Sofi.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
94% 
Page structure
79% 
Link structure
40% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
210.30 kB
Words
913
Media files
10
Number of links
194 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SoFi: Banking, Loans, Invest, Credit Card, & Mortgages
The length of the page title is perfect. (497 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
The length of the meta description is perfect. (948 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sofi.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimum-scale=1, initial-scale=1
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWhy do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
google-site-verificationOWbWK6xOT6tDg-f0yECmRHweBqoJ6QLIgwkRj1YfWWA
be:sdkphp_sdk_1.5.10
be:timer56ms
be:orig_urlhttps%3A%2F%2Fwww.sofi.com%2F%3Fnocache%3Dtrue
be:norm_urlhttps%3A%2F%2Fwww.sofi.com%2F
be:capsule_urlhttps%3A%2F%2Fixfd1-api.bc0a.com%2Fapi%2Fixf%2F1.0.0%2Fget_capsule%2Ff00000000299355%2F01881629385
be:api_dtpy_2025;pm_06;pd_19;ph_19;pmh_09;p_epoch:1750360158245
be:mod_dtpy_2025;pm_06;pd_19;ph_19;pmh_09;p_epoch:1750360158245
be: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
be:messagesfalse
article:publisherhttps://www.facebook.com/SoFi
article:modified_time2025-07-21T17:21:03+00:00
langen
twitter:cardsummary_large_image
twitter:titleGreat Rates. Great Benefits. | SoFi
twitter:site@SoFi
og:localeen_US
og:typewebsite
og:titleSoFi: Bank, Borrow, and Invest—All in One Finance App
og:descriptionWhy do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
og:urlhttps://www.sofi.com/
og:site_nameSoFi
og:imagehttps://d32ijn7u0aqfv4.cloudfront.net/wp/wp-content/uploads/raw/SoFi-Social-Share@2x.jpg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 913 words. That's ok.
19.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, minimum-scale=1, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 87 characters this one is longer than 70 characters:
"intel, insights, and inspo for this financial moment, delivered straight to your inbox."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...v4.cloudfront.net/git/svgs/sofi-logo.svgSoFi
...ploads/raw/SoFi_OnTheMoney_lightmode.pngSoFi Daily
...loads/raw/CN24-1943855__Facbook_Logo.svgsocial-logo-Facebook
...loads/raw/CN24-1943855_Linkedin_Logo.svgsocial-logo-LinkedIn
...tent/uploads/raw/CN24-1943855_X_Logo.svgsocial-logo-Twitter
...oads/raw/CN24-1943855_Instagram_Logo.svgsocial-logo-Instagram
...ploads/raw/CN24-1943855_Youtube_Logo.svgsocial-logo-YouTube
...uploads/raw/Global-footer-QR-code@2x.pngSoFi QR code, Download now, scan this with your phone’s cameraSoFi QR code
...ont.net/dist/img/apple-badge-expires.pngSoFi iOS App, Download on the App StoreSoFi iOS App
...t.net/dist/img/android-badge-expires.pngSoFi Android App, Get it on Google PlaySoFi Android App

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Received mail from us?
H3 Received an offer from us?
H4 QUESTIONS?
H4 PRODUCTS
H4 COMPANY
H4 LEGAL
H4 QUESTIONS
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sofi.com/IMG-ALT SoFi
https://www.sofi.com/login/Log In
https://www.sofi.com/contact-us/Contact Us
/refinance-student-loan/Student Loan Refinancing
/medical-resident-refinance/Medical Resident Refinancing
/parent-plus-refinancing/Parent PLUS Refinancing
/medical-professional-refinanc...Medical Professional Refinancing
/law-mba-degree-refinancing/Law and MBA Refinancing
https://www.sofi.com/smart-start/SmartStart Refinancing
/private-student-loans/Private Student Loans
/private-student-loans/undergr...Undergraduate Student Loans
/private-student-loans/graduat...Graduate Student Loans
/private-student-loans/law-sch...Law School Loans
/private-student-loans/mba-loans/MBA Loans
/private-student-loans/health-...Health Professions Loans
/private-student-loans/parent-...Parent Student Loans
/home-loans/home-equity-loan/Home Equity Loans
/home-loans/heloc/HELOC
/personal-loans/Personal Loans
/personal-loans/home-improveme...Home Improvement Loans
/personal-loans/credit-card-co...Credit Card Consolidation Loans
/personal-loans/family-planning/Family Planning Loans
/personal-loans/vacation-loans/Travel Loans
/personal-loans/wedding-loans/Wedding Loans
/home-loans/mortgage/Home Purchase
/home-loans/mortgage-refinance/Mortgage Refinance
/home-loans/cash-out-refinance/Cash-Out Refinance
/home-loans/jumbo-mortgage-loans/Jumbo Loans
/home-loans/fha-loans/FHA Loans
/home-loans/va-loans/VA Loans
/home-loans/mortgage-preapproval/Mortgage Preapproval
