Nzpost.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
58% 
Link structure
58% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.16 s
File size
240.30 kB
Words
875
Media files
32
Number of links
206 internal / 26 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NZ Post
The page title is too short. (72 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The New Zealand Post Group offers services to help New Zealand run. We connect people, businesses and communities.
The length of the meta description is perfect. (748 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nzpost.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe New Zealand Post Group offers services to help New Zealand run. We connect people, businesses and communities.
keywordssending, mail, deliver, delivery, ship, shipping, freight, letters, addresses, addressing, postcodes, post codes, tracking, track, postshop, post shop, post, ratefinder, rate finder
msvalidate.01CA232945AA797D4CBF083F79A4BCFF37
facebook-domain-verification3lu3he2ffmutra9oke9jcx9s1iohxk
google-site-verificationSKW0QoLDx0AvY2kzmgvrdLTNX67QjP6-q_fUM6Xl0V8
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
apple-itunes-appapp-id=352814700, app-argument=nz.co.ims.nzpost://auth.nzpost.co.nz/ios/nz.co.ims.nzpost/callback
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Your one stop guide to gifting. From Secret Santa to stocking fillers,...
This page contains 875 words. That's ok.
20.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 13.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: nz post at your fingertips
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...st_kahuku/images/logos/nzpost-logo-k.svgNzpost Post logo
...st_kahuku/images/logos/nzpost-logo-k.svgNZ Post logo
/sites/nz/files/icons/Send%20it.svgNo alt attribute provided
...tes/nz/files/icons/Find an address_6.svgNo alt attribute provided
/sites/nz/files/icons/Find%20a%20Rate.svgNo alt attribute provided
...nz/files/icons/Find an NZ Post Store.svgNo alt attribute provided
...mage_2021/parcel-leave.png?itok=VrBZmNb2Box and parcels on ground next to gumboots
...redirect-parcel-promo-.png?itok=pKGebgygNo alt attribute provided
...ia_image_2021/Delivery.jpg?itok=-7jnIRTOMan picking up a box and parcel delivered to his front door
...t-express-illustration.png?itok=JuCMCfIDNo alt attribute provided
...t-express-illustration.png?itok=JuCMCfIDNo alt attribute provided
...025/promo-box-products.jpg?itok=1lc5f8FUNo alt attribute provided
...025/promo-box-products.jpg?itok=1lc5f8FUNo alt attribute provided
...25/personal-slice-xmas.png?itok=Z_r71-bhNo alt attribute provided
...25/personal-slice-xmas.png?itok=Z_r71-bhNo alt attribute provided
...025/biosecurity-stamps.png?itok=YkrrsYU2biosecurity protection collectable stamps
...025/biosecurity-stamps.png?itok=YkrrsYU2biosecurity protection collectable stamps
.../nz/files/media_image_2023/Asset 2_0.pngDownload on the App Store
.../nz/files/media_image_2023/Asset 1_0.pngGet it on Google Play
.../nz/files/media_image_2023/Asset 2_0.pngDownload on the App Store
.../nz/files/media_image_2023/Asset 1_0.pngGet it on Google Play
...erial/images/logos/external/Facebook.svgFacebook logo
...terial/images/logos/external/Twitter.svgTwitter logo
...erial/images/logos/external/Linkedin.svgLinkedIn logo
...rial/images/logos/external/Instagram.svgInstagram logo
https://shielded.co.nz/img/custom-logo.pngshielded
...erial/images/logos/external/Facebook.svgFacebook logo
...terial/images/logos/external/Twitter.svgTwitter logo
...erial/images/logos/external/Linkedin.svgLinkedIn logo
...rial/images/logos/external/Instagram.svgInstagram logo
https://shielded.co.nz/img/custom-logo.pngshielded
...ku/images/logos/nzpost-logo-footer-k.svgnzpost logo

Page structure

H1 heading
(Critically important)
Buy some time, shop online
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Buy some time, shop online
H1 Buy some time, shop online Duplicate text
H2 Expecting a delivery?
