Padi.com - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
87% 
Page structure
50% 
Link structure
0% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.25 s
File size
172.40 kB
Words
1088
Media files
44
Number of links
139 internal / 108 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PADI Courses, Conservation, Membership, and Shop
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Try scuba diving. Learn to dive with PADI: Professional Association of Diving Instructors. PADI is the world's leading scuba diver training organization.
The length of the meta description is perfect. (918 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.padi.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The href language zh-cn, ko-kr, zh-hk is specified more than once in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionTry scuba diving. Learn to dive with PADI: Professional Association of Diving Instructors. PADI is the world's leading scuba diver training organization.
referrerstrict-origin-when-cross-origin
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
naver-site-verificationa00a8f24d500de274268cf24425e0e8ae03c0f83
langen
twitter:cardsummary
twitter:descriptionTry scuba diving. Learn to dive with PADI: Professional Association of Diving Instructors. PADI is the world's leading scuba diver training organization.
twitter:titleProfessional Association of Diving Instructors | PADI
twitter:imagehttp://padi.com/sites/default/files/styles/hero_standard/public/hero-home.jpg
og:titleProfessional Association of Diving Instructors | PADI
og:descriptionTry scuba diving. Learn to dive with PADI: Professional Association of Diving Instructors. PADI is the world's leading scuba diver training organization.
og:imagehttp://padi.com/sites/default/files/styles/hero_standard/public/hero-home.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1088 words. That's ok.
25.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 95 characters this one is longer than 70 characters:
"be prepared to help in a dive emergency! learn the benefits of providing oxygen in this course."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ap_padi/public/images/logo_padi_dark.svgPADI logo
...477/CDN/padi.com/badges/apple/ios-us.jpgDownload Apple App
...CDN/padi.com/badges/google/google-us.jpgDownload Google App
...477/CDN/padi.com/badges/apple/ios-us.jpgDownload Apple App
...CDN/padi.com/badges/google/google-us.jpgDownload Google App
...2000x1125-2.jpg?h=854a7be2&itok=nemThP-rNo alt attribute provided
data:[...] Base642 scuba divers exploring underwater between rock formations
data:[...] Base64New PADI Certification Cards
data:[...] Base64Blue water

Page structure

H1 heading
(Critically important)
Dive Into Our Blue Planet. Become a Scuba Diver.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Dive Into Our Blue Planet. Become a Scuba Diver.
H1 NEW Limited Edition Certification Card Designs Are Here!
H2 The Way the World Learns to Dive
H2 Enhance Your Dive Experience with PADI Club
H2 Popular eLearning Courses
H2 Dive Travel
H2 Why Every Diver Should Be an Emergency Oxygen Provider
H2 Email Updates
H2 Padi Services
H2 Inside Padi
H2 Corporate Information
H2 Padi Dive Center & Resorts
H5 Open Water Diver
H5 Advanced Open Water
H5 Drift Diver
H5 Dreaming of Seeing a Whale Shark?
H5 Top Places to Learn Scuba Diving
H5 PADI Adventures™
H5 Make a Difference for the Ocean
H5 Explore and Protect the Underwater World With PADI
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (108) on this page.

