Outbrain.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
73% 
Page structure
50% 
Link structure
90% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
25.60 kB
Words
714
Media files
11
Number of links
36 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Outbrain Direct Response to Maximize Your ROI
The length of the page title is perfect. (432 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Drive elevated outcomes and monetize your content with Outbrain Direct Response
The length of the meta description is perfect. (512 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.outbrain.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDrive elevated outcomes and monetize your content with Outbrain Direct Response
viewportwidth=device-width, initial-scale=1
disabled-adaptationswatch
msvalidate.01B77737E47491FCE731DB329677E6B515
ahrefs-site-verificationfacfdd36f9f0c444483ff09751267169ecd1cb785563b4a43a909b9cbc645317
msapplication-TileColor#ffffff
msapplication-TileImage/favicon/mstile-144x144.png
langen
fb:app_id1018504472169489
og:ssssEmpty
og:site_nameOutbrain
og:typewebsite
og:urlhttps://www.outbrain.com/
og:localeen_US
og:titleOutbrain Direct Response to Maximize Your ROI
og:descriptionDrive elevated outcomes and monetize your content with Outbrain Direct Response
og:imagehttps://www.outbrain.com/images/social/us/homepage-social-teads.png

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 714 words. That's ok.
32.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.04 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/new-banner-close.pngClose Icon
/images/logo-ob-direct.pngOutbrain Direct logo
/images/pages/home/performance__1.pngNo alt attribute provided
/images/pages/home/performance__2.pngNo alt attribute provided
/images/pages/home/performance__3.pngNo alt attribute provided
/images/pages/home/performance__4.pngNo alt attribute provided
/images/pages/home/ecoflow-circle.pngNo alt attribute provided
/images/pages/home/torras-circle.pngNo alt attribute provided
/images/pages/home/hipto-circle.pngNo alt attribute provided
/images/pages/home/bottom-cta-image.webpNo alt attribute provided
/images/logo-ob-direct.pngOutbrain Direct logo

Page structure

H1 heading
(Critically important)
Driving Performance, Elevating Outcomes
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Driving Performance, Elevating Outcomes
H1 +35%
H1 -90%
H1 -15%
H2 Maximize Your ROI with Outbrain Direct Response
H2 Nearly Two Decades of Defining Performance Standards.
H2 Continuity Meets Innovation.
H2 Start Now
H2 Advertisers
H2 Insights
H2 Performance
H2 About Us
H2 Resources
H5 Data Never Lies. Neither Do Our Partners.
H5 It's the same commitment, amplified.
H6 Customer-Centricity
H6 Agility & Flexibility
H6 Data-Driven Results
H6 Seamless Integration
H6 Linda Wan
H6 Don Chen
H6 Léo Hauet & Kilian Le Menestrel
H6 Create your campaign with an Outbrain expert.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.teads.com/New window External Subdomain new Teads
https://www.teads.com/New window External Subdomain Visit Teads Website
https://www.outbrain.com/Anchor Skip Navigation
https://www.outbrain.com/IMG-ALT Outbrain Direct logo
A-TITLE Outbrain
/advertisers/Advertisers
/help/ads-specs/Ads Specs
/advertisers/buying-options/Buy Your Way
https://www.teads.com/media-ow...External Subdomain Publishers
https://www.teads.com/about-te...External Subdomain About Us
https://investors.teads.com/External Subdomain Investors
https://www.teads.com/company-...External Subdomain Leadership
https://www.teads.com/teads-of...External Subdomain Offices
https://www.teads.com/teads-ca...External Subdomain Careers
/resources/All Resources
https://www.outbrain.com/blog/Blog
/case-studies/Case Studies
/resources/guidesGuides
https://www.outbrain.com/help/Help Center
https://my.outbrain.com/amplif...External Subdomain Get Started
https://my.outbrain.com/loginExternal Subdomain Log In
https://my.outbrain.com/amplif...New window External Subdomain Text duplicate Get Started
https://my.outbrain.com/amplif...New window External Subdomain Text duplicate Get Started
https://my.outbrain.com/amplif...New window External Subdomain Text duplicate Get Started
https://my.outbrain.com/amplif...New window External Subdomain Text duplicate Get Started
https://my.outbrain.com/amplif...New window External Subdomain Text duplicate Get Started
https://www.teads.com/External Subdomain Teads website
https://www.linkedin.com/showc...New window External Subdomain A-TITLE Linkedin
https://www.facebook.com/Outbr...New window External Subdomain A-TITLE Facebook
/advertisers/Text duplicate Advertisers
/help/ads-specs/Text duplicate Ads Specs
/advertisers/buying-options/Text duplicate Buy Your Way
/advertisers/guidelines/Advertiser Guidelines
/help/advertisers/Advertising FAQ
/contact?who=supportSupport
/glossary/Advertising Glossary
/brainpower/Vertical Insights
/resources/vertical-hub/Vertical Hub
/blog/affiliate-marketing/Affiliate Marketing
/affiliate-marketing-strategy/Affiliate Hub
/resources/guides/how-to-creat...High-Conversion Content
/resources/guides/how-to-repur...Repurpose Social Campaigns
https://www.teads.com/about-te...External Subdomain Text duplicate About Us
https://www.teads.com/company-...External Subdomain Text duplicate Leadership
https://www.teads.com/teads-ca...External Subdomain Join Us
/trust-and-transparency/Trust & Transparency
https://www.outbrain.com/newsNews
https://www.outbrain.com/contactContact Us
https://www.outbrain.com/blog/Text duplicate Blog
/resources/Resources Hub
/case-studies/Text duplicate Case Studies
https://www.outbrain.com/help/Text duplicate Help Center
https://dsr.outbrain.com/recom...External Subdomain Interest-Based Ads (Opt Out)
/advertisers/guidelines/Text duplicate Advertiser Guidelines
https://www.outbrain.com/privacySubdomain Privacy Policy
/privacy/cookiesSubdomain Cookies
https://www.outbrain.com/securitySubdomain Security
https://www.outbrain.com/patents/Patents
https://www.outbrain.com/legalSubdomain Anchor Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.outbrain.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page only loads 2 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (26 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
etagW/"663a-mL3PrJVFH6BD4N6BI7KndX/pP+o"
content-encodinggzip
x-traceid355f4aa2b4e524367eef54d94492ee2e
accept-rangesbytes
x-frame-optionsSAMEORIGIN
x-served-bycache-fra-eddf8230172-FRA, cache-fra-eddf8230151-FRA
x-cache-hits0, 0
x-timerS1750994242.216379,VS0,VE436
varyAccept-Encoding
content-length6590
expiresFri, 27 Jun 2025 03:17:22 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateFri, 27 Jun 2025 03:17:22 GMT
connectionkeep-alive
strict-transport-securitymax-age=86400 ; includeSubDomains ; preload
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,269 referring domains.
This page has 16,147 backlinks.
This page has backlinks from 1,788 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /blog/wp-json/
Disallow: /blog/jp/wp-json/
Disallow: /blog/de/wp-json/
Disallow: /blog/fr/wp-json/
Disallow: /webinars/wp-json/
Disallow: /videos/
Disallow: /legal/

Similar sites

Search preview

www.outbrain.com
Outbrain Direct Response to Maximize Your ROI
Drive elevated outcomes and monetize your content with Outbrain Direct Response

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Outbrain79%Check
Response62%Check
outcomes62%Check
As Outbrain59%Check
predictive AI58%Check
performance56%Check
elevated outcomes54%Check
Maximize50%Check
Driving50%Check
drive50%Check
Show more keywords and terms

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