/home-loans/mortgage-rates/Mortgage Rates
/auto-loans/auto-loan-refinance/Auto Loan Refinance
https://www.sofi.com/invest/Invest
/invest/active/Self-Directed Investing
/invest/automated/Robo Investing
/invest/retirement-accounts/Retirement Accounts (IRAs)
/invest/stock-trading/Stock Trading
/invest/ipo-investing/IPO Investing
/invest/fractional-shares/Fractional Shares
https://www.sofi.com/invest/etfs/ETFs
https://www.sofi.com/credit-card/Credit Cards
/credit-card/everyday-cash/Everyday Cash Rewards Card
/credit-card/essential/Essential Card
/credit-card/unlimited/Unlimited 2% Card
https://www.sofi.com/sofi-plus/NEW! SoFi Plus
https://www.sofi.com/banking/Banking
/banking/checking-account/Checking Account
/banking/savings-account/High Yield Savings Account
/online-insurance/Insurance
/online-insurance/auto-insurance/Auto Insurance
/online-insurance/life-insurance/Life Insurance
/online-insurance/homeowners-i...Homeowners Insurance
/online-insurance/renters-insu...Renters Insurance
/online-insurance/estate-plann...Estate Planning
/financial-insights/Financial Insights
/financial-insights/credit-sco...Credit Score Monitoring
/financial-insights/budgeting-...Budgeting and Spending
/financial-insights/property-t...Property Tracking
/financial-insights/investment...Investment Portfolio Summary
/financial-insights/debt-summary/Debt Summary
https://www.sofi.com/sofi-at-workSoFi at Work
/small-business-loans/Small Business Financing
/small-business-loans/business...Line of Credit
/small-business-loans/equipmen...Equipment Financing
/small-business-loans/startup-...Startup Loans
/small-business-checking/Business Checking
https://www.sofi.com/products/Browse all products
https://www.sofi.com/sofi-plus/Text duplicate NEW! SoFi Plus
/member-benefits/See All Benefits
https://www.sofi.com/rewards/SoFi Member Rewards
/referral-program/Referral Program
/member-advisory-board/Member Advisory Board
/sofi-stadium/SoFi Stadium
https://www.sofi.com/experiences/Member Experiences
/no-cost-financial-planning/Financial Planning
/protect/estate-planning/Text duplicate Estate Planning
https://www.sofi.com/sofi-travel/SoFi Travel
/member-benefits/Text duplicate See All Benefits
https://www.sofi.com/learn/Visit SoFi Learn
https://www.sofi.com/learn/Text duplicate Visit SoFi Learn
/on-the-money/On the Money
https://www.sofi.com/faq/FAQs
/eligibility-criteria/Eligibility Criteria
/student-debt-guide/Student Debt Guide
/home-loan-help-center/Mortgage Resource Center
/fixed-vs-variable-rate-loans/Fixed vs. Variable Rates
/medical-student-loan-refinanc...Medical School Refinance Guide
/investing-101-center/Investing 101 Guide
/consolidate-student-loans-vs-...Consolidate vs. Refi
/learn/content/credit-card/Credit Card Resource Hub
https://www.sofi.com/learn/See All Resources
/student-loan-refinancing-calc...Student Loan Refinance Calculator
/mortgage-calculator/Mortgage Calculator
/student-loan-calculator/Student Loan Payment Calculator
/personal-loan-calculator/Personal Loan Calculator
/student-loans-payoff-calculator/Student Loan Payoff Calculator
/home-affordability-calculator/Home Affordability Calculator
https://www.ladderlife.com/cal...External Subdomain Life Insurance Calculator
/learn/content/tools-calculators/See All Tools
/scra-military-benefits/Military Benefits
/on-the-money/Text duplicate On the Money
/on-the-money/category/investm...Investment Strategy
https://www.sofi.com/faq/Text duplicate FAQs
/eligibility-criteria/Text duplicate Eligibility Criteria
https://www.sofi.com/our-story/Learn More
https://www.sofi.com/our-story/About Us
/our-leadership/Our Leadership
/how-it-works/How it Works
https://www.sofi.com/values/Our Values
https://www.sofi.com/press/Press
https://www.sofi.com/investors/Investors
https://www.sofi.com/careers/Careers
/inclusive-culture/Inclusive Culture
https://www.sofi.com/contact-us/Text duplicate Contact Us
https://www.sofi.com/login/Text duplicate Log In
/signup/?sofi_login=true&regis...Subdomain Get Started
/login/registration/?endpoint=...Invest →
/login/registration/?appType=plPersonal Loans →
/login/registration/?appType=refiStudent Loan Refinancing →
https://www.sofi.com/banking/Banking →
/home-loans/mortgage/Mortgages →
https://www.sofi.com/credit-card/Credit Card →
/login/registration/?appType=i...Private Student Loans →
https://www.sofi.com/protect/Insurance →
https://www.sofi.com/mfi/new-userCredit Score & Budgeting →
https://lanterncredit.com/auto...External Auto Loan Refinancing →
/b/registrationOr just create an account.
