Wrap.ngo - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
71% 
Page structure
68% 
Link structure
25% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
118.30 kB
Words
768
Media files
15
Number of links
125 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WRAP - The Global Environmental Action NGO - EU | WRAP - The Waste and Resources Action Programme
The page title should be shorter than 580 pixels. It is 974 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wrap.ngo/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#092551
viewportwidth=device-width, initial-scale=1.0
msapplication-config/themes/custom/wrap_theme/images/favicon/browserconfig.xml
msapplication-tilecolor#092551
msapplication-tileimage/themes/custom/wrap_theme/images/favicon/mstile-150x150.png
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
langen
og:site_nameWRAP - The Waste and Resources Action Programme
og:urlhttps://www.wrap.ngo/eu
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 768 words. That's ok.
24.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mages/logo/wrap-logo-uk-forest-green.svgHome
.../files/2024-09/strawberry_etch-314_0.pngFuture-proof food
...files/2024-09/plastic-bag_etch-314_0.pngPrevent problem plastics
...efault/files/2024-09/thread_etch-314.pngTransform textiles
...default/files/2024-09/earth_etch-314.pngAccelerate the circular economy
...24-09/wrap_regions_map.png?itok=4aW1XzIJWRAP custom map
...em/files/world-map-with-europe-zoom1.svgWRAP custom map
.../2025-01/compass-group-logo-300x150.jpegCompass Group Logo
...t/files/2025-01/Winnow-logo1-300x123.pngWinnow Logo
...tern_Hotels__Resorts_logo.svg-300x60.pngBest Western Logo
...1/RVB_ELIORGROUP_signat_H-01-300x106.pngElior Group
...ath_HorizontalLogo_FullColor-300x133.jpgLeanpath Logo
...1/logo-louvre-hotels-group_0-300x102.pngLouvre Hotels Logo
...9b72b15daae20_horizontal-blue-300x91.pngKitro Logo
...les/2025-01/Club_Med_Logo_Blu-300x55.pngClub Med Logo

Page structure

H1 heading
(Critically important)
Transforming the world’s broken systems
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Transforming the world’s broken systems
H2 What we do
H2 Take action
H2 Resources
H2 About us
H2 Region
H2 What we do Duplicate text
H2 Case studies
H2 Latest
H2 Where we work
H2 Our impact
H2 Join us in leading the change
H2 Important Links
H2 Our locations
H2 Connect with WRAP
H2 Socials
H3 Future-proof food
H3 Prevent problem plastics
H3 Transform textiles
H3 Accelerate the circular economy
H3 Extending product lifetimes: WRAP's work on clothing durability
H3 Plastics: driving systemic transformation
H3 Wales: leading the way to a circular economy
H3 Behaviour change intervention: Fresh produce storage
H3 Considerations for Compostable Plastic Packaging
H3 WRAP EU hold talks on Mandatory Food Waste Reporting, Textiles EPR and Circular Living in Europe
H3 WRAP appoints Catherine David as CEO
H6 Language
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wrap.ngo/euAnchor Skip to main content
https://www.wrap.ngo/euAnchor Skip to footer content
https://www.wrap.ngo/IMG-ALT Home
A-TITLE Home
https://www.wrap.ngo/WRAP - The Waste and Resources Action Programme
A-TITLE Home
https://www.wrap.ngo/what-we-doWhat we do
/what-we-do/mission-visionMission and vision
/what-we-do/servicesServices
/what-we-do/impactImpact
/what-we-do/case-studiesCase studies
/what-we-do/key-reportsKey reports
/what-we-do/get-in-touchGet in touch
/what-we-do/future-proof-foodFuture-proof food
/what-we-do/prevent-problem-pl...Prevent problem plastics
/what-we-do/transform-textilesTransform textiles
/what-we-do/accelerate-circula...Accelerate the circular economy
/taking-actionTake action
/taking-action/food-drink/init...UK Food and Drink Pact
/take-action/uk-food-drink-pac...UK Food and Drink Pact Food Waste Reduction Roadmap
/take-action/uk-food-drink-pac...UK Food and Drink Pact Water Roadmap
