Analyze your website with Seobility:

You have 3 of 3 checks left today.

Nao.org.uk - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

78%

Page structure

91%

Link structure

66%

Server

86%

External factors

100%

SEO Score

SEO Score Widget

Response time

1.24 s

File size

85.50 kB

Words

658

Media files

Number of links

90 internal / 9 external

Task list of SEO Improvements 4 Tasks

Improve the page response time.Very important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Remove duplicate heading texts.Important!

Meta specifications 100% achieved

Title

(Critically important)

Home - National Audit Office

The length of the page title is perfect. (254 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The UK’s independent public spending watchdog. We support Parliament to hold the government to account and we help improve public services.

The length of the meta description is perfect. (894 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.nao.org.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, viewport-fit=cover
theme-color	#ffffff
google-site-verification	pPlmNLhgLyhzZGSpLepayqUSmbQ7evnY6UIjSq4ZKA8
msapplication-TileColor	#ffffff
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	The UK’s independent public spending watchdog. We support Parliament to hold the government to account and we help improve public services.
article:modified_time	2026-05-20T08:17:29+00:00
lang	en-gb
twitter:card	summary_large_image
og:locale	en_US
og:type	website
og:title	Home - National Audit Office
og:description	The UK’s independent public spending watchdog. We support Parliament to hold the government to account and we help improve public services.
og:url	https://www.nao.org.uk/
og:site_name	National Audit Office (NAO)
og:image	https://www.nao.org.uk/wp-content/uploads/2025/07/portcullis-logo.png
og:image:width	1920
og:image:height	1080
og:image:type	image/png
X-UA-Compatible	IE=edge
charset	utf-8

Automatically check nao.org.uk including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Page quality 78% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 658 words. That's ok.

32.1% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

3 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 17.8 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

9 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...themes/nao-theme/static/img/NAO-logo.svg	National Audit Office
...loads/2026/06/laptop-graphs-1000x667.jpg	No alt attribute provided
...tion_and_renewal_Parliament-1000x667.jpg	No alt attribute provided
...2026/06/humanitarian_crises-1000x667.jpg	No alt attribute provided
...tect_consumers_regulation-1-1000x667.jpg	No alt attribute provided
...ds/2026/06/st_jamess_palace-1000x667.jpg	No alt attribute provided
...s/2026/05/kids-in-classroom-1000x667.jpg	No alt attribute provided
.../uploads/2026/05/Sizewell_C-1000x667.jpg	No alt attribute provided
...026/05/Transport_innovation-1000x667.jpg	No alt attribute provided
...s/2026/05/018501-gpg-ai-illustration.png	People with laptops connected to AI
.../2026/02/gareth-speech-2026-1000x667.jpg	No alt attribute provided

Page structure 91% achieved

H1 heading

(Critically important)

We are the UK’s independent public spending watchdog

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

H1-H6 headings

Heading structure

Heading level	Content
H1	We are the UK’s independent public spending watchdog
H2	Search
H2	Search Duplicate text
H2	Our latest work
H2	Featured work
H2	Future work
H2	Subscribe for updates
H2	Subscribe for updates Duplicate text
H3	Featured content
H3	Investigation into the financial sustainability of the British Council
H3	Restoration and Renewal of the Palace of Westminster: 2026 Update
H3	Responding to sudden-onset humanitarian crises
H3	Regulating water, energy and broadband to protect consumers in vulnerable circumstances
H3	Investigation into residential property arrangements with members of the Royal Family
H3	Strengthening relations with local delivery bodies in education
H3	Sizewell C
H3	Innovation in transport
H3	Good practice guide for organisations using AI
H3	Step change needed in government financial management
H3	The Government Finance Function strategy to 2030
H3	HS2 reset
H3	Devolution in England

