Npsa.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
100% 
Link structure
47% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
86.40 kB
Words
722
Media files
35
Number of links
143 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Protective Security Authority | NPSA
The length of the page title is perfect. (402 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
National Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.
The length of the meta description is perfect. (882 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.npsa.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionNational Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:titleNational Protective Security Authority | NPSA
twitter:domainhttps://www.npsa.gov.uk/
twitter:descriptionNational Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.
twitter:imagehttps://www.npsa.gov.uk/sites/default/files/edited-1-min_0.jpg
og:titleNational Protective Security Authority | NPSA
og:urlhttps://www.npsa.gov.uk/
og:descriptionNational Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.
og:imagehttps://www.npsa.gov.uk/sites/default/files/edited-1-min_0.jpg
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 36.2 words is high.
This page contains 722 words. That's ok.
20.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: specialised guidance
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...custom/fam/assets/images/d-nine/logo.svgNational Protective Security Authority
...5-05/Building & Infrastructure_0.svgNo alt attribute provided
.../files/2025-05/Incident Management_0.svgNo alt attribute provided
...025-05/Weapons and Explosive Devices.svgNo alt attribute provided
...urity Act 2023 and Prohibited Places.svgNo alt attribute provided
...fault/files/2025-05/Security Culture.svgNo alt attribute provided
...of Physical Security Systems (CAPSS).svgNo alt attribute provided
...es/default/files/2025-05/Iconography.svgNo alt attribute provided
...les/2025-05/Hostile Reconnaissance_0.svgNo alt attribute provided
...2025-05/Hostile Vehicle Mitigation_0.svgNo alt attribute provided
...default/files/2025-05/Insider Risk_0.svgNo alt attribute provided
...Security for High-Risk Individuals_0.svgNo alt attribute provided
...efault/files/2025-05/Secure Business.svgNo alt attribute provided
...lt/files/2025-05/Secure Innovation_0.svgNo alt attribute provided
...ult/files/2025-05/Trusted Research_0.svgNo alt attribute provided
...5-05/Uncrewed Aerial Systems (UAS)_0.svgNo alt attribute provided
...25-07/SMC Remote Rural power station.jpgPower Station
...-07/SMC Remote Rural power station_0.jpgPower Station
.../default/files/2025-06/HOME SECURITY.pngSecurity camera
...s/2025-07/SI Security Reviews Scheme.jpgNo alt attribute provided
...default/files/2025-06/image homepage.jpgPerson typing on laptop
/sites/default/files/2025-07/Academia.svgNo alt attribute provided
...ess, Industry & Infrastructure-1.svgNo alt attribute provided
...lt/files/2025-07/Emerging Technology.svgNo alt attribute provided
...5-04/National & Local Government.svgNo alt attribute provided
...es/default/files/2025-04/Individuals.svgNo alt attribute provided
...les/2025-04/Leaders & Executives.svgNo alt attribute provided
...s/2025-04/Security Service Providers.svgNo alt attribute provided
...Venues, Events & Public Spaces_0.svgNo alt attribute provided
/system/files/featured-cse_0.jpgNo alt attribute provided
...ilding Protection - Featured Image_0.jpgNo alt attribute provided
/system/files/threats_1_0.jpgNo alt attribute provided
/system/files/rmm-featured-image.pngNo alt attribute provided
...files/featured_images/cover-passport.jpgNo alt attribute provided
.../assets/images/components/logo.svg?v=1.1National Protective Security Authority

Page structure

H1 heading
(Critically important)
National Protective Security Authority
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 National Protective Security Authority
H2 Information For
H2 Protection From
H2 Explore all guidance
H2 Threat & Risk Management
H2 NPSA
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.npsa.gov.uk/Anchor Skip to content
https://www.npsa.gov.uk/Subdomain IMG-ALT National Protective Security Authority
/threat-and-risk-managementThreat & Risk Management
/threat-and-risk-management/wh...What is Protective Security?
