Online.auckland.ac.nz - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
65% 
Page structure
64% 
Link structure
88% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.74 s
File size
143.80 kB
Words
573
Media files
5
Number of links
52 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online Learning & Study | UoA Online
The length of the page title is perfect. (336 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Offering a complete online learning & studying experience, check out our 100% online Masters programmes & courses. Study online with Waipapa Taumata Rau, University of Auckland.
The meta description is too long: 1134 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.online.auckland.ac.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsmax-image-preview:large
viewportwidth=device-width, initial-scale=1.0, maximum-scale=5.0
descriptionOffering a complete online learning & studying experience, check out our 100% online Masters programmes & courses. Study online with Waipapa Taumata Rau, University of Auckland.
keywordsonline postgraduate degrees, online courses, studying online, online Masters degree, online diplomas, online certificates, uoa online
generatorUniversity of Auckland Blogs Sites 6.9 - http://blogs.auckland.ac.nz/
msapplication-TileImagehttps://bpb-ap-se2.wpmucdn.com/blogs.auckland.ac.nz/dist/4/606/files/2025/09/cropped-Uoa-Logo-Icon-270x270.png
langen-nz
twitter:cardsummary
twitter:titleHome
twitter:descriptionReady to experience online learning with a difference from the University of Auckland?
twitter:imagehttps://www.online.auckland.ac.nz/files/2025/09/UoA-Online-Website-Homepage-1920x1280-1.jpg
og:titleHome
og:typewebsite
og:urlhttps://www.online.auckland.ac.nz/
og:descriptionReady to experience online learning with a difference from the University of Auckland?
og:site_nameUoA Online - The University of Auckland
og:localeen_NZ
og:imagehttps://www.online.auckland.ac.nz/files/2025/09/UoA-Online-Website-Homepage-1920x1280-1.jpg
og:image:width1920
og:image:height1280
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: Prepare for success with the flexibility to successfully balance your ...
  • Duplicate 2: Join a vibrant, diverse global community of peers, professionals, and ...
  • Duplicate 3: Feel supported at every step of your journey through a wealth of onlin...
This page contains 573 words. That's ok.
27.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 23.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, user-scalable=yes, initial-scale=1.0, minimum-scale=0.1, maximum-scale=10.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (23). We recommend using a maximum of 11 tags for this page.
The following tag is repeated too often: flexible online learning
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../UoA-Logo-Primary-RGB-Reversed-Small.pngUoA Online - The University of Auckland
/files/2024/07/Hero-Image-Home-Page-15.jpgThumbnail MBA Image
/files/2024/07/Hero-Image-Home-Page-16.jpgthumbnail image GDAP
....nz/files/2025/09/Logo_stacked_white.pngNo alt attribute providedLogo_stacked_white

Page structure

H1 heading
(Critically important)
Flexible online learning
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Flexible online learning
H1 Globally connected network
H1 Supportive community
H2 Learning that moves with you
H2 UoA Online: Start Smart
H2 Learning that moves with you Duplicate text
H2 Experience online study before you begin – UoA Online: Start Smart
H2 UoA Online
H2 Experience online learning with a difference — 100% online, designed around your work and life without compromise.
H2 Flexible Online Learning
H2 Globally Connected Network
H2 Supportive Community
H2 Curious about what sets UoA Online apart?
H2 POPULAR ONLINE DEGREES & COURSES
H3 1st
H3 48th
H3 7,400
H3 81
H3 Don’t delay – take the first step in your online journey with the University of Auckland today.
H4 Master of Business Administration
H4 Graduate Diploma in Applied Psychology
H4 Courses & Degrees
H4 Learning & Support
H4 Resources
H5 Elevate your career with a world-class online education and a unique New Zealand perspective
H5 Your free online preparation course, helping you feel confident and ready to succeed from day one.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT UoA Online - The University of Auckland
/online-degrees-and-courses/Online Degrees & Courses
/leadership-and-management/Leadership & Management
/education/Education
/engineering/Engineering
/healthcare/Healthcare
/artificial-intelligence-it-an...Artificial Intelligence, IT & Data Science
/policy-government-and-indigen...Policy, Government & Indigenous Studies
/psychology-and-communication/Psychology & Communication
/postgraduate-programmes/All Online Degrees
/online-courses/All Online Courses
/international/International Students
/epps/Online English Courses
/learning-online/Learning Online
/support/Support Online
/start-smart/Start Smart
/enquire-now/Enquire Now
https://www.auckland.ac.nz/en/...External Subdomain Apply Now
/online-degrees-and-courses/Explore Degrees and Courses
/start-smart/Learn More
/online-degrees-and-courses/Learning that moves with you
/online-degrees-and-courses/Text duplicate Explore Degrees and Courses
/start-smart/Experience online study before you begin – UoA Online: Start Smart
/start-smart/Text duplicate Learn More
/postgraduate-programmes/busin...Master of Business Development
/mbmMaster of Business Management (MBM)
/postgraduate-programmes/busin...Master of Business Management (MBM) in Product Management
/postgraduate-programmes/engin...Master of Civil Engineering
/postgraduate-programmes/busin...Master of Property Practice
/support/Student Advisor
/postgraduate-programmes/busin...Master of Information Governance
/postgraduate-programmes/educa...Master of Educational Leadership
/enquire-now/Enquire now
/postgraduate-programmes/busin...New window IMG-ALT Thumbnail MBA Image
/postgraduate-programmes/busin...New window Master of Business Administration
/postgraduate-programmes/busin...FIND OUT MORE
/postgraduate-programmes/scien...New window IMG-ALT thumbnail image GDAP
/postgraduate-programmes/scien...New window Graduate Diploma in Applied Psychology
/postgraduate-programmes/scien...Text duplicate FIND OUT MORE
/No Text
/online-degrees-and-courses/Courses & Degrees
/leadership-and-management/Text duplicate Leadership & Management
/education/Text duplicate Education
/engineering/Text duplicate Engineering
/healthcare/Text duplicate Healthcare
/artificial-intelligence-it-an...Text duplicate Artificial Intelligence, IT & Data Science
/policy-government-and-indigen...Text duplicate Policy, Government & Indigenous Studies
/psychology-and-communication/Text duplicate Psychology & Communication
/postgraduate-programmes/Text duplicate All Online Degrees
/online-courses/Text duplicate All Online Courses
/learning-online/Text duplicate Learning Online
/support/Text duplicate Support Online
/international/Text duplicate International Students
https://www.auckland.ac.nz/External Subdomain The University of Auckland
https://www.auckland.ac.nz/en/...External Subdomain Accessibility
https://www.auckland.ac.nz/en/...New window External Subdomain Copyright
https://www.auckland.ac.nz/en/...New window External Subdomain Privacy
https://www.auckland.ac.nz/en/...New window External Subdomain Disclaimer

