Newport.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
29% 
Link structure
86% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
77.70 kB
Words
485
Media files
32
Number of links
69 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Newport City Council
The length of the page title is perfect. (259 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.newport.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (LocalGov Drupal | https://localgovdrupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-titleNewport City Council
application-nameNewport City Council
msapplication-TileColor#058939
msapplication-config/themes/custom/ncc/favicons/browserconfig.xml
theme-color#004A36
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 485 words on this page. Good pages should have about 800 words of useful content.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/ncc/images/logo.svgHome
... Crop 1 - Zoocha_2.jpg.jpg?itok=nDc68olrA wide shot of Newport featuring the Riverfront, Newport Market, the Steel Wave and City footbridge / Darlun eang o Gasnewydd yn cynnwys Glan yr Afon, Marchnad Casnewydd, y Steel Wave a phont droed y Ddinas.
...default/files/media/icons/Vector (2).svgTwo people talking
...default/files/media/icons/Vector (4).svgA card in the middle of a road
...default/files/media/icons/Vector (7).svgA simple briefcase
...default/files/media/icons/Vector (5).svgNewport bridge icon
...default/files/media/icons/Vector (1).svgA house with a pound symbol
/sites/default/files/media/icons/Vector.svgA simple rubbish bin
...default/files/media/icons/Vector (6).svgA clock tower
...default/files/media/icons/Vector (3).svgA graduate hat on top of two books
...default/files/media/icons/planning_1.svgA house plan icon
.../default/files/media/icons/housing_1.svgAn apartment building next to a house
...ault/files/media/icons/environment_1.svgA pair of tree leaves
...s/media/icons/antisocial-behaviour_1.svgA loudspeaker icon crossed out
...files/media/icons/business-economy_1.svgA bag of money with a pound symbol next to a briefcase
...les/media/icons/health-social-care_1.svgA heart with a heart rate line across
...lt/files/media/icons/births-deaths_1.svgA paper certificate
...s/default/files/media/icons/families.svgA family of three with a heart symbol above
...t/files/media/icons/elections-voting.svgA hand putting a ballot in a box to vote
...ock_513537271 (1).jpeg.jpg?itok=jVf09IylChildren standing in circle, smiling and looking down/Plant yn sefyll mewn cylch, yn gwenu ac yn edrych i lawr
... happy hoardings 2.jpg.jpg?itok=y62vBj1sCouncillor Clarke with the first of the happy hoardings/Y Cynghorydd Clarke gyda'r cyntaf o'r hysbysfyrddau hapus.
...bu dolls and boxes.jpg.jpg?itok=ktqDXytABags containing fake dolls with their boxes stacked up behind on a table/Bagiau sy'n cynnwys doliau ffug gyda'u bocsys wedi'u pentyrru ar fwrdd y tu ôl iddynt
...ges/Newport Wave_3.jpg.jpg?itok=9l4c2DxeNewport Wave - location of the pop-up park/Newport Wave - lleoliad y parc dros dro
/sites/default/files/media/icons/map.svgMap with a pin in the middle
...Pest control stock.jpg.jpg?itok=zx1KrEPnA person wearing gloves adjusting a animal or insect trap / Person yn gwisgo menig yn addasu trap anifail neu bryfed.
...ader image 2026 v6.jpg.jpg?itok=EPm-YUQnNewport Music Trail 27 - 28 March 2026 / Llwybr Cerdd Casnewydd 27 - 28 Mawrth 2026.
/sites/default/files/media/icons/fb.svgFacebook icon
/sites/default/files/media/icons/ig.svgInstagram icon
/sites/default/files/media/icons/yt.svgYoutube icon
/sites/default/files/media/icons/tw.svgTwitter icon
/sites/default/files/media/icons/gplay.svgGoogle play download
...default/files/media/icons/applestore.svgApple store download

