Pens.com - SEO Checker

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Overview of the SEO Check
Meta information
81% 
Page quality
93% 
Page structure
75% 
Link structure
81% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
241.10 kB
Words
775
Media files
59
Number of links
110 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Promotional Pens & Logo Products at Pens.com | National Pen Brand
The page title should be shorter than 580 pixels. It is 622 pixels long. Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
Shop the best promotional pens & logo products at Pens.com, a National Pen brand. Customize & save with our Perfect Print Promise & Low Price Guarantee.
The length of the meta description is perfect. (974 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pens.com/us/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Language defined in meta tags: en-us
Server location: Germany
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
referrerstrict-origin-when-cross-origin
descriptionShop the best promotional pens & logo products at Pens.com, a National Pen brand. Customize & save with our Perfect Print Promise & Low Price Guarantee.
keywordsEmpty
countryUS
currencyUSD
languageen-US
viewportwidth=device-width, initial-scale=1.0, maximum-scale=3.0
msvalidate.01A41D1599CE3D1D6BD3DC2B7A84CB04D2
langen-us
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 775 words. That's ok.
31.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=3.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: more
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...82a2/build/icon-images/np-logo-en-us.svgPens.com Logo (Click to Return to Homepage for Pens.com - A National Pen Brand)Shop Promotional Pens & Logo Products at Pens.com (A National Pen Brand)
...d/icon-images/icons/mobile-menu-icon.svgmenu icon
...3082a2/build/icon-images/np-logo-rgb.svgNational Pen
...82a2/build/icon-images/np-logo-en-us.svgNational Pen
.../icon-images/icons/mobile-phone-icon.svgphone icon
...a2/build/icon-images/icons/myaccount.svguser icon
...d/icon-images/icons/mobile-cart-icon.svgcart icon
...082a2/build/icon-images/icons/search.svgsearch icon
...082a2/build/icon-images/icons/m-user.svguser icon
...ild/icon-images/icons/m-bag-delivery.svgbag-delivery icon
...uild/icon-images/icons/m-credit-card.svgcredit-card icon
...ld/icon-images/icons/m-livechat-icon.svglive-chat icon
...2/build/icon-images/icons/m-question.svgquestion icon
...c73171/SW_July_SummerTravel-US-HP-MB.jpgSave on promotional products for summer
...e_Spotlight_Ahmed-US-HP-subbanner-MB.jpg5-Star Service | See How We Guarantee Quality
...-4f54-b4f9-2ce4fba5228f/LMQ-DarkBlue.jpgShop Pens
...teBag_visualNav-BAG-11910-insulated.jpegShop Coolers & Lunch Bags
...efaf-88fc-44db-a89c-7555e09da9bc/MUG.jpgShop Mugs
...8c4abca94e1/Apparel-Category-HP-Tile.jpgShop Apparel
...aef-44e8-865e-354d811711f3/BAG-11274.jpgShop Backpacks
...7e9-4a40-b455-bec5891d0476/WEZ-Green.jpgShop Travel Mugs & Tumblers
...f313-4eed-8e66-23bde0178f4d/WFZ-blue.jpgShop Sports & Water Bottles
...ba1f-43c4-8868-da6bffa7bc25/RWC-2026.jpgShop Calendars & Planners
...-0d5d-480d-a2f2-8064785c3526/NU8-Red.jpgShop Notebook & Pen Sets
...6a2e-4c4d-8d74-46d168110396/FHU-blue.jpgShop Keychains
...SummerTravel-BacktoSchool-US-SUB1-MB.jpgSave on back-to-school promotional products
...e8b29/ApparelCLPUpd_EN_US_HP_SUBB-MB.pngShop Custom Apparel
...7c03c42/review_sweepstakes-US-SUB-MB.jpgWant $250 in Pens.com Credit? Write a review after your next purchase for a chance to win FREE swag! | Learn More | NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Sweepstakes is open to legal residents of the U.S. begins at 12:00:00 PM Eastern Time ("ET") on the 20th of each month and ends at 11:59:59 AM ET on the 19th of the following month (the "Sweepstakes Period"). Click "Learn More" for free entry details and Official Rules, which govern. Sponsor: National Pen Co. LLC, a Delaware limited liability company, 1 Sharpie Way, Building 3, Shelbyville, TN 37160.
...-fb43-488e-bed2-eaced5b35169/Post-it.pngPost-it
...f8-4197-9b72-fd664ef736d5/Paper-Mate.pngPaper Mate
...-d5c8-458b-b1e1-09917c7710cb/Sharpie.pngSharpie
...-416c-af00-02f669894dfe/Logo_Stanley.pngStanley
...4081-af5f-9862ed234373/Logo_Pens_Com.pngPens.com
...2-223c-4ad9-9dd3-52a6cf931777/Koozie.pngKoozie
...2532d6bdd/JustBetweenFriends_SUB1-MB.jpgSuccess Meets Swag: Just Between Friends
...-images/toast-icons/toast-close-icon.svgClose message
...71e0e500353082a2/build/images/loader.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Pens.com - A National Pen Brand
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Pens.com - A National Pen Brand
H2 SAVE UP TO 25% ON SUMMER STYLES
H2 SAVE UP TO 25% ON SUMMER STYLES Duplicate text
H2 UP TO 25% OFF BACK-TO-SCHOOL SWAG
H2 FREE SHIPPING ON ALL APPAREL ORDERS
H2 Empty heading
H2 What Our Customers Are Saying
H2 SHOP THE BRANDS YOU LOVE
H2 JUST BETWEEN FRIENDS
H2 Why Choose Pens.com for Company Logo Pens & Promotional Items?
H2 Customer Support
H2 Sign Up for 15% Off Your First Order
H2 Thanks for Signing Up! Use Code WELCOMEGIFT for 15% Off Your First Order
H2 MORE Ways to Connect
H2 Get to Know Us
H2 Offers & Resources
H2 How Can We Help?
H2 Get to Know Us Duplicate text
H2 MORE Ways to Connect Duplicate text
H2 Offers & Resources Duplicate text
H2 How Can We Help? Duplicate text
H3 A+ for Early Prep
H3 On-Brand from Head to Toe
H3 Success Meets Swag
H4 Travel-Ready. Brand-Ready
H4 Travel-Ready. Brand-Ready.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.pens.com/us/s/faqHelp Center
/us/order-statusOrder Status
https://www.pens.com/us/paymentsPay My Invoice
https://www.pens.com/us/IMG-ALT Pens.com Logo (Click to Return to Homepage for Pens.com - A National Pen Brand)
