Bcbs.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
80% 
Page structure
100% 
Link structure
72% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
312.20 kB
Words
351
Media files
10
Number of links
55 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Blue Cross and Blue Shield Nationwide Health Insurance | bcbs.com | Blue Cross Blue Shield
The page title should be shorter than 580 pixels. It is 835 pixels long. Optimize title
The domain is used in the page's title.
There are word repetitions in the page title.
Meta description
(Critically important)
​​Explore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​
The length of the meta description is perfect. (952 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
description​​Explore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​
keywordshealth insurance,insurance,healthcare,blue cross blue shield,blue cross,blue shield,fep,find doctor,find hospital,urgent care,shop health insurance,bcbs member,blue365,blue distinction,coverage,individual,medicare,medicaid,healthy discounts,ppo,hmo,​​blue cross blue shield, bcbs, nationwide insurance, health insurance​
langen
twitter:cardsummary_large_image
twitter:site@BCBSAssociation
twitter:titleBlue Cross and Blue Shield Nationwide Health Insurance
twitter:descriptionExplore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​
twitter:imagehttps://www.bcbs.com/dA/bc65e1e2-86c7-4661-b3f8-a89d25f884a6/100q
og:titleBlue Cross and Blue Shield Nationwide Health Insurance
og:descriptionExplore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​
og:urlhttps://www.bcbs.com/index
og:site_nameBlue Cross Blue Shield Association
og:imagehttps://www.bcbs.com/dA/bc65e1e2-86c7-4661-b3f8-a89d25f884a6/100q
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
There are only 351 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 9.43 words is low.
33.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ec184ec-9008-4a98-bd75-b5d2304fb861/100qBCBS Logo
...a0ec928-84db-4e44-9eec-ec4d42d34d4c/100qno alternative text is provided
...cba8cd3-02f9-474c-afc5-92db4991820e/100qno alternative text is provided
...cba8cd3-02f9-474c-afc5-92db4991820e/100qYouth mental health illness
...5ef6e14-2ccd-4cc2-a47e-646d1ac39e10/100qman and woman talking
...d3490b3-7e0d-4cc3-837f-f904010a6325/100qNew mom's journey with BCBS
...936a810-726f-4f3a-bbaa-4fe2df3699d2/100qMan holds a prescription medication container
...5c750e4-f42a-440a-b454-e6d67876fcfc/100qAffordable health care for new parents