H2 Delivery updates
H2 Delivery updates Duplicate text
H2 Need it now? We can help!
H2 Send a little joy to the world
H2 Get your gift there in time
H2 Biosecurity protection
H2 Empty heading
H2 Empty heading
H3 Provide delivery instructions
H3 Redirect my parcel
H3 Track parcel online
H4 Quicklinks
H4 About us
H4 Latest news
H4 Keep updated
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (26) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nzpost.co.nz/Anchor Skip to main content
https://www.nzpost.co.nz/IMG-ALT Nzpost Post logo
https://www.nzpost.co.nz/personalPersonal
https://www.nzpost.co.nz/businessBusiness
https://www.nzpost.co.nz/shopShop
https://www.nzpost.co.nz/toolsTools
/contact-supportContact & support
https://www.nzpost.co.nz/cartNo Text
https://www.nzpost.co.nz/cartCart
https://www.nzpost.co.nz/mynzpostNo Text
https://www.nzpost.co.nz/mynzpostSign in
/personal/my-nz-postRegister
https://www.nzpost.co.nz/user/meNo Text
https://www.nzpost.co.nz/user/meYour account
https://auth.nzpost.co.nz/v2/l...External Subdomain Sign out
https://www.nzpost.co.nz/IMG-ALT NZ Post logo
https://www.nzpost.co.nz/personalText duplicate Personal
/personal/sending-in-nzSending in NZ
/tools/rate-finder/sending-nz/...Find a price
/tools/send-itSend a parcel
/personal/sending-in-nz/lettersSend a letter
/tools/address-postcode-finderAddress & postcode finder
/personal/sending-in-nz/restri...Prohibited & restricted items
https://www.nzpost.co.nz/shopBuy packaging
/business/my-nz-post-businessSend it now
/personal/sending-internationallySending internationally
/tools/rate-finder/sending-int...Text duplicate Find a price
/tools/send-itText duplicate Send a parcel
/personal/sending-internationa...Text duplicate Send a letter
/personal/sending-internationa...Economy
/personal/sending-internationa...Text duplicate Prohibited & restricted items
/tools/you-shopYou Shop
https://www.nzpost.co.nz/shopText duplicate Buy packaging
/personal/receivingReceiving
/tools/parcelforyouMissed a parcel?
/personal/receiving/leave-my-p...Leave my parcel
/personal/receiving/other-ways...Delivery options
/personal/receiving/delivery-o...Collect my parcel
/personal/receiving/rural-deli...Rural Delivery
/personal/receiving/rural-deli...Rural delivery
/personal/receiving/po-box-pri...PO Boxes & Private Bags
/personal/receiving/manage-my-...Manage my mail
/personal/receiving/manage-my-...Redirect my mail
/personal/receiving/manage-my-...Hold my mail
/personal/receiving/manage-my-...Change my details
/personal/receiving/manage-my-...Counter delivery
/personal/receiving/manage-my-...Community mailboxes
/personal/receiving/manage-my-...Poste Restante
/personal/my-nz-postMy NZ Post
https://www.nzpost.co.nz/businessText duplicate Business
/business/shipping-in-nzShipping in NZ
/business/my-nz-post-businessSend with My NZ Post Business
https://www.courierpost.co.nz/...External Subdomain Check an address
/business/shipping-in-nzLetters & mail
/business/shipping-in-nz/shipp...Express
/business/shipping-in-nz/bulk-...Bulk mail (300+ items)
/business/shipping-in-nz/bulk-...Getting started
/business/shipping-in-nz/bulk-...Bulk mail services
/business/shipping-in-nz/bulk-...VolumeMail
/business/shipping-in-nz/bulk-...FlexiMail
/business/shipping-in-nz/bulk-...Publication Mail
/business/shipping-in-nz/bulk-...AdCard
/business/shipping-in-nz/bulk-...Zonal Pricing
/business/shipping-in-nz/bulk-...Lodging mail
/business/shipping-in-nz/bulk-...PermitPost
/business/shipping-in-nz/bulk-...Digital postage meters
/business/shipping-in-nz/bulk-...Digital Postage Meter EOI form
/business/shipping-in-nz/bulk-...Business Mail Centre