Page structure

H1 heading
(Critically important)
Welcome to Newport City Council
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
There are 48 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Newport City Council
H2 New website
H2 Main navigation
H2 Pay for it
H2 Report it
H2 Request it
H2 Services and information
H2 Popular pages
H2 Latest news
H2 Find my nearest
H2 Find out more
H2 What's on
H2 Newsletter
H2 Help us improve our website by giving feedback
H2 Contact us
H2 Follow us
H2 Download our app
H2 Our Address
H2 Accessibility
H3 Benefits and support
H3 Roads and travel
H3 Jobs, skills and training
H3 Our city
H3 Council tax
H3 Recycling and waste
H3 Our council
H3 Schools and learning
H3 Planning
H3 Housing
H3 Environment
H3 Antisocial behaviour
H3 Business and economy
H3 Health and social care
H3 Births, deaths and ceremonies
H3 Children and families
H3 Elections and voting
H3 Online council tax service
H3 Household Waste Recycling Centre (HWRC)
H3 School term dates
H3 Check your collection day
H3 Have your say
H3 Libraries
H3 Free fun for all ages during the school holidays
H3 Local artists brighten up city centre
H3 Fake Labubu dolls warning
H3 Summer fun in the city centre
H3 Pest control
H3 Newport Music Trail is back for 2026!
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.newport.gov.uk/Anchor Skip to main content
https://www.newport.gov.uk/IMG-ALT Home
https://www.newport.gov.uk/English
https://www.casnewydd.gov.uk/External Subdomain Cymraeg
https://myaccount.newport.gov....External Subdomain My Account
/en/Transport-Streets/Anti-soc...Antisocial behaviour
/benefits-and-supportBenefits and Support
/en/Council-Democracy/Registra...Births, deaths and ceremonies
/en/Business/Business-home-pag...Business and economy
/en/Care-Support/Children-and-...Children and families
/council-taxCouncil tax
/en/Council-Democracy/Election...Elections and voting
/en/Waste-Recycling/Environmen...Environment
/en/Care-Support/Care-and-Supp...Health and social care
/en/Planning-Housing/Housing/H...Housing
/en/Council-Democracy/Council-...Jobs, skills and training
/newsroomNews
/our-cityOur city
/our-councilOur council
/en/Planning-Housing/Planning/...Planning
/recycling-and-wasteRecycling and waste
/en/Transport-Streets/Transpor...Roads and travel
/en/Schools-Education/Schools-...Schools and learning
https://myaccount.newport.gov....External Subdomain Text duplicate My Account
/council-tax/pay-your-council-taxText duplicate Council tax
A-TITLE Pay your council tax
https://myaccount.newport.gov....External Subdomain Fixed penalty notice
/en/Transport-Streets/Parking/...Parking permits
https://www.newport.gov.uk/pay-itOther services
A-TITLE Pay for it
/recycling-and-waste/collectio...Missed collection
A-TITLE Missed collections
/recycling-and-waste/fly-tippi...Fly-tipping
A-TITLE Fly-tipping and litter
/en/Transport-Streets/Anti-soc...Anti-social behaviour
/report-itOther issues
A-TITLE Report it
/recycling-and-waste/household...Request a HWRC slot
A-TITLE Household waste recycling centre (HWRC)
https://myaccount.newport.gov....External Subdomain Bins, bags and boxes
/en/Transport-Streets/Road-Str...Street clean
/request-itText duplicate Other services
A-TITLE Request it
/benefits-and-supportBenefits and support
/en/Transport-Streets/Transpor...Text duplicate Roads and travel
/en/Council-Democracy/Council-...Text duplicate Jobs, skills and training
/our-cityText duplicate Our city
/council-taxText duplicate Council tax
/recycling-and-wasteText duplicate Recycling and waste
/our-councilText duplicate Our council
/en/Schools-Education/Schools-...Text duplicate Schools and learning
/en/Planning-Housing/Planning/...Text duplicate Planning
/housingText duplicate Housing
/en/Waste-Recycling/Environmen...Text duplicate Environment
/en/Transport-Streets/Anti-soc...Text duplicate Antisocial behaviour
/en/Business/Business-home-pag...Text duplicate Business and economy
/en/Care-Support/Care-and-Supp...Text duplicate Health and social care
/en/Council-Democracy/Registra...Text duplicate Births, deaths and ceremonies
/en/Care-Support/Children-and-...Text duplicate Children and families
/en/Council-Democracy/Election...Text duplicate Elections and voting
/council-tax/online-council-ta...Online council tax service
/recycling-and-waste/household...Household Waste Recycling Centre (HWRC)
/en/Schools-Education/Schools/...School term dates
/recycling-and-waste/collectio...Check your collection day
/our-council/have-your-sayHave your say
/our-city/see-and-do/librariesLibraries