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.online.auckland.ac.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.74 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (144 kB).

HTTP Response Header

NameValue
serveropenresty
dateTue, 17 Feb 2026 16:16:12 GMT
content-typetext/html; charset=UTF-8
last-modifiedTue, 17 Feb 2026 15:36:32 GMT
cache-controlmax-age=1220, must-revalidate
varyCookie
link<https://www.online.auckland.ac.nz/wp-json/>; rel="https://api.w.org/"
x-cacheMISS
x-cache-bypass-reason0
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 119 referring domains.
This page has 149 backlinks.
This page has backlinks from 79 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.online.auckland.ac.nz/wp-sitemap.xml

User-agent: Mozilla/5.0 (compatible; Swiftbot/1.0; IBM-AppConnect/V1)
Allow: /
Crawl-delay: 30

User-agent: Yandex
Disallow: /

User-agent: moget
Disallow: /

User-agent: ichiro
Disallow: /

User-agent: NaverBot
Disallow: /

User-agent: Yeti
Disallow: /

User-agent: Baiduspider
Disallow: /

User-agent: Baiduspider-video
Disallow: /

User-agent: Baiduspider-image
Disallow: /

User-agent: Baiduspider+
Disallow: /

User-agent: Baiduspider+(+http://www.baidu.com/search/spider.htm)
Disallow: /

User-agent: Baiduspider/2.0;+http://www.baidu.com/search/spider.html
Disallow: /

User-agent: Baiduspider/2.0
Disallow: /

User-agent: +Baiduspider
Disallow: /

User-agent: +Baiduspider/2.0
Disallow: /

User-agent: +Baiduspider/2.0;++http://www.baidu.com/search/spider.html
Disallow: /

User-agent: Mozilla/5.0(compatible; Baiduspider/2.0; +http://www.baidu.com/search/spider.html)
Disallow: /

User-agent: sogou spider
Disallow: /

User-agent: sogou web spider
Disallow: /

User-agent: YoudaoBot
Disallow: /

User-agent: Sosospider
Disallow: /

User-agent: Sosospider/2.0
Disallow: /

User-agent: Sosospider+
Disallow: /

User-agent: YisouSpider
Disallow: /

User-agent: Googlebot-Image
Disallow: /wp-content/mu-plugins/

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Search preview

www.online.auckland.ac.nz
Online Learning & Study | UoA Online
Offering a complete online learning & studying experience, check out our 100% online Masters programmes & courses. Study online with Waipapa Taumata Rau, University of Auckland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Online90%Check
Online Learning84%Check
Learning82%Check
Flexible online learning75%Check
Online Learning Study74%Check
Study Online73%Check
UoA Online72%Check
Online Courses72%Check
Flexible Online72%Check
Experience online70%Check
Show more keywords and terms

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