Link structure 66% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 9 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.nao.org.uk/	Anchor	Skip to main content
https://www.nao.org.uk/		IMG-ALT National Audit Office
https://www.nao.org.uk/our-work/		Our work
https://www.nao.org.uk/reports/		Reports
https://www.nao.org.uk/insights/		Insights
https://www.nao.org.uk/overviews/		Overviews
/work-in-progress/		Work in progress
/recommendations-tracker/		Recommendations tracker
/code-audit-practice/		Code of Audit Practice
/departments/		government department
/topics/borders-and-immigration/		Borders and immigration
/topics/business-and-industry/		Business and industry
/topics/childcare-and-children...		Childcare and children’s services
/topics/commercial-and-financi...		Commercial and financial management
/topics/covid-19/		COVID-19
/topics/crime-justice-and-law/		Crime, justice and law
/topics/defence-national-secur...		Defence and national security
/topics/digital-data-and-techn...		Digital, data and technology
/topics/education-training-and...		Education, training and skills
/topics/energy-environment/		Energy and environment
/topics/health-and-social-care/		Health and social care
/topics/international/		International
/topics/local-services-and-hou...		Local services and housing
/topics/money-and-tax/		Money and tax
/topics/people-and-operations/		People and operations
/topics/project-and-service-de...		Project and service delivery
/topics/risk-and-resilience/		Risk and resilience
/topics/society-and-culture/		Society and culture
/topics/transport/		Transport
/topics/work-welfare-and-pensi...		Work, welfare and pensions
/support-for-parliament/		Support for Parliament
https://www.nao.org.uk/about-us/		About us
https://www.nao.org.uk/about-us/		Who we are
/about-us/governance/		Governance and transparency
/about-us/contact-us/		Contact us
/about-us/our-history/		Our history
/about-us/jobs/		Jobs
https://www.nao.org.uk/?s		Search site
https://www.nao.org.uk/?s		Advanced search
/recommendations-tracker/		NAO recommendations tracker
/overviews/covid-19-cost-tracker/		COVID-19 cost tracker
/about-us/contact-us/press-off...		Press office
/about-us/jobs/	Text duplicate	Jobs
https://www.nao.org.uk/about-us/		Read more about us
https://www.nao.org.uk/?s	Text duplicate	Advanced search
/reports/investigation-into-th...		Investigation into the financial sustainability of the British Council
/topics/financial-sustainability/		Financial sustainability
/reports/restoration-and-renew...		Restoration and Renewal of the Palace of Westminster: 2026 Update
/topics/managing-major-projects/		Managing major projects
/reports/responding-to-sudden-...		Responding to sudden-onset humanitarian crises
/topics/international-aid-and-...		International aid and development
/reports/regulating-water-ener...		Regulating water, energy and broadband to protect consumers in vulnerable circumstances
/topics/regulation/		Regulation
/reports/residential-property-...		Investigation into residential property arrangements with members of the Royal Family
/topics/royal-household/		Royal Household
/insights/strengthening-relati...		Strengthening relations with local delivery bodies in education
/topics/education-training-and...	Text duplicate	Education, training and skills
/reports/sizewell-c/		Sizewell C
/topics/nuclear-power/		Nuclear power
/reports/innovation-in-transport/		Innovation in transport
/topics/transport/	Text duplicate	Transport
/insights/good-practice-guide-...		Good practice guide for organisations using AI
/topics/digital-data-and-techn...	Text duplicate	Digital, data and technology
/?post_type=work&s		Search all our work
/insights/step-change-needed-i...		Step change needed in government financial management
/topics/accountability-and-ove...		Accountability and oversight
/work-in-progress/the-governme...		The Government Finance Function strategy to 2030
/topics/commercial-and-financi...	Text duplicate	Commercial and financial management
/work-in-progress/hs2-reset/		HS2 reset
/topics/accountability-and-ove...	Text duplicate	Accountability and oversight
/work-in-progress/devolution-i...		Devolution in England
/topics/local-government/		Local government
/?s&post_type=work_in_progress...		Search all our work in progress
https://pages.comms.nao.org.uk...	External Subdomain	Sign up
https://www.e-shot.net/	External Subdomain	eShot
/about-us/privacy-and-cookies/		privacy notice
https://www.nao.org.uk/our-work/	Text duplicate	Our work
https://www.nao.org.uk/reports/	Text duplicate	Reports
https://www.nao.org.uk/insights/	Text duplicate	Insights
https://www.nao.org.uk/overviews/	Text duplicate	Overviews
/?s&post_type=press_release&to...		Press releases
https://www.nao.org.uk/about-us/	Text duplicate	About us
/about-us/governance/	Text duplicate	Governance and transparency
/about-us/jobs/	Text duplicate	Jobs
/about-us/contact-us/	Text duplicate	Contact us
/about-us/foi/		Freedom of information (FOI)
/about-us/contact-us/whistlebl...		Whistleblowing
/about-us/contact-us/press-off...		Press Office
https://www.linkedin.com/compa...	External Subdomain	LinkedIn
https://bsky.app/profile/nao.o...	External	Bluesky
https://www.instagram.com/nati...	External Subdomain	Instagram
https://www.threads.net/@natio...	External Subdomain	Threads
https://twitter.com/naoorguk	External	X
https://www.youtube.com/user/N...	External Subdomain	YouTube
https://pages.comms.nao.org.uk...	External Subdomain Text duplicate	Sign up
/about-us/copyright-statement/		Copyright statement
/about-us/privacy-and-cookies/		Privacy and cookies
/about-us/accessibility-statem...		Accessibility statement
/wp-content/uploads/2025/06/na...		Modern slavery statement

