Nms.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
88% 
Page structure
44% 
Link structure
53% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
147.30 kB
Words
862
Media files
16
Number of links
101 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | National Museums Scotland
The length of the page title is perfect. (319 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At National Museums Scotland we care for collections of national and international importance.
The length of the meta description is perfect. (582 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nms.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
HandheldFriendlytrue
MobileOptimized600
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#00a300
theme-color#ffffff
keywordswhats on near me
descriptionAt National Museums Scotland we care for collections of national and international importance.
referrerno-referrer-when-downgrade
pageidEmpty
langen
twitter:cardsummary_large_image
twitter:site@NtlMuseumsScot
twitter:creator@NtlMuseumsScot
twitter:titleHome | National Museums Scotland
twitter:descriptionAt National Museums Scotland we care for collections of national and international importance.
twitter:imagehttps://nms-supercool.transforms.svdcdn.com/production/Images/Support-us/TT-1-01590-Peebles-Hoard.jpg?w=1200&h=628&q=100&auto=format&fit=crop&dm=1731427380&s=55f16792fac7a3b4a411a32f04f4437b
og:localeen_GB
og:site_nameNational Museums Scotland
og:typewebsite
og:urlhttps://www.nms.ac.uk/
og:titleHome | National Museums Scotland
og:descriptionAt National Museums Scotland we care for collections of national and international importance.
og:imagehttps://nms-supercool.transforms.svdcdn.com/production/Images/Support-us/TT-1-01590-Peebles-Hoard.jpg?w=1200&h=628&q=100&auto=format&fit=crop&dm=1731427380&s=55f16792fac7a3b4a411a32f04f4437b
og:image:secure_urlhttps://nms-supercool.transforms.svdcdn.com/production/Images/Support-us/TT-1-01590-Peebles-Hoard.jpg?w=1200&h=628&q=100&auto=format&fit=crop&dm=1731427380&s=55f16792fac7a3b4a411a32f04f4437b
og:image:width1200
og:image:height630
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Our online database contains a selection of the 12 million objects and...
This page contains 862 words. That's ok.
30.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...87787&s=b35f26e91cee4bf52d68e3992e3dfc36Close up of a taxidermy specimen of a grey legged douroucouli, looking directly at the camera. The douroucouli has grey fur, and a round face with a flat nose. It's main features are its eyes, which are red, striking, and looking directly at the camera.
...63977&s=48de99b39e8400493d320330695b8137A multi-level open museum space with balconies and an arched ceiling. There are lots of visitors looking at objects on display.
...24785&s=b93bf7ef583ee2a5d46aaa2024d0a5e8A view of the Concorde plane inside a hangar with its stairway doors open.
...25014&s=a527be6a0eeb7b616f04e3eb44f9d95cThree cows in a stall eating hay through a railing
...25059&s=e06d59fe1c64198b6c0ab0a9ba3fd3a4A visitor looking at a series of military medals on display in a museum case. There is a large portrait in the background depicting a battle.
...77541&s=7af13da5fa1ccfde3d72b462552ef207A black and white photo of a group of people standing in a city square holding balloons. There is a child's pram covered in protest signs and buttons.
...77541&s=7af13da5fa1ccfde3d72b462552ef207A black and white photo of a group of people standing in a city square holding balloons. There is a child's pram covered in protest signs and buttons.
...25105&s=29d1f3fc50c45dfc460895019614b920No alt attribute provided
...84274&s=e1ac8e570ba2fb8ccc1a301aefc42a2eA group of children sit with their carers and parents on the floor at the museum. They're gazing up at something being performed behind the camera.
...34317&s=275da1e474b226ae8f4612e507359588An adult helping a child with a science experiment
...02850&s=ddf8274516ae1b2a08202675309d383fTwelve bronze objects, including some rounded fittings with concentric circle designs and a rattle pendant.
...11234&s=fa35709b8d49ad91694c2bad618920bdA bust portrait of a man slightly turned to the left, wearing a dark coat with a white shirt against picturesque landscape in the background.
...25286&s=a1e95866f795ff58f7ca09d8f6ee5509A white sheep looking to camera, shown from the shoulders up against a grey background
...08453&s=3d1cb953cb837a3ccd84ba7e5081e19cNo alt attribute provided
...03116&s=a1f136ee9015426b907023cb8b9b0f20No alt attribute provided
...03116&s=a1f136ee9015426b907023cb8b9b0f20No alt attribute provided