Page structure

H1 heading
(Critically important)
What can we help you with today?
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 What can we help you with today?
H2 Latest News
H2 We’re taking action on the youth mental health crisis
H2 Expanding youth mental health support
H2 Champions of affordable health care
H2 Big pharma blocks access to low-cost generic drugs
H2 Affordability solutions for the health of America
H2 Mental Health Awareness Month
H2 Get to know Blue Cross and Blue Shield
Some anchor texts are used more than once.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bcbs.com/IMG-ALT BCBS Logo
https://www.bcbs.com/loginMy Plan
/member-services/find-a-doctorFind a Doctor
/member-servicesMember Resources
https://www.bcbs.com/loginFind My Plan
/explore-affordable-health-pla...Individuals & Families
/explore-affordable-health-pla...Medicare
/explore-affordable-health-pla...Employers
/explore-affordable-health-plansLearn More
https://www.bcbs.com/about-usWho We Are
/about-us/blue-cross-blue-shie...What We Do
/about-us/jobs-careersWork with Us
/about-us/association-newsIn the News
https://www.bcbs.com/about-usText duplicate Learn More
/news-and-insightsLatest News
/news-and-insights/reportReports
/news-and-insights/mental-healthTrivial anchor text
Read More
/support-resources/frequently-...FAQ
/support-resources/terminology...Glossary
/customer-service-contact-usContact
/member-services/find-a-doctorText duplicate Find a Doctor
/support-resources/frequently-...Text duplicate FAQ
/support-resources/terminology...Text duplicate Glossary
/customer-service-contact-usText duplicate Contact
/member-services/find-a-doctorText duplicate Find a Doctor
https://www.bcbs.com/loginLogin
/news-and-insights/article/you...IMG-ALT Youth mental health illness
/news-and-insights/article/you...Text duplicate Trivial anchor text
Read More
/news-and-insights/article/exp...IMG-ALT man and woman talking
/news-and-insights/article/exp...Text duplicate Trivial anchor text
Read More
/news-and-insights/article/cha...IMG-ALT New mom's journey with BCBS
/news-and-insights/article/cha...Text duplicate Trivial anchor text
Read More
/news-and-insights/article/big...IMG-ALT Man holds a prescription medication container
/news-and-insights/article/big...Text duplicate Trivial anchor text
Read More
/news-and-insights/white-paper...IMG-ALT Affordable health care for new parents
/news-and-insights/white-paper...Text duplicate Trivial anchor text
Read More
/news-and-insightsView All
/news-and-insights/mental-healthMental Health
https://www.bcbs.com/about-usText duplicate Learn More
https://www.facebook.com/BCBSA...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/bcbs...New window External Subdomain No Text
https://x.com/BCBSAssociationNew window External No Text
https://www.bcbs.com/loginText duplicate My Plan
/member-services/find-a-doctorText duplicate Find a Doctor
/member-servicesText duplicate Member Resources
/explore-affordable-health-pla...Text duplicate Individuals & Families
/explore-affordable-health-pla...Text duplicate Medicare
/explore-affordable-health-pla...Text duplicate Employers
https://www.bcbs.com/about-usText duplicate Who We Are
/about-us/blue-cross-blue-shie...Text duplicate What We Do
/about-us/jobs-careersText duplicate Work with Us
/about-us/association-newsText duplicate In the News
/news-and-insightsText duplicate Latest News
/news-and-insights/reportText duplicate Reports
/privacy-policyPrivacy Policy
/terms-conditionsTerms & Conditions
/cookie-policyCookie Policy
/healthcare-fraudHealth Care Fraud

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bcbs.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (312 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 07:41:25 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
serverBunnyCDN-DE1-1082
cdn-pullzone2378838
cdn-uid8a48320d-cbb0-482e-825e-032fb36179fa
cdn-requestcountrycodeDE
cache-controlpublic, max-age=1200
etagW/"6suukbq5p36ugj"
via1.1 c6ff95a2aac764a075e7da8c19711e50.cloudfront.net (CloudFront)
cdn-cachedat05/19/2025 07:30:16
x-nextjs-cacheSTALE
x-powered-byNext.js
x-cacheMiss from cloudfront
x-amz-cf-popORD51-P2
x-amz-cf-idSFQ3iv47EvJk0H5wEcZ2FBkSyIljq9QcFd4yMzYxQqQ2FKdUjzjm0g==
cdn-proxyver1.27
cdn-requestpullcode200
cdn-requestpullsuccessTrue
cdn-edgestorageid1081
cdn-status200
cdn-requesttime2
cdn-requestid750c95a69b4d185f1b603f53d3c6a891
cdn-cacheSTALE
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,517 referring domains.
This page has 41,633 backlinks.
This page has backlinks from 2,162 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Baiduspider
User-agent: YandexBot
User-agent: ClaudeBot
Disallow: /

User-agent: *
Disallow: /sandbox/

Sitemap: https://www.bcbs.com/sitemap.xml

Similar sites

Search preview

www.bcbs.com
Blue Cross and Blue Shield Nationwide Health Insurance | bcbs.com |...
​​Explore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BCBS70%Check
Cross and Blue65%Check
health63%Check
Cross62%Check
Shield62%Check
Blue Cross62%Check
Blue Shield62%Check
Cross Blue Shield62%Check
Blue60%Check
Health Insurance60%Check
Show more keywords and terms

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