New.newcastle.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
63% 
Page structure
60% 
Link structure
81% 
Server
54% 
External factors
51% 
SEO Score
Response time
1.23 s
File size
104.80 kB
Words
663
Media files
7
Number of links
26 internal / 38 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to our great city | Newcastle City Council
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://new.newcastle.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (LocalGov Drupal | https://localgovdrupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-configfavicons/browserconfig.xml
msapplication-TileColor#ffffff
theme-color#ffffff
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 33.3 words is high.
This page contains 663 words. That's ok.
34.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 15 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/ncc-logo.pngNewcastle City Council
...c_theme/assets/images/icons/facebook.svgFacebook
...cc_theme/assets/images/icons/twitter.svgTwitter
...cc_theme/assets/images/icons/youtube.svgYouTube
..._theme/assets/images/icons/instagram.svgInstagram
...ncc_theme/assets/images/icons/tiktok.svgTiktok
...c_theme/assets/images/icons/linkedin.svgLinkedIn

Page structure

H1 heading
(Critically important)
Welcome to our great city
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to our great city
H2 Main navigation
H2 Services menu
H2 Topics
H2 Improvements to our website
H2 Contact us
H2 Your Community
H2 Popular Pages
H2 Footer
H3 Adult Social Care
H3 Births, deaths, marriages and ceremonies
H3 Budget, policies, performance and data
H3 Business
H3 Business rates
H3 Care and support
H3 Communities
H3 Complaints & Compliments
H3 Council and elections
H3 Council housing
H3 Council tax
H3 Elections and voting
H3 Housing
H3 Jobs, careers and skills
H3 Libraries
H3 Parks and Allotments
H3 Planning, building and development
H3 Recycling and waste
H3 Roads, Streets, and Travel
H3 School Admission Appeals
H3 Schools and education
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (38) on this page.

Found links on this page

LinkAttributesAnchor text
https://new.newcastle.gov.uk/Anchor Skip to main content
https://www.newcastle.gov.uk/External Subdomain IMG-ALT Newcastle City Council
/council-electionsYour council
https://newcastle.gov.uk/newsExternal News
https://myportal.newcastle.gov...External Subdomain My portal
https://www.newcastle.gov.uk/s...External Subdomain Benefits
/births-deaths-marriages-cerem...Births, deaths, marriages and ceremonies
https://www.newcastle.gov.uk/s...External Subdomain Business
https://www.newcastle.gov.uk/s...External Subdomain Care and support
https://www.newcastle.gov.uk/s...External Subdomain Communities
/council-taxSubdomain Council tax
A-TITLE Pay your council tax, tell us you're moving, report a change in circumstances, find information on discounts, exemptions and reductions, and other help avail...
https://www.newcastle.gov.uk/s...External Subdomain Elections and voting
https://www.newcastle.gov.uk/s...External Subdomain Environment and waste
https://www.newcastle.gov.uk/s...External Subdomain Housing
https://www.newcastle.gov.uk/s...External Subdomain Jobs and careers
https://www.newcastle.gov.uk/s...External Subdomain Libraries and community hubs
https://www.newcastle.gov.uk/s...External Subdomain Licenses and permits
https://www.newcastle.gov.uk/s...External Subdomain Parking and bus lanes
https://www.newcastle.gov.uk/s...External Subdomain Planning, building and development
https://www.newcastle.gov.uk/s...External Subdomain Public health
https://www.newcastle.gov.uk/s...External Subdomain Roads, pavements and streets
https://www.newcastle.gov.uk/s...External Subdomain Schools, learning and childcare
https://www.newcastle.gov.uk/s...External Subdomain Asylum and refugees
https://www.newcastle.gov.uk/n...External Subdomain Climate change
https://www.newcastle.gov.uk/c...External Subdomain Cost of living support
https://www.newcastle.gov.uk/o...External Subdomain Newcastle and Gateshead clean air zone
A-TITLE Information on the clean air zone covering parts of Newcastle and Gateshead
/adult-social-careAdult Social Care
/births-deaths-marriages-cerem...Text duplicate Births, deaths, marriages and ceremonies
/budget-policies-performance-dataBudget, policies, performance and data
/businessText duplicate Business
/business/business-ratesBusiness rates
/care-and-supportText duplicate Care and support
/communitiesText duplicate Communities
/complaints-complimentsComplaints & Compliments
/council-electionsCouncil and elections
/housing/council-housingCouncil housing
/council-taxText duplicate Council tax
/council-elections/elections-a...Text duplicate Elections and voting
/housingText duplicate Housing
/jobs-careers-skillsJobs, careers and skills
/librariesLibraries
/parks-and-allotmentsParks and Allotments
/planning-building-developmentText duplicate Planning, building and development
/recycling-wasteRecycling and waste
/travelRoads, Streets, and Travel
/school-admission-appealsSchool Admission Appeals
/schools-educationSchools and education
https://www.newcastle.gov.uk/External Subdomain newcastle.gov.uk
https://eur03.safelinks.protec...External Subdomain Give feedback
https://www.newcastle.gov.uk/c...External Subdomain Get in touch online
https://www.facebook.com/Newca...External Subdomain IMG-ALT Facebook
https://twitter.com/newcastleccExternal IMG-ALT Twitter
https://www.youtube.com/user/N...External Subdomain IMG-ALT YouTube
https://www.instagram.com/newc...External Subdomain IMG-ALT Instagram
https://www.tiktok.com/@newcas...External Subdomain IMG-ALT Tiktok
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn
http://www.newcastle.gov.uk/jobsExternal Subdomain Jobs available
http://www.newcastle.gov.uk/se...External Subdomain School term dates
/council-taxSubdomain Text duplicate Council tax
A-TITLE Pay your council tax, tell us you're moving, report a change in circumstances, find information on discounts, exemptions and reductions, and other help avail...
http://www.newcastle.gov.uk/se...External Subdomain Car parks and street parking
http://www.newcastle.gov.uk/se...External Subdomain Search and comment on planning applications
https://newcastle.gov.uk/local...External Accessibility
https://newcastle.gov.uk/local...External Privacy
https://newcastle.gov.uk/local...External Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://new.newcastle.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.23 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 46 CSS files. This may affect the page load time negatively.
This page loads 15 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
dateThu, 19 Jun 2025 23:29:13 GMT
cache-controlmax-age=900, public
x-drupal-dynamic-cacheMISS
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
content-security-policydefault-src https: data: 'unsafe-inline' 'unsafe-eval'
strict-transport-securitymax-age=31536000; includeSubDomains
last-modifiedThu, 19 Jun 2025 23:29:12 GMT
etag"1750375752-gzip"
content-encodinggzip
content-length10823
content-typetext/html; charset=UTF-8
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 17 referring domains.
This page only has 18 backlinks.
This page only has few backlinks from 16 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
city62%Check
great62%Check
Welcome62%Check
great city62%Check
City Council61%Check
Newcastle City61%Check
Newcastle City Council61%Check
Newcastle59%Check
council55%Check
Council housing48%Check
  
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