Page structure

H1 heading
(Critically important)
Site Menu.
Too many H1 headings
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Site Menu.
H1 National Museums Scotland
H2 Monkeys: Our Primate Family
H2 Our museums
H2 Cold War Scotland
H2 Cold War Scotland Duplicate text
H2 What's on
H2 Discover our collections
H2 Search our collections
H2 Search our collections Duplicate text
H2 Support us
H2 Support us Duplicate text
H2 Visit
H2 Useful links
H2 Connect with us
H2 Subscribe to our newsletter
H2 Small Print
H3 National Museum of Scotland
H3 National Museum of Flight
H3 National Museum of Rural Life
H3 National War Museum
H3 Maps: Memories from the Second World War
H3 Family Day
H3 Find Out Fridays
H3 What is the Peebles Hoard?
H3 Get to know Robert Burns through 10 objects
H3 The story of Dolly the sheep
H3 Discovering dinosaur bones on a Scottish island
H3 Secondary links
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nms.ac.uk/Anchor Skip to main content
https://www.nms.ac.uk/Subdomain No Text
/national-museum-of-scotlandSubdomain Visit
/national-museum-of-scotlandSubdomain National Museum of Scotland
/national-museum-of-flightSubdomain National Museum of Flight
/national-museum-of-rural-lifeSubdomain National Museum of Rural Life
/national-war-museumSubdomain National War Museum
/national-museums-collection-c...Subdomain National Museums Collection Centre
https://www.nms.ac.uk/whats-onSubdomain What's on
https://www.nms.ac.uk/collectionsSubdomain Collections
/search-our-collectionsSubdomain Search our collections
/collections/researchSubdomain Research
/collections/departmentsSubdomain Departments
/collections/facilitiesSubdomain Facilities
/collections/contemporary-coll...Subdomain Contemporary collecting
/collections/colonial-historie...Subdomain Colonial histories and legacies in our museums
https://www.nms.ac.uk/discoverSubdomain Discover
https://www.nms.ac.uk/schoolsSubdomain Schools
/schools/plan-a-visitSubdomain Plan a visit
/schools-sessionsSubdomain Schools sessions
/schools-resourcesSubdomain Schools resources
/schools/overseas-school-groupsSubdomain Overseas and language school groups
https://www.nms.ac.uk/our-impactSubdomain Our impact
/our-impact/national-workSubdomain National work
/our-impact/international-workSubdomain International work
/our-impact/community-and-accessSubdomain Community and access
/our-impact/sustainabilitySubdomain Sustainability
/our-impact/economySubdomain Economy
https://www.nms.ac.uk/support-usSubdomain Support us
/support-us/membershipSubdomain Membership
/support-us/donateSubdomain Donate
/support-us/leave-a-gift-in-yo...Subdomain Leave a gift in your will
/support-us/become-a-patronSubdomain Become a Patron
/support-us/corporate-partners...Subdomain Corporate partnerships
https://my.nms.ac.uk/account/l...External Subdomain Your account
https://my.nms.ac.uk/cart/detailsExternal Subdomain Basket
https://shop.nms.ac.uk/External Subdomain Shop
https://www.nms.ac.uk/searchSubdomain Search
/support-us/membership/become-...Subdomain Become a Member
https://www.nms.ac.uk/Subdomain No Text
https://www.nms.ac.uk/searchSubdomain Text duplicate Search
/support-us/membership/become-...Subdomain Text duplicate Become a Member
/national-museum-of-scotlandSubdomain Text duplicate National Museum of Scotland
/national-museum-of-flightSubdomain Text duplicate National Museum of Flight
/national-museum-of-rural-lifeSubdomain Text duplicate National Museum of Rural Life
/national-war-museumSubdomain Text duplicate National War Museum
/national-museums-collection-c...Subdomain Text duplicate National Museums Collection Centre
https://www.nms.ac.uk/whats-onSubdomain Text duplicate What's on
/search-our-collectionsSubdomain Text duplicate Search our collections
/collections/researchSubdomain Text duplicate Research
/collections/departmentsSubdomain Text duplicate Departments
/collections/facilitiesSubdomain Text duplicate Facilities
/collections/contemporary-coll...Subdomain Text duplicate Contemporary collecting
/collections/colonial-historie...Subdomain Text duplicate Colonial histories and legacies in our museums