Found links on this page

LinkAttributesAnchor text
https://blog.padi.com/?lang=enExternal Subdomain Blog
/dive-shops/nearby/Find a Dive Shop
https://store.padi.com/en-us/c...External Subdomain Replace Your Card
https://www.padi.com/helpHelp Center
https://www.padi.com/help/faqFrequently Asked Questions
/consumer-protectionConsumer Protection & Alerts
https://www.padi.com/contactContact Support
/node/9926?lang=enEnglish
/de/node/9926?lang=deDeutsch
/es/node/9926?lang=esEspañol
/fr/node/9926?lang=frFrançais
/it/node/9926?lang=itItaliano
/nl/node/9926?lang=nlNederlands
/ar/node/9926?lang=arاللغة العربية
/pt/node/9926?lang=pt-brPortuguês
/th/node/9926?lang=thไทย
https://www.padi.com.cn/zh-hansExternal Subdomain 简体中文
https://www.padi.com.tw/zh-hantExternal Subdomain 繁體中文
https://www.padi.co.jp/External Subdomain 日本語
/ko/node/9926?lang=ko한국어
https://www.padi.com/Subdomain IMG-ALT PADI logo
https://store.padi.com/en-us/c...External Subdomain Courses
https://store.padi.com/en-us/c...External Subdomain All Scuba Diving Courses
https://store.padi.com/en-us/e...External Subdomain Learn to Scuba Dive
https://store.padi.com/en-us/c...External Subdomain Open Water Diver
https://store.padi.com/en-us/c...External Subdomain Scuba Diver
https://store.padi.com/en-us/e...External Subdomain How to Learn to Scuba Dive
/education/continue-learningAdvanced
https://store.padi.com/en-us/c...External Subdomain Advanced Open Water Diver
https://store.padi.com/en-us/c...External Subdomain Enriched Air Nitrox
https://store.padi.com/en-us/c...External Subdomain Rescue Diver
https://store.padi.com/en-us/c...External Subdomain Specialties
/education/continue-learningFind Your Next Course
/education/professionalProfessional
https://store.padi.com/en-us/c...External Subdomain Divemaster
https://store.padi.com/en-us/n...External Subdomain Open Water Scuba Instructor
https://store.padi.com/en-us/n...External Subdomain Specialty Instructor
https://store.padi.com/en-us/n...External Subdomain Master Scuba Diver Trainer
https://store.padi.com/en-us/n...External Subdomain IDC Staff Instructor
https://store.padi.com/en-us/n...External Subdomain Master Instructor
/education/professionalHow to Become a PADI Pro
https://store.padi.com/en-us/c...External Subdomain Other Courses
https://store.padi.com/en-us/c...External Subdomain ReActivate Refresher Course
https://store.padi.com/en-us/n...External Subdomain Discover Scuba Diving
https://store.padi.com/en-us/e...External Subdomain Youth Scuba Diving
https://store.padi.com/en-us/a...External Subdomain Freediving
https://store.padi.com/en-us/a...External Subdomain Mermaid
https://store.padi.com/en-us/a...External Subdomain Emergency First Response
https://store.padi.com/en-us/c...External Subdomain All Courses
https://learning.padi.com/trai...External Subdomain Access your eLearning
https://store.padi.com/en-us/p...External Subdomain PADI Club
https://store.padi.com/en-us/s...External Subdomain Join PADI Club
https://store.padi.com/en-us/s...External Subdomain Join Now
https://padi.com/diver/padiclubPADI Club Member
/diver/padiclubAccess Your Benefits
https://store.padi.com/en-us/p...External Subdomain What is PADI Club?
https://store.padi.com/en-us/p...External Subdomain Learn More
https://www.padi.com/conservationConservation
https://www.padi.com/csrImpact
https://www.padi.com/csrOur Mission
/csr/mission-partners-affiliatesPartners
/ambassadiversPADI AmbassaDivers
https://www.padi.com/conservationText duplicate Learn More
https://www.padi.com/conservationOcean Conservation
/global-plastics-treatyGlobal Plastics Petition
/conservation/activities/Find Conservation Activities
/education/continue-learningConservation Courses
/conservation/save-the-ocean-p...Join Us
https://www.padi.com/awarePADI AWARE
/aware/historyHistory & Impact
/conservation?Subdomain Anchor Conservation Strategy
/aware/GranteesPADI AWARE Grant Program
https://donate.padiaware.org/?...External Subdomain DONATE
/aware/marine-debrisMarine Debris
IMG-ALT Marine Debris
https://www.padi.com/aware/sharksShark & Ray Protection
IMG-ALT Shark & Ray Protection
/aware/AdoptTheBlueAdopt The Blue
IMG-ALT Adopt The Blue
https://www.padi.com/awareText duplicate Learn More
/exploration?lang=enTravel
https://travel.padi.com/s/dive...External Subdomain Dive Resorts
https://travel.padi.com/s/dive...External Subdomain Find & Book
https://travel.padi.com/liveab...External Subdomain Liveaboards
https://travel.padi.com/s/live...External Subdomain Text duplicate Find & Book
https://travel.padi.com/advent...External Subdomain Adventures
https://travel.padi.com/s/dive...External Subdomain Text duplicate Find & Book
/scuba-diving-mobile-appsPADI Adventures App
/scuba-diving-mobile-appsGet the app
https://www.padi.com/explorationPADI Dive Guides™
https://www.padi.com/explorationExplore Guides
/dive-sites/nearby/Dive Sites Nearby
/dive-shops/nearby/PADI Dive Shops Nearby
https://www.padi.com/explorationText duplicate Learn More
https://www.padi.com/shop-onlineShop