/us/order-statusText duplicate Order Status
https://www.pens.com/us/paymentsText duplicate Pay My Invoice
/us/s/customer-serviceContact Us
/us/c/pens-writingPens & Writing
/us/c/promotional-custom-drink...Drinkware
/us/c/custom-bagsBags
/us/c/promotional-stationery-o...Notebooks & Office
/us/c/custom-apparel-company-l...Apparel
/us/c/promotional-items-on-saleSale
/us/c/limited-time-promo-offersLimited-Time Promo Offers
/us/c/hot-dealsSummer Styles: Up to 25% Off
/us/c/featured-dealsBack to School Swag: Up to 25% Off
/us/c/monthly-dealsMonthly Deals
/us/c/clearance-promotional-itemsClearance: Up to 70% Off
/us/c/promotional-items-on-saleView All Sale Items
https://www.pens.com/us/IMG-ALT National Pen
https://www.pens.com/us/Text duplicate IMG-ALT National Pen
/us/shopping-bagCart
IMG-ALT cart icon
/us/order-statusText duplicate Order Status
IMG-ALT bag-delivery icon
https://www.pens.com/us/paymentsText duplicate Pay My Invoice
IMG-ALT credit-card icon
/us/pens-com-coupon-codesSee All Deals
IMG-ALT arrow-right-icon
https://www.pens.com/us/s/faqHelp
IMG-ALT question icon
/us/c/hot-dealsSubdomain Up to 25% OFF Summer Merch | No Code Needed! Up to 25% OFF Summer Merch | No Code Needed!
/us/c/hot-dealsSubdomain Shop Limited-Time Sale
/us/pens-com-coupon-codes*Terms & Conditions Apply
/us/c/hot-dealsSubdomain IMG-ALT Save on promotional products for summer
/us/s/faq/artwork-and-proofs/w...IMG-ALT 5-Star Service | See How We Guarantee Quality
/us/c/custom-pensSubdomain Pens
IMG-ALT Shop Pens
/us/c/custom-coolers-lunch-bagsSubdomain Coolers & Lunch Bags
IMG-ALT Shop Coolers & Lunch Bags
/us/c/custom-logo-coffee-mugsSubdomain Mugs
IMG-ALT Shop Mugs
/us/c/custom-shirts-topsSubdomain Shirts & Tops
IMG-ALT Shop Apparel
/us/c/custom-logo-backpacksSubdomain Backpacks
IMG-ALT Shop Backpacks
/us/c/custom-tumblers-logo-tra...Subdomain Travel Mugs & Tumblers
IMG-ALT Shop Travel Mugs & Tumblers
/us/c/custom-water-bottles-log...Subdomain Sports & Water Bottles
IMG-ALT Shop Sports & Water Bottles
/us/c/promotional-calendars-pl...Subdomain Calendars & Planners
IMG-ALT Shop Calendars & Planners
/us/c/custom-notebooks-and-pensSubdomain Notebook & Pen Sets
IMG-ALT Shop Notebook & Pen Sets
/us/c/promotional-keychainsSubdomain Keychains
IMG-ALT Shop Keychains
/us/c/featured-dealsSubdomain A+ for Early Prep UP TO 25% OFF BACK-TO-SCHOOL SWAG Shop Now
IMG-ALT Save on back-to-school promotional products
/us/c/rose-gold-pensRose Gold Collection
/us/c/alpha-pensAlpha Pens
/us/c/full-colorFull Color
/us/c/spring-promotional-productsSpring Collection
/us/c/gym-fitness-promotional-...Gym & Fitness
/us/c/healthcare-promotional-g...Healthcare
/us/c/construction-promotional...Construction
/us/c/school-promotional-itemsSchools & Education
/us/c/low-cost-promotional-bagsValue Bags
/us/c/low-cost-promotional-pen...Value Pens
/us/c/limited-time-promo-offersLimited Time Deals
/us/c/clearance-promotional-itemsClearance
/us/c/executive-holiday-gift-g...Executives & Top Clients
/us/c/holiday-gifts-for-family...Family & Personal Events
/us/c/employee-holiday-giftsEmployees
/us/c/holiday-gifts-for-customersCustomers
/us/c/custom-apparel-company-l...Subdomain On-Brand from Head to Toe FREE SHIPPING ON ALL APPAREL ORDERS Shop Custom Apparel
IMG-ALT Shop Custom Apparel
/common/dam/jcr:01d706d3-4e71-...Subdomain IMG-ALT Want $250 in Pens.com Credit? Write a review after your next purchase for a chance to win FREE swag! | Learn More | NO PURCHASE NECESSARY TO ENTER OR WIN. Vo...
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
/blog/alpha-pens-types/Subdomain Why the Alpha Pen Is Our Best Seller
/blog/keep-business-organized-...Subdomain How to Organize Your Business
/blog/best-laser-engraved-gift...Subdomain Best Laser Engraved Gift Ideas
/blog/power-of-the-personal-to...Subdomain Add a Personal Touch to Your Marketing
/us/c/promotional-post-it-note...IMG-ALT Post-it
/us/c/papermate-promotional-pensIMG-ALT Paper Mate
/us/c/custom-sharpie-pensIMG-ALT Sharpie
/us/c/custom-stanley-brand-dri...IMG-ALT Stanley
/us/c/pens-com-brand-promotion...IMG-ALT Pens.com
/us/c/koozie-brand-promotional...IMG-ALT Koozie
/us/s/small-business-success-s...Success Meets Swag JUST BETWEEN FRIENDS Learn More
IMG-ALT Success Meets Swag: Just Between Friends
/us/c/promotional-productsSubdomain Promotional products
/us/c/custom-tote-bags-persona...Subdomain custom tote bags
/us/c/custom-water-bottles-log...Subdomain water bottles
/us/c/custom-tumblers-logo-tra...Subdomain tumblers
/us/c/custom-notebooks-journalsSubdomain notebooks
/us/c/custom-pensSubdomain personalized pens
/us/s/customer-serviceEmail Us
/us/s/privacy-policyNew window Privacy Policy
https://www.facebook.com/pensd...New window External Subdomain IMG-ALT facebook
https://www.instagram.com/pens...New window External Subdomain IMG-ALT instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT linkedin
https://www.youtube.com/@pensd...New window External Subdomain IMG-ALT youtube
/us/s/about-usAbout Us
/us/s/privacy-policyPrivacy & Cookie Policy
/us/s/our-responsibilityOur Responsibility
/us/s/terms-of-useTerms of Use & Sale
https://careers.pens.com/External Subdomain Anchor Careers at Pens.com
/us/pens-com-coupon-codesPromo Codes & Coupons
/us/c/promotional-productsPromotional Products
/us/s/artworktipsArtwork Tips
https://www.pens.com/blog/Subdomain Blog
/us/s/small-business-success-s...Small Business Success Stories
https://www.pens.com/us/s/faqText duplicate Help Center
/us/order-statusTrack My Order / Reorder
https://www.pens.com/us/paymentsText duplicate Pay My Invoice
https://www.pens.com/promo/usRedeem Mail Offer
https://www.pens.com/us/sitemapSitemap
/us/s/customer-serviceContact Us

