logo.svg
og:image:width300
og:image:height300
charsetutf-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: This reporter exposed the civilian toll of US airstrikes. Her warning ...
  • Duplicate 2: AI-generated slop is quietly seizing the internet. Is it a threat to j...
This page contains 2262 words. That's ok.
32.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
36 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 22.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 45 tags for this page.
Image SEO
(Somewhat important)
36 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...s/custom/reuters/images/mobile_logos.pngReuters Logo
...s/custom/reuters/images/mobile_logos.pngReuters Logo
...25_cover_image_1_copia.jpg?itok=06qsDpaLDNR banner
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..._what_people_want.jpg.jpeg?itok=DUftnPF7No alt attribute provided
...6/ciro_pellegrino.jpg.jpeg?itok=GGCtM-nXNo alt attribute provided
...nalism_li_154_1_0.jpg.jpeg?itok=pzZc734pNo alt attribute provided
.../india-pakistan_0.jpg.jpeg?itok=PGgFsNgZMetal debris lies on the ground, a group of men look at it.
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...alists_banner_homepage.jpg?itok=No_teEIlUK journalists
...ge - square copia.jpg.jpeg?itok=WRKAkdFnOur Journalist Fellows suring the 40-year reunion we hosted in 2023.
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...yee-taipei-taiwan.jpg.jpeg?itok=qYtwB8gbA panoramic view of Taipei at sunset, featuring Taipei 101 towering over the city's skyline. The sky transitions from soft blue to warm orange hues, with scattered clouds reflecting the evening light.
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...seystewart9231sml.jpg.jpeg?itok=Iy982EiNJournalist Fellows at the 35th anniversary of the fellowship programme, September 2018. / Julia Massey Stewart.
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...ilding_and_garden.jpg.jpeg?itok=h-1rREu_Our building
...s/custom/reuters/images/reuters-logo.svgReuters Logo
/themes/custom/reuters/images/trf-logo.pngThomas Reuters Foundation Logo

Page structure

H1 heading
(Critically important)
Explore the Digital News Report 2025
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Explore the Digital News Report 2025
H1 Explore 'UK journalists in the 2020s'
H1 AI and the future of news
H2 signup block
H2 Sign up
H3 North America
H3 Latin America
H3 Europe
H3 Africa
H3 Asia Pacific
H3 Reaching rural India: a guide to digital video storytelling
H3 How TV news is learning to speak to vertical social video audiences
H3 Perceptions, power, and polarisation: the political impact of UK fact-checking
H3 An eight-point guide to better collaboration with fixers in Taiwan
H3 Climate change and news audiences report 2024: Analysis of news use and attitudes in eight countries
H3 Journalism, media, and technology trends and predictions 2025
H3 What do people want? Views on platforms and the digital public sphere in eight countries
H3 What we do
H3 Our governance
H3 Our funders
H4 Try searching for
H4 More from us
H4 More from us Duplicate text
H4 Try searching for Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Subdomain IMG-ALT Reuters Logo
/digital-news-report/2025Subdomain Digital News Report
/digital-news-report/2025Subdomain Text duplicate Digital News Report
/digital-news-report/2025/dnr-...Subdomain Executive summary
/digital-news-report/2025/inte...Subdomain Interactive
A-TITLE Interactive
/digital-news-report/2025/coun...Subdomain Country data
A-TITLE Country and market data
/es/digital-news-report/2025Subdomain Lee en español
A-TITLE Lee el informe en español
/journalism-media-and-technolo...Subdomain Trends and Predictions
A-TITLE Trends and Predictions
/oxford-climate-journalism-net...Subdomain Our Climate Network
/oxford-climate-journalism-net...Subdomain Text duplicate Our Climate Network
