Purple.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
97% 
Page quality
73% 
Page structure
95% 
Link structure
82% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
547.40 kB
Words
1696
Media files
35
Number of links
86 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop Purple Mattresses: Experience GelFlex Grid Comfort
The length of the page title is perfect. (523 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Experience ultimate comfort with the GelFlex Grid, found in every Purple Mattress. Shop mattresses, pillows and more. Free delivery, easy returns, 100-day trial.
The length of the meta description is perfect. (987 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://purple.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionExperience ultimate comfort with the GelFlex Grid, found in every Purple Mattress. Shop mattresses, pillows and more. Free delivery, easy returns, 100-day trial.
abstractExperience ultimate comfort with the GelFlex Grid, found in every Purple Mattress. Shop mattresses, pillows and more. Free delivery, easy returns, 100-day trial.
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org); Commerce 3
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
theme-color#8eabc3
google-site-verificationYfihJnCnGEFFLcoIfA067tnQqQUCPyYo7YdNxePpCVg
insight-app-sec-validationd4a3fc33-f6c6-4270-8674-ce8fe016662d
langen
twitter:titleComfort Tech Backed by Science | Purple
twitter:imagehttps://assets.purple.com/images/_1200x630_crop_center-center_82_none/purple-logo.jpg?mtime=20180823124637
og:site_namePurple
og:urlhttps://purple.com/
og:titleThe World's First Comfort Tech Company Backed by Science | Purple
og:descriptionPurple is the best mattress tech advancement in 80 years. Our mattresses and pillows come with free delivery, free returns, and a 100-night trial.
og:image:secure_urlhttps://assets.purple.com/images/_1200x630_crop_center-center_82_none/purple-logo.jpg?mtime=20180823124637
og:image:typeimage/jpeg
og:image:altPurple Logo
charsetutf-8

Automatically check purple.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: Your 100-night trial begins the day your mattress is delivered to your...
  • Duplicate 2: If there's something wrong with your mattress, we'll replace it for up...
  • Duplicate 3: Memory foam was a good sleep solution in its time, but doesn’t measure...
This page contains 1696 words. That's ok.
30.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
32 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 18.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (547.4 kB).
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 34 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...560x1080_Section Intro.png?itok=NYtNW7GsPURPLE BACKGROUND
... Full Width Hero_ecomm.png?itok=lic_3aYXCouple on split king adjustable base with Restore mattress
...560x1080_Section Intro.png?itok=NYtNW7GsPURPLE BACKGROUND
/sites/default/files/2024-12/nighttime.svgNo alt attribute provided
...efault/files/2024-11/pds-icon-shield.svg1 year warranty
/sites/default/files/2025-05/Star-Icon.svgNo alt attribute provided
/sites/default/files/2024-12/nighttime.svgNo alt attribute provided
...efault/files/2024-11/pds-icon-shield.svg1 year warranty
/sites/default/files/2025-05/Star-Icon.svgNo alt attribute provided
...oduct_Image.jpg?h=2990c29b&itok=Ud82l9yJPurple Mattress
...oduct_Image.jpg?h=2990c29b&itok=8bgP5ggoRestorePlus mattress
...oduct_Image.jpg?h=2990c29b&itok=N9J154WIRejuvenatePlus mattress
...5/202405_financing_affirm_logo_final.svgPrequalify
...tePlus-0346.jpg?h=e4be2c3f&itok=YhTY6THRRejuvenatePlus mattress
...er-PurpleBG.jpg?h=f5f5345d&itok=sOyIQhNkRestorePremier mattress exposed layers with back sleeper
..._clp_grid_1.jpg?h=8a17e9fc&itok=kQkQC2EQCushions and supports
...04/mattress_clp_grid_2.jpg?itok=BJWhX3RbDissipates Body Heat
...oduct_Image.jpg?h=2990c29b&itok=Ud82l9yJPurple Mattress
...oduct_Image.jpg?h=2990c29b&itok=T2W_PM07PurplePlus mattress
...oduct_Image.jpg?h=2990c29b&itok=8bgP5ggoRestorePlus mattress
...Female_1449.JPG?h=d8e4e4f8&itok=dR1wjhkQWoman with Harmony Pillow
...id1_sandman.png?h=f7372436&itok=zUe9dXcwEgg pressed into gird
...omponent_Foam1_sandman.png?itok=2ULSVz2ABroken egg on foam
...id2_sandman.png?h=f7372436&itok=akdQWrmxAir flowing through grid
...omponent_Foam2_sandman.png?itok=HQAoekHafoam trapping heat
...id3_sandman.png?h=6bd5c6a9&itok=kLER3VbVdurable grid
...omponent_Foam3_sandman.png?itok=WtVI4Iwcfoam crumbling
...ult/files/2024-08/pds-icon-thumbs-up.svgthumbs up icon
...024-08/24x24_BeddingCLP_Cooling_Icon.svgcooling icon
...fault/files/2024-08/ease-of-movement.svgease of movement icon
...efault/files/2024-08/pds-icon-layers.svglayers icon
.../default/files/2024-08/pds-icon-grid.svggrid icon
...Event%20112.JPG?h=31d3ed91&itok=B4VKFtdIwoman laying on mattress in showroom
...ull%20Width.png?h=887050fd&itok=myErlv-Pmattress finder quiz preview
...shions_8844.JPG?h=a411d0fe&itok=vmfTyMntWoman on Seat Cushion