/us/s/about-usText duplicate About Us
/us/s/privacy-policyText duplicate Privacy & Cookie Policy
/us/s/our-responsibilityText duplicate Our Responsibility
/us/s/terms-of-useText duplicate Terms of Use & Sale
https://careers.pens.com/External Subdomain Anchor Text duplicate Careers at Pens.com
https://www.facebook.com/pensd...New window External Subdomain Text duplicate IMG-ALT facebook
https://www.instagram.com/pens...New window External Subdomain Text duplicate IMG-ALT instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT linkedin
https://www.youtube.com/@pensd...New window External Subdomain Text duplicate IMG-ALT youtube
/us/pens-com-coupon-codesText duplicate Promo Codes & Coupons
/us/c/promotional-productsText duplicate Promotional Products
/us/s/artworktipsText duplicate Artwork Tips
https://www.pens.com/blog/Subdomain Text duplicate Blog
/us/s/small-business-success-s...Text duplicate Small Business Success Stories
https://www.pens.com/us/s/faqText duplicate Help Center
/us/order-statusText duplicate Track My Order / Reorder
https://www.pens.com/us/paymentsText duplicate Pay My Invoice
https://www.pens.com/promo/usText duplicate Redeem Mail Offer
https://www.pens.com/us/sitemapText duplicate Sitemap
/us/s/customer-serviceText duplicate Contact Us

https://www.pens.com/us/Anchor Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pens.com/us/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (241 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
content-length81067
serverCloudFront
dateWed, 23 Jul 2025 10:45:31 GMT
x-correlation-id65d11c84-44c4-4656-a9d0-fe7bfd4b1251
cache-controlno-cache
content-security-policyframe-ancestors 'self';
content-encodinggzip
set-cookie79 Characters
accept-rangesbytes
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
timing-allow-origin*
x-cacheMiss from cloudfront
via1.1 3c07e6ef6fe5c74a2c43590885d64f70.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P10
alt-svch3=":443"; ma=86400
x-amz-cf-idR50xESPoq5uIpNnh15b2afOnLunonBTjjpjckKnVHU40NO3JOkGAng==
age0
server-timingcdn-upstream-layer;desc="Origin Shield",cdn-upstream-dns;dur=0,cdn-upstream-connect;dur=1,cdn-upstream-fbl;dur=459,cdn-cache-miss,cdn-pop;desc="FRA60-P10",cdn-rid;desc="R50xESPoq5uIpNnh15b2afOnLunonBTjjpjckKnVHU40NO3JOkGAng==",cdn-downstream-fbl;dur=540
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 92 referring domains.
This page has 4,201 backlinks.
This page has backlinks from 85 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*?bvstate*
Disallow: /*?altkeycode=*
Disallow: /*?npid=*
Disallow: /r/*
# NPC US
Disallow: /us/customize
Disallow: /us/search?q=
Disallow: /us/mini-cart

# NPC CA
Disallow: /ca/customize
Disallow: /ca/search?q=
Disallow: /ca/mini-cart

# NPL Ireland
Disallow: /ie/customise
Disallow: /ie/search?q=
Disallow: /ie/mini-cart

# NPL Portugal
Disallow: /pt/customizar
Disallow: /pt/search?q=
Disallow: /pt/mini-cart

# NPL Spain
Disallow: /es/personalizar
Disallow: /es/search?q=
Disallow: /es/mini-cart

# NPL Belgium French
Disallow: /be-fr/personnaliser
Disallow: /be-fr/search?q=
Disallow: /be-fr/mini-cart

# NPL Belgium Dutch
Disallow: /be-nl/aanpassen
Disallow: /be-nl/search?q=
Disallow: /be-nl/mini-cart

# NPL Switzerland German
Disallow: /ch-de/anpassen
Disallow: /ch-de/search?q=
Disallow: /ch-de/mini-cart

# NPL Switzerland Italian
Disallow: /ch-it/personalizza
Disallow: /ch-it/search?q=
Disallow: /ch-it/mini-cart

# NPL Switzerland French
Disallow: /ch-fr/personnaliser
Disallow: /ch-fr/search?q=
Disallow: /ch-fr/mini-cart

# NPL United Kingdom
Disallow: /uk/customise
Disallow: /uk/search?q=
Disallow: /uk/mini-cart

# NPL Germany
Disallow: /de/anpassen
Disallow: /de/search?q=
Disallow: /de/mini-cart

# NPL France
Disallow: /fr/personnaliser
Disallow: /fr/search?q=
Disallow: /fr/mini-cart

# NPL Italy
Disallow: /it/personalizza
Disallow: /it/search?q=
Disallow: /it/mini-cart

# NPL Netherlands
Disallow: /nl/aanpassen
Disallow: /nl/search?q=
Disallow: /nl/mini-cart

# NPL Austria
Disallow: /at/anpassen
Disallow: /at/search?q=
Disallow: /at/mini-cart

# NPL Czech Republic
Disallow: /cz/personalizovat
Disallow: /cz/search?q=
Disallow: /cz/mini-cart

# NPL Denmark
Disallow: /dk/tilpas
Disallow: /dk/search?q=
Disallow: /dk/mini-cart

# NPL Sweden
Disallow: /se/skräddarsy
Disallow: /se/search?q=
Disallow: /se/mini-cart

# NPL Norway
Disallow: /no/tilpass
Disallow: /no/search?q=
Disallow: /no/mini-cart

# NPL Slovakia
Disallow: /sk/prisp%C3%B4sobi%C5%A5
Disallow: /sk/search?q=
Disallow: /sk/mini-cart

# NPL Hungary
Disallow: /hu/testreszab%C3%A1s
Disallow: /hu/search?q=
Disallow: /hu/mini-cart

# NPL Australia
Disallow: /au/customise
Disallow: /au/search?q=
Disallow: /au/mini-cart

# NPL New Zealand
Disallow: /nz/customise
Disallow: /nz/search?q=
Disallow: /nz/mini-cart

# NPL Finland
Disallow: /fi/mukauta
Disallow: /fi/search?q=
Disallow: /fi/mini-cart

# Block entire site from Moz Rogerbot
User-agent: rogerbot
Disallow: /

Sitemap: https://www.pens.com/sitemapindex.xml

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www.pens.com
Promotional Pens & Logo Products at Pens.com | National Pen Brand
Shop the best promotional pens & logo products at Pens.com, a National Pen brand. Customize & save with our Perfect Print Promise & Low Price Guarantee.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pens89%Check
National Pen85%Check
Pen Brand85%Check
National Pen Brand84%Check
Brand80%Check
Promotional Pens79%Check
promotional pens logo75%Check
pens logo products74%Check
promotional pens logo products72%Check
National Pen Company69%Check
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Cookie Policy

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