Porthosp.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
59% 
Page structure
70% 
Link structure
51% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
125.30 kB
Words
966
Media files
8
Number of links
123 internal / 43 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home :: Portsmouth Hospitals University NHS Trust
The length of the page title is perfect. (461 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.porthosp.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
generatorConcrete CMS
langen
twitter:cardsummary
og:titleHome :: Portsmouth Hospitals University NHS Trust
og:urlhttps://www.porthosp.nhs.uk/
og:typewebsite
og:localeen_GB
og:site_namePortsmouth Hospitals University NHS Trust
og:imagehttps://www.porthosp.nhs.uk/application/themes/custom/images/og-tag.png
og:image:width400
og:image:height400
X-UA-CompatibleIE=edge
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 27.8 words is high.
This page contains 966 words. That's ok.
29.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 13 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 97 characters this one is longer than 70 characters:
"at portsmouth hospitals university nhs trust, we are proud to provide expert, compassionate care."
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cation/files/8217/0687/2380/PHU_logo.svgPortsmouth Hospitals University LogoPortsmouth Hospitals University homepage
...n/files/2117/0808/0172/3X9A6553-Edit.jpgNo alt attribute provided
...les/1017/0739/5339/Circle_with_hands.svgNo alt attribute provided
...8817/0739/4944/Staff_members_in_park.jpgNo alt attribute provided
.../files/4917/0749/4736/Knitting_photo.jpgNo alt attribute provided
...lication/files/4517/5187/8970/MASST.jpegNo alt attribute provided
...17/5337/5021/Strike_graphics_1x1_-_4.pngNo alt attribute provided
...on/files/2817/5163/7500/Subheading_1.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome toPortsmouth Hospitals University NHS Trust
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome toPortsmouth Hospitals University NHS Trust
H2 Important information
H2 Providing expert, compassionate care
H2 Information for patients and visitors
H2 Quick links
H2 Latest news
H2 Useful links
H2 Popular pages
H2 Accessibility tools
H3 Team supporting homeless hospital patients shortlisted for two Nursing Times Awards
H3 Resident doctor national industrial action – 25 July 2025 to 30 July 2025
H3 Nightingale Road roadworks
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (43) on this page.