Server configuration 86% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.nao.org.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.24 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (86 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=UTF-8
date	Thu, 18 Jun 2026 04:50:10 GMT
strict-transport-security	max-age=31536000; includeSubdomains; preload
content-encoding	gzip
server	nginx
content-security-policy	default-src https: wss: 'self' data:; font-src https: 'self' data:; img-src https: 'self' data:; script-src https: 'self' data: 'unsafe-inline' 'unsafe-eval'; style-src https: 'self' 'unsafe-inline'; frame-src https: 'self' data: blob:; frame-ancestors 'self' https://intranet.nao.org.uk;
cache-control	public, must-revalidate, max-age=7200, s-maxage=7200
expires	Thu, 18 Jun 2026 06:50:10 GMT
x-tid	3ce1ebb5cfbe4426bb84e6b479ad13a2
x-hid	473a26df7633
x-cache	Miss from cloudfront
via	1.1 57bc54093a2e2c99ca194f2955ba3d1c.cloudfront.net (CloudFront)
x-amz-cf-pop	FRA60-P6
alt-svc	h3=":443"; ma=86400
x-amz-cf-id	ovwHNkkLB6tT-wfKPvTKWubUQKFGx9Tn7L98Io3etnT_sU1IvfctwQ==
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 542 referring domains.

This page has 2,125 backlinks.

This page has backlinks from 479 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.nao.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.nao.org.uk

Home - National Audit Office

The UK’s independent public spending watchdog. We support Parliament to hold the government to account and we help improve public services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
public	66%	Check
independent	66%	Check
spending	66%	Check
watchdog	66%	Check
public spending	66%	Check
independent public spending watchdog	66%	Check
government	59%	Check
public services	58%	Check
help improve public	56%	Check
Local Government	53%	Check
Public Sector	53%	Check
NAO	52%	Check
Audit	52%	Check
office	52%	Check
national	52%	Check
Parliament	52%	Check
Audit Office	52%	Check
National Audit	52%	Check
National Audit Office	52%	Check
services	51%	Check
help	51%	Check
Support	51%	Check
account	51%	Check
improve	51%	Check
Support Parliament	51%	Check

Show more keywords and terms

Automatically check nao.org.uk including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Nao.org.uk - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check nao.org.uk including all subpages at once!

Page quality 78% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 91% achieved

(Critically important)

(Important)

Heading structure

Link structure 66% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 86% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check nao.org.uk including all subpages at once!

Cookie Policy