https://www.nms.ac.uk/discoverSubdomain Text duplicate Discover
/schools/plan-a-visitSubdomain Text duplicate Plan a visit
/schools-sessionsSubdomain Text duplicate Schools sessions
/schools-resourcesSubdomain Text duplicate Schools resources
/schools/overseas-school-groupsSubdomain Text duplicate Overseas and language school groups
/our-impact/national-workSubdomain Text duplicate National work
/our-impact/international-workSubdomain Text duplicate International work
/our-impact/community-and-accessSubdomain Text duplicate Community and access
/our-impact/sustainabilitySubdomain Text duplicate Sustainability
/our-impact/economySubdomain Text duplicate Economy
/support-us/membershipSubdomain Text duplicate Membership
/support-us/donateSubdomain Text duplicate Donate
/support-us/leave-a-gift-in-yo...Subdomain Text duplicate Leave a gift in your will
/support-us/become-a-patronSubdomain Text duplicate Become a Patron
/support-us/corporate-partners...Subdomain Text duplicate Corporate partnerships
https://my.nms.ac.uk/account/l...External Subdomain Text duplicate Your account
https://my.nms.ac.uk/cart/detailsExternal Subdomain Text duplicate Basket
https://shop.nms.ac.uk/External Subdomain Text duplicate Shop
/support-us/membership/become-...Subdomain Text duplicate Become a Member
/exhibitions/monkeys-our-prima...Subdomain Book now
/national-museum-of-scotlandSubdomain National Museum of Scotland Open daily, 10:00 - 17:00 Free entry Chambers Street, Edinburgh, EH1 1JF Find out more
IMG-ALT A multi-level open museum space with balconies and an arched ceiling. There are lots of visitors looking at objects on display.
/national-museum-of-flightSubdomain National Museum of Flight Apr - Oct Open daily, 10:00 - 17:00 Paid entry, Members free East Fortune Airfield, East Lothian, EH39 5LF Find out more
IMG-ALT A view of the Concorde plane inside a hangar with its stairway doors open.
/national-museum-of-rural-lifeSubdomain National Museum of Rural Life Open daily, 10:00 - 17:00 Paid entry, Members free Philipshill Road, East Kilbride, G76 9HR Find out more
IMG-ALT Three cows in a stall eating hay through a railing
/national-war-museumSubdomain National War Museum Apr - Sep Open daily, 09:45 - 17:45 Free entry with paid entry to Edinburgh Castle Castlehill, Edinburgh, EH1 2NG Find out more
IMG-ALT A visitor looking at a series of military medals on display in a museum case. There is a large portrait in the background depicting a battle.
/exhibitions/cold-war-scotlandSubdomain Featured Exhibition Cold War Scotland Saturday 13 July 2024 – Sunday 4 January 2026 Cold War Scotland explores the stories of Scots at the centre of this glo...
IMG-ALT A black and white photo of a group of people standing in a city square holding balloons. There is a child's pram covered in protest signs and buttons.
/exhibitions/maps-memories-fro...Subdomain Exhibition Maps: Memories from the Second World War Sat 9 Mar 2024 – Sun 4 Oct 2026 Through personal stories, photography and memorabilia, this new exhibitio...
/events/family-daySubdomain Event Family Day Sat 24 May, 10:00 - 16:30 Join us for a day of free pop-up performances and activities for the whole family as we kick off the 2025 Edinburg...
IMG-ALT A group of children sit with their carers and parents on the floor at the museum. They're gazing up at something being performed behind the camera.
/events/find-out-fridaysSubdomain Event Find Out Fridays 10 Jan – 27 Jun 2025, every Friday afternoon during term time 13:30 – 16:00 Taking a different theme and activity each week, our Engag...
IMG-ALT An adult helping a child with a science experiment
https://www.nms.ac.uk/whats-onSubdomain See what else is on
/discover-catalogue/what-is-th...Subdomain Discover What is the Peebles Hoard? The Peebles Hoard is a spectacular collection of bronze, leather and wooden material. Dating to the Late Bronze Age (c.10...
IMG-ALT Twelve bronze objects, including some rounded fittings with concentric circle designs and a rattle pendant.