Found links on this page

LinkAttributesAnchor text
/coming-phu/your-inpatient-sta...Subdomain Know Where to Go page
/about-us/news/resident-doctor...Subdomain Trivial anchor text
here
https://www.porthosp.nhs.uk/Anchor Skip to main content
https://www.porthosp.nhs.uk/Anchor Skip to navigation
https://www.porthosp.nhs.uk/Anchor Skip to accessibility tools
https://www.porthosp.nhs.uk/Subdomain IMG-ALT Portsmouth Hospitals University Logo
https://www.porthosp.nhs.uk/Subdomain Home
/coming-phuSubdomain Coming to PHU
/coming-phuSubdomain Text duplicate Coming to PHU
/coming-phu/your-inpatient-staySubdomain Inpatient stays
/coming-phu/your-inpatient-staySubdomain Text duplicate Inpatient stays
/coming-phu/your-inpatient-sta...Subdomain Ready To Go
/coming-phu/your-inpatient-sta...Subdomain #KnowWhereToGo for urgent medical help
/coming-phu/outpatientsSubdomain Outpatients
/coming-phu/outpatientsSubdomain Text duplicate Outpatients
/coming-phu/outpatients/prepar...Subdomain Preparing for your appointment
/coming-phu/outpatients/changi...Subdomain Changing your appointment
/coming-phu/outpatients/wait-l...Subdomain Waiting list Validation
/coming-phu/outpatients/digita...Subdomain Digital Letters & Text Message Reminders
/coming-phu/outpatients/patien...Subdomain Patient Initiated Follow-Up
/coming-phu/patients-and-visitorsSubdomain Visiting the QA hospital
/coming-phu/patients-and-visitorsSubdomain Text duplicate Visiting the QA hospital
/coming-phu/patients-and-visit...Subdomain Visiting patients
/coming-phu/patients-and-visit...Subdomain Shops and facilities
/coming-phu/patients-and-visit...Subdomain How to get here
/coming-phu/patients-and-visit...Subdomain Text duplicate How to get here
/coming-phu/patients-and-visit...Subdomain Parking
/coming-phu/patients-and-visit...Subdomain The League of Friends
/coming-phu/patients-and-visit...Subdomain Walking aid recycling scheme
/coming-phu/patients-and-visit...Subdomain Getting round the Hospital
/coming-phu/patients-and-visit...Subdomain Getting to the ECC
/coming-phu/your-care/safeguar...Subdomain Safeguarding service
/coming-phu/your-care/bereavme...Subdomain Bereavement Services
/coming-phu/your-care/chaplain...Subdomain Chaplaincy team
/coming-phu/your-care/working-...Subdomain Working with the military (veteran aware)
/coming-phu/your-care/your-pri...Subdomain Your privacy and dignity
/coming-phu/your-care/learning...Subdomain Learning Disabilities Liaison team
/coming-phu/patient-experienceSubdomain Patient Experience
/coming-phu/patient-experienceSubdomain Text duplicate Patient Experience
/coming-phu/patient-experience...Subdomain Complaints
/coming-phu/patient-experience...Subdomain Patient Advice Liaison Service
/coming-phu/digital-consentSubdomain Digital consent
/departments-and-servicesSubdomain Our services
/about-usSubdomain About us
/about-usSubdomain Text duplicate About us
/about-us/our-trustSubdomain Our Trust
/about-us/our-trustSubdomain Text duplicate Our Trust
/about-us/our-trust/our-trust-...Subdomain Our Trust Board
/about-us/our-trust/how-we-are...Subdomain How we are organised
/about-us/our-trust/our-strategySubdomain Our strategy
/about-us/our-trust/our-strategySubdomain Text duplicate Our strategy
/about-us/our-trust/our-strate...Subdomain Our Clinical Strategy
/about-us/our-trust/delivering...Subdomain Delivering Excellence
/about-us/our-trust/equality-d...Subdomain Equality, Diversity and Inclusion
/about-us/our-trust/Our-Procur...Subdomain Our Procurement and Supply Chain Team
/about-us/newsSubdomain News and views
/about-us/improving-our-sitesSubdomain Improving our hospital environments
/about-us/improving-our-sitesSubdomain Text duplicate Improving our hospital environments
/about-us/improving-our-sites/...Subdomain Climate change and sustainability
/researchSubdomain Research and Innovation
/researchSubdomain Text duplicate Research and Innovation
/about-us/research-and-innovat...Subdomain Research News and Views
/about-us/research-and-innovat...Subdomain Text duplicate Research News and Views
/about-us/research-and-innovat...Subdomain Kate's story: Taking part in COVID-19 research
/about-us/research-and-innovat...Subdomain Research News
/about-us/research-and-innovat...Subdomain New study at Queen Alexandra Hospital could help prevent childhood blindness
/about-us/research-and-innovat...Subdomain Youngster 'saves mankind' after taking part in artificial intelligence technology trial at Queen Alexandra Hospital
/about-us/research-and-innovat...Subdomain For researchers
/about-us/information-governanceSubdomain Information Governance
/about-us/information-governanceSubdomain Text duplicate Information Governance
/about-us/information-governan...Subdomain Temporary Staffing Data
/about-us/information-governan...Subdomain Freedom of Information Disclosure Log
/about-us/information-governan...Subdomain Text duplicate Freedom of Information Disclosure Log
/about-us/information-governan...Subdomain Freedom of Information requests log 2024-25
/about-us/information-governan...Subdomain Privacy Policy
/about-us/information-governan...Subdomain Requesting Information
/about-us/key-documents/key-do...Subdomain Key documents - Publications and reports
/about-us/staff-recognitionSubdomain Staff recognition
/about-us/contact-usSubdomain Contact us
/about-us/oasis-centreSubdomain Oasis Centre
/have-your-saySubdomain Have your say
/have-your-saySubdomain Text duplicate Have your say
/have-your-say/volunteering-phuSubdomain Volunteering at PHU
/have-your-say/nhs-friends-and...Subdomain NHS Friends and Family Test
/have-your-say/freedom-speakSubdomain Freedom to Speak Up
/have-your-say/website-feedbackSubdomain Website feedback
/have-your-say/eventsSubdomain Events
/have-your-say/its-ok-askSubdomain It's Ok to Ask
/work-with-usSubdomain Work with us
/work-with-usSubdomain Text duplicate Work with us
/www.careers.smartrecruiters.c...Subdomain What's it like to work at PHU?
/www.careers.smartrecruiters.c...Subdomain Staff Benefits
/www.careers.smartrecruiters.c...Subdomain Apprenticeships
/work-with-us/work-experience-phuSubdomain Work Experience at PHU
/work-with-us/choices-collegeSubdomain Choices College
/work-with-us/campaign-centreSubdomain Campaign Centre
