Mrcooper.com - SEO Checker

Overview of the SEO Check
Meta information
92% 
Page quality
72% 
Page structure
95% 
Link structure
40% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.68 s
File size
168.00 kB
Words
525
Media files
16
Number of links
48 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mr. Cooper - Your Home Loans & Refinance Partner
The length of the page title is perfect. (464 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Whether you are considering buying your first home or ready to refinance your 12th, Mr. Cooper is here to guide you through the process. Let's get you home.
The length of the meta description is perfect. (967 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Canada
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width
descriptionWhether you are considering buying your first home or ready to refinance your 12th, Mr. Cooper is here to guide you through the process. Let's get you home.
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: © 2025 Nationstar Mortgage LLC d/b/a Mr. Cooper. Mr. Cooper is a regis...
The average number of words per sentence of 8.88 words is low.
This page contains 525 words. That's ok.
33.9% of the text are stop words.
7 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ge_hero_desktop.449dc253.png&w=1920&q=75Mr. Cooper homepage hero image
...an-and-women-img.39a6d07c.png&w=640&q=75Man and women Image
...edia/party-image.dfd7796f.png&w=750&q=75Party Image
...n-and-child-img.cc6321fd.png&w=1920&q=75Man and child Image
...ney-orange-small.c33d4e1b.png&w=640&q=75smallSecondLienImage
...an-money-orange.f7b95463.png&w=1080&q=75largeSecondLienImage
...a/app-store-icon.a72d4098.png&w=384&q=75Mr. Cooper app, formerly Nationstar Mortgage - Download for Iphone iOS on the App Store
...google-play-icon.fbf2aed0.png&w=384&q=75Mr. Cooper app, formerly Nationstar Mortgage - Download for Android on Google Play
...atic/media/mrc-mobile-app-2.9d8ec12b.svgNo alt attribute provided
...dia/testimonial-play-button.0baa3ee2.svgPlay
...ortgage-buydown.a1a006bc.jpeg&w=640&q=75No alt attribute provided
.../about-va-loans.bfe9ad07.jpg&w=1920&q=75No alt attribute provided
...me-equity-loans.657de3bd.jpeg&w=640&q=75No alt attribute provided
...tatic/media/ic-call-icon-md.c9186fab.svgNo alt attribute provided
...tatic/media/ic-call-icon-md.c9186fab.svgcall-icon
/_next/static/media/ic-close.0801b789.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Feel Right at Home
H1 Get Cash Without Refinancing
H1 “It was such a tight schedule... it was so critical that we closed on time.”
H1 Ready to buy or refinance?
H2 Manage Your Mortgage Anytime, Anywhere
H2 The Mr. Cooper Blog
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (27) on this page.
LinkAttributesAnchor text
https://www.mrcooper.com/No Text
/loans/types?internal_ref=loan...Loan Types
/calculators?internal_ref=calc...Calculators
/get-started/home-equity-loan?...Home Equity
/get-started/refinance?interna...Refinance
/buy?internal_ref=buy_leftnavBuy a Home
/help-center?internal_ref=help...Help Center
https://www.mrcooper.com/welcomeTransfer Info
/help-center/account-help/ada-...Accessibility Information
/get-started/rates?internal_re...Rates
/refinance/quote?internal_ref=...Apply
/help-center?internal_ref=help_Help
https://www.mrcooper.com/logoutSign In
https://www.mrcooper.com/No Text
https://www.mrcooper.com/logoutText duplicate Sign In
/get-started/simple-cash-optio...Get Cash From Equity
/get-started/home-loan?interna...Buying or Selling a Home
https://apps.apple.com/us/app/...New window External Subdomain App Store
https://play.google.com/store/...New window External Subdomain Google Play
https://apps.apple.com/us/app/...New window External Subdomain IMG-ALT Mr. Cooper app, formerly Nationstar Mortgage - Download for Iphone iOS on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Mr. Cooper app, formerly Nationstar Mortgage - Download for Android on Google Play
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
/blog/what-is-a-mortgage-buydown/Hey, Homebuyers! Here’s How You Could Lower Your Rate With a Mortgage BuydownAs mortgage rates have gone up, so has the popularity of temporary mortgage buyd...
/blog/3-things-to-know-about-v...Explore 3 Important Details About VA LoansHere are three things to know about VA loans — the type of home loan available to veterans... Read More