/threat-and-risk-management/na...National Security Threats
/threat-and-risk-management/th...Threat Methodologies
/threat-and-risk-management/pr...Protecting Your Assets
/security-best-practices/prote...Risk Management
/security-best-practices/passp...Passport to Good Security
/threat-risk-management/glossaryGlossary
/security-guidance/industryInformation For
/security-guidance/industryText duplicate Information For
/security-guidance/industry/cn...CNI & Industry
/security-guidance/industry/go...Government & Public Sector
/security-guidance/industry/hi...High-Risk Individuals
/security-guidance/industry/le...Leaders & Executives
/security-guidance/industry/se...Security Professionals
/security-guidance/industry/ve...Venues, Events & Public Spaces
/specialised-guidance/trusted-...Academia
/specialised-guidance/secure-i...Emerging Technology
/security-guidance/risksProtection From
/security-guidance/risksText duplicate Protection From
/security-guidance/risks/chemi...Chemical, Biological, Radiological & Nuclear Threats
/security-guidance/risks/democ...Democratic Interference
/security-guidance/risks/digit...Digital Risk
/security-guidance/risks/explo...Explosives & Weapons
/security-guidance/risks/fire-...Fire & Arson
/security-guidance/risks/hosti...Hostile Reconnaissance
/security-guidance/risks/insid...Insider Risk
/security-guidance/risks/intel...Intellectual Property Theft & Compromise
/security-guidance/risks/sabotageSabotage
/security-guidance/risks/unaut...Unauthorised Entry
/security-guidance/risks/vehic...Vehicles & Drones
/security-guidance/topicGuidance by Topic
/security-guidance/topicGuidance By Topic
/all-guidanceExplore all guidance
/building-protectionBuilding Protection
/emergency-incident-managementEmergency & Incident Management
/explosives-weapons-cbrnExplosives, Weapons & CBRN
/national-security-actNational Security Act
/security-best-practicesSecurity Best Practices
/system-information-securitySystem & Information Security
/security-guidance/topicAll Topics
/specialised-guidanceSpecialised Guidance
/specialised-guidance/hostile-...Text duplicate Hostile Reconnaissance
/specialised-guidance/hostile-...Hostile Vehicle Mitigation (HVM)
/specialised-guidance/insider-...Insider Risk Guidance
/specialised-guidance/personal...Personal Safety and Security for High-Risk Individuals
/specialised-guidance/secure-b...Secure Business
/specialised-guidance/secure-i...Secure Innovation
/specialised-guidance/trusted-...Trusted Research
/specialised-guidance/uncrewed...Uncrewed Aerial Systems
/tools-resources-0Tools & Resources
/asset-cost-estimation-tool-acetAsset Cost Estimation Tool (ACET)
/cse-categoriesCatalogue of Security Equipment
/emergency-incident-management...Security Control Room (SCR) Operators Course
/see-check-and-notify-scanSee, Check and Notify (SCaN)
/digital-learningDigital Learning
https://www.npsa.gov.uk/blogNews & Blog
/security-campaignsSecurity Campaigns Assets
/about-npsaAbout
/about-npsaAbout NPSA
/about-npsa/who-we-workWho We Work With
/about-npsa/critical-national-...Critical National Infrastructure
/about-npsa/frequently-asked-q...Frequently Asked Questions
/about-npsa/accessibility-stat...Accessibility Statement
/specialised-guidance/hostile-...New window Subdomain Find out more
/specialised-guidance/personal...Subdomain Text duplicate Find out more
/specialised-guidance/secure-i...New window Subdomain Text duplicate Find out more
/security-culture-toolNew window Subdomain Text duplicate Find out more
/security-guidance/industry/ac...Subdomain Text duplicate Academia
A-TITLE Academia
/security-guidance/industry/cn...Subdomain Text duplicate CNI & Industry
A-TITLE CNI & Industry
/security-guidance/industry/em...Subdomain Text duplicate Emerging Technology
A-TITLE Emerging Technology
/security-guidance/industry/go...Subdomain Text duplicate Government & Public Sector
A-TITLE Government & Public Sector
/security-guidance/industry/hi...Subdomain Text duplicate High-Risk Individuals
A-TITLE High-Risk Individuals
/security-guidance/industry/le...Subdomain Text duplicate Leaders & Executives
A-TITLE Leaders & Executives
/security-guidance/industry/se...Subdomain Text duplicate Security Professionals
A-TITLE Security Professionals
/security-guidance/industry/ve...Subdomain Text duplicate Venues, Events & Public Spaces
A-TITLE Venues, Events & Public Spaces
/security-guidance/risksText duplicate Protection From
A-TITLE Protection From
/cse-categoriesSubdomain Catalogue of Security Equipment (CSE)
A-TITLE Catalogue of Security Equipment (CSE)
/security-guidanceText duplicate Explore all guidance
A-TITLE Explore all guidance
/threat-and-risk-management/wh...Subdomain Text duplicate What is Protective Security?
A-TITLE What is Protective Security?
