Nationalgalleries.org - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
80% 
Page structure
50% 
Link structure
97% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
116.50 kB
Words
1018
Media files
29
Number of links
41 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Galleries of Scotland | National Galleries of Scotland
There are word repetitions in the page title.
The length of the page title is perfect. (547 pixels out of 580 max pixel length)
Meta description
(Critically important)
The National Galleries of Scotland cares for, develops, researches and displays the national collection of Scottish and international art.
The length of the meta description is perfect. (825 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalgalleries.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification57rhHnPq15T1nDJ6sUOHCWWYToVfkCNZ6UPxbpDK_5c
msvalidate.01BAE46573CC6BE11E3D2BBF0991307350
yandex-verificationf9ba3cce48397a52
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
descriptionThe National Galleries of Scotland cares for, develops, researches and displays the national collection of Scottish and international art.
langen
og:site_nameNational Galleries of Scotland
og:urlhttps://www.nationalgalleries.org/front
og:titleNational Galleries of Scotland | National Galleries of Scotland
og:imagehttps://www.nationalgalleries.org/themes/ngs_cms/images/logo_sharing.png
og:descriptionThe National Galleries of Scotland cares for, develops, researches and displays the national collection of Scottish and international art.
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1018 words. That's ok.
34.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../2025-07/Andy Goldsworthy banner 2_0.jpgDecorative
...ublic/National visit 4.jpg?itok=Apks42T_No alt attribute provided
.../public/Modern visit 2.jpg?itok=Ved6Mq_iNo alt attribute provided
...lic/ModTWoOurGalleries.jpg?itok=tiZaTJoGNo alt attribute provided
...Portrait homepage grid.jpg?itok=nj6OBE0ENo alt attribute provided
...amily art baskets (1).jpg?itok=xnysqM9nA family looking through the contents of the art basket in the grounds of Modern One
...saic/ScottishGiftsList.jpg?itok=DCwrN68CA mug and pencil
...lum Colvin PG 3WEB 767.jpg?itok=ZmIQQvD9No alt attribute provided
...ic/2025-02/ShopBooksSq.jpg?itok=7cOkKDS5An open copy of a book on a desk with glasses and notebook also visible
...03/NEW FOR SPRING 2025.jpg?itok=Jn7dvRpcA photograph of a various artists materials
..._Collection gifts 2025.jpg?itok=_cSCzV5FShop products featuring the image of John Duncan's 'Saint Bride'
...t print - landing page.jpg?itok=HLk-u_axCustom print room setting
.../files/2025-03/JamesVI_IHeroBanner_0.jpgA portrait of King James VI & I
... - web teaser image _0.jpg?itok=LsqsuFhlNo alt attribute provided
...der large teaser black.jpg?itok=cLqsGjnQA metallic spider sculpture by Louise Bourgeois
...05/YAW web teaser list.jpg?itok=-YQ6N9IOA child painting the letter I on a mural or large painting
...xperiencinghColourList.jpg?itok=3MNXtXZUAn artwork in a graphic style showing a van travelling through stylised hills at night.
...aysonBagEndViewWeb (1).jpg?itok=E0EqHlNGA Grayson Perry bag
...c/images/SearchExplore.jpg?itok=oMn6pItWNo alt attribute provided
...es/CornellArtistMiller.jpg?itok=0wTcme7XNo alt attribute provided
...lasgowBoysGlossaryList.jpg?itok=olV7S9V3No alt attribute provided
...rraine Kelly New acq_0.jpg?itok=SwAyMch0Lorraine Kelly painted by Brogan Bertie. Commissioned by Sky Arts and presented to National Galleries of Scotland in 2024
...-collect-banner-NGSincreasedOverlay2.jpgNo alt attribute provided
...lic/2024-08/Tour_0-3-2.jpg?itok=bzJizsSqA guide giving a tour to seated visitors
.../2024-08/GuidedTour3-2.jpg?itok=R47UOPSuA family in front of an artwork
...Commercial-services3-2.jpg?itok=OgBlMwj6Two men setting up a table for a catered dinner
...2024-08/Venue-hire-3-2.jpg?itok=S3-0IPGwA view of the gallery with tables laid out for dinner
/themes/ngs_cms/images/mas-scots-black.jpgTaigh-Tasgaidh accredited museum