/discover-catalogue/get-to-kno...Subdomain Discover Get to know Robert Burns through 10 objects A variety of objects relating to the life of Scotland's bard can be found in National Museums Scotland's...
IMG-ALT A bust portrait of a man slightly turned to the left, wearing a dark coat with a white shirt against picturesque landscape in the background.
/discover-catalogue/the-story-...Subdomain Discover The story of Dolly the sheep Dolly the sheep was the first cloned mammal ever to be created from an adult cell. Affectionately named after country m...
IMG-ALT A white sheep looking to camera, shown from the shoulders up against a grey background
/discover-catalogue/discoverin...Subdomain Discover Discovering dinosaur bones on a Scottish island Dr Elsa Panciroli was walking along the shore of the island of Eigg when something caught her eye. S...
/discover-catalogueSubdomain View all stories
/search-our-collectionsSubdomain Search our collections Our online database contains a selection of the 12 million objects and specimens in our collections. Start searching now
/support-us/donateSubdomain Support us Our museums need your support to protect the objects in our care and bring their stories to life. Make a donation
/national-museum-of-scotlandSubdomain Text duplicate National Museum of Scotland
/national-museum-of-flightSubdomain Text duplicate National Museum of Flight
/national-museum-of-rural-lifeSubdomain Text duplicate National Museum of Rural Life
/national-war-museumSubdomain Text duplicate National War Museum
/national-museums-collection-c...Subdomain Text duplicate National Museums Collection Centre
https://www.nms.ac.uk/about-usSubdomain About us
/about-us/jobs-and-volunteeringSubdomain Jobs and volunteering
https://media.nms.ac.uk/External Subdomain Press
https://www.nms.ac.uk/venue-hireSubdomain Venue hire
/collections/facilities/pictur...Subdomain Picture library
/about-us/contact-usSubdomain Contact us
https://www.youtube.com/channe...External Subdomain YouTube
https://instagram.com/national...External Instagram
https://www.facebook.com/Natio...External Subdomain Facebook
https://x.com/NtlMuseumsScotExternal Twitter
https://my.nms.ac.uk/account/c...External Subdomain Sign up here
https://www.nms.ac.uk/Anchor Back to topTop
/privacy-noticeSubdomain Privacy
/cookie-policySubdomain Cookies
/website-accessibilitySubdomain Website accessibility
/website-terms-of-useSubdomain Terms of use
/ticketing-terms-and-conditionsSubdomain Ticketing terms and conditions
/website-carbon-managementSubdomain Website carbon management
https://supercooldesign.co.uk/Nofollow External Website by Supercool

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nms.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (147 kB).

HTTP Response Header

NameValue
dateFri, 23 May 2025 23:29:35 GMT
content-typetext/html; charset=UTF-8
age1664
content-encodinggzip
permissions-policygeolocation=(), microphone=(), camera=(), payment='self', fullscreen=*
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=2592000
via1.1 nms-supercool-production-86d54444d8-gnjw9:8080
x-cacheHIT from nms-supercool-production-86d54444d8-gnjw9:8080
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
varyaccept-encoding
servercloudflare
cf-ray94485613a932d104-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 951 referring domains.
This page has 2,926 backlinks.
This page has backlinks from 653 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for https://www.nms.ac.uk/

Sitemap: https://www.nms.ac.uk/sitemap.xml


User-agent: *
# production - allow all except listed:
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/

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www.nms.ac.uk
Home | National Museums Scotland
At National Museums Scotland we care for collections of national and international importance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum70%Check
National68%Check
Scotland68%Check
Museums68%Check
National Museums68%Check
Museums Scotland68%Check
National Museums Scotland67%Check
Collections56%Check
Menu50%Check
Site50%Check
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