policyexchange.org.uk | Website SEO Review

Response time

0.26 s

File size

194.50 kB

Words

614

Media files

35

Number of links

93 internal / 13 external

Meta specifications 80% achieved

Title

(Critically important)

Policy Exchange - Policy Exchange

There are word repetitions in the page title.

The length of the page title is perfect. (314 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public services, a stronger society and a more dynamic economy.

The meta description is too long: 1322 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://policyexchange.org.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public services, a stronger society and a more dynamic economy.
generator	Elementor 3.21.8; features: e_optimized_assets_loading, e_optimized_css_loading, e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImage	https://policyexchange.org.uk/wp-content/uploads/2020/10/cropped-pe-favicon-v1-270x270.jpg
article:publisher	https://www.facebook.com/PolicyExchange/
article:modified_time	2025-07-30T07:01:24+00:00
lang	en
twitter:card	summary_large_image
twitter:image	https://policyexchange.org.uk/wp-content/uploads/2022/10/PX.jpg
twitter:site	@Policy_Exchange
og:locale	en_US
og:type	website
og:title	Policy Exchange
og:description	Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public services, a stronger society and a more dynamic economy.
og:url	https://policyexchange.org.uk/
og:site_name	Policy Exchange
og:image	https://policyexchange.org.uk/wp-content/uploads/2022/10/PX.jpg
og:image:width	1600
og:image:height	836
og:image:type	image/jpeg
X-UA-Compatible	ie=edge
charset	UTF-8

Page quality 87% achieved

Content

(Critically important)

These Typos were found:

celcius => Celsius

This page contains 614 words. That's ok.

30.6% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

3 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 24.22 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

32 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
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data:[...] Base64	Dean Godson
data:[...] Base64	No alt attribute provided
data:[...] Base64	Ben Ramanauskas
data:[...] Base64	No alt attribute provided
data:[...] Base64	Richard Ekins KC (Hon)
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided

Page structure 52% achieved

H1 heading

(Critically important)

Policy Exchange

Too many H1 headings

The H1 heading is too short (15 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Policy Exchange
H1	Events
H2	New Report
H2	Your Money or Your Life
H2	London's Knife Crime, Robbery and Street Theft Epidemic
H2	People, Place, Prosperity & Patriotism
H2	Publications
H2	Bill Gates speaks to Rt Hon Jeremy Hunt MP in an exclusive Policy Exchange interview
H2	Follow us
H2	Comment
H2	Join our mailing list
H3	Signup here
H3	The Case for Full UK-US Strategic Economic Alignment
H3	The NHS – a Suitable Case for Treatment?
H3	Twenty Years of Shaping the Policy Agenda
H3	Government in the Age of Superintelligence
H3	Upcoming Events
H3	Reforming Lessons: Why English Schools have improved since 2010 and how this was achieved
H3	Is Populism the Future of the Right?
H3	Rt Hon Kemi Badenoch MP in conversation with Lord Moore of Etchingham
H3	Is this the man who can defeat France’s Islamists?
H3	The NHS is in terminal decline – a social insurance model is the only cure
H3	Has Lord Hermer just performed a legal power grab?
H3	Signup here Duplicate text
H4	Policy Projects
H4	Policy Areas
H4	.
H4	. Duplicate text

Link structure 57% achieved

Internal links

(Important)

Some anchor texts are used more than once.