Page structure

H1 heading
(Critically important)
Andy Goldsworthy | Fifty Years
Too many H1 headings
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Andy Goldsworthy | Fifty Years
H1 The World of King James VI & I
H1 What's on
H2 Immerse yourself in this large-scale exhibition with over 200 works such as photographs, sculptures and expansive installations.
H2 Which gallery do you want to visit?
H2 Family fun for summer
H2 Marking the 400-year anniversary of King James’s death, this exhibition charts his remarkable reign through stories of friendship, family, feuds and ambition.
H2 Get ready for some incredible art
H2 Support us
H2 Art in the collection
H2 Click and collect your art gifts
H2 What we do
H2 Connect
H2 Social
H2 About
H2 Legal
H3 National
H3 Modern One
H3 Modern Two
H3 Portrait
H3 Browse our shop for art-inspired gifts
H3 Resistance
H3 ARTIST ROOMS Bourgeois | Chadwick | Mapplethorpe
H3 Your Art World
H3 Conversations with the Collection | Experiencing Colour
H3 Art & Defiance
H3 Explore and search
H3 Artists
H3 Glossary
H3 New acquisitions
H3 Keep up to date
H3 Community and access
H3 About the National Galleries of Scotland
H3 Commercial services
H3 Venue hire
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/accountA-TITLE Sign in or create an account
/basketA-TITLE Your basket is empty
/No Text
/exhibition/andy-goldsworthy-f...Plan your visit
/visit/scottish-national-galleryFind out more National
/visit/scottish-national-galle...Find out more Modern One
/exhibition/resistancephotography exhibition
/visit/scottish-national-galle...Find out more Modern Two
/visit/scottish-national-portr...Find out more Portrait
/visit/family-fun-for-summerFind out more
https://shop.nationalgalleries...External Subdomain Shop now
https://shop.nationalgalleries...External Subdomain Scottish gifts
IMG-ALT A mug and pencil
https://shop.nationalgalleries...External Subdomain Limited editions
https://shop.nationalgalleries...External Subdomain Books
IMG-ALT An open copy of a book on a desk with glasses and notebook also visible
https://shop.nationalgalleries...External Subdomain New for spring
IMG-ALT A photograph of a various artists materials
https://shop.nationalgalleries...External Subdomain Collection gifts
IMG-ALT Shop products featuring the image of John Duncan's 'Saint Bride'
https://shop.nationalgalleries...External Subdomain Custom prints
IMG-ALT Custom print room setting
/exhibition/world-king-james-v...Text duplicate Plan your visit
/exhibition/resistanceFind out more Resistance
/exhibition/artist-rooms-louis...Find out more ARTIST ROOMS Bourgeois | Chadwick | Mapplethorpe
/exhibition/your-art-worldFind out more Your Art World
/exhibition/conversations-with...Find out more Conversations with the Collection | Experiencing Colour
/support/grayson-perry-smash-h...Donate now
/art-and-artists/features/art-...Watch the first film in the series
/art-and-artistsExplore and search Explore and search
/art-and-artists/artists/aSee all artists Artists
/art-and-artists/glossary-terms/aBrowse the glossary Glossary
/art-and-artists/collections/a...See our recent acquistions New acquisitions
/shopText duplicate Shop now
/shop/delivery-and-returnsSubdomain Anchor Text duplicate Find out more
/visit/groups-tours-workshops/...Groups visit Community and access
/about-usAbout us About the National Galleries of Scotland
/about-us/commercial-servicesOur services Commercial services
/venue-hireExplore our venues Venue hire
/cdn-cgi/l/email-protection[email protected]
https://www.facebook.com/natio...New window External Subdomain Facebook
https://twitter.com/NatGalleri...New window External Twitter
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.tiktok.com/@nation...New window External Subdomain TikTok
https://www.instagram.com/nati...New window External Subdomain Instagram
https://www.youtube.com/channe...New window External Subdomain YouTube
/careersCareers
/about-usAbout us
/content/contact-usContact us
/press-officePress office
/venue-hireVenue hire
https://shop.nationalgalleries...External Subdomain Text duplicate Custom prints
/copyright-image-licensingCopyright and image licensing
/website-terms-of-useManage cookie settings
/privacy-noticesPrivacy policy
/terms-and-conditionsTerms and conditions
/website-terms-of-useWebsite terms of use
/about-us/plans-policies/equalityEqualities
/about-us/plans-policies/acces...Accessibility statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalgalleries.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
dateSun, 27 Jul 2025 17:29:26 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
cache-controlmax-age=900, public
x-drupal-dynamic-cacheMISS
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 25 Jul 2025 15:25:43 GMT
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=63072000; includeSubdomains; preload
permissions-policyinterest-cohort=()
referrer-policyno-referrer
varyAccept-Encoding,Cookie
x-cacheHit from cloudfront
via1.1 3f1a5dbb6451309426050e13abf469c6.cloudfront.net (CloudFront)
x-amz-cf-popCDG50-P1
x-amz-cf-idONxxYu_6B6nNvGCnkZyU8Q8_hvKC9mW7h-3MOPapnh2MJYjlaeV-bw==
age265
cf-cache-statusDYNAMIC
servercloudflare
cf-ray965ddbe3be062a37-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,414 referring domains.
This page has 8,205 backlinks.
This page has backlinks from 923 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: AhrefsBot
Disallow: /

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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www.nationalgalleries.org
National Galleries of Scotland | National Galleries of Scotland
The National Galleries of Scotland cares for, develops, researches and displays the national collection of Scottish and international art.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National81%Check
National Galleries81%Check
galleries77%Check
national collection68%Check
art63%Check
Scotland63%Check
Art collection59%Check
collection56%Check
International art56%Check
Modern Art54%Check
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