https://www.portsmouthhospital...External Subdomain Our charity
https://www.portsmouthhospital...External Subdomain Text duplicate Our charity
https://www.portsmouthhospital...External Subdomain Text duplicate About us
https://www.portsmouthhospital...External Subdomain Text duplicate About us
https://www.portsmouthhospital...External Subdomain Who are we?
https://www.portsmouthhospital...External Subdomain Privacy notice
https://www.portsmouthhospital...External Subdomain Frequently asked Questions
https://www.portsmouthhospital...External Subdomain Get in touch
https://www.portsmouthhospital...External Subdomain News
https://www.portsmouthhospital...External Subdomain Support us
https://www.portsmouthhospital...External Subdomain Text duplicate Support us
https://www.portsmouthhospital...External Subdomain In memory giving
https://www.portsmouthhospital...External Subdomain Charity Shop
https://www.portsmouthhospital...External Subdomain Leaving a gift in your will
https://www.portsmouthhospital...External Subdomain Gift aid
https://www.portsmouthhospital...External Subdomain Create your own fundraising event
https://www.portsmouthhospital...External Subdomain Christmas Raffle 2024
https://www.portsmouthhospital...External Subdomain Multi-faith Room Appeal
https://www.portsmouthhospital...External Subdomain Our Impact
https://www.portsmouthhospital...External Subdomain Text duplicate Events
https://www.portsmouthhospital...External Subdomain Text duplicate Events
https://www.portsmouthhospital...External Subdomain QA 5K Colour Dash
https://www.portsmouthhospital...External Subdomain Great South Run
https://www.portsmouthhospital...External Subdomain Spinnaker Tower Abseil
https://www.portsmouthhospital...External Subdomain Skydive
https://www.portsmouthhospital...External Subdomain National Three Peaks Challenge
https://www.portsmouthhospital...External Subdomain Kilimanjaro Summit Climb
https://www.portsmouthhospital...External Subdomain London Marathon 2026
https://www.portsmouthhospital...External Subdomain IOW Ultra Challenge 2026
https://www.portsmouthhospital...External Subdomain Donate
https://www.portsmouthhospital...External Subdomain Text duplicate Donate
https://www.portsmouthhospital...External Subdomain Ways to donate
https://portsmouthhospitalscha...New window External Subdomain Anchor Text duplicate Donate
/coming-phu/your-inpatient-sta...Subdomain Need urgent medical help?
A-TITLE Need urgent medical help?
/coming-phuSubdomain Text duplicate Coming to PHU
A-TITLE Coming to PHU
/coming-phu/patients-and-visit...Subdomain Text duplicate How to get here
A-TITLE How to get here
/about-us/contact-usSubdomain Text duplicate Contact us
A-TITLE Contact us
/about-usSubdomain Text duplicate About us
A-TITLE About us
/about-us/our-trust/our-strategySubdomain Text duplicate Our strategy
A-TITLE Our strategy
/about-usSubdomain More about us
A-TITLE More about us
/coming-phu/patients-and-visit...Subdomain Text duplicate Visiting patients
A-TITLE Visiting patients
/departments-and-servicesSubdomain Text duplicate Our services
A-TITLE Our services
/coming-phu/patients-and-visit...Subdomain Text duplicate How to get here
A-TITLE How to get here
/coming-phu/patients-and-visit...Subdomain Car parking
A-TITLE Car parking
/coming-phu/patients-and-visitorsSubdomain More information
A-TITLE More information
https://www.portsmouthhospital...External Subdomain Text duplicate Our charity
A-TITLE Our charity
/researchSubdomain Text duplicate Research and Innovation
A-TITLE Research and Innovation
/have-your-say/eventsSubdomain Text duplicate Events
A-TITLE Events
https://phu.franktesting.co.uk...External Subdomain Keeping in touch with loved ones
A-TITLE URL to https://phu.franktesting.co.uk/coming-phu/patients-and-visitors/visiting-times
/about-us/news/team-supporting...Subdomain Featured news story: 7 July 2025 Team supporting homeless hospital patients shortlisted for two Nursing Times Awards The Multi-Agency Safeguarding and Suppor...
/about-us/news/resident-doctor...Subdomain 24 July 2025 Resident doctor national industrial action – 25 July 2025 to 30 July 2025 The British Medical Association has announced that industrial action b...
/about-us/news/nightingale-roa...Subdomain 4 July 2025 Nightingale Road roadworks So that essential work to Nightingale Road can take place safely, the road will be reduced to one lane with traffic li...
/about-us/newsSubdomain View all news stories
A-TITLE View all news stories
/accessibilitySubdomain Accessibility
/about-us/contact-usSubdomain Text duplicate Contact us
/cookie-policySubdomain Cookie policy
/about-us/information-governan...Subdomain Privacy statement
/download_file/view/4a1cc440-c...Subdomain Modern Slavery Act Statement
https://careers.smartrecruiter...External Subdomain Work for us
/have-your-say/eventsSubdomain Events at PHU
/departments-and-servicesSubdomain Departments and services
/coming-phu/patients-and-visit...Subdomain Visiting times
https://www.portsmouthhospital...External Subdomain Portsmouth Hospitals Charity
https://facebook.com/PortHospExternal A-TITLE Facebook
https://www.instagram.com/port...External Subdomain A-TITLE Instagram
https://www.linkedin.com/in/po...External Subdomain A-TITLE LinkedIn
https://twitter.com/PHU_NHSExternal A-TITLE X
https://www.youtube.com/channe...External Subdomain A-TITLE Youtube
https://frankltd.co.uk/New window External No Text
https://www.porthosp.nhs.uk/Anchor Return to header

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.porthosp.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 21 CSS files. This may affect the page load time negatively.
This page loads 13 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (125 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 131 referring domains.
This page has 492 backlinks.
This page has backlinks from 114 different ip addresses.

Links from Wikipedia

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS75%Check
hospital74%Check
Hospitals University NHS73%Check
Portsmouth Hospitals University NHS72%Check
University NHS Trust72%Check
Hospitals University NHS Trust71%Check
Portsmouth70%Check
Portsmouth Hospitals70%Check
Hospitals67%Check
University67%Check
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