/oxford-climate-journalism-net...Subdomain Our network
A-TITLE Our network
/climate-change-and-news-audie...Subdomain Our research
/members-oxford-climate-journa...Subdomain Our members
A-TITLE Our members
/ocjn-advisory-boardAdvisory Board
/global-south-climate-databaseGlobal South Climate Database
A-TITLE What we've learnt
/how-fix-climate-journalismSubdomain Essay series
/ai-journalism-future-newsAI and the Future of News
A-TITLE AI and the future of news
/Home
/newsReporting
/newsText duplicate Reporting
/news?review_types=45Our long reads
A-TITLE Our long reads
/reuters-institute-newsRISJ in the News
/news?review_types=14Our podcast
/researchResearch
/researchText duplicate Research
/our-researchSubdomain All research
/digital-news-projectDigital News Project
/trust-news-projectSubdomain Trust in News Project
/changing-newsroomsSubdomain Changing Newsrooms
A-TITLE A report on how newsrooms are evolving
/fellowshipsFellowships
/fellowshipsText duplicate Fellowships
/our-journalist-fellowship-pro...Subdomain Our programme
/all-people?tid=217Journalist Fellows
/how-apply-our-fellowship-prog...Subdomain How to apply
/journalist-fellows-papersSubdomain Journalist Fellows' Papers
/selection-readings-journalism...Our reading list on journalism
/fellowship-takeaways-podcast-...Subdomain Fellowship Takeaways podcast series
/newsroom-leadership-programmesLeadership
/newsroom-leadership-programmesText duplicate Leadership
/about-newsroom-leadership-pro...Subdomain Our programmes
A-TITLE Our programmes
/news/we-have-unique-opportuni...Subdomain How to reshape our newsrooms
A-TITLE How to reshape our newsrooms
/authentic-leadership-podcastSubdomain Our Authentic Leadership podcast series
A-TITLE Our Authentic Leadership podcast
/calendarEvents
/calendarText duplicate Events
/calendarSubdomain Our events
A-TITLE Our seminar series
/news/digital-news-report-2025...Digital News Report launch events
/reuters-memorial-lectureSubdomain Reuters Memorial Lecture
/about-reuters-instituteAbout
/about-reuters-instituteText duplicate About
/about-reuters-instituteSubdomain What we do
/all-peoplePeople
/our-fundersOur funders
/annual-report-2023-24Subdomain Annual Report
/job-vacanciesJob vacancies
/privacy-policyPrivacy Policy
/our-governanceSubdomain Our governance
/ENG
/esESP
/search-content?search_keyword...Misinformation
/search-content?search_keyword...Subscriptions
/search-content?search_keyword...Fact-checking
/search-content?search_keyword...Text duplicate Leadership
/Subdomain Text duplicate IMG-ALT Reuters Logo
/Subdomain Text duplicate IMG-ALT Reuters Logo
/Text duplicate Home
/newsText duplicate Reporting
/newsText duplicate Reporting
/news?review_types=45Text duplicate Our long reads
A-TITLE Our long reads
/reuters-institute-newsText duplicate RISJ in the News
/news?review_types=14Text duplicate Our podcast
/researchText duplicate Research
/researchText duplicate Research
/our-researchSubdomain Text duplicate All research
/digital-news-projectText duplicate Digital News Project
/trust-news-projectSubdomain Text duplicate Trust in News Project
/changing-newsroomsSubdomain Text duplicate Changing Newsrooms
A-TITLE A report on how newsrooms are evolving
/fellowshipsText duplicate Fellowships
/fellowshipsText duplicate Fellowships
/our-journalist-fellowship-pro...Subdomain Text duplicate Our programme
/all-people?tid=217Text duplicate Journalist Fellows
/how-apply-our-fellowship-prog...Subdomain Text duplicate How to apply
/journalist-fellows-papersSubdomain Text duplicate Journalist Fellows' Papers
/selection-readings-journalism...Text duplicate Our reading list on journalism
/fellowship-takeaways-podcast-...Subdomain Text duplicate Fellowship Takeaways podcast series
/newsroom-leadership-programmesText duplicate Leadership
/newsroom-leadership-programmesText duplicate Leadership
/about-newsroom-leadership-pro...Subdomain Text duplicate Our programmes
A-TITLE Our programmes