https://www.sofi.com/New window Okay
https://www.sofi.com/sofi-plus/Text duplicate NEW! SoFi Plus
/refinance-student-loan/Text duplicate Student Loan Refinancing
/medical-resident-refinance/Medical/Dental Resident Refinancing
/parent-plus-refinancing/Text duplicate Parent PLUS Refinancing
/medical-professional-refinanc...Text duplicate Medical Professional Refinancing
/law-mba-degree-refinancing/Text duplicate Law and MBA Refinancing
https://www.sofi.com/smart-start/Text duplicate SmartStart Refinancing
/private-student-loans/Text duplicate Private Student Loans
/private-student-loans/undergr...Text duplicate Undergraduate Student Loans
/private-student-loans/graduat...Text duplicate Graduate Student Loans
/private-student-loans/law-sch...Text duplicate Law School Loans
/private-student-loans/mba-loans/Text duplicate MBA Loans
/private-student-loans/health-...Text duplicate Health Professions Loans
/private-student-loans/parent-...Text duplicate Parent Student Loans
/personal-loans/Text duplicate Personal Loans
/personal-loans/credit-card-co...Text duplicate Credit Card Consolidation Loans
/personal-loans/home-improveme...Text duplicate Home Improvement Loans
/personal-loans/family-planning/Text duplicate Family Planning Loans
/personal-loans/vacation-loans/Text duplicate Travel Loans
/personal-loans/wedding-loans/Text duplicate Wedding Loans
/home-loans/mortgage/Mortgage Loans
/home-loans/mortgage-refinance/Text duplicate Mortgage Refinance
/auto-loans/auto-loan-refinance/Text duplicate Auto Loan Refinance
https://www.sofi.com/invest/Online Investing
/invest/active/Self-Directed Brokerage Account
/invest/automated/Text duplicate Robo Investing
/invest/retirement-accounts/IRA Account
/invest/stock-trading/Text duplicate Stock Trading
/invest/options-trading/Options Trading
/online-insurance/SoFi Protect
/online-insurance/renters-insu...Text duplicate Renters Insurance
/online-insurance/homeowners-i...Text duplicate Homeowners Insurance
/online-insurance/auto-insurance/Text duplicate Auto Insurance
/online-insurance/life-insurance/Text duplicate Life Insurance
/online-insurance/estate-plann...Text duplicate Estate Planning
https://www.sofi.com/credit-card/SoFi Credit Card
https://www.sofi.com/banking/SoFi Checking and Savings
/banking/checking-account/Online Checking Account
/banking/savings-account/Online Savings Account
/banking/checking-account/debi...Debit Card
/banking/checking-offer/Checking Account Bonus
/financial-insights/Text duplicate Financial Insights
/sofi-at-work/Text duplicate SoFi at Work
/small-business-loans/Text duplicate Small Business Financing
/small-business-checking/Text duplicate Business Checking
https://www.sofi.com/our-story/Text duplicate About Us
/our-leadership/Text duplicate Our Leadership
/how-it-works/Text duplicate How it Works
https://www.sofi.com/values/Text duplicate Our Values
https://www.sofi.com/press/Text duplicate Press
https://www.sofi.com/investors/Text duplicate Investors
https://www.sofi.com/careers/Text duplicate Careers
/inclusive-culture/Text duplicate Inclusive Culture
https://www.sofi.com/contact-us/Text duplicate Contact Us
/on-the-money/Text duplicate On the Money
https://www.sofi.com/faq/Text duplicate FAQs
/privacy-policies/Privacy & Security
/terms-of-use/Terms of Use
https://www.sofi.com/legal/Disclaimers
https://www.sofi.com/legal/Licenses
https://www.nmlsconsumeraccess...Nofollow External Subdomain NMLS Access
/eligibility-criteria/Text duplicate Eligibility Criteria
/american-with-disabilities-ac...ADA Accessibility
https://www.sofi.com/legal/Business Continuity
/member-home/account-settingsYour privacy options
https://www.sofi.com/faq/Text duplicate FAQs
https://www.sofi.com/contact-us/Text duplicate Contact Us
/signup/on-the-moneySubdomain Subscribe
https://sofi.app.link/9PWl9h1gs4/New window External Subdomain IMG-ALT SoFi iOS App, Download on the App Store
A-TITLE Apple
https://sofi.app.link/iXoJohohs4New window External Subdomain IMG-ALT SoFi Android App, Get it on Google Play
A-TITLE Android

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sofi.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (210 kB).

HTTP Response Header

NameValue
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