12 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 13 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/about/		About
/meet-the-team/		Meet the team
/careers/		Opportunities Page
/support-us/		Support Us
/publications/		Publications
/blog-posts/		Comment
/all-events		Events
/podcast/		Podcast
/news/		News
/opinion-pieces/		Opinion Pieces
/in-the-press/		In the Press
/in-the-media/	New window	In the Media
https://policyexchange.org.uk/		No Text
/about/	Text duplicate	About
/meet-the-team/	Text duplicate	Meet the team
/careers/	Text duplicate	Opportunities Page
/support-us/	Text duplicate	Support Us
/publications/	Text duplicate	Publications
/blog-posts/	Text duplicate	Comment
/all-events	Text duplicate	Events
/podcast/	Text duplicate	Podcast
/news/	Text duplicate	News
/opinion-pieces/	Text duplicate	Opinion Pieces
/in-the-press/	Text duplicate	In the Press
/in-the-media/	New window Text duplicate	In the Media
/publication/the-iran-question...		Read the report
/wolfson-economics-prize-2021/		Wolfson Economics Prize 2021
/understanding-islamism/		Understanding Islamism
/history-matters-project-2/		History Matters Project
https://judicialpowerproject.o...	External	Judicial Power Project
/liveable-london/		Liveable London
/crime-justice/		Crime & Justice
/demography-immigration-and-in...		Demography, Immigration and Integration
/economics-and-social-policy/		Economics and Social Policy
/education/		Education
/environment-and-energy/		Environment and Energy
/foreign-policy-and-security/		Foreign Policy and Security
/government-and-politics/		Government and Politics
/health-and-social-care/		Health and Social Care
/housing-and-urban-regeneration/		Housing and Urban Regeneration
/international-trade/		International Trade
/industrial-strategy/		Industrial Strategy
/space/		Space
/security-and-extremism/		Security and Extremism
/environment-and-energy-2/		Technology Policy
/publication/your-money-or-you...		New Report
/publication/your-money-or-you...		Your Money or Your Life
/publication/your-money-or-you...		London's Knife Crime, Robbery and Street Theft Epidemic
/publication/your-money-or-you...		Read here
/publication/the-case-for-full...		The Case for Full UK-US Strategic Economic Alignment Find out more
http://eepurl.com/drWcLD	External	For News & Events, Join our Mailing List
/publication/the-nhs-a-suitabl...		The NHS – a Suitable Case for Treatment? Find out more
/about/	Anchor	Twenty Years of Shaping the Policy Agenda Find out more
/publication/government-in-the...		Government in the Age of Superintelligence Find out more
/all-events/		Upcoming Events Find out more
/about		People, Place, Prosperity & Patriotism
https://www.conservativehome.c...	External Subdomain	declared
/publications	Text duplicate	Publications
/publication/your-money-or-you...		No Text
/publication/your-money-or-you...	Text duplicate	Your Money or Your Life
/publication/completely-unreas...		No Text
/publication/completely-unreas...		“Completely Unreasonable”
/publication/the-future-of-the...		No Text
/publication/the-future-of-the...		The Future of the Right
/publication/the-case-for-full...		No Text
/publication/the-case-for-full...		The Case for Full UK-US Strategic Economic Alignment
/publication/the-nhs-a-suitabl...		No Text
/publication/the-nhs-a-suitabl...		The NHS – a Suitable Case for Treatment?
/publication/a-portrait-of-mod...		No Text
/publication/a-portrait-of-mod...		‘A Portrait of Modern Britain’: Youth
/publication/bad-faith-actor/		No Text
/publication/bad-faith-actor/		Bad Faith Actor
/publication/legislating-about...		No Text
/publication/legislating-about...		Legislating about Gerry Adams and Carltona
/all-events	Text duplicate	Events
/events/reforming-lessons-why-...		Reforming Lessons: Why English Schools have improved since 2010 and how this was achieved September 2, 2025
/events/is-populism-the-future...		Is Populism the Future of the Right? July 16, 2025
/events/rt-hon-kemi-badenoch-m...		Rt Hon Kemi Badenoch MP in conversation with Lord Moore of Etchingham June 23, 2025
https://twitter.com/policy_exc...	New window External	Twitter
https://www.youtube.com/user/P...	New window External Subdomain	Youtube
https://www.linkedin.com/compa...	New window External Subdomain	Linkedin
https://www.facebook.com/Polic...	New window External Subdomain	Facebook
https://www.instagram.com/poli...	New window External Subdomain	Instagram
/blog-posts/	Text duplicate	Comment
/blog-posts/		No Text
/Opinion Piece/is-this-the-man...		No Text
/Opinion Piece/is-this-the-man...		Is this the man who can defeat France’s Islamists?
/Opinion Piece/is-this-the-man...		Read More »
/Opinion Piece/the-nhs-is-in-t...		No Text
/Opinion Piece/the-nhs-is-in-t...		The NHS is in terminal decline – a social insurance model is the only cure
/Opinion Piece/the-nhs-is-in-t...	Text duplicate	Read More »
/Opinion Piece/has-lord-hermer...		No Text
/Opinion Piece/has-lord-hermer...		Has Lord Hermer just performed a legal power grab?
/Opinion Piece/has-lord-hermer...	Text duplicate	Read More »
https://www.facebook.com/Polic...	New window External Subdomain	No Text
https://twitter.com/Policy_Exc...	New window External	No Text
https://www.youtube.com/user/P...	New window External Subdomain	No Text
https://www.linkedin.com/compa...	New window External Subdomain	No Text
https://www.instagram.com/poli...	New window External Subdomain	No Text
/about	Text duplicate	About
/contact-us		Contact us
/careers		Opportunities
/press-releases		Press releases
/support-us		Support us
/privacy-policy		Privacy Policy
/privacy-policy	Text duplicate	Privacy Policy

Server configuration 91% achieved

HTTP redirects

(Critically important)

This page redirects to "https://policyexchange.org.uk/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.26 seconds.

The file size of the HTML document is fine (195 kB).

Page Speed

HTTP Response Header

Name	Value
date	Fri, 01 Aug 2025 16:21:59 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
expires	Thu, 19 Nov 1981 08:52:00 GMT
link	<https://policyexchange.org.uk/wp-json/>; rel="https://api.w.org/"
pragma	no-cache
x-powered-by	WP Engine
x-cacheable	SHORT
cache-control	max-age=600, must-revalidate
x-cache	HIT: 41
x-cache-group	normal
cf-cache-status	DYNAMIC
set-cookie	287 Characters
server	cloudflare
cf-ray	9686abf37d24ebb0-CDG
content-encoding	br
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 427 referring domains.

This page has 2,838 backlinks.

This page has backlinks from 284 different ip addresses.

Backlinks

Links from Wikipedia

Escándalo del caballo de Troya

You can find more links using Wikipedia search

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://policyexchange.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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policyexchange.org.uk

Policy Exchange - Policy Exchange

Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public services, a stronger society and a more dynamic economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Policy	91%	Check
Exchange	91%	Check
Policy Exchange	91%	Check
Policy Exchange Copyright	74%	Check
Climate Change	64%	Check
Foreign Policy	64%	Check
Privacy Policy	64%	Check
New	50%	Check
think	46%	Check
tank	46%	Check
Think Tank	46%	Check
Education	46%	Check
Age	44%	Check
Events	43%	Check
Signup	43%	Check
Case	43%	Check
NHS	43%	Check
better	43%	Check
Charity	43%	Check
Support Us	41%	Check
Jeremy Hunt MP	41%	Check
Right	40%	Check
Think Tanks	40%	Check
influential think	40%	Check
Lord	39%	Check

Show more keywords and terms

Policyexchange.org.uk - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 80% achieved

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(Nice to have)

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Meta tags

Automatically check policyexchange.org.uk including all subpages at once!

Page quality 87% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 52% achieved

(Critically important)

(Important)

Heading structure

Link structure 57% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 91% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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Most important keywords

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