Naw.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
62% 
Page structure
79% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
145.80 kB
Words
419
Media files
13
Number of links
81 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Transforming The Wholesale Distribution Industry | National Association of Wholesaler-Distributors
The page title should be shorter than 580 pixels. It is 879 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.naw.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWooCommerce 9.1.2
HandheldFriendlytrue
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
viewportuser-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, viewport-fit=cover, width=device-width
msapplication-TileImagehttps://www.naw.org/wp-content/uploads/2022/07/cropped-cropped-NAW-Fav-Logo-Blue-270x270.png
article:publisherhttps://www.facebook.com/NAWorganization/
article:modified_time2025-05-23T18:39:06+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleNational Association of Wholesaler-Distributors | Transforming The Wholesale Distribution Industry
twitter:descriptionThe National Association of Wholesaler-Distributors (NAW) is the engine of innovation for the $7 trillion wholesale distribution industry in the United States.
twitter:site@NAWorg
og:localeen_US
og:typewebsite
og:titleNational Association of Wholesaler-Distributors | Transforming The Wholesale Distribution Industry
og:descriptionThe National Association of Wholesaler-Distributors (NAW) is the engine of innovation for the $7 trillion wholesale distribution industry in the United States.
og:urlhttps://www.naw.org/
og:site_nameNational Association of Wholesaler-Distributors
og:imagehttps://www.naw.org/wp-content/uploads/2022/07/placeholder.jpg
og:image:width960
og:image:height600
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 419 words on this page. Good pages should have about 800 words of useful content.
19.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "user-scalable=no, initial-scale=1, maximum-scale=1, minimum-scale=1, viewport-fit=cover, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../uploads/2024/09/IS25-Event_Header-1.jpgNo alt attribute provided
...uploads/2024/06/HP_Feature-RTCEO_350.pngNo alt attribute provided
...4/04/FBF-Event_Web_Header_1450x350-1.jpgNAW Family Business Forum
...ploads/2023/05/naw-bg-059-480x300@2x.jpgNo alt attribute provided
...ploads/2023/05/naw-bg-048-480x300@2x.jpgNo alt attribute provided
...ploads/2023/05/naw-bg-050-480x300@2x.jpgNo alt attribute provided
...ploads/2023/05/naw-bg-009-480x300@2x.jpgNo alt attribute provided
...loads/2022/09/NAW-truck-icon-300x300.pngNo alt attribute provided
...ploads/2022/09/NAW-road-icon-300x300.pngNo alt attribute provided
...s/2022/09/NAW-warehouse-icon-300x300.pngNo alt attribute provided
...ds/2022/06/Long_NAW_Logo_FC-1024x301.pngNo alt attribute provided
...ent/uploads/2022/06/Long_NAW_Logo_FC.pngNo alt attribute provided
Video URLWidthHeight
...ube.com/embed/1I-nbbmt8Sk?feature=oembed500281