/newsroom/2025/free-fun-all-ag...Free fun for all ages during the school holidays
/newsroom/2025/local-artists-b...Local artists brighten up city centre
/newsroom/2025/fake-labubu-dol...Fake Labubu dolls warning
/newsroom/2025/summer-fun-city...Summer fun in the city centre
/newsroomRead more news
https://my.newport.gov.uk/myNe...External Subdomain my maps
/environment/pest-controlPest control
/newsroom/2025/newport-music-t...Newport Music Trail is back for 2026!
https://whatsoncityofnewport.c...External See our events
/our-council/news-and-media/re...Subscribe now
/form/website-feedbacksend feedback through a form
https://myaccount.newport.gov....External Subdomain Leave a message
/our-council/contact-councilOther ways to get in touch
A-TITLE Contact the council
/employee-self-serviceEmployee login
A-TITLE Employee self service
https://www.facebook.com/Newpo...External Subdomain Visit Facebook icon
IMG-ALT Facebook icon
https://www.instagram.com/newp...External Subdomain Visit Instagram icon
IMG-ALT Instagram icon
https://www.youtube.com/user/n...External Subdomain Visit Youtube icon
IMG-ALT Youtube icon
https://twitter.com/NewportCou...External Visit Twitter icon
IMG-ALT Twitter icon
https://play.google.com/store/...External Subdomain Visit Google play download
IMG-ALT Google play download
https://apps.apple.com/gb/app/...External Subdomain Visit Apple store download
IMG-ALT Apple store download
/accessibilityAccessibility statement
A-TITLE Accessibility
/our-council/about-council/dat...Data and sharing
A-TITLE Data and sharing
/our-council/about-council/dat...Privacy and cookies
A-TITLE Privacy policy
/terms-and-conditionsTerms and conditions
A-TITLE Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.newport.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 11:15:38 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
cf-ray96537af5882701f3-CDG
cf-cache-statusDYNAMIC
cache-controlmax-age=3600, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 25 Jul 2025 11:31:28 GMT
strict-transport-securitymax-age=31536000; includeSubDomains, max-age=31536000; includeSubDomains
varyCookie, accept-encoding
content-security-policyscript-src 'self' 'unsafe-eval' *.googletagmanager.com *.cloudflare.com *.siteimprove.com *.siteimprove.net *.civiccomputing.com *.openstreetmap.org *.newport.gov.uk *.casnewydd.gov.uk; object-src 'self' *.newport.gov.uk *.casnewydd.gov.uk; style-src 'self' 'unsafe-inline' *.siteimprove.com *.siteimprove.net *.googleapis.com *.gstatic.com *.civiccomputing.com *.cloudflare.com fonts.googleapis.com *.openstreetmap.org *.newport.gov.uk *.casnewydd.gov.uk; img-src 'self' data: *.cloudflare.com *.openstreetmap.org *.newport.gov.uk *.casnewydd.gov.uk; media-src 'self' data: *.newport.gov.uk *.casnewydd.gov.uk; frame-src 'self' *.google.com googletagmanager.com *.youtube.com *.siteimprove.com *.siteimprove.net *.openstreetmap.org *.newport.gov.uk *.casnewydd.gov.uk; frame-ancestors 'self' *.newport.gov.uk *.casnewydd.gov.uk; child-src 'self' *.cloudflare.com *.newport.gov.uk *.casnewydd.gov.uk; font-src 'self' data: fonts.gstatic.com *.newport.gov.uk *.casnewydd.gov.uk; connect-src 'self' data: *.siteimprove.com *.civiccomputing.com *.google-analytics.com *.newport.gov.uk *.casnewydd.gov.uk; report-uri /report-csp-violation
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-xss-protection1; mode=block
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=q%2BCTFJ4QN0x4iG4OCoJamk%2FOPZKq9716BxELkVYlXfQBl%2F35wEYSvQEKHeMPQ8VnTQnDolaEo39h95Et3rRuRHzStgTTNRNW8hFj5od8Wa1DZQvKDtcP3Onf6IGx%2FQk4epwyuA%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=13588&min_rtt=13545&rtt_var=3858&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3397&recv_bytes=910&delivery_rate=213805&cwnd=33&unsent_bytes=0&cid=51fd8de0d3ab3bc7&ts=232&x=0"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 571 referring domains.
This page has 1,297 backlinks.
This page has backlinks from 335 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Filter issues
Allow: /newyddion
Disallow: /newyddion*
Allow: /newsroom
Disallow: /newsroom*

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Search preview

www.newport.gov.uk
Home | Newport City Council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Newport81%Check
Newport City74%Check
Newport City Council72%Check
city68%Check
Council68%Check
City Council68%Check
City Centre55%Check
Council tax55%Check
up city centre51%Check
Welcome50%Check
Show more keywords and terms

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