Principal.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
95% 
Page structure
100% 
Link structure
77% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
78.30 kB
Words
656
Media files
11
Number of links
39 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Retirement, Investments, and Insurance | Principal
The length of the page title is perfect. (450 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Let's keep your finances simple. Insure what you have. Invest when you're ready. Retire with confidence.
The length of the meta description is perfect. (641 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.principal.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLet's keep your finances simple. Insure what you have. Invest when you're ready. Retire with confidence.
keywordsprincipal, principal financial group, principal financial, life insurance with principal, life insurance with principal financial, retirement account with principal, retirement account with principal financial
robotsindex, follow
publishdateTuesday, 07/08/25 10:12:12 CDT
contenttypeLanding Page
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:titleRetirement, Investments, and Insurance
twitter:descriptionLet's keep your finances simple. Insure what you have. Invest when you're ready. Retire with confidence.
twitter:creator:id164365554
twitter:creator@principal
twitter:image:altA girl with her dog on the shore of a river
twitter:imagehttps://www.principal.com/sites/default/files/styles/houston_social_media/public/2025-06/387ab5409a8ce64dcbaa25acff4f1d88_1.jpeg?h=56d0ca2e&itok=7zl4dAEz
og:urlhttps://www.principal.com/
og:titleRetirement, Investments, and Insurance
og:descriptionLet's keep your finances simple. Insure what you have. Invest when you're ready. Retire with confidence.
og:imagehttps://www.principal.com/sites/default/files/styles/houston_social_media/public/2025-06/387ab5409a8ce64dcbaa25acff4f1d88_1.jpeg?h=56d0ca2e&itok=7zl4dAEz
og:image:typeimage/jpeg
og:image:width1200
og:image:height600
og:image:altA girl with her dog on the shore of a river
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 656 words. That's ok.
31.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Icon of a dollar sign.
data:[...] Base64Icon of a person with an investment chart.
data:[...] Base64Icon of a question mark.
data:[...] Base64Icon of a shield.
data:[...] Base64Icon of a person with a document.
data:[...] Base64Icon of a question mark.
data:[...] Base64Icon of a flag.
...e-Insure-what-matters.webp?itok=cpoGrxyMSmiling family shares a hug.
...-when-you-re-ready-v2.webp?itok=9cPMhjSxGraduating dad wearing a cap and gown smiles while holding daughter.
...-Retire-on-your-terms.webp?itok=6eGqbJWBThree coworkers engage in a conversation outside a meeting area.
...13f73f9d3e299e50.jpeg.webp?itok=2YrH48V7Friends dancing and having fun in kitchen.

Page structure

H1 heading
(Critically important)
Retirement, Investments, and Insurance
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Retirement, Investments, and Insurance
H2 Streamlined retirement savings.
H2 Calculate your income protection needs
H2 Check your retirement readiness
H2 Find a financial professional
H3 DIY financial plan:
H3 An element of investing we believe everyone needs:
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.principal.com/Anchor Skip to main content
https://www.principal.com/Individuals
/businessesBusinesses
https://www.principal.com/finproFinancial Professionals
https://www.principalam.com/New window External Subdomain Asset Management
/about-usAbout us
https://careers.principal.com/...New window External Subdomain Careers
/contact-usContact us
https://principal.go2dental.co...External Subdomain Find a dentist
https://www.principal.com/No Text
/individuals/invest-retire/ann...Annuities
/individuals/invest-retire/ind...IRAs
/individuals/invest-retire/ret...Retirement plans
https://secure05.principal.com...External Subdomain Enroll in your 401(k)
/help/help-individuals/tax-cen...Find a form
/help/help-individualsHelp for individuals
/connect-advisor-your-areaFind a financial professional
/individuals/invest-retireDiscover your path to investing and retirement
/individuals/insure/income-pro...Disability income insurance
/individuals/insure/income-pro...Disability income retirement security
/individuals/insure/estate-pla...Estate planning & irrevocable life insurance trusts
https://www.principaldentalacc...External Subdomain Dental discount plan, an alternative to dental insurance
https://principal.go2dental.co...External Subdomain Text duplicate Find a dentist
https://www.vsp.com/eye-doctorExternal Subdomain Find a vision provider
/help/help-individuals/tax-cen...Text duplicate Find a form
https://accounts.principal.com/External Subdomain View a claim
/help/help-individualsText duplicate Help for individuals
/connect-advisor-your-areaText duplicate Find a financial professional
/individuals/insureDiscover how insurance can help you protect what matters
/individuals/build-your-knowle...Benefits and insurance
/individuals/build-your-knowle...Estate planning
/individuals/build-your-knowle...Financial planning
/individuals/build-your-knowle...Investing
/individuals/build-your-knowle...Retirement
/individuals/build-your-knowledgeSee all topics and articles
https://accounts.principal.com/External Subdomain Log in
/individuals/build-your-knowle...Learn how
https://www.principal.com/Anchor Insure
https://www.principal.com/Anchor Invest
https://www.principal.com/Anchor Retire
/individuals/build-your-knowle...Find out if you have enough income protection
https://insurance.individuals....New window External Subdomain Calculate your income protection needs
/individuals/build-your-knowle...See 3 steps to start investing
/individuals/build-your-knowle...How to know when you’re ready
/individuals/build-your-knowle...How investing works
/individuals/build-your-knowle...Read 5 retirement savings strategies
https://secure05.principal.com...External Subdomain Check your retirement readiness
/connect-advisor-your-areaText duplicate Find a financial professional
/individuals/build-your-knowle...Subdomain View the plan
/about-us/global-insights/elem...Subdomain Get the details
https://brokercheck.finra.org/...New window External Subdomain FINRA’s BrokerCheck

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.principal.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
cache-controlmax-age=86400, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1753219692"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 22 Jul 2025 21:28:12 GMT
servernginx
strict-transport-securitymax-age=31622400; includeSubDomains; preload
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe2-b-7f8b98f8df-flx66
x-styx-req-idc59e4e23-6742-11f0-aa51-f271c7b9a986
age17981
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
x-forwarded-for116.202.182.111
x-real-client-ip116.202.182.111
access-control-allow-origin*
dateWed, 23 Jul 2025 02:27:55 GMT
x-served-bycache-chi-kigq8000057-CHI, cache-fra-eddf8230166-FRA, cache-fra-eddf8230159-FRA, cache-fra-eddf8230159-FRA
x-cacheHIT, HIT, MISS, MISS
x-cache-hits35, 87, 0, 0
x-timerS1753237675.364202,VS0,VE8
varyAccept-Encoding, Cookie, Origin, Cookie, Cookie
content-length20426
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,009 referring domains.
This page has 54,522 backlinks.
This page has backlinks from 1,218 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Taxonomies
Disallow: /taxonomy/

Similar sites

Search preview

www.principal.com
Retirement, Investments, and Insurance | Principal
Let's keep your finances simple. Insure what you have. Invest when you're ready. Retire with confidence.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Invest81%Check
Retirement66%Check
insurance62%Check
Investments62%Check
Principal58%Check
Retirement Savings54%Check
Life Insurance Co53%Check
Retirement Planning52%Check
Retirement Plans52%Check
Retirement Wellness52%Check
Show more keywords and terms

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