Northwalesfire.gov.wales - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
79% 
Page structure
70% 
Link structure
95% 
Server
65% 
External factors
100% 
SEO Score
Response time
2.47 s
File size
47.90 kB
Words
517
Media files
16
Number of links
41 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home North Wales Fire And Rescue Service
The length of the page title is perfect. (396 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.northwalesfire.gov.wales/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
keywordsEmpty
viewportwidth=device-width, initial-scale=1
og:site_nameNorth Wales Fire and Rescue Service
og:street-addressSt Asaph Business Park
og:localitySt Asaph
og:postal-codeLL17 0JJ
og:country-nameUnited Kingdom
og:email[email protected]
og:phone_number01492 562300
msapplication-TileColor#da532c
msapplication-config/favicons/browserconfig.xml
theme-color#ffffff
langen-gb
twitter:cardsummary_large_image
twitter:titleHome North Wales Fire And Rescue Service
twitter:descriptionEmpty
twitter:imagehttps://www.northwalesfire.gov.wales/media/ijndobrv/logo.png
twitter:siteNorth Wales Fire and Rescue Service
twitter:urlhttps://www.northwalesfire.gov.wales/
og:urlhttps://www.northwalesfire.gov.wales/
og:typewebsite
og:titleHome North Wales Fire And Rescue Service
og:descriptionEmpty
og:imagehttps://www.northwalesfire.gov.wales/media/ijndobrv/logo.png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 517 words. That's ok.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 16 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/placeholder.pngNorth Wales Fire and Rescue ServiceLogo
/images/placeholder.pngNorth Wales Fire and Rescue ServiceLogo
/images/placeholder.pngBSL Used HereBSL Used Here
/images/placeholder.pngNo alt attribute providedWebsite Banner Rds D
/images/placeholder.pngA selection of fire safety leafletsKeeping you safe
/images/placeholder.pngwildfirewildfire
/images/placeholder.pngGarden WasteGarden Waste
/images/placeholder.pnglogo hwb awenHwb Awen
/images/placeholder.pngWater SafetyWater Safety Website Banner
/images/placeholder.pngNorth WalesNorth Wales
/images/placeholder.pngNorth WalesNorth Wales
/images/placeholder.pngNorth WalesNorth Wales
/images/placeholder.pngIc Face 48PxIc Face 48Px
/images/placeholder.pngIc Done 48PxIc Done 48Px
/images/placeholder.pngIc Settings Phone 48PxIc Settings Phone 48Px
/images/placeholder.pngNorth Wales Fire and Rescue Service logofooterLogo.png