https://store.padi.com/en-us/c...External Subdomain New Destination eCards
https://store.padi.com/en-us/c...External Subdomain Get Yours Now
/gift-guide-for-ocean-loversGift Guide
/gift-guide-for-ocean-loversGift Now
/education/professionalSubdomain Membership
/education/professionalPADI Pros
/education/professionalBecome a PADI Pro
https://divejobs.padi.com/?lan...External Subdomain Search Dive Jobs
/dive/free-intro-divemasterStart a Free Divemaster Program
/education/instructor-examinat...Find an Instructor Examination
/professional-membershipMembership Renewals
/education/professionalStart your Pro Journey
/padi-dive-centers/business-su...Dive Centers & Resorts
/padi-dive-centers/benefitsBenefits
https://www.padi.com/node/571Getting Started
/padi-dive-centers/business-le...Business Levels
https://divejobs.padi.com/?lan...External Subdomain Post a Job
/padi-dive-centers/business-su...Become a Retailer or Resort
/about/who-we-areAbout PADI
/about/padi-differenceThe PADI Difference
/about/historyOur History
https://www.padi.com/csrCorporate Responsibility
/about/careersCareers at PADI
/about/who-we-areWho We Are
https://account.padi.com/login...External Subdomain Sign In
A-TITLE Sign In
https://account.padi.com/login...External Subdomain Create Account
A-TITLE Create Account
https://blog.padi.com/?lang=enExternal Subdomain Text duplicate Blog
/dive-shops/nearby/Text duplicate Find a Dive Shop
https://store.padi.com/en-us/c...External Subdomain Text duplicate Replace Your Card
https://www.padi.com/helpText duplicate Help Center
https://www.padi.com/help/faqText duplicate Frequently Asked Questions
/consumer-protectionText duplicate Consumer Protection & Alerts
https://www.padi.com/contactText duplicate Contact Support
/node/9926?lang=enText duplicate English
/de/node/9926?lang=deText duplicate Deutsch
/es/node/9926?lang=esText duplicate Español
/fr/node/9926?lang=frText duplicate Français
/it/node/9926?lang=itText duplicate Italiano
/nl/node/9926?lang=nlText duplicate Nederlands
/ar/node/9926?lang=arText duplicate اللغة العربية
/pt/node/9926?lang=pt-brText duplicate Português
/th/node/9926?lang=thText duplicate ไทย
https://www.padi.com.cn/zh-hansExternal Subdomain Text duplicate 简体中文
https://www.padi.com.tw/zh-hantExternal Subdomain Text duplicate 繁體中文
https://www.padi.co.jp/External Subdomain Text duplicate 日本語
/ko/node/9926?lang=koText duplicate 한국어
/scuba-diving-mobile-appsText duplicate PADI Adventures App
/scuba-diving-mobile-appsText duplicate Get the app
/education/learn-to-diveLearn to Dive
https://store.padi.com/en-us/c...External Subdomain Open Water Diver Course
https://store.padi.com/en-us/c...External Subdomain Course Catalog
https://store.padi.com/en-us/c...External Subdomain Text duplicate Enriched Air Nitrox
https://store.padi.com/en-us/c...External Subdomain Text duplicate Divemaster
/about/who-we-areText duplicate About PADI
/node/11361/--archived--Purchase Certification Card
https://www.padi.com/help/faqText duplicate Frequently Asked Questions
/help/certification-card-faqCertification Card FAQ
https://pro.padi.com/me/dashbo...External Subdomain Pros Site
https://learning.padi.com/acco...External Subdomain Login & Password
https://learning.padi.com/pref...External Subdomain Preferences
/padi-sso/logoutLog Out
https://learning.padi.com/cert...External Subdomain Certifications
https://learning.padi.com/trai...External Subdomain eLearning
https://learning.padi.com/logb...External Subdomain Logbook
https://pro.padi.com/account?l...External Subdomain Text duplicate Login & Password
https://pro.padi.com/me/member...External Subdomain Text duplicate Membership
https://pro.padi.com/preferenc...External Subdomain Text duplicate Preferences
/padi-sso/logoutText duplicate Log Out
https://pro.padi.com/me/dashbo...External Subdomain Text duplicate Pros Site
https://pro.padi.com/me/proces...External Subdomain Online Processing Center
https://pro.padi.com/me/shop?l...External Subdomain Shop Now
https://learning.padi.com/cert...External Subdomain Text duplicate Certifications
https://learning.padi.com/trai...External Subdomain Text duplicate eLearning
https://learning.padi.com/logb...External Subdomain Text duplicate Logbook
https://learning.padi.com/sett...External Subdomain Text duplicate Preferences
https://pro.padi.com/me/dashbo...External Subdomain Text duplicate Pros Site
/scuba-diving-mobile-appsText duplicate PADI Adventures App
/scuba-diving-mobile-appsText duplicate Learn More
https://app.appsflyer.com/id14...New window External Subdomain IMG-ALT Download Apple App
https://app.appsflyer.com/com....New window External Subdomain IMG-ALT Download Google App
/scuba-diving-mobile-appsPADI App
/scuba-diving-mobile-appsText duplicate Learn More
https://app.appsflyer.com/id14...New window External Subdomain Text duplicate IMG-ALT Download Apple App
https://app.appsflyer.com/com....New window External Subdomain Text duplicate IMG-ALT Download Google App
https://account.padi.com/login...External Subdomain Text duplicate Sign In
A-TITLE Sign In