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Transforming The Wholesale Distribution Industry
H2 Featured Events
H2 Our Mission
H3 Our Story
H3 NAW’s Voice in Washington, DC
H3 News
H4 5/23: New Federal Government Update Live
H4 5/19: New State Policy Government Update Live
H4 Innovators Summit
H4 CEO Roundtable
H4 Family Business Forum
H4 Get NAW SmartBrief delivered free to your inbox
H5 GR Federal Update – May 23, 2025
H5 The ICP Discipline and the Five Key Levers Driving Elite Performance in Distribution
H5 NAW Applauds House Passage of the One Big Beautiful Bill Act
H5 GR State Update – May 19, 2025
H5 5.9 Million Employees Nationwide
H5 35,000 Employers
H5 $8.2 Trillion in Economic Activity
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.naw.org/donate/Donate
https://www.naw.org/Anchor MyNAW Login
https://www.naw.org/membership/Join NAW!
https://www.naw.org/No Text
https://www.naw.org/No Text
https://www.naw.org/Anchor My Account
https://www.naw.org/cart/Subdomain A-TITLE View your shopping cart
https://www.naw.org/donate/Text duplicate Donate
https://www.naw.org/Anchor Text duplicate MyNAW Login
https://www.naw.org/membership/Text duplicate Join NAW!
https://www.naw.org/Subdomain Transforming The Wholesale Distribution Industry
https://www.naw.org/about/Subdomain About
https://www.naw.org/events/Subdomain Events
/education-programs/Subdomain Education
/government-relations/Subdomain Government Relations
https://www.naw.org/news/Subdomain News
https://www.naw.org/membership/Subdomain Membership
https://www.naw.org/mynaw/Subdomain MyNAW
https://www.naw.org/mynaw/asknaw/Subdomain AskNAW
/category/blog/Blog
/business-solutions/Subdomain Business Solutions
/mynaw/digital-warehouse/Subdomain Digital Warehouse
https://www.naw.org/pac/Subdomain NAW-PAC
/gr-federal-update-may-23-2025/Subdomain Read Now
/gr-state-update-may-19-2025/Subdomain Text duplicate Read Now
/events/2025-naw-innovators-su...Subdomain No Text
/events/2025-naw-innovators-su...Subdomain Learn More
/events/roundtables/Subdomain No Text
/events/roundtables/New window Subdomain Text duplicate Learn More
/events/family-business-forum-2/New window Subdomain IMG-ALT NAW Family Business Forum
/events/family-business-forum-2/Subdomain Text duplicate Learn More
http://naw.org/eventsView full calendar
/government-relations/Subdomain Learn How NAW Is Fighting For You
/gr-federal-update-may-23-2025/Subdomain 5.23.2025 GR Federal Update – May 23, 2025
/category/news/Text duplicate News
/the-icp-discipline-and-the-fi...Subdomain 5.23.2025 The ICP Discipline and the Five Key Levers Driving Elite Performance in Distribution
/naw-applauds-house-passage-of...Subdomain 5.22.2025 NAW Applauds House Passage of the One Big Beautiful Bill Act
/gr-state-update-may-19-2025/Subdomain 5.19.2025 GR State Update – May 19, 2025
https://www.naw.org/about/Subdomain Learn More About Us
https://www.smartbrief.com/sig...External Subdomain Subscribe Now
https://www.naw.org/Subdomain Home
https://www.naw.org/about/Subdomain Text duplicate About
/aec-resource-center/Subdomain NAW AEC
/about/naw-board-of-directors/Subdomain NAW Board of Directors
/about/naw-institute/Subdomain NAW Institute
https://www.naw.org/naw-team/Subdomain NAW Team
https://www.naw.org/news/Subdomain Press Inquiries
/thought-leadership-proposal-f...Subdomain Speakers Submissions
https://www.naw.org/membership/Subdomain Text duplicate Membership
/membership-interest-form/Subdomain Membership Interest Form
/membership/member-support/Subdomain Member Support
/business-solutions/Subdomain Text duplicate Business Solutions
/business-solutions/ar-automat...Subdomain A/R Automation Solutions
/business-solutions/business-t...Subdomain Business Travel
/business-solutions/energy-ser...Subdomain Energy Services
/business-solutions/business-i...Subdomain Insurance, Benefits and HR Services
/business-solutions/freight-se...Subdomain Freight Services
/business-solutions/media/Subdomain Marketing & Recruitment Solutions
/business-solutions/real-estat...Subdomain Real Estate Services
/business-solutions/affiliate-...Subdomain Affiliate Membership Program
https://www.naw.org/mynaw/Subdomain Text duplicate MyNAW
/mynaw/digital-warehouse/Subdomain Text duplicate Digital Warehouse
https://www.naw.org/blog/Subdomain Distributing Ideas Blog
https://www.naw.org/news/Subdomain Text duplicate News
/mynaw/bookstore/Subdomain Bookstore
/education-programs/osu/Subdomain Ohio State University
/education-programs/management...Subdomain Management Academy
/events/webinars/Subdomain Webinars
/distributor-executive-networks/Subdomain DENs
https://www.naw.org/events/Subdomain Text duplicate Events
/events/roundtables/Roundtables
/events/webinars/Subdomain Text duplicate Webinars
/government-relations/Subdomain Text duplicate Government Relations
/find-your-legislator/Subdomain Find Your Legislator
/government-relations/naw-lega...Subdomain NAW Legal Policy Center
https://www.naw.org/pac/Subdomain Text duplicate NAW-PAC
/mynaw/government-relations-re...Subdomain Resources & Updates
/congressional-visits/Subdomain Site Visits
/voter-resources/Subdomain Voter Resources
https://twitter.com/NAWorgNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/N...New window External Subdomain No Text
https://www.naw.org/No Text
/cdn-cgi/l/email-protection[email protected]
/privacy-policy/Privacy Policy
https://naw.my.site.com/sExternal Subdomain Distributor / Affiliate Member
https://naw.my.site.com/associ...External Subdomain Member Association

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.naw.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (146 kB).

HTTP Response Header

NameValue
dateMon, 26 May 2025 18:36:33 GMT
content-typetext/html; charset=UTF-8
cache-controlpublic, max-age=600
link<https://www.naw.org/wp-json/>; rel="https://api.w.org/"
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe3-a-c798d7749-pz7zk
x-styx-req-id65def669-3a5f-11f0-baea-12cef9dbc4ba
x-served-bycache-chi-klot8100115-CHI, cache-par-lfpg1960041-PAR
x-cacheHIT, MISS
x-cache-hits6, 0
x-timerS1748284594.865142,VS0,VE109
varyAccept-Encoding, Cookie, Cookie
age408
via1.1 varnish, 1.1 varnish
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=ExYuw%2Fg%2BYiIQvCGTz9%2Bik0VUSzcSfv8UTsM13eTkhTOU%2F0wnqcI5FIOgt8pmZMf9aqr9oCeEvQF%2FL97vqyf60FWi8baC8lul963guKFdCepK6s3LQZI%2BeBeCa%2BMC"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray945f60f78ed3f868-CDG
content-encodingbr
server-timingcfL4;desc="?proto=TCP&rtt=13196&min_rtt=13177&rtt_var=3743&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3374&recv_bytes=905&delivery_rate=219776&cwnd=133&unsent_bytes=0&cid=426a897afbef2746&ts=157&x=0"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 213 referring domains.
This page has 1,626 backlinks.
This page has backlinks from 178 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.naw.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK
# Block WordPress search result pages and pagination
Disallow: /?s=
Disallow: /page/

# Block WordPress admin and login routes
Disallow: /wp-admin/
Disallow: /wp-login.php
Disallow: /login

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NAW58%Check
Distribution54%Check
Wholesale Distribution54%Check
Distribution Industry54%Check
Wholesale Distribution Industry53%Check
Transforming50%Check
Industry49%Check
National Association46%Check
wholesaler-distributors45%Check
Government43%Check
Show more keywords and terms

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