/news/we-have-unique-opportuni...Subdomain Text duplicate How to reshape our newsrooms
A-TITLE How to reshape our newsrooms
/authentic-leadership-podcastSubdomain Text duplicate Our Authentic Leadership podcast series
A-TITLE Our Authentic Leadership podcast
/calendarText duplicate Events
/calendarText duplicate Events
/calendarSubdomain Text duplicate Our events
A-TITLE Our seminar series
/news/digital-news-report-2025...Text duplicate Digital News Report launch events
/reuters-memorial-lectureSubdomain Text duplicate Reuters Memorial Lecture
/about-reuters-instituteText duplicate About
/about-reuters-instituteText duplicate About
/about-reuters-instituteSubdomain Text duplicate What we do
/all-peopleText duplicate People
/our-fundersText duplicate Our funders
/annual-report-2023-24Subdomain Text duplicate Annual Report
/job-vacanciesText duplicate Job vacancies
/privacy-policyText duplicate Privacy Policy
/our-governanceSubdomain Text duplicate Our governance
/digital-news-report/2025Subdomain Text duplicate Digital News Report
/digital-news-report/2025Subdomain Text duplicate Digital News Report
/digital-news-report/2025/dnr-...Subdomain Text duplicate Executive summary
/digital-news-report/2025/inte...Subdomain Text duplicate Interactive
A-TITLE Interactive
/digital-news-report/2025/coun...Subdomain Text duplicate Country data
A-TITLE Country and market data
/es/digital-news-report/2025Subdomain Text duplicate Lee en español
A-TITLE Lee el informe en español
/journalism-media-and-technolo...Subdomain Text duplicate Trends and Predictions
A-TITLE Trends and Predictions
/oxford-climate-journalism-net...Subdomain Text duplicate Our Climate Network
/oxford-climate-journalism-net...Subdomain Text duplicate Our Climate Network
/oxford-climate-journalism-net...Subdomain Text duplicate Our network
A-TITLE Our network
/climate-change-and-news-audie...Subdomain Text duplicate Our research
/members-oxford-climate-journa...Subdomain Text duplicate Our members
A-TITLE Our members
/ocjn-advisory-boardText duplicate Advisory Board
/global-south-climate-databaseText duplicate Global South Climate Database
A-TITLE What we've learnt
/how-fix-climate-journalismSubdomain Text duplicate Essay series
/ai-journalism-future-newsText duplicate AI and the Future of News
A-TITLE AI and the future of news
/digital-news-report/2025Subdomain Explore the Digital News Report 2025
/digital-news-report/2025/dnr-...Subdomain Read the executive summary
/es/digital-news-report/2025Subdomain Lee el informe en español
/sites/default/files/2025-06/D...Subdomain Download a PDF version
/digital-news-report/2025/inte...Subdomain Explore the data on our interactive
https://youtu.be/fd4tnA7osX4External Watch our video podcast
/news/ai-could-lead-fewer-and-...Subdomain Our global launch
/digital-news-report/2025Subdomain Explore the 2025 report
/digital-news-report/2025/unit...United States
/digital-news-report/2025/canadaCanada
/digital-news-report/2025/arge...Argentina
/digital-news-report/2025/brazilBrazil
/digital-news-report/2025/chileChile
/digital-news-report/2025/colo...Colombia
/digital-news-report/2025/mexicoMexico
/digital-news-report/2025/peruPeru
/digital-news-report/2025/unit...United Kingdom
/digital-news-report/2025/austriaAustria
/digital-news-report/2025/belgiumBelgium
/digital-news-report/2025/bulg...Bulgaria
/digital-news-report/2025/croatiaCroatia
/digital-news-report/2025/czec...Czech Republic
/digital-news-report/2025/denmarkDenmark
/digital-news-report/2025/finlandFinland
/digital-news-report/2025/franceFrance
/digital-news-report/2025/germanyGermany
/digital-news-report/2025/greeceGreece
/digital-news-report/2025/hungaryHungary
/digital-news-report/2025/turkeyTurkey
/digital-news-report/2025/irelandIreland
/digital-news-report/2025/swit...Switzerland
/digital-news-report/2025/swedenSweden
/digital-news-report/2025/italyItaly
