Newcastle.nsw.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
89% 
Page structure
98% 
Link structure
86% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.56 s
File size
248.80 kB
Words
1180
Media files
24
Number of links
277 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Newcastle
The page title is too short. (157 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to City of Newcastle Council. Discover local services, projects & community initiatives. Stay connected to everything happening in Newcastle.
The length of the meta description is perfect. (929 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#ffffff
descriptionWelcome to City of Newcastle Council. Discover local services, projects & community initiatives. Stay connected to everything happening in Newcastle.
viewportwidth=device-width, initial-scale=1, maximum-scale=1
facebook-domain-verification8xn7mcl36qrgh0ruorpx6cpv549an4
nodeguid9893a0ef-0df4-46e4-88f7-94d45d1964e4
langen
og:typearticle
og:site_nameNewcastleCorporate
og:urlhttps://newcastle.nsw.gov.au/
og:titleHome
og:descriptionWelcome to City of Newcastle Council. Discover local services, projects & community initiatives. Stay connected to everything happening in Newcastle.
og:imagehttps://www.newcastle.nsw.gov.au/Newcastle/media/Images/Backgrounds/Newcastle-Nobbys_BG_MOB.jpg
pragmano-cache
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1180 words. That's ok.
20.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=2" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._of_Newcastle_Horizontal_RGB_cropped.jpgCity of NewcastleCity of newcastle
...F2_1.jpg?width=1500&height=1000&ext=.jpgNo alt attribute provided
...MBNAIL.jpg?width=550&height=255&ext=.jpgCity of Newcastle leading the way to help businesses boom
...-thumb.jpg?width=550&height=255&ext=.jpgPlanning begins for city’s future waste needs
...mbnail.jpg?width=550&height=255&ext=.jpgCity of Newcastle drives high-quality urban design through independent review panel
...-thumb.jpg?width=550&height=255&ext=.jpgOrdinary Council Meeting 10 March (items adjourned from 24 February 2026)
...?width=630&width=360&height=420&ext=.jpgNo alt attribute provided
...eImages/101411-56.jpg?ext=.jpg&width=360No alt attribute provided
...?width=630&width=360&height=420&ext=.jpgNo alt attribute provided
...?width=435&height=245&ext=.png?width=435Free help to cut energy bills
...?width=435&height=245&ext=.jpg?width=435What's On in Newcastle
...?width=435&height=245&ext=.jpg?width=435Follow us on Instagram!
...06b-e92cdd88006d/logo-transparent_2x.pngCity of NewcastleCity of Newcastle
...eserve.png?width=320&height=320&ext=.pngBlackbutt Reserve
...y-hall.png?width=320&height=320&ext=.pngCity Hall
...castle.png?width=320&height=320&ext=.pngCity of Newcastle
...heatre.png?width=320&height=320&ext=.pngCivic Theatre
...tchley.png?width=320&height=320&ext=.pngFort Scratchley
...annual.png?width=320&height=320&ext=.pngNew Annual
...allery.png?width=560&height=560&ext=.pngNewcastle Art Gallery
...museum.png?width=320&height=320&ext=.pngNewcastle Museum
...raries.png?width=320&height=320&ext=.pngNewcastle Libraries
...castle.png?width=320&height=320&ext=.pngVisit Newcastle
...o-maps.png?width=560&height=560&ext=.pngNewcastle Maps

Page structure

H1 heading
(Critically important)
City of Newcastle
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 City of Newcastle
H2 Top services
H2 News
H2 New customer portal
H2 Have Your Say
H2 Sign me up
H2 In Focus
H3 Waste and Recycling
H3 Development
H3 Pets and Animals
H3 Parking
H3 Rates and rate payments
H3 Roads
H3 City of Newcastle leading the way to help businesses boom
H3 Planning begins for city’s future waste needs
H3 City of Newcastle drives high-quality urban design through independent review panel
H3 Ordinary Council Meeting 10 March (items adjourned from 24 February 2026)
H3 Free help to cut energy bills
H3 What's On in Newcastle
H3 Follow us on Instagram!