/business/shipping-in-nz/bulk-...Envelope layout standards
/business/shipping-in-nz/bulk-...Envelope assessment
/business/shipping-in-nz/bulk-...Address layout standards
/business/shipping-in-nz/bulk-...Address certification
/business/shipping-in-nz/bulk-...Cleansing addresses
/business/shipping-in-nz/bulk-...Service provider information
/business/shipping-in-nz/bulk-...Address Accuracy Percentage Assessment
/business/shipping-in-nz/bulk-...Data Solutions Directory
/about-us/freight-forwardFreight forward
https://trackandtrace.courierp...External Subdomain Advanced tracking
/business/my-nz-post-businessText duplicate Send it now
/business/shipping-internation...Shipping internationally
/business/my-nz-post-businessText duplicate Send with My NZ Post Business
/business/shipping-internation...Parcels & letters
/business/shipping-internation...Text duplicate Economy
/business/shipping-internation...Courier
/business/shipping-internation...Text duplicate Express
/business/sending/sending-inte...Bulk mail & parcels (300+ items)
/business/shipping-internation...Bulk letters, documents & small parcels
/business/shipping-internation...International freight and warehousing
/business/receivingText duplicate Receiving
/business/receiving/manage-bus...Redirect business mail
/business/receiving/manage-bus...Hold business mail & parcels
/business/receiving/manage-bus...Keeping customer data current
/personal/receiving/po-box-pri...Text duplicate PO Boxes & Private Bags
/business/ecommerceeCommerce
https://www.nzpostbusinessiq.c...External Subdomain eCommerce insights
/business/ecommerce/integratio...Digital solutions
/business/ecommerce/nz-post-re...NZ Post Returns
/business/ecommerce/parcel-not...Parcel notifications
/business/ecommerce/developer-...Developer centre
/business/developer-centre/nz-...NZ Post legacy APIs
/business/developer-centre/nz-...Label API
/business/developer-centre/nz-...Locator API
/business/developer-centre/nz-...Details method
/business/developer-centre/nz-...Locations method
/business/developer-centre/nz-...Rate Finder API
/business/developer-centre/nz-...Domestic rate method
/business/developer-centre/nz-...International rate method
/business/developer-centre/nz-...Tracking API
/business/developer-centre/nz-...Track method
/business/developer-centre/nz-...Tracking Notification API
/business/developer-centre/nz-...Watch method
/business/developer-centre/nz-...Cancel method
/business/terms-and-conditions...Developer Centre API Ts&Cs
/business/terms-and-conditions...Address Checker API Ts&Cs
/business/terms-and-conditions...Change business address Ts&Cs
/business/terms-and-conditions...Digital Postage Meter Ts&Cs
/business/business-products-te...eShip Ts&Cs
/business/terms-and-conditions...Import Express Ts&Cs
/business/terms-and-conditions...ParcelPost Returns Ts&Cs
/business/terms-and-conditions...PO Box Direct List Ts&Cs
/business/terms-and-conditions...RedClick Ts&Cs
/business/terms-and-conditions...Shipping API Ts&Cs
/business/terms-and-conditions...Ts&Cs for API use
/business/customer-communicationsCustomer communications
/business/my-nz-post-businessMy NZ Post Business
https://www.nzpost.co.nz/shopText duplicate Shop
/shop/domestic-parcelsDomestic parcels
/shop/international-parcelsInternational parcels
/shop/packagingPackaging
/shop/postage-stampsStamps
/shop/envelopesEnvelopes
https://collectables.nzpost.co...External Subdomain Collectables
https://www.nzpost.co.nz/toolsText duplicate Tools
/tools/trackingTrack a parcel
/tools/you-shopText duplicate You Shop
/tools/you-shop/how-to-shopYou Shop - How to shop
/tools/you-shop/pricingYou Shop pricing