Page structure

H1 heading
(Critically important)
Sale ends in: D : H : M : S
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Sale ends in: D : H : M : S
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Meet rejuvenate
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Footer menu
H2 Empty heading
H2 Footer Bottom Menu
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 The Purple Mattress®
H3 PurplePlus® Mattress
H3 RestorePlus® Hybrid Mattress
H3 Empty heading
H3 Purple’s GelFlex Grid
H3 versus
H3 Memory Foam
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://purple.com/Anchor Skip to main content
/memorial-day-saleShop sale
https://purple.com/Anchor Terms apply
https://purple.com/mattressesShop mattresses
/mattresses/compare/3Compare mattresses
/mattresses/compare/3Text duplicate Compare mattresses
/mattresses/essentialShop now
/mattresses/essentialText duplicate Shop now
/mattresses/restore-collectionText duplicate Shop now
/mattresses/restore-collectionText duplicate Shop now
/mattresses/rejuvenate-collectionText duplicate Shop now
/mattresses/rejuvenate-collectionText duplicate Shop now
https://purple.com/reviewsNo Text
https://purple.com/reviewsRead reviews
/mattresses/rejuvenate-collectionShop Collection
/best-mattress-for-body-painShop Best Mattresses for Pain
/best-mattress-for-tossing-tur...Shop Best Support Mattresses
https://purple.com/coolShop Best Cooling Mattresses
https://purple.com/mattressesShop all mattresses
/mattresses/purple-bedView product page
/mattresses/purple-bed4.5 (29796)
/mattresses/purple-bedText duplicate View product page
/mattresses/purple-bedText duplicate Shop now
/mattresses/plusText duplicate View product page
/mattresses/plusText duplicate 4.5 (29796)
/mattresses/plusText duplicate View product page
/mattresses/plusText duplicate Shop now
/mattresses/restore-plusText duplicate View product page
/mattresses/restore-plus4.7 (1763)
/mattresses/restore-plusText duplicate View product page
/mattresses/restore-plusText duplicate Shop now
https://purple.com/pillowsShop Pillows
/form/pillow-quizStart Pillow Quiz
https://purple.com/purple-gridShop the Grid
https://purple.com/mattressesShop Purple mattresses
/mattress-reviews/tempurpedic-...Purple vs Tempur
/mattress-reviews/casper-vs-pu...Purple vs Casper
/mattress-reviews/nectar-vs-pu...Purple vs Nectar
https://purple.com/stores/Find a Store
/form/mattress-quizStart Mattress Quiz
https://purple.com/Chat now
https://purple.com/mattressesMattresses
https://purple.com/bed-framesBed Frames
https://purple.com/pillowsPillows
https://purple.com/beddingBedding
https://purple.com/sheetsSheets
https://purple.com/seat-cushionsSeat Cushions
https://purple.com/squishySquishy
https://purple.com/saleSale
https://purple.com/bundlesBundles
https://purple.com/gift-guideGifts
/mattresses/twinTwin
/mattresses/twin-xlTwin XL
/mattresses/fullFull
/mattresses/queenQueen
/mattresses/kingKing
/mattresses/california-kingCalifornia King
/mattresses/split-kingSplit King
/mattress-sizes-dimensionsSize Guide
https://support.purple.com/hc/...New window External Subdomain FAQs
/track-your-orderTrack Your Order
https://purple.com/returnsReturns + Exchanges
https://purple.com/warrantyWarranty
https://purple.com/financingFinancing
/protection-planExtend Protection Plan
https://purple.com/stores/Find Stores
https://purple.com/couponsDiscount Programs
https://purple.com/ambassadorInfluencer Program
/affiliate-programAffiliate Program
/invite?traffic_source=site_fo...Refer a Friend
/become-purple-retailerBecome a Purple Retailer
https://purple.com/about-usAbout
https://purple.com/purple-gridThe GelFlex Grid
/mattress-reviews/competitorsPurple vs Competitors
https://purple.com/blogBlog
https://purple.com/careersCareers
https://investors.purple.com/o...New window External Subdomain Investors
https://purple.com/reviewsMattress Reviews
https://www.bbb.org/us/ut/lehi...New window External Subdomain BBB® Reviews
/blog/types-of-mattressesMattress Types
https://purple.com/patentsPatents
https://purple.com/videosVideos
https://www.pinterest.com/purple/New window External Subdomain No Text
https://www.facebook.com/LifeO...New window External Subdomain No Text
https://www.instagram.com/purple/New window External Subdomain No Text
https://www.youtube.com/purpleNew window External Subdomain No Text
https://x.com/PurpleNew window External No Text
https://purple.com/Live Chat
https://purple.com/stores/Visit Purple
https://purple.com/United States - English
https://purple.com/ca/Canada - English
/ca-supply-chain-actCA Supply Chain Act
/terms-and-privacyInterest-Based Ads
/terms-and-privacyTerms + Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://purple.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (547 kB).
The page response time is excellent with 0.15 seconds.