https://account.padi.com/login...External Subdomain Text duplicate Create Account
A-TITLE Create Account
/dive/membershipText duplicate Learn More
https://store.padi.com/en-us/c...External Subdomain No Text
https://store.padi.com/en-us/e...External Subdomain LEARN TO DIVE
https://store.padi.com/en-us/e...External Subdomain IMG-ALT A couple of divers swimming past a school of fish.
https://store.padi.com/en-us/e...External Subdomain Text duplicate Learn to Dive
/education/continue-learningIMG-ALT Con - Ed Homepage
/education/continue-learningCourses for Divers
/education/professionalIMG-ALT PADI Pros aiding fellow divers.
/education/professionalText duplicate Become a PADI Pro
https://store.padi.com/en-us/p...External Subdomain JOIN PADI CLUB
/diver/padiclub/Subdomain Already a Member? Sign In
https://store.padi.com/en-us/c...External Subdomain No Text
https://store.padi.com/en-us/c...External Subdomain No Text
https://store.padi.com/en-us/c...External Subdomain No Text
https://store.padi.com/en-us/c...External Subdomain SEE ALL COURSES
https://store.padi.com/en-us/c...External Subdomain Text duplicate Get Yours Now
https://travel.padi.com/External Subdomain BROWSE YOUR NEXT VACATION
https://travel.padi.com/c/dive...External Subdomain No Text
https://travel.padi.com/c/dive...External Subdomain Explore The Top Spots
https://blog.padi.com/best-pla...External Subdomain No Text
https://travel.padi.com/liveab...External Subdomain See Deals
https://travel.padi.com/s/divi...External Subdomain No Text
https://travel.padi.com/s/divi...External Subdomain Text duplicate Find & Book
https://www.padi.com/awareSubdomain Donate Today
/conservation/save-the-ocean-p...Text duplicate Join Us
https://blog.padi.com/benefits...External Subdomain Gain Life-Saving Skills
/contact/subscribeSIGN UP (AND SAVE!)
https://www.instagram.com/paditvNew window External Subdomain No Text
https://www.twitter.com/PADINew window External Subdomain No Text
https://www.facebook.com/PADINew window External Subdomain No Text
https://www.youtube.com/PADINew window External Subdomain No Text
https://www.tiktok.com/@padiNew window External Subdomain No Text
/dive-shops/nearby?lang=enFind a Dive Center or Resort
https://apps.dan.org/join-dan/...New window External Subdomain Get Dive Insurance
http://travel.padi.com/New window External Subdomain Book a Scuba Vacation
https://www.padigear.com/New window External Subdomain Buy Branded Merchandise
https://www.padi.com/mobile-appsDownload the Mobile App
http://app.impact.com/campaign...External Subdomain Become an Affiliate
https://www.padi.com/Anchor Inside Padi
/about/who-we-areText duplicate Who We Are
/about/padi-differenceText duplicate The PADI Difference
/about/historyText duplicate Our History
https://www.padi.com/csrText duplicate Corporate Responsibility
/about/careersWorking at PADI
https://www.padi.com/Anchor Corporate Information
/corporate/company-infoCompany Statistics
/corporate/pressPress
/corporate/our-partnersOur Partners
/corporate/advertise-padiAdvertise with Us
https://www.padi.com/Anchor PADI Aware
https://www.padi.com/awareAWARE Foundation
/sites/default/files/documents...PADI AWARE FAQs
/aware/historyText duplicate History & Impact
https://donate.padiaware.org/External Subdomain Donate
/aware/partnersAWARE Partners
/aware/community-grantsAWARE Grants
https://www.padi.com/Anchor Padi Dive Centers & Resorts
/padi-dive-centers/benefitsWhy Partner with PADI?
/padi-dive-centers/business-le...Dive Center & Resort Levels
https://www.padi.com/node/571Starting Your Own Scuba Business
/padi-dive-centers/business-pl...Business Planning Help
/padi-dive-centers/business-ti...How Long Does It Take?
/padi-dive-centers/business-su...Text duplicate Become a Retailer or Resort
/padi-dive-centers/regional-su...Regional Support
https://www.padi.com/privacyPrivacy Policy
/our-commitment-accessibilityAccessibility
A-TITLE Accessibility
https://www.padi.com/copyrightCopyright
https://www.padi.com/downloadsForms Center
https://www.padi.com/contactContact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.padi.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.25 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (172 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 09:32:58 GMT
content-typetext/html; charset=UTF-8
cf-ray963a2c6b89abd408-CDG
cf-cache-statusDYNAMIC
age61870
cache-controlmax-age=2764800, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 22 Jul 2025 16:21:21 GMT
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strict-transport-securitymax-age=31536000
varyCookie,Origin,Accept-Encoding
viavarnish
cf-apo-viaorigin,host
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,389 referring domains.
This page has 649,181 backlinks.
This page has backlinks from 1,854 different ip addresses.

Links from Wikipedia

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Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Allow: /

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

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