/tools/you-shop/consolidationYou Shop consolidation
/tools/you-shop/prohibited-res...You Shop prohibited & restricted
/tools/you-shop/receiving-supportYou Shop receiving & support
/tools/address-postcode-finderText duplicate Address & postcode finder
/tools/rate-finderText duplicate Find a price
/tools/send-itText duplicate Send a parcel
/tools/find-nz-postFind NZ Post
/tools/book-a-pickupBook a pickup
/tools/bookapickup/addressBook by address
/tools/bookapickup/siteidBook by Site ID
/contact-supportText duplicate Contact & support
/contact-support/assistance/formMake an enquiry
/contact-support/assistance/formParcel enquiry
/contact-support/assistance/formMail enquiry
/contact-support/assistance/formBusiness enquiry
/contact-support/assistance/formExpress enquiry
/contact-support/assistance/formOther enquiry
/contact-support/in-store-serv...In-store services
https://support.nzpost.co.nz/External Subdomain FAQs
/contact-support/scams-and-fraudReport a scam
/contact-support/domestic-deli...Domestic delivery updates
/contact-support/international...International delivery updates
https://www.nzpost.co.nz/searchSearch
https://www.nzpost.co.nz/cartText duplicate Cart
https://www.nzpost.co.nz/mynzpostText duplicate Sign in
/personal/my-nz-postText duplicate Register
https://www.nzpost.co.nz/user/meText duplicate Your account
https://auth.nzpost.co.nz/v2/l...External Subdomain Text duplicate Sign out
https://cloud.online.nzpost.co...External Subdomain Explore
https://cloud.online.nzpost.co...External Subdomain Text duplicate Explore
/tools/trackingText duplicate Track a parcel
/tools/trackingTrack multiple
/tools/send-itImage Send a parcel
/tools/address-postcode-finderImage Find an address or postcode
/tools/rate-finderImage Find a price
/tools/find-nz-postImage Find NZ Post
/tools/trackingNew window Enter tracking number
/tools/trackingNew window Redirect my parcel
/tools/trackingTrack my parcel
/contact-supportLatest updates
/contact-supportText duplicate Latest updates
/business/shipping-in-nz/shipp...Sending with Express
/personal/sending-internationa...New window Learn more
/personal/christmas-sending-da...New window Text duplicate Learn more
https://collectables.nzpost.co...New window External Subdomain Shop for stamps
https://apps.apple.com/nz/app/...New window External Subdomain IMG-ALT Download on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Get it on Google Play
https://apps.apple.com/nz/app/...New window External Subdomain Text duplicate IMG-ALT Download on the App Store
https://play.google.com/store/...New window External Subdomain Text duplicate IMG-ALT Get it on Google Play
/tools/address-postcode-finderAddress & Postcode Finder
/tools/find-nz-postText duplicate Find NZ Post
/tools/rate-finder/sending-nz/...Send It
/tools/rate-finderRate Finder
/tools/you-shopText duplicate You Shop
/tools/trackingTracking
/personal/appNZ Post app
/tools/address-postcode-finderText duplicate Address & Postcode Finder
/tools/find-nz-postText duplicate Find NZ Post
/tools/rate-finder/sending-nz/...Text duplicate Send It
/tools/rate-finderText duplicate Rate Finder
/tools/you-shopText duplicate You Shop
/tools/trackingText duplicate Tracking
/personal/appText duplicate NZ Post app
https://www.nzpost.co.nz/about-usAbout NZ Post
/about-us/media-centreMedia centre
/about-us/sustainabilitySustainability
/about-us/investor-centreInvestor centre
/about-us/postal-legislationPostal legislation
/about-us/privacy-centrePrivacy centre
https://www.nzpost.co.nz/about-usText duplicate About NZ Post
/about-us/media-centreText duplicate Media centre
/about-us/sustainabilityText duplicate Sustainability