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://newcastle.nsw.gov.au/Anchor Skip to main content
https://newcastle.nsw.gov.au/IMG-ALT City of Newcastle
/communityCommunity
/community/our-communityOur Community
/community/our-community/beres...Beresfield Children's Centre
/community/our-community/cemet...Cemeteries
/community/our-community/commu...Community Directory
/community/our-community/neigh...Neighbourly Newy
/community/our-community/commu...Community Profile
/community/our-community/disab...Disability Access and Inclusion
/community/our-community/crisi...Crisis and Emergency Support
/community/our-community/newca...Newcastle Interagency Network
/community/our-community/seniorsSeniors
/community/our-community/youth...Youth Council
/community/our-community/youth...Youth Week
/community/get-involvedGet Involved
/community/get-involved/have-y...Have Your Say
/community/get-involved/our-en...Our Engagement Commitment
/community/get-involved/public...Public Hearings
/community/get-involved/join-o...Sign up to our newsletter!
/community/get-involved/volunt...Volunteer With Us
/community/get-involved/commun...Community Reference Groups
/community/grants-and-sponsors...Grants and Sponsorship
/community/grants-and-sponsors...Grants
/community/grants-and-sponsors...Sponsorship
/community/grants-and-sponsors...Grants & Sponsorship Eligibility Check Form
/community/grants-and-sponsors...Grant Finder
/community/health-and-safetyHealth and Safety
/community/health-and-safety/s...Strategic Alcohol Management
/community/health-and-safety/w...Water Safety
/community/hire-a-venueHire a Venue
/community/hire-a-venue/blackb...Blackbutt Reserve
/community/hire-a-venue/civic-...Civic Theatre and Playhouse
/community/hire-a-venue/commun...Community Hall & Centre Hire
/community/hire-a-venue/fort-s...Fort Scratchley
/community/hire-a-venue/newcas...Newcastle City Hall
/community/hire-a-venue/newcas...Newcastle Museum
/community/hire-a-venue/park-a...Park and Beach Events
/community/hire-a-venue/park-a...Park and Beach Weddings
/community/hire-a-venue/sports...Sportsground Bookings
/livingLiving
/living/ratesRates
/living/waste-and-recyclingWaste and Recycling
/living/waste-and-recycling/su...Summerhill Waste Management Centre
/living/waste-and-recycling/co...Collection Services
/living/waste-and-recycling/wa...Waste Enquiries and Requests
/living/waste-and-recycling/bu...Bulk Waste Service
/living/waste-and-recycling/pr...Problem Wastes
/living/waste-and-recycling/wa...Waste & Recycling A-Z Guide
/living/waste-and-recycling/wa...Waste Education
/living/waste-and-recycling/li...Litter and Illegal Dumping
/living/waste-and-recycling/ne...News and Events
/living/pets-and-animalsPets and Animals
/living/pets-and-animals/pet-e...Pet Essentials
/living/pets-and-animals/lost-...Lost and Found
/living/pets-and-animals/birds...Birds and other Animals
/living/pets-and-animals/aggre...Aggressive and Barking Dogs
/living/pets-and-animals/wildl...Wildlife and Native Animals
/living/transport-and-parkingTransport and Parking
/living/transport-and-parking/...Parking
/living/transport-and-parking/...Cycling
/living/transport-and-parking/...Walking
/living/transport-and-parking/...Roads
/living/transport-and-parking/...Parking Permits
/living/environmentEnvironment
/living/environment/meet-the-f...Meet the Future
/living/environment/climate-ac...Action on Climate
/living/environment/treesTrees and Urban Forest
/living/environment/our-coastlineOur Coastline
/living/environment/waterwaysWaterways
/living/environment/bush-fireBush Fire
/living/environment/floodingFlooding
/living/environment/invasive-s...Invasive Species
/living/environment/get-involvedText duplicate Get Involved
/living/environment/contaminat...Contaminated Land
/living/environment/bushlandBushland
/living/environment/blue-green...Blue Green Grid
/living/our-cityOur City
/living/our-city/find-my-nearestFind My Nearest
/living/our-city/latest-newsLatest News
/living/our-city/projects-and-...Projects and Works
/living/our-city/who-we-areWho We Are
/living/our-city/awards-and-ce...Awards and Ceremonies
/businessBusiness
/business/our-economic-visionEconomic Development
/business/our-economic-vision/...Economic Development Strategy
/business/our-economic-vision/...Economic Briefings
/business/our-economic-vision/...Data and Insights
/business/our-economic-vision/...Attracting Talent
/business/supporting-local-bus...Supporting Local Business People