Page structure

H1 heading
(Critically important)
Could you be an On-Call Firefighter?
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Could you be an On-Call Firefighter?
H1 North Wales Fire and Rescue Service
H1 Thank you for your email address
H1 Thank you for your request
H2 Hwb Awen Training and Development Centre
H2 Water Safety
H2 Register for FREE email alerts
H2 Be #WildfireWise this spring and summer
H2 Latest news
H2 Challenging Myths and raising confidence to work through Welsh in North Wales
H2 TyreSafe Partners with North Wales Fire and Rescue Service to Strengthen Road Safety Education
H2 Death of resident following fire in Menai Bridge
H2 We are now recruiting
H2 Free safe and well check
H2 Report a controlled burn
H2 Quick Links
H2 Connect With Us
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to Content
/IMG-ALT North Wales Fire and Rescue Service
/contact-us/Contact Us
https://www.tangogleddcymru.ll...External Subdomain Cymraeg
https://www.youtube.com/embed/...External Subdomain BSL Used Here
IMG-ALT BSL Used Here
/Home
/about-us/About Us
/keeping-you-safe/Keeping You Safe
/fire-and-rescue-authority/Fire and Rescue Authority
/contact-us/Text duplicate Contact Us
/news/News
/about-us/recruitment-and-vaca...Find out more
A-TITLE Find out more
/keeping-you-safe/at-home/Fire safety in the home
IMG-ALT A selection of fire safety leaflets
/keeping-you-safe/wildfire-wise/Advice for being wildfire wise
IMG-ALT wildfire
/keeping-you-safe/in-your-comm...Garden Bonfires
IMG-ALT Garden Waste
/news/2026/01/north-wales-fire...Find out moreHwb Awen Training and Development Centre
/keeping-you-safe/in-your-comm...Find out moreWater Safety
/news/2026/03/the-wales-wildfi...Trivial anchor text
here
/news/Find out more Latest news
/news/2026/05/challenging-myth...Find out moreChallenging Myths and raising confidence to work through Welsh in North Wales
/news/2026/04/tyresafe-partner...Find out moreTyreSafe Partners with North Wales Fire and Rescue Service to Strengthen Road Safety Education
/news/2026/04/death-of-residen...Find out moreDeath of resident following fire in Menai Bridge
/about-us/recruitment-and-vaca...We are now recruiting
/keeping-you-safe/at-home/safe...Free safe and well check
/keeping-you-safe/in-your-comm...Report a controlled burn
/accessibility-statement/Accessibility Statement
/freedom-of-information/Freedom of Information
/cookie-policy/Cookie policy
/general-privacy-notice/General Privacy Notice
/copyright-and-disclaimer/Copyright and Disclaimer
/contact-us/Text duplicate Contact Us
/about-us/recruitment-and-vaca...Recruitment and Vacancies
/about-us/who-we-are/Who we are
/about-us/stations/Our fire stations
/keeping-you-safe/Text duplicate Keeping You Safe
/fire-and-rescue-authority/Text duplicate Fire and Rescue Authority
/about-us/publications/Publications
/contact-us/complaints-policy/Complaints Policy
/contact-us/find-us/Find Us
/about-us/service-control/Service control
/keeping-you-safe/road-safety/Road safety
/keeping-you-safe/at-home/At Home
/site-map/Site map
https://twitter.com/intent/use...External No Text
https://www.facebook.com/North...External Subdomain No Text
https://www.youtube.com/user/n...External Subdomain No Text
https://www.instagram.com/nort...External Subdomain No Text
https://twitter.com/intent/use...External Twitter
https://www.facebook.com/North...External Subdomain Facebook
https://www.youtube.com/user/n...External Subdomain YouTube
https://www.instagram.com/nort...External Subdomain Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.northwalesfire.gov.wales/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.47 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 16 JavaScript files. This may affect the load time negatively.
This page does not require any CSS files.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSat, 13 Jun 2026 00:04:29 GMT
server
content-encodinggzip
set-cookie135 Characters
transfer-encodingchunked
varyAccept-Encoding
strict-transport-securitymax-age=31536000
request-contextappId=cid-v1:05f2ac07-392c-4f3d-89fb-7f6cb68e55da
x-frame-optionsDENY
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
content-security-policydefault-src 'self' 'unsafe-inline' 'unsafe-eval' cc.cdn.civiccomputing.com apikeys.civiccomputing.com dashboard.umbraco.com ajax.googleapis.com fonts.googleapis.com fonts.gstatic.com maxst.icons8.com cdnjs.cloudflare.com www.googletagmanager.com www.google-analytics.com region1.google-analytics.com maps.googleapis.com maps.google.com maps.gstatic.com maps.googleapis.co.uk maps.google.co.uk maps.gstatic.co.uk *.google.com *.google.co.uk *.sharethis.com *.youtube.com localhost *.coveritlive.com *.gstatic.com *.dev.csioffice.co.uk *.ytimg.com *.reciteme.com www.youtube-nocookie.com www.twothirtyvolts.org.uk *.azure.com nwfrs-10-uat.azurewebsites.net northwalesfire.gov.wales uat.northwalesfire.gov.wales tangogleddcymru.llyw.cymru uat.tangogleddcymru.llyw.cymru i.vimeocdn.com nwfraumbraco-en-nolb.dev.csioffice.co.uk nwfraumbraco-cy-nolb.dev.csioffice.co.uk;
expect-ctmax-age=86400
permissions-policyaccelerometer=(), camera=(), geolocation=self, gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=()
x-permitted-cross-domain-policiesnone
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 234 referring domains.
This page has 869 backlinks.
This page has backlinks from 102 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for Umbraco
User-agent: *
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /install/
Disallow: /masterpages/
Disallow: /python/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/

Similar sites

Search preview

www.northwalesfire.gov.wales
Home North Wales Fire And Rescue Service

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fire83%Check
Wales Fire77%Check
North Wales Fire75%Check
Wales72%Check
North72%Check
North Wales72%Check
Fire Safety66%Check
Fire and Rescue65%Check
Rescue56%Check
Rescue Service56%Check
Show more keywords and terms

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