/digital-news-report/2025/neth...Netherlands
/digital-news-report/2025/spainSpain
/digital-news-report/2025/norwayNorway
/digital-news-report/2025/slov...Slovakia
/digital-news-report/2025/romaniaRomania
/digital-news-report/2025/polandPoland
/digital-news-report/2025/port...Portugal
/digital-news-report/2025/serbiaSerbia
/digital-news-report/2025/kenyaKenya
/digital-news-report/2025/nigeriaNigeria
/digital-news-report/2025/sout...South Africa
/digital-news-report/2025/moroccoMorocco
/digital-news-report/2025/aust...Australia
/digital-news-report/2025/hong...Hong Kong
/digital-news-report/2025/indiaIndia
/digital-news-report/2025/indo...Indonesia
/digital-news-report/2025/japanJapan
/digital-news-report/2025/mala...Malaysia
/digital-news-report/2025/phil...Philippines
/digital-news-report/2025/sing...Singapore
/digital-news-report/2025/sout...South Korea
/digital-news-report/2025/taiwanTaiwan
/digital-news-report/2025/thai...Thailand
/digital-news-report/2025/walk...Walking the notification tightrope: How to engage audiences while avoiding overload By Nic Newman
/digital-news-report/2025/chan...The changing landscape for news podcasts across countries By Dr Craig T. Robertson
/digital-news-report/2025/how-...How audiences think about news personalisation in the AI era By Dr Amy Ross Arguedas
/digital-news-report/2025/loca...Local news: How publishers can still provide value in a platform world By Dr Richard Fletcher
/digital-news-report/2025/how-...How the public checks information it thinks might be wrong By Prof. Rasmus Kleis Nielsen
/job-vacanciesSubdomain Job description
/news/inside-cross-border-netw...news 10 July 2025 Inside the cross-border network exposing the environmental crisis facing Africa’s longest river
/people/maurice-oniangoMaurice Oniang'o
/news/these-pioneers-are-worki...news 27 May 2025 These pioneers are working to keep their countries’ languages alive in the age of AI news
/people/gretel-kahnGretel Kahn
/news/what-bbc-scotlands-leade...news 13 June 2025 What BBC Scotland’s leadership learned from launching and scrapping their flagship programme
/people/priscille-biehlmannPriscille Biehlmann
/news/reporter-exposed-civilia...news 23 May 2025 This reporter exposed the civilian toll of US airstrikes. Her warning to colleagues? Be ready for a more hostile world
/people/maurice-oniangoText duplicate Maurice Oniang'o
/news/two-italian-journalists-...news 13 June 2025 Two Italian journalists’ phones were infiltrated with spyware. Nobody seems to know why
/people/marina-adamiMarina Adami
/news/these-pioneers-are-worki...Text duplicate news 27 May 2025 These pioneers are working to keep their countries’ languages alive in the age of AI news
/people/gretel-kahnText duplicate Gretel Kahn
/news/what-bbc-scotlands-leade...Text duplicate news 13 June 2025 What BBC Scotland’s leadership learned from launching and scrapping their flagship programme
/people/priscille-biehlmannText duplicate Priscille Biehlmann
/news/reporter-exposed-civilia...Text duplicate news 23 May 2025 This reporter exposed the civilian toll of US airstrikes. Her warning to colleagues? Be ready for a more hostile world
/people/maurice-oniangoText duplicate Maurice Oniang'o
/news/two-italian-journalists-...Text duplicate news 13 June 2025 Two Italian journalists’ phones were infiltrated with spyware. Nobody seems to know why
/people/marina-adamiText duplicate Marina Adami
/news/ai-generated-slop-quietl...news 26 November 2024 AI-generated slop is quietly seizing the internet. Is it a threat to journalism or a problem that will fix itself?
/people/marina-adamiText duplicate Marina Adami
/news/despair-purpose-six-clim...news 2 June 2025 From despair to purpose: Six climate reporters on how to protect their mental health
/people/greg-cochraneGreg Cochrane
/news/these-newsrooms-are-tryi...news 6 May 2025 These newsrooms are trying to boost trust through transparency. Is it working?