/business/supporting-local-bus...Business Improvement Associations
/business/supporting-local-bus...Special Business Rates
/business/supporting-local-bus...Business Regulations
/developmentDevelopment
/development/development-appli...Development Applications
/development/development-appli...Accelerated Development Applications
/development/development-appli...Concierge Development Assessment Pathway
/development/development-appli...Pre-Lodgement Services
/development/development-appli...DA Fee Estimate Calculator
/development/development-appli...Development Application Process
/development/development-appli...Development Forms and Checklists
/development/development-appli...Development Types
/development/development-appli...Advisory Panels
/development/development-appli...Variations to Development Standards
/development/development-appli...Political Donations and Gifts
/development/development-appli...Heritage Conservation
/development/development-infor...Development Information for the Community
/development/development-infor...Application Tracker
/development/development-infor...Making a Submission
/development/development-infor...How DAs are Assessed
/development/development-infor...Planning Alerts
/development/building-and-cons...Building and Construction
/development/building-and-cons...Building and Development Information Guides
/development/building-and-cons...Construction Certificates
/development/building-and-cons...Driveway Inspection Request
/development/building-and-cons...Fire Safety
/development/building-and-cons...Flood Certificates
/development/building-and-cons...Principal Certifier, Building Inspections and Occupation Certificates
/development/building-and-cons...Road Naming
/development/building-and-cons...S10.7 Planning Certificates
/development/building-and-cons...Street Numbering
/development/building-and-cons...Swimming Pool Compliance & Regulations
/development/land-use-planningStrategic Land Use Planning
/development/land-use-planning...Strategic Planning Documents
/development/land-use-planning...Local Environmental Plans
/development/land-use-planning...Development Control Plan and Technical Manuals
/development/land-use-planning...Contribution Plans
/development/land-use-planning...Planning Agreements and Works-in-Kind Agreements
/exploreExplore
/explore/art-and-cultureArt and Culture
/explore/art-and-culture/newca...Text duplicate Newcastle Museum
/explore/art-and-culture/art-g...Art Gallery
/explore/art-and-culture/city-...City Hall
/explore/art-and-culture/civic...Civic Theatre
/explore/art-and-culture/libra...Library Services
/explore/history-and-heritageHistory and Heritage
/explore/history-and-heritage/...Aboriginal Culture
/explore/history-and-heritage/...Newcastle Heritage Attractions
/explore/history-and-heritage/...Newcastle Citywide Heritage Study
/explore/history-and-heritage/...Heritage Research and Publications
/explore/history-and-heritage/...Heritage and Development
/explore/parksParks
/explore/parks/playgrounds-and...Playgrounds and Parks
/explore/parks/playground-faqsPlayground FAQs
/explore/parks/blackbutt-reserveText duplicate Blackbutt Reserve
/explore/parks/foreshore-precinctNewcastle Foreshore Precinct
/explore/parks/outdoor-event-s...Outdoor Event Spaces
/explore/parks/park-and-beach-...Text duplicate Park and Beach Weddings
/explore/parks/personal-traini...Personal Training Licences
/explore/parks/community-gardensCommunity Gardens
/explore/recreationRecreation
/explore/recreation/beaches-an...Beaches and Baths
/explore/recreation/sportsgrou...Sportsgrounds and Facilities
/explore/recreation/outdoor-ex...Outdoor Exercise Equipment Facilities
/explore/recreation/sportsgrou...Text duplicate Sportsground Bookings
/explore/recreation/sportsgrou...Sportsground Closures
/explore/recreation/grants-and...Grants and Projects
/explore/recreation/swimming-c...Swimming Pools and Centres
/explore/recreation/personal-t...Personal Training and Learn to Surf Licencing
/explore/recreation/skate-park...Skate Parks and Tennis Courts
/explore/recreation/basketball...Basketball Courts
/explore/recreation/water-safetyText duplicate Water Safety
/explore/things-to-doThings To Do
/explore/things-to-do/visit-ne...Visit Newcastle
/explore/things-to-do/walking-...Walking and Cycling
/explore/beachesBeaches
/councilCouncil
/council/about-councilAbout Council
/council/about-council/2026-lo...2026 Lord Mayor By-election
/council/about-council/congrat...Congratulatory Messages
