Office365.mcmaster.ca - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
53% 
Page structure
67% 
Link structure
88% 
Server
46% 
External factors
45% 
SEO Score
Response time
0.89 s
File size
60.00 kB
Words
497
Media files
8
Number of links
16 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Office 365 - Office 365 Hub
There are word repetitions in the page title.
The length of the page title is perfect. (245 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://office365.mcmaster.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-titleOffice 365 Hub -
msapplication-TileColor#7a003c
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWordPress 6.7.2
article:modified_time2025-05-30T20:20:49+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleOffice 365 - Office 365 Hub
og:description[...]Read More...
og:urlhttps://office365.mcmaster.ca/
og:site_nameOffice 365 Hub
og:imagehttps://brand.mcmaster.ca/app/uploads/2024/06/Final-Profile-Image_Socials_Brand-Refresh_MCM_BW-Maroon_Logo_800x800-2.png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 497 words on this page. Good pages should have about 800 words of useful content.
32% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 26 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/app/themes/macsites-theme/img/logo.svgNo alt attribute provided
/app/uploads/2019/08/CAP_8665_jpg.jpgNo alt attribute provided
.../2020/04/McMasterMail-archwaygraphic.jpgNo alt attribute provided
...2020/04/burst-kUqqaRjJuw0-unsplash-1.jpgNo alt attribute provided
.../2024/07/Discover.-Learn.-Support.-1.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Office 365 Hub
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Office 365 Hub
H1 Office 365
H2 University Technology Services
H2 FREE access to Microsoft 365
H2 Discover Microsoft 365 and Zoom
H2 McMaster Phish Bowl
H2 Did you know Microsoft 365 Hub Now Opens with Copilot?
H2 Quick Links
H2 University Technology Services Office 365 Hub
H3 Discover Microsoft 365 and Zoom Sign in Now using your MacID@McMaster.ca
H3 Get Started with Outlook Email Learn More
H3 Multi-Factor Authentication for Microsoft 365 Get Started with MFA
H3 Microsoft 365 for students: Start here! Learn More
H3 Support and Contact
H3 Policies
H3 Accessibility
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
https://office365.mcmaster.ca/Anchor Skip to McMaster Navigation
https://office365.mcmaster.ca/Anchor Skip to Site Navigation
https://office365.mcmaster.ca/Anchor Skip to main content
https://www.mcmaster.ca/External Subdomain McMaster logo
https://www.mcmaster.ca/uts/External Subdomain University Technology Services
https://office365.mcmaster.ca/Subdomain Office 365 Hub
https://www.mcmaster.ca/External Subdomain Search button
https://office365.mcmaster.ca/Subdomain Home
/office-365-3/getting-started/Subdomain Getting Started
/mcmaster-365-updates/Subdomain News & Updates
/office-365-3/applications/Subdomain Apps & Services
/microsoft-365-training-and-ev...Subdomain Discover & Learn
/office-365-3/policies-and-terms/Subdomain Policies and Terms
https://servicedesk.mcmaster.ca/External Subdomain IT Support
/office-365-3/o365-support/Subdomain 365 Support
/email-support/Subdomain Email Support
https://mcmaster.ca/uts/selfse...External Service Desk
http://www.mcmaster.ca/uts/macidExternal Subdomain MacID Support
https://portal.office.com/New window External Subdomain Login to the 365 Portal now!
https://mcmasteru365.sharepoin...New window External Subdomain Sign in Now using your MacID@McMaster.ca
https://informationsecurity.mc...New window External Subdomain Visit the Phish Bowl
https://mcmasteru365.sharepoin...New window External Subdomain Read more about the new interface
https://mcmasteru365.sharepoin...New window External Subdomain Discover Microsoft 365 and Zoom Sign in Now using your MacID@McMaster.ca
/office-365-3/email-calendaring/Subdomain Get Started with Outlook Email Learn More
/mfa/Subdomain Multi-Factor Authentication for Microsoft 365 Get Started with MFA
/microsoft-365-for-students-st...New window Subdomain Microsoft 365 for students: Start here! Learn More
https://www.mcmaster.ca/uts/External Subdomain Text duplicate University Technology Services
https://office365.mcmaster.ca/Subdomain Text duplicate Office 365 Hub
https://twitter.com/McMaster_I...New window External Twitter
https://www.instagram.com/mcma...New window External Subdomain Instagram
https://uts.mcmaster.ca/contac...External Subdomain Contact us
https://accessibility.mcmaster...New window External Subdomain Accessibility Hub
https://informationsecurity.mc...External Subdomain Information Security Policy
https://uts.mcmaster.ca/inform...External Subdomain Information Storage Guidelines
https://www.mcmaster.ca/uts/ma...External Subdomain MacID Terms and Conditions of Use
https://uts.mcmaster.ca/contac...External Subdomain contact the UTS Service Desk
https://macsites.mcmaster.ca/m...External Subdomain AODA bug reporting form
https://macsites.mcmaster.ca/New window External Subdomain This website is powered by MacSites
http://www.mcmaster.ca/External Subdomain Text duplicate McMaster logo
http://www.mcmaster.ca/opr/htm...External Subdomain Contact
http://www.mcmaster.ca/opr/htm...External Subdomain Terms & Conditions
http://www.mcmaster.ca/privacy/External Subdomain Privacy Policy
https://www.instagram.com/mcma...New window External Subdomain No Text
http://www.x.com/mcmasteruNew window External Subdomain No Text
http://www.facebook.com/mcmast...New window External Subdomain No Text
http://www.youtube.com/mcmaste...New window External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain No Text
https://www.google.ca/maps/pla...New window External Subdomain 1280 Main Street West  Hamilton, Ontario L8S 4L8
http://www.mcmaster.ca/External Subdomain © 2025 McMaster University

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://office365.mcmaster.ca/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.89 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 17 CSS files. This may affect the page load time negatively.
This page loads 26 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (60 kB).

HTTP Response Header

NameValue
dateSun, 15 Jun 2025 21:30:15 GMT
serverApache/2.4.52 (Ubuntu)
link<https://office365.mcmaster.ca/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
content-encodinggzip
x-frame-optionsDENY
content-length14805
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 15 referring domains.
This page only has 108 backlinks.
This page only has few backlinks from 13 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

User-agent: GPTBot
Disallow: /
User-agent: ChatGPT-User
Disallow: /
User-agent: Google-Extended
Disallow: /
User-agent: PerplexityBot
Disallow: /
User-agent: Amazonbot
Disallow: /
User-agent: ClaudeBot
Disallow: /
User-agent: Omgilibot
Disallow: /
User-Agent: FacebookBot
Disallow: /
User-Agent: Applebot
Disallow: /
User-agent: anthropic-ai
Disallow: /
User-agent: Bytespider
Disallow: /
User-agent: Claude-Web
Disallow: /
User-agent: Diffbot
Disallow: /
User-agent: ImagesiftBot
Disallow: /
User-agent: Omgilibot
Disallow: /
User-agent: Omgili
Disallow: /
User-agent: YouBot
Disallow: /

Similar sites

Search preview

office365.mcmaster.ca
Office 365 - Office 365 Hub

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Office79%Check
Office 36576%Check
Office 365 Hub73%Check
365 Hub69%Check
Hub66%Check
Microsoft Office59%Check
365 Zoom57%Check
McMaster56%Check
Microsoft 36553%Check
McMaster University51%Check
Show more keywords and terms

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