/blog/how-do-home-equity-loans...How Do Home Equity Loans Work?Your home is a valuable asset, and one that you can tap into in times of need. A home equity loan can be a way to cover expense...
/about-us/overviewAbout Us
https://careers.mrcooper.com/New window External Subdomain Careers
http://investors.mrcoopergroup...New window External Subdomain Investor Relations
https://www.mrcooper.com/blog/New window Blog
https://www.mrcoopergroup.com/...New window External Subdomain Press
/help-centerContact Us
https://www.mrcooper.com/sitemapSitemap
/correspondentB2B Lending
/get-started/agent-resourcesAgent Resources
/forms_and_requestsForms/Requests
https://masterservicing.nation...New window External Subdomain Master Servicing
/blog/testimonial/New window Customer Testimonials
/corporate_responsibility/outr...Corporate Responsibility
https://www.mrcooperincident.com/New window External Subdomain 2023 Cyber Incident
/terms_of_useTerms of Use
https://www.mrcooper.com/privacyPrivacy
https://www.mrcooper.com/legalLicensing Information
/residentsCA, NV, SC & WA Residents
https://www.mrcooper.com/A-TITLE mrcooper-logo
https://www.facebook.com/mrcoo...New window External Subdomain No Text
https://twitter.com/mrcooperNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/mrco...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/about-us/overviewText duplicate About Us
https://careers.mrcooper.com/New window External Subdomain Text duplicate Careers
http://investors.mrcoopergroup...New window External Subdomain Text duplicate Investor Relations
https://www.mrcooper.com/blog/New window Text duplicate Blog
https://www.mrcoopergroup.com/...New window External Subdomain Text duplicate Press
/help-centerText duplicate Contact Us
https://www.mrcooper.com/sitemapText duplicate Sitemap
/correspondentText duplicate B2B Lending
/get-started/agent-resourcesText duplicate Agent Resources
/forms_and_requestsText duplicate Forms/Requests
https://masterservicing.nation...New window External Subdomain Text duplicate Master Servicing
/blog/testimonial/New window Text duplicate Customer Testimonials
/corporate_responsibility/outr...Text duplicate Corporate Responsibility
https://www.mrcooperincident.com/New window External Subdomain Text duplicate 2023 Cyber Incident
/terms_of_useText duplicate Terms of Use
https://www.mrcooper.com/privacyText duplicate Privacy
https://www.mrcooper.com/legalText duplicate Licensing Information
/residentsText duplicate CA, NV, SC & WA Residents
https://www.mrcooper.com/Text duplicate A-TITLE mrcooper-logo
https://www.facebook.com/mrcoo...New window External Subdomain No Text
https://twitter.com/mrcooperNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/mrco...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
http://www.nmlsconsumeraccess....New window External Subdomain www.nmlsconsumeraccess.org
http://www.nmlsconsumeraccess....New window External Subdomain Text duplicate www.nmlsconsumeraccess.org

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mrcooper.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.68 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (168 kB).

HTTP Response Header

NameValue
dateWed, 13 Aug 2025 08:18:48 GMT
content-typetext/html; charset=utf-8
content-encodinggzip
set-cookie135 Characters
varyAccept-Encoding
x-powered-byNext.js
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
servercloudflare
cf-ray96e6c8ab7f3d1c45-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 708 referring domains.
This page has 3,688 backlinks.
This page has backlinks from 481 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# See http://www.robotstxt.org/robotstxt.html for documentation on how to use the robots.txt file
#
# To ban all spiders from the entire site uncomment the next two lines:
# User-agent: *
# Disallow: /

Search preview

www.mrcooper.com
Mr. Cooper - Your Home Loans & Refinance Partner
Whether you are considering buying your first home or ready to refinance your 12th, Mr. Cooper is here to guide you through the process. Let's get you home.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cooper75%Check
Refinance61%Check
Loans Refinance53%Check
Buy52%Check
Mortgage Finance51%Check
Get50%Check
Ready50%Check
Loan48%Check
loans48%Check
Buying46%Check

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