/council/city-of-newcastle-com...City of Newcastle Committees
/council/city-of-newcastle-com...Legislative Committees
/council/city-of-newcastle-com...Special Purpose Committees
/council/city-of-newcastle-com...Standing Committees
/council/city-of-newcastle-com...Strategic Advisory Committees
/council/councillorsCouncillors
/council/councillors/lord-mayorLord Mayor
/council/councillors/ward-1-co...Ward 1 Councillors
/council/councillors/ward-2-co...Ward 2 Councillors
/council/councillors/ward-3-co...Ward 3 Councillors
/council/councillors/ward-4-co...Ward 4 Councillors
/council/council-meetingsCouncil Meetings
/council/council-meetings/prev...Previous Council Terms
/council/council-meetings/publ...Public Voice and Public Briefings
/council/council-meetings/subm...Submit a Petition to Council
/council/ward-mapsWard Maps
/about-usAbout Us
/about-us/report-an-issue-or-r...Report an Issue or Request Assistance
/about-us/report-an-issue-or-r...Bins & Waste
/about-us/report-an-issue-or-r...Roads & Footpaths
/about-us/report-an-issue-or-r...Text duplicate Rates
/about-us/report-an-issue-or-r...Animals
/about-us/report-an-issue-or-r...Building & Environment
/about-us/report-an-issue-or-r...Parks & Sportsgrounds
/about-us/report-an-issue-or-r...Parking & Vehicles
/about-us/report-an-issue-or-r...Trees & Vegetation
/about-us/report-an-issue-or-r...Council Facilities
/about-us/report-an-issue-or-r...Public Health
/about-us/careersCareers
/about-us/careers/employment-o...Employment Opportunities
/about-us/careers/future-fitFuture Fit
/about-us/careers/how-to-applyHow to apply
/about-us/careers/inclusion,-d...Inclusion, Diversity & Equity
/about-us/careers/aboriginal-e...Aboriginal Employment
/about-us/careers/veterans-emp...Veterans Employment Program
/about-us/careers/why-work-wit...Why work with us
/about-us/news-and-updatesNews and Updates
/about-us/news-and-updates/lat...Text duplicate Latest News
/about-us/news-and-updates/pro...Text duplicate Projects and Works
/about-us/news-and-updates/roa...Road Closures
/about-us/news-and-updates/pub...Public Notices
/about-us/news-and-updates/med...Media Centre
/about-us/news-and-updates/sub...Subscribe for Updates
/about-us/forms-and-publicationsForms and Publications
/about-us/forms-and-publicatio...Fees and Charges
/about-us/forms-and-publicatio...Forms and Permits
/about-us/forms-and-publicatio...Strategies
/about-us/forms-and-publicatio...Supporting Strategies and Plans
/about-us/forms-and-publicatio...Policies
/about-us/forms-and-publicatio...Public Exhibitions
/about-us/our-responsibilitiesOur Responsibilities
/about-us/our-responsibilities...Access to Information
/about-us/our-responsibilities...Audit
/about-us/our-responsibilities...Code of Conduct
/about-us/our-responsibilities...Customer Service
/about-us/our-responsibilities...Delegations and authorisations
/about-us/our-responsibilities...Integrated Planning and Reporting
/about-us/our-responsibilities...Newcastle 2040
/about-us/our-responsibilities...Open Diaries
/about-us/our-responsibilities...Text duplicate Rates
/about-us/our-organisationOur Organisation
/about-us/our-organisation/cit...City Administration Centre move
/about-us/our-organisation/his...History of Councils in Newcastle
/about-us/our-organisation/exe...Executive Leadership Team and Organisation Structure
/about-us/our-organisation/our...Our Digital Transformation
/about-us/our-organisation/sis...Sister Cities
/about-us/our-commitment-to-su...Our Commitment to Sustainability
/about-us/emergenciesEmergencies
/about-us/emergencies/emergenc...Emergency Contacts
/about-us/emergencies/preparin...Preparing for an Emergency
/about-us/emergencies/during-a...During an Emergency
/about-us/emergencies/recoveri...Recovering from an Emergency
/about-us/emergencies/newcastl...Newcastle Disaster Dashboard
/about-us/emergencies/flood-al...Flood Alerts and Information
/about-us/emergencies/beat-the...Beat the Heat
/about-us/emergencies/land-sli...Landslip incident
/about-us/contact-usContact Us
/about-us/contact-us/get-in-touchGet In Touch
/about-us/contact-us/visit-usVisit Us
/about-us/contact-us/download-...Download Our Apps
/about-us/contact-us/relaying-...Relaying and Interpreting Services
/about-us/contact-us/follow-us...Follow Us and Subscribe
/about-us/contact-us/claims-ag...Claims against City of Newcastle
/about-us/news-and-updates/pro...Discover the key projects and works we're delivering to create a more inclusive, liveable, and sustainable city.