/about-us/investor-centreText duplicate Investor centre
/about-us/postal-legislationText duplicate Postal legislation
/about-us/privacy-centreText duplicate Privacy centre
/contact-supportDelivery updates
https://jobs.nzpost.co.nz/External Subdomain Jobs & careers
https://collectables.nzpost.co...External Subdomain Collectable stamps & coins
/contact-support/scams-and-fraudScams and fraud
/contact-supportText duplicate Delivery updates
https://jobs.nzpost.co.nz/External Subdomain Text duplicate Jobs & careers
https://collectables.nzpost.co...External Subdomain Text duplicate Collectable stamps & coins
/contact-support/scams-and-fraudText duplicate Scams and fraud
https://www.facebook.com/NewZe...External Subdomain IMG-ALT Facebook logo
https://twitter.com/nzpost/External IMG-ALT Twitter logo
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn logo
https://www.instagram.com/newz...External Subdomain IMG-ALT Instagram logo
https://www.facebook.com/NewZe...External Subdomain Text duplicate IMG-ALT Facebook logo
https://twitter.com/nzpost/External Text duplicate IMG-ALT Twitter logo
https://www.linkedin.com/compa...External Subdomain Text duplicate IMG-ALT LinkedIn logo
https://www.instagram.com/newz...External Subdomain Text duplicate IMG-ALT Instagram logo
/contact-supportHelp & Support
https://www.nzpost.co.nz/sitemapSite Map
/about-us/who-we-are/terms-of-...Terms & Conditions
https://www.nzpost.co.nz/IMG-ALT nzpost logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nzpost.co.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.16 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (240 kB).

HTTP Response Header

NameValue
dateSat, 29 Nov 2025 11:28:55 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
cache-controlno-cache, no-store
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-xss-protection1; mode=block
strict-transport-securitymax-age=15552000
referrer-policyno-referrer-when-downgrade
surrogate-controlno-store, content="BigPipe/1.0"
varyCF-Visitor,Accept-Encoding
x-request-idv-48059284-ccfa-11f0-89cb-17e3bc1afb51
x-ah-environmentprod
viavarnish
x-cacheMISS
last-modifiedSat, 29 Nov 2025 08:06:17 GMT
cf-cache-statusHIT
age48
cf-ray9a61c3ad0a3697c5-SYD
rs-connecting-ip116.202.182.111
rs-connecting-port60798
rs-tls-versionTLSv1.2
rs-tls-cipher-nameECDHE-RSA-AES128-GCM-SHA256
rs-tls-cipher-bits128
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 770 referring domains.
This page has 4,939 backlinks.
This page has backlinks from 469 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /sites/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /contact/
Disallow: /logout/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /tools/tracking/*
Disallow: /vas2/*
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=contact/
Disallow: /?q=logout/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/

# Pages that shouldn't be indexed
Disallow: /tools/consumer-redclick/
Disallow: /tools/consumer-redclick/*
Disallow: /tools/youshop/app
Disallow: /tools/youshop/app/*
Disallow: /cart
Disallow: /cart/
Disallow: /cart/*
Disallow: /user/
Sitemap: https://www.nzpost.co.nz/sitemap.xml

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Search preview

www.nzpost.co.nz
NZ Post
The New Zealand Post Group offers services to help New Zealand run. We connect people, businesses and communities.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Post78%Check
NZ Post72%Check
NZ Post Business63%Check
time59%Check
Shop54%Check
online54%Check
Buy54%Check
Shop Online54%Check
help51%Check
Delivery49%Check
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