/taking-action/food-drink/food...Food Pact Network
https://internationalfoodwaste...External International Food Waste Coalition
/taking-action/plastic-packagi...The Plastics Pact Network
/taking-action/plastic-packagi...The UK Plastics Pact
/taking-action/textiles/textil...Textiles Action Network
/take-action/uk-textiles-pactUK Textiles Pact
/what-we-do/our-services/polic...Extended producer responsibility
/taking-action/collections-rec...Policy design and implementation
/what-we-do/our-services/polic...Text duplicate Extended producer responsibility
/what-we-do/our-services/grant...Finance for Action and Innovation
/resources?type=All&field_init...Resources
/resources?type=1498&field_ini...Reports
/resources?type=1499&field_ini...Guides
/resources?type=1500&field_ini...Text duplicate Case studies
/resources?field_initiatives_t...Tools
/resources?type=2531&field_ini...Webinars
/resources/campaign-assetsCampaign assets
/resources?type=All&field_init...All resources
/resources/archiveArchive
https://www.wrap.ngo/about-usAbout us
https://www.wrap.ngo/about-usText duplicate About us
/about-us/our-teamOur team
/about-us/annual-report-2023Annual report
/about-us/careersCareers
/about-us/media-centreMedia centre
https://www.wrap.ngo/latestLatest
https://www.wrap.ngo/what-we-doText duplicate What we do
/what-we-do/mission-visionText duplicate Mission and vision
/what-we-do/servicesText duplicate Services
/what-we-do/impactText duplicate Impact
/what-we-do/case-studiesText duplicate Case studies
/what-we-do/key-reportsText duplicate Key reports
/what-we-do/get-in-touchText duplicate Get in touch
/what-we-do/future-proof-foodText duplicate Future-proof food
/what-we-do/prevent-problem-pl...Text duplicate Prevent problem plastics
/what-we-do/transform-textilesText duplicate Transform textiles
/what-we-do/accelerate-circula...Text duplicate Accelerate the circular economy
/taking-actionText duplicate Take action
/take-action/uk-food-drink-pactText duplicate UK Food and Drink Pact
/take-action/uk-food-drink-pac...Text duplicate UK Food and Drink Pact Food Waste Reduction Roadmap
/take-action/uk-food-drink-pac...Text duplicate UK Food and Drink Pact Water Roadmap
/taking-action/food-drink/food...Text duplicate Food Pact Network
https://internationalfoodwaste...External Text duplicate International Food Waste Coalition
/taking-action/plastic-packagi...Text duplicate The Plastics Pact Network
/taking-action/plastic-packagi...Text duplicate The UK Plastics Pact
/taking-action/textiles/textil...Text duplicate Textiles Action Network
/take-action/uk-textiles-pactText duplicate UK Textiles Pact
/what-we-do/our-services/polic...Text duplicate Extended producer responsibility
/taking-action/collections-rec...Text duplicate Policy design and implementation
/what-we-do/our-services/polic...Text duplicate Extended producer responsibility
/what-we-do/our-services/grant...Text duplicate Finance for Action and Innovation
/resources?type=All&field_init...Text duplicate Resources
/resources?type=1498&field_ini...Text duplicate Reports
/resources?type=1499&field_ini...Text duplicate Guides
/resources?type=1500&field_ini...Text duplicate Case studies
/resources?field_initiatives_t...Text duplicate Tools
/resources?type=2531&field_ini...Text duplicate Webinars
/resources/campaign-assetsText duplicate Campaign assets
/resources?type=All&field_init...Text duplicate All resources
/resources/archiveText duplicate Archive
https://www.wrap.ngo/about-usText duplicate About us
https://www.wrap.ngo/about-usText duplicate About us
/about-us/our-teamText duplicate Our team
/about-us/annual-report-2023Text duplicate Annual report
/about-us/careersText duplicate Careers
/about-us/media-centreText duplicate Media centre
https://www.wrap.ngo/latestText duplicate Latest
https://www.wrap.ngo/saml_loginLogin / Signup
https://www.wrap.ngo/euEnglish
https://www.wrap.ngo/what-we-doFind out more