/council/forms-publications/fo...All Services
/living/waste-and-recyclingWaste and Recycling Summerhill Waste Management Centre, Kerbside Collections, Service Issues/Requests
/developmentDevelopment DA tracking, Application Guide, Land Use Planning, Making a Submission
/living/residents/pets-and-ani...Pets and Animals Register, Microchip and Desex Your Pet
/living/transport/parkingParking Accessible Parking, EasyPark mobile app, Live Traffic and Closures
/council/our-responsibilities/...Rates and rate payments Pay your rates, Financial support, Pensioner concessions, Change your address
/living/transport/roadsRoads Footpaths, Drainage, Kerbs and Guttering
https://cn.t1cloud.com/apps/Kn...External Subdomain Sign in / Register
/about-us/news-and-updates/lat...City of Newcastle leading the way to help businesses boom City of Newcastle has developed a new Australian local-government first resource designed to suppor...
IMG-ALT City of Newcastle leading the way to help businesses boom
/about-us/news-and-updates/lat...Planning begins for city’s future waste needs
IMG-ALT Planning begins for city’s future waste needs
/about-us/news-and-updates/lat...City of Newcastle drives high-quality urban design through independent review panel
IMG-ALT City of Newcastle drives high-quality urban design through independent review panel
/about-us/news-and-updates/lat...Ordinary Council Meeting 10 March (items adjourned from 24 February 2026)
IMG-ALT Ordinary Council Meeting 10 March (items adjourned from 24 February 2026)
/About-Us/News-and-Updates/Lat...See all news
https://cn.t1cloud.com/apps/Kn...External Subdomain New customer portal Accessing our services 24/7 just got easier…check out our new one-stop customer portal. Register for a My Services account today! Registe...
/yoursayHave Your Say Get involved and have your say with our projects and public exhibitions. Give feedback
/council/contact-us/follow-us-...Sign me up We host a range of Email Newsletters and Social Media channels, follow us and subscribe today. Subscribe
https://www.zapcat.com.au/newc...External Subdomain Free help to cut energy bills Get independent, expert advice on the upgrades that will save you the most money. Book your free Go Electric Newcastle consult ...
IMG-ALT Free help to cut energy bills
https://visitnewcastle.com.au/...External What's On in Newcastle From live music and sporting events, to fun family-friendly entertainment and performances, Newcastle has it all. Discover what's on n...
IMG-ALT What's On in Newcastle
https://www.instagram.com/city...External Subdomain Follow us on Instagram! We're on Instagram at @citynewcastle.au. Follow us to stay in the know on all things City of Newcastle.
IMG-ALT Follow us on Instagram!
https://newcastle.nsw.gov.au/Text duplicate IMG-ALT City of Newcastle
/about-us/contact-usSubdomain Contact us
/site/legal-pages-footer/sitemapSitemap
https://www.facebook.com/CityN...New window External Subdomain Facebook
https://twitter.com/citynewcastleNew window External Twitter
https://www.instagram.com/city...New window External Subdomain Instagram
/Site/Legal/DisclaimerDisclaimer
/Site/Legal/Privacy-StatementPrivacy Statement
/Blackbutt-ReserveNew window Text duplicate IMG-ALT Blackbutt Reserve
/City-Hall/city-hall-homeNew window Text duplicate IMG-ALT City Hall
https://newcastle.nsw.gov.au/New window Text duplicate IMG-ALT City of Newcastle
https://civictheatrenewcastle....New window External Text duplicate IMG-ALT Civic Theatre
/fort-scratchley/fort-scratchl...New window Text duplicate IMG-ALT Fort Scratchley
https://www.newannual.com/New window External Subdomain IMG-ALT New Annual
https://newcastleartgallery.ns...New window External Subdomain IMG-ALT Newcastle Art Gallery
https://newcastlemuseum.com.au...New window External Text duplicate IMG-ALT Newcastle Museum
https://newcastlelibraries.com...New window External IMG-ALT Newcastle Libraries
https://visitnewcastle.com.au/New window External Text duplicate IMG-ALT Visit Newcastle
https://newcastle.maps.arcgis....New window External Subdomain IMG-ALT Newcastle Maps

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://newcastle.nsw.gov.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.56 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (249 kB).

HTTP Response Header

NameValue
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