HTTP Response Header

NameValue
dateTue, 03 Jun 2025 02:33:10 GMT
content-typetext/html; charset=UTF-8
cf-ray949bc8c2b916bb72-CDG
cf-cache-statusHIT
age381183
cache-controlpublic, max-age=31536000
content-languageen
expiresWed, 03 Jun 2026 02:33:10 GMT
last-modifiedThu, 29 May 2025 16:38:57 GMT
varyCookie,Accept-Encoding
x-commerce-core3
x-content-type-optionsnosniff
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-xss-protection1; mode=block
server-timingcfCacheStatus;desc="HIT"
x-robot-tag-removedtrue
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,584 referring domains.
This page has 18,547 backlinks.
This page has backlinks from 1,124 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#   ____      ________
#  /|||||    |  Good  |
#  \|||/     |   bot  |
#    //      |________|
#   //   __ /
# _//   /__\
#(_|)   |**|
# \ \__ \~~/ __
#  \o  |----|  |
#   \|_|BOT9| _|   __
#      \ }{ /\ )_ / _\
#      /\__/\ \o_O (__
#     (--/\--)    \__/
#     _)(  )(_
#    `---''---` -Mapbry
#
Sitemap: https://purple.com/sitemap.xml
Sitemap: https://purple.com/stores/sitemap.xml
User-agent: *
Disallow: /about-us/1989-fly-fishing
Disallow: /about-us/1990-hyper-elastic
Disallow: /about-us/2013-fly-fishing
Disallow: /about-us/2016-purple
Disallow: /about-us/brothers
Disallow: /about-us/mattress-max
Disallow: /amazon/amz-icon
Disallow: /amazon/ship-to-door
Disallow: /homepage/bus-ins-logo
Disallow: /homepage/entrepreneur
Disallow: /homepage/founders-2
Disallow: /homepage/inc
Disallow: /homepage/new-york
Disallow: /homepage/pillow-purple-full
Disallow: /homepage/purple-mattress-cutout
Disallow: /homepage/purple-pillow-cutout
Disallow: /homepage/purple-seat-cushion-view
Disallow: /homepage/purple-sheets-2
Disallow: /homepage/tech-crunch
Disallow: /homepage/triangle-bedroom-with-purple-bed
Disallow: /invite/dashboard
Disallow: /mattress-types/futons1
Disallow: /mattress-types/innerspring-mattresss
Disallow: /mattress-types/memory_foam_mattress
Disallow: /mattress-types/pocket-coils
Disallow: /mattress-types/screen-shot-2018-03-02-at-10-52-52-am
Disallow: /mattress-types/waterbeds
Disallow: /mattresses/adjust/adjusted-1
Disallow: /mattresses/adjust/adjusted-2
Disallow: /mattresses/adjust/align-divider
Disallow: /mattresses/adjust/elastic-divider
Disallow: /mattresses/adjust/foam-divider
Disallow: /mattresses/adjust/mattress-clean-branded
Disallow: /mattresses/adjust/polymer-divider
Disallow: /mattresses/adjust/stretch-divider-2
Disallow: /mattresses/back-sleeper/back-sleeping-comparison
Disallow: /mattresses/mattress-lies/introducing-purple1
Disallow: /mattresses/mattress-lies/money_pie_chart1
Disallow: /mattresses/mattress-lies/purple_mattress1-1024x316