https://www.wrap.ngo/euAnchor No Text
/what-we-do/servicesView our approach
/what-we-do/future-proof-foodText duplicate A-TITLE Future-proof food
/what-we-do/prevent-problem-pl...Text duplicate A-TITLE Prevent problem plastics
/what-we-do/transform-textilesText duplicate A-TITLE Transform textiles
/what-we-do/accelerate-circula...Text duplicate A-TITLE Accelerate the circular economy
/what-we-do/servicesText duplicate View our approach
/what-we-do/case-studiesView more
/resources/case-study/extendin...Trivial anchor text
Read more
/resources/report/plastics-dri...Text duplicate Find out more
/resources/case-study/wales-le...Text duplicate Find out more
/resources/report/behaviour-ch...Text duplicate Trivial anchor text
Read more
/what-we-do/case-studiesText duplicate View more
https://www.wrap.ngo/latestText duplicate View more
/resources/guide/consideration...No Text
/media-centre/press-releases/w...No Text
/media-centre/press-releases/w...No Text
https://www.wrap.ngo/latestText duplicate View more
/what-we-do/get-in-touchText duplicate Get in touch
https://www.wrap.ngo/blogBlog
/about-us/careersText duplicate Careers
A-TITLE Careers
/community-guidelinesCommunity Guidelines
A-TITLE Community Guidelines
/what-we-do/get-in-touchSubdomain Contact us
A-TITLE Contact WRAP Cymru
/cookies-policyCookies Policy
A-TITLE Cookies Policy
/about-us/media-centreMedia Centre
A-TITLE Media Centre
/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
https://www.wrap.ngo/tendersTenders
A-TITLE Tenders
/terms-conditionsTerms & Conditions
A-TITLE Terms & Conditions
/about-us/careers-wrap/our-cul...Equity, Diversity and Inclusion
/safeguarding-policySafeguarding Policy
/what-we-do/get-in-touchAdelaide
/what-we-do/get-in-touchLondon
/what-we-do/get-in-touchBrussels
/what-we-do/get-in-touchBanbury
/what-we-do/get-in-touchBelfast
/what-we-do/get-in-touchCardiff
/what-we-do/get-in-touchWashington D.C.
https://wrap.us1.list-manage.c...New window External Subdomain Sign Up
https://www.linkedin.com/compa...External Subdomain A-TITLE Linkedin
https://twitter.com/WRAP_NGOExternal A-TITLE Twitter
https://www.youtube.com/user/R...External Subdomain A-TITLE Youtube
/terms-conditionsterms & conditions
A-TITLE Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wrap.ngo/eu"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 10:42:22 GMT
content-typetext/html; charset=UTF-8
servercloudflare
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report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=ViznxGORKtCa9qOo8P0eUAqJUVBrXC60yheuVyeNr%2FiD14K27DCfdvpxV2kBF3Vand4Q9lFyVhatxlr5OmWpCpYfUtTpctXvZAK8"}]}
varyAccept-Encoding, Cookie
cache-controlmax-age=900, public
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 23 Jul 2025 10:42:21 GMT
cf-cache-statusDYNAMIC
x-generatorDrupal 10 (https://www.drupal.org)
access-control-allow-origin*
server-timingcfCacheStatus;desc="DYNAMIC"
x-varnish794799416
age0
via1.1 varnish (Varnish/6.2)
x-varnish-cacheMISS
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-encodingbr
set-cookie205 Characters
cf-ray963a92167bff9e91-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,520 referring domains.
This page has 5,515 backlinks.
This page has backlinks from 1,041 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Opengraph images
Allow: /sites/default/files/styles/opengraph_image/
# Directories
Disallow: /core/
Disallow: /profiles/
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /scripts/
Disallow: /themes/
Disallow: /sites/default/files/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /index.php/faq/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WRAP64%Check
WRAP EU61%Check
Transform56%Check
world52%Check
Action50%Check
systems50%Check
Transforming50%Check
broken50%Check
Resources Action50%Check
Waste49%Check
Show more keywords and terms

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