/people/gretel-kahnText duplicate Gretel Kahn
/privacy-policyprivacy policy
https://mailchi.mp/politics.ox...External Latest
/news/our-podcast-digital-news...news 15 July 2025 Our podcast: Digital News Report 2025. Episode 5: Mobile news alerts for audience engagement
/news/our-podcast-digital-news...news 24 June 2025 Our podcast: Digital News Report 2025. Episode 2: AI and personalised news
/news/our-podcast-digital-news...news 17 June 2025 Our podcast: Digital News Report 2025. Episode 1: What you need to know
/news/two-italian-journalists-...Text duplicate news 13 June 2025 Two Italian journalists’ phones were infiltrated with spyware. Nobody seems to know why
/people/marina-adamiText duplicate Marina Adami
/news/reporter-exposed-civilia...Text duplicate news 23 May 2025 This reporter exposed the civilian toll of US airstrikes. Her warning to colleagues? Be ready for a more hostile world
/people/maurice-oniangoText duplicate Maurice Oniang'o
/news/how-indian-news-website-...news 12 May 2025 How an Indian news website was blocked by the government amid the conflict with Pakistan
IMG-ALT Metal debris lies on the ground, a group of men look at it.
/people/marina-adamiText duplicate Marina Adami
/news/ai-could-lead-fewer-and-...news 17 June 2025 “AI could lead to fewer and better told stories” – Our panel on navigating a fast-changing news ecosystem
/people/marina-adamiText duplicate Marina Adami
/people/gretel-kahnText duplicate Gretel Kahn
/news/how-these-new-platform-d...news 15 May 2025 How these new platform-driven news outlets are attracting young audiences
/people/gretel-kahnText duplicate Gretel Kahn
/news/pioneers-rebuilding-syri...news 25 March 2025 The pioneers rebuilding Syria’s fragile news ecosystem: “The media needs to break these walls between people”
/people/matthew-leakeMatthew Leake
/uk-journalists-2020sSubdomain Explore 'UK journalists in the 2020s'
/uk-journalists-2020s/executiv...Subdomain Text duplicate Read the executive summary
/uk-journalists-2020s/11-surve...Subdomain Our methodology
/uk-journalists-2020s/authors-...Subdomain The report's authors
/uk-journalists-2020sSubdomain Explore the report
/uk-journalists-2020s/1-person...1. The personal characteristics and diversity of UK journalists By Dr Imke Henkel
/uk-journalists-2020s/2-employ...2. The employment conditions of UK journalists By François Nel
/uk-journalists-2020s/3-media-...3. The media platforms, formats, and cultures UK journalists work with By Neil Thurman
/uk-journalists-2020s/4-news-a...4. News automation in UK newsrooms By Sina Thäsler-Kordonouri
/uk-journalists-2020s/5-use-so...5. The use of social media and audience analytics by UK journalists By Dr Richard Fletcher
/uk-journalists-2020s/6-safety...6. The safety threats experienced by UK journalists and their physical, emotional, and mental well-being By Dr Ayala Panievsky and Dr Lindsey Blumell
/uk-journalists-2020s/7-uk-jou...7. UK journalists’ perceptions of their editorial autonomy, the influences on their work, and press freedom in the UK By Dr Jingrong Tong
/uk-journalists-2020s/8-examin...8. Examining journalists’ epistemological beliefs: What do UK journalists believe about truth, objectivity, and interpretation? By Dr Craig T. Robertson
/uk-journalists-2020s/9-how-uk...9. How UK journalists perceive their roles in society By Dr Imke Henkel and Dr Lea Hellmueller and Dr Rana Arafat
/uk-journalists-2020s/10-uk-jo...10. UK journalists’ views on ethics and the acceptability of ethically questionable reporting practices By Dr Lea Hellmueller and Dr Glenda Cooper and Dr Jan...
/fellowshipsOur Journalist Fellowship
/fellowshipsIMG-ALT Our Journalist Fellows suring the 40-year reunion we hosted in 2023.
/our-journalist-fellowship-pro...The programme An opportunity for journalists to explore the profession in depth
/how-apply-our-fellowshipHow to apply Applications are now closed. They will open in Jan 2026
/funders-our-fellowshipOur funders Our fellowships are supported by grants from news organisations, companies and individuals
/reaching-rural-india-guide-di...research 26 Jun 2025 Reaching rural India: a guide to digital video storytelling Our Fellow Ganesh Pol has created a practical guide designed for those who w...
/bilingual-broadcasting-how-tv...research 29 May 2025 How TV news is learning to speak to vertical social video audiences As TV's polished broadcasts meet social video's raw immediacy, journ...
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