/threat-and-risk-management/na...Subdomain Text duplicate National Security Threats
A-TITLE National Security Threats
/security-best-practices/prote...Subdomain Protective Security Risk Management (PSRM)
A-TITLE Protective Security Risk Management (PSRM)
/security-best-practices/passp...Subdomain Text duplicate Passport to Good Security
A-TITLE Passport to Good Security
https://www.npsa.gov.uk/Text duplicate IMG-ALT National Protective Security Authority
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.youtube.com/@NPSA-UKNew window External Subdomain YouTube
A-TITLE YouTube
/threat-and-risk-managementText duplicate Threat & Risk Management
/threat-and-risk-management/wh...Text duplicate What is Protective Security?
/threat-and-risk-management/na...Text duplicate National Security Threats
/threat-and-risk-management/th...Text duplicate Threat Methodologies
/threat-and-risk-management/pr...Text duplicate Protecting Your Assets
/security-best-practices/prote...Text duplicate Risk Management
/security-best-practices/passp...Text duplicate Passport to Good Security
https://www.npsa.gov.uk/glossaryText duplicate Glossary
/security-guidance/industryText duplicate Information For
/specialised-guidance/trusted-...Text duplicate Academia
/security-guidance/industry/cn...Text duplicate CNI & Industry
/specialised-guidance/secure-i...Text duplicate Emerging Technology
/security-guidance/industry/go...Text duplicate Government & Public Sector
/security-guidance/industry/le...Text duplicate Leaders & Executives
/security-guidance/industry/hi...Text duplicate High-Risk Individuals
/security-guidance/industry/se...Text duplicate Security Professionals
/security-guidance/industry/ve...Text duplicate Venues, Events & Public Spaces
/security-guidance/risksText duplicate Protection From
/security-guidance/risks/chemi...Chemical Biological Radiological Nuclear Threats
/security-guidance/risks/democ...Text duplicate Democratic Interference
/security-guidance/risks/digit...Text duplicate Digital Risk
/security-guidance/risks/explo...Text duplicate Explosives & Weapons
/security-guidance/risks/fire-...Text duplicate Fire & Arson
/security-guidance/risks/hosti...Text duplicate Hostile Reconnaissance
/security-guidance/risks/insid...Text duplicate Insider Risk
/security-guidance/risks/intel...Text duplicate Intellectual Property Theft & Compromise
/security-guidance/risks/sabotageText duplicate Sabotage
/security-guidance/risks/unaut...Text duplicate Unauthorised Entry
/security-guidance/risks/vehic...Text duplicate Vehicles & Drones
/security-guidance/topicText duplicate Guidance by Topic
/building-protectionText duplicate Building Protection
/emergency-incident-managementText duplicate Emergency & Incident Management
/explosives-weapons-cbrnText duplicate Explosives, Weapons & CBRN
/national-security-actText duplicate National Security Act
/security-best-practicesText duplicate Security Best Practices
/system-information-securityText duplicate System & Information Security
/security-guidance/topicText duplicate All Topics
/tools-resources-0Text duplicate Tools & Resources
/asset-cost-estimation-tool-acetText duplicate Asset Cost Estimation Tool (ACET)
/cse-categoriesText duplicate Catalogue of Security Equipment
/responding-terrorist-incident...Security Control Room (SCR) Course
/see-check-and-notify-scanText duplicate See, Check and Notify (SCaN)
/security-campaignsText duplicate Security Campaigns Assets
/digital-learningText duplicate Digital Learning
https://www.npsa.gov.uk/blogText duplicate News & Blog
https://www.npsa.gov.uk/aboutText duplicate About
/about-npsaText duplicate About NPSA
/about-npsa/who-we-workText duplicate Who We Work With
/about-npsa/critical-national-...Text duplicate Critical National Infrastructure
/about-npsa/frequently-asked-q...Text duplicate Frequently Asked Questions
/about-npsa/accessibility-stat...Text duplicate Accessibility Statement
/privacy-policyPrivacy Policy
/cookie-policyCookie Policy
/terms-conditionsTerms & Conditions
https://www.npsa.gov.uk/eulaEULA
https://www.npsa.gov.uk/contactContact
/public-sitemapSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.npsa.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (86 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 19:12:17 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
cache-controlmust-revalidate, no-cache, private
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
strict-transport-securitymax-age=15552000; includeSubDomains; preload
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
servercloudflare
cf-ray9645ba6f8ded0c81-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 641 referring domains.
This page has 7,449 backlinks.
This page has backlinks from 559 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

www.npsa.gov.uk
National Protective Security Authority | NPSA
National Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
security77%Check
National77%Check
NPSA77%Check
National Security77%Check
Protective security76%Check
National Protective Security Authority76%Check
Protective75%Check
Authority75%Check
National Technical Authority66%Check
Protective security topics62%Check
Show more keywords and terms

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