Disallow: /mattresses/mattress-lies/sales
Disallow: /mattresses/mattress-lies/sales21
Disallow: /mattresses/mattress-lies/sales3
Disallow: /mattresses/mattress-lies/sales5
Disallow: /mattresses/mattress-lies/sales8
Disallow: /mattresses/pressure-point/back-pain-2
Disallow: /mattresses/pressure-point/purple-hyper-elastic
Disallow: /mattresses/purple-bed/buy/certipur-us-logo
Disallow: /mattresses/purple-bed/buy/made-in-usa-2
Disallow: /mattresses/purple-mattress/buy/whiteglove_icon
Disallow: /mattresses/side-sleeper/side-sleeper-2
Disallow: /mattresses/side-sleeper/spine-curve-comparison
Disallow: /mattresses/sleep-cool/goldi-cool-v1
Disallow: /mattresses/sleep-cool/hotbed
Disallow: /mattresses/sleep-cool/temperature-control
Disallow: /mattresses/social_share
Disallow: /pet-bed/2299b1426e4b5420bdc9bd47651f5905_original
Disallow: /pet-bed/3dddef687797adfb6370e812670b0ed6_original
Disallow: /pet-bed/buy/100-night
Disallow: /pet-bed/buy/100-night-icon
Disallow: /pet-bed/buy/flag-purple
Disallow: /pet-bed/buy/free-shipping-icon
Disallow: /pillow/buy/1-yr-wty
Disallow: /google
Disallow: /purple-vs-casper-comparison/bed-airflow
Disallow: /purple-vs-casper-comparison/bed-airflow-400w
Disallow: /purple-vs-casper-comparison/bed-position-400w
Disallow: /purple-vs-casper-comparison/pressure-free
Disallow: /purple-vs-casper-comparison/pressure-free-400w
Disallow: /refer-a-friend/dashboard
Disallow: /sleep-system/pillow-boosted
Disallow: /sleep-system/platform-base-cutoff
Disallow: /thankyou/thanks
Disallow: /why-not/10_2x
Disallow: /why-not/11_2x
Disallow: /why-not/12_2x
Disallow: /why-not/2_2x
Disallow: /why-not/4_2x
Disallow: /why-not/5_2x
Disallow: /why-not/6_2x
Disallow: /why-not/7_2x-2
Disallow: /why-not/8_2x
Disallow: /why-not/icon_call
Disallow: /why-not/icon_chat
Disallow: /why-not/originalcopy
Disallow: /why-not/why
Disallow: /chopra/free-shipping-truck
Disallow: /mattress-types/gel-infused-memory-foam-mattress
User-agent: Googlebot
Disallow:
User-agent: AdsBot-Google
Disallow:
User-agent: Googlebot-Image
Disallow:

Similar sites

Search preview

purple.com
Shop Purple Mattresses: Experience GelFlex Grid Comfort
Experience ultimate comfort with the GelFlex Grid, found in every Purple Mattress. Shop mattresses, pillows and more. Free delivery, easy returns, 100-day trial.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Purple86%Check
mattress74%Check
Shop Purple73%Check
Shop Purple mattresses70%Check
Purple hybrid66%Check
Grid64%Check
GelFlex Grid63%Check
200 Purple63%Check
Purple vs63%Check
Mattresses62%Check
Show more keywords and terms

Automatically check purple.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions