Pencil.org - SEO Checker

Overview of the SEO Check
Meta information
85% 
Page quality
92% 
Page structure
58% 
Link structure
82% 
Server
64% 
External factors
100% 
SEO Score
Response time
1.00 s
File size
69.70 kB
Words
760
Media files
9
Number of links
44 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Pencil
The page title is too short. (126 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
PENCIL, Inc is a NYC based nonprofit that connects public school students to the business community with the aim of opening eyes, minds, and doors.
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://pencil.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionPENCIL, Inc is a NYC based nonprofit that connects public school students to the business community with the aim of opening eyes, minds, and doors.
google-site-verification347297769
generatorWP Rocket 3.18.3
article:publisherhttps://www.facebook.com/PENCIL.org
article:modified_time2025-05-19T14:27:17+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@pencilorg
og:localeen_US
og:typewebsite
og:titleHome - Pencil
og:descriptionPENCIL, Inc is a NYC based nonprofit that connects public school students to the business community with the aim of opening eyes, minds, and doors.
og:urlhttps://pencil.org/
og:site_namePencil
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.3 words is high.
This page contains 760 words. That's ok.
34.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2020/04/header-logo.pngPencil
.../sb-instagram-feed-images/pencilorg.webpNo alt attribute provided
...ugins/instagram-feed/img/placeholder.pngMake a Difference—Become a PENCIL Volunteer! Looking for a way to give back and inspire the next generation? Join PENCIL as a volunteer! Whether through mentorship, career panels, or Principal For A Day®, you’ll help connect students to success by providing valuable guidance, skills, and opportunities. Be the connection that empowers students and shapes futures—sign up today! Links in bio #PENCIL30 #VolunteerWithPENCIL #MentorshipMatters
...ugins/instagram-feed/img/placeholder.pngIntroducing PENCIL’s Principal For A Day® Steering Committee! Benjamin Akande Cameca Bacchus Charlotte Castillo Sarah Diamond Khalid El Khatib Shauntia Nalls PENCIL is proud to recognize this dedicated group of volunteers who are not only actively engaged in Principal For A Day but also inspiring others to get involved. Their passion and dedication makes this transformative experience possible for students, educators, and business leaders alike. Join us in celebrating the Principal For A Day Steering Committee and be part of the impact by registering today! Link in bio!
...ugins/instagram-feed/img/placeholder.pngCelebrating #BlackHistoryMonth: Honoring Vivien Thomas’s Legacy Black History Month is a time to recognize and celebrate the remarkable contributions of the Black community. Have you heard the inspiring story of Vivien Thomas? Vivien Thomas was a trailblazing surgical technician and researcher whose groundbreaking work helped develop life-saving treatments for blue baby syndrome at Johns Hopkins. Despite facing racial and educational barriers, he persevered—his success fueled by mentorship, hands-on learning, and an unwavering commitment to excellence. He later became a mentor himself, training future generations of medical professionals. At PENCIL, we share this belief in the power of mentorship and opportunity. By connecting students to professionals through career exposure and hands-on learning experiences, we ensure that all students have the support, skills, and connections to succeed. Thomas’s legacy reminds us that when we invest in mentorship and education, we open doors to endless possibilities. #PENCIL30 #BlackExcellence #MentorshipMatters #EducationForAll #ConnectingStudentsToSuccess
...ugins/instagram-feed/img/placeholder.pngA huge thank you to Lewis Warren, PENCIL Vice Chair and Board Member, and @jpmorganchase for hosting a wonderful evening! PENCIL leadership had the pleasure of welcoming our newest board member, Roy Adams, with a special cocktail reception. As an organization built on relationships, we cherished the opportunity to come together—not only to celebrate Roy’s arrival but also to connect and reflect on our mission. The evening concluded with an inspiring story from Uche Njoku, who shared powerful insights about his school @ms224thebronx and reminded us of the impact PENCIL has made daily for the past 30 years. We all left feeling energized and committed to continuing our work to connect students to success! Here’s to many more moments of inspiration and collaboration! #PENCIL30 #ConnectingStudentsToSuccess #EducationMatters #Leadership #Mentorship
/wp-content/uploads/2020/04/header-logo.pngPencil

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Connect Students to Success.
H2 Hear from our Partners
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Your Support Helps Us Connect Students to Success
H2 PENCIL Newsletter
H3 Principal for a Day®
H3 School Partnerships
H3 Internship Programs
H3 pencilorg
H4 Our Mission is Clear
H5 Careers
H6 About pencil
H6 Programs
H6 News & events
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
https://www.facebook.com/PENCI...New window External Subdomain A-TITLE Facebook
https://twitter.com/pencilorgNew window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Linkedin
https://www.instagram.com/penc...New window External Subdomain A-TITLE Instagram
https://pencil.org/IMG-ALT Pencil
https://pencil.org/donate/Make a donation
A-TITLE Make a donation
https://pencil.org/Home
https://pencil.org/about/About pencil
https://pencil.org/about/Anchor Theory of Change
https://pencil.org/pencil-team/The PENCIL Team
https://pencil.org/about/Anchor Our Impact
https://pencil.org/about/Anchor Board of Directors
https://pencil.org/about/Anchor Strategic Plan
https://pencil.org/about/Anchor Board Alumni
https://pencil.org/supporters/Our Supporters
https://pencil.org/about/Anchor Executive Leadership Council
https://pencil.org/financials/Financials
/principal-for-a-day/Principal for a Day®
/school-partnerships/School Partnerships
/internship-programs/Internship Programs
https://pencil.org/news-events/News & Events
https://pencil.org/contact-us/Contact Us
https://pencil.org/donate/No Text
/volunteer-recruitment/No Text
https://pencil.org/about/Trivial anchor text
Read More
A-TITLE Read More
/principal-for-a-day/find out more
A-TITLE find out more
/school-partnerships/Text duplicate find out more
A-TITLE find out more
/internship-programs/Text duplicate find out more
A-TITLE find out more
https://www.instagram.com/penc...New window Nofollow External Subdomain pencilorg PENCIL brings together business #professionals, #educators & #students across #nyc. Your support helps connect #publicschool students to success.
A-TITLE @pencilorg
https://www.instagram.com/p/DG...New window Nofollow External Subdomain Make a Difference—Become a PENCIL Volunteer! L
IMG-ALT Make a Difference—Become a PENCIL Volunteer! Looking for a way to give back and inspire the next generation? Join PENCIL as a volunteer! Whether through ment...
https://www.instagram.com/p/DG...New window Nofollow External Subdomain Introducing PENCIL’s Principal For A Day® Steer
IMG-ALT Introducing PENCIL’s Principal For A Day® Steering Committee! Benjamin Akande Cameca Bacchus Charlotte Castillo Sarah Diamond Khalid El Khatib Shauntia Nalls...
https://www.instagram.com/p/DF...New window Nofollow External Subdomain Celebrating #BlackHistoryMonth: Honoring Vivien Th
IMG-ALT Celebrating #BlackHistoryMonth: Honoring Vivien Thomas’s Legacy Black History Month is a time to recognize and celebrate the remarkable contributions of the ...
https://www.instagram.com/p/DF...New window Nofollow External Subdomain A huge thank you to Lewis Warren, PENCIL Vice Chai
IMG-ALT A huge thank you to Lewis Warren, PENCIL Vice Chair and Board Member, and @jpmorganchase for hosting a wonderful evening! PENCIL leadership had the pleasure ...
https://www.instagram.com/penc...New window Nofollow External Subdomain Follow on Instagram
https://pencil.org/donate/New window Make A Donation
A-TITLE Make A Donation
https://pencil.org/Text duplicate IMG-ALT Pencil
https://pencil.org/about/Anchor Text duplicate Theory of Change
https://pencil.org/about/Anchor Text duplicate Our Impact
https://pencil.org/about/Anchor Text duplicate Strategic Plan
https://pencil.org/supporters/Text duplicate Our Supporters
https://pencil.org/pencil-team/Text duplicate The PENCIL Team
https://pencil.org/about/Anchor Text duplicate Board of Directors
https://pencil.org/about/Anchor Text duplicate Board Alumni
https://pencil.org/about/Anchor Text duplicate Executive Leadership Council
/principal-for-a-day/Text duplicate Principal for a Day®
/school-partnerships/Text duplicate School Partnerships
/internship-programs/Text duplicate Internship Programs
/topics/schools-and-administra...School partnerships
/topics/students-interns/Students
https://pencil.org/career/Careers
A-TITLE Careers
https://pencil.org/Anchor Newsletter Sign-Up
https://pencil.org/financials/Text duplicate Financials
/privacy-policy/Privacy Policy
/terms-of-service/Participant Expectations
https://www.facebook.com/PENCI...New window External Subdomain Text duplicate A-TITLE Facebook
https://twitter.com/pencilorgNew window External Text duplicate A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE Linkedin
https://www.instagram.com/penc...New window External Subdomain Text duplicate A-TITLE Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://pencil.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 1.00 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
x-content-type-optionsnosniff
x-xss-protection1
x-fw-version5.0.0
x-fw-dynamicTRUE
link<https://pencil.org/wp-json/>; rel="https://api.w.org/"
referrer-policyno-referrer-when-downgrade
x-fw-serverFlywheel/5.1.0
content-typetext/html; charset=UTF-8
content-encodinggzip
x-fw-hashsftktvhid3
serverFlywheel/5.1.0
x-cacheableYES
fastly-restarts1
accept-rangesbytes
dateTue, 27 May 2025 23:16:08 GMT
x-served-bycache-fra-eddf8230113-FRA, cache-fra-etou8220077-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1748387768.951009,VS0,VE824
varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length18991
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 193 referring domains.
This page has 373 backlinks.
This page has backlinks from 106 different ip addresses.

Robots.txt

# Default robots file version:2
User-agent: *
Disallow: /calendar/action*
Disallow: /events/action*
Disallow: /cdn-cgi*
Allow: /*.css
Allow: /*.js
Disallow: /*?
Crawl-delay: 3

Search preview

pencil.org
Home - Pencil
PENCIL, Inc is a NYC based nonprofit that connects public school students to the business community with the aim of opening eyes, minds, and doors.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pencil81%Check
PENCIL connects65%Check
Students56%Check
Connect56%Check
connect students56%Check
School52%Check
Inc52%Check
Public School49%Check
business48%Check
Community48%Check

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