Planning.data.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
64% 
Page quality
38% 
Page structure
100% 
Link structure
100% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
20.90 kB
Words
251
Media files
7
Number of links
21 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Planning Data
The page title is too short. (126 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
msapplication-TileColor#0b0c0c
msapplication-config/static/images/browserconfig.xml?v=3a46abfbcbc4cbc9a53433e3b7f102d5ef841d3d
digital-land:templatedl-info/homepage.html
referrerorigin-when-cross-origin
google-site-verificationcTw5PNjfi2wPH4Q2HK3b6HFsiokKw5bFoUKhG8CAWGY
langen
og:image/static/images/opengraph.png?v=9530ebe6fedcc876e2b2e9004922b7c2a33415b9
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 251 words on this page. Good pages should have about 800 words of useful content.
34.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/images/proposition-image.svgNo alt attribute provided
/static/images/explore.png
Insecure Content
No alt attribute provided
/static/images/search.png
Insecure Content
No alt attribute provided
/static/images/providers-dashboard.png
Insecure Content
No alt attribute provided
/static/images/data-design.png
Insecure Content
No alt attribute provided
/static/images/datasets.png
Insecure Content
No alt attribute provided
/static/images/api.png
Insecure Content
No alt attribute provided

Page structure

H1 heading
(Critically important)
Find planning and housing data that is easy to use and trust
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find planning and housing data that is easy to use and trust
H2 Explore data on a map
H2 Search and filter data
H2 Provide planning data
H2 Help identify and co-design planning data
H2 Understand the data
H2 Use the data
H2 Support links
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.planning.data.gov.uk/Anchor Skip to main content
https://www.planning.data.gov.uk/Planning and housing data in England
/aboutAbout
/organisationOrganisations
/datasetDatasets
/entitySearch
/mapMap
/docsAPI
https://design.planning.data.g...External Subdomain Design data
https://provide.planning.data....External Subdomain Provide data
https://docs.google.com/forms/...New window External Subdomain sign up to take part in research
/aboutabout the platform
/map/Explore the map of planning data for England
/entitySearch planning and housing data
https://provide.planning.data....External Subdomain Check and provide planning data
https://design.planning.data.g...External Subdomain View and contribute to data design
/dataset/Find planning and housing datasets
/docs/View the API documentation
/service-statusService status
/about/roadmapRoadmap
/about/performancePerformance
/about/contactContact
/accessibility-statementAccessibility statement
/terms-and-conditionsTerms and conditions
/cookiesCookie policy
/privacy-noticePrivacy notice
https://www.gov.uk/government/...External Ministry of Housing, Communities and Local Government
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.planning.data.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
This page only loads 1 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (21 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length21399
connectionkeep-alive
dateThu, 24 Jul 2025 02:13:27 GMT
x-content-type-optionsnosniff
serveruvicorn
strict-transport-securitymax-age=63072000.0; includeSubDomains; preload
x-frame-optionssameorigin
x-cacheHit from cloudfront
via1.1 d9bcd0a29e17b9290f8c9f1617335954.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P4
x-amz-cf-idLHTIWXvf2GDoAnByIylFbttTWDzesbzUEGEDKUQZzhq61dcdDbvqpg==
age12497
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 47 referring domains.
This page has 160 backlinks.
This page has backlinks from 47 different ip addresses.

Search preview

www.planning.data.gov.uk
Planning Data

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Planning79%Check
planning data77%Check
data75%Check
Find planning66%Check
Provide planning data63%Check
housing data60%Check
Data API54%Check
housing50%Check
Find50%Check
easy50%Check

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