Mountain-equipment.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
80% 
Page structure
66% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
308.70 kB
Words
768
Media files
63
Number of links
225 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mountain Equipment
The page title is too short. (183 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Specialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.
The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mountain-equipment.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
google-site-verificationDhnGMBxOwNW_38BjlTCKwH71ujxJ2AlltOGUlPGGwEo
shopify-digital-wallet/23180247118/digital_wallets/dialog
shopify-checkout-api-token47c08c1c645bc64459444ebf8be43ea1
descriptionSpecialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.
facebook-domain-verificationdfyijpiatz6vy8lmqrfc49y0atvm14
langen
twitter:cardsummary_large_image
twitter:titleMountain Equipment
twitter:descriptionSpecialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.
og:site_nameMountain Equipment
og:urlhttps://www.mountain-equipment.com/
og:titleMountain Equipment
og:typewebsite
og:descriptionSpecialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 768 words. That's ok.
20.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ight.png?height=44&v=1681404425&width=74No alt attribute provided
...ark.png?height=72&v=1681405155&width=120No alt attribute provided
data:[...] Base64No alt attribute provided
...p.jpg?height=768&v=1751884110&width=1920No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Me-02232 Vine/Cosmos
data:[...] Base64Me-02232 Vine/Cosmos
data:[...] Base64Me-01817 Fern/Ombre
data:[...] Base64Me-01980 Merlot/Cardinal
data:[...] Base64Me-01960 Admiral/Cosmos
data:[...] Base64Me-01316 Ombre Blue/Cosmos
data:[...] Base64Me-01853 Amethyst/Medieval
data:[...] Base64Me-01853 Amethyst/Medieval
data:[...] Base64Me-01756 Rhubarb/Capsicum
data:[...] Base64Me-01850 Stellar/Majolica
data:[...] Base64Me-01977 Lichen Green/D Teal
data:[...] Base64Me-02000 Hibiscus/Tibetan
data:[...] Base64ME-01004 Black
data:[...] Base64ME-01004 Black
data:[...] Base64ME-02231 Desert Palm
data:[...] Base64ME-01560 Anvil Grey
data:[...] Base64ME-01004 Black
data:[...] Base64ME-01004 Black
data:[...] Base64Me-01560 Anvil Grey
data:[...] Base64ME-01680 Mykonos/Majolica
data:[...] Base64ME-01680 Mykonos/Majolica
data:[...] Base64ME-01813 Sage/Fern
data:[...] Base64Me-01908 Cardinal/Majolica
data:[...] Base64Nava Men's Crew
data:[...] Base64ME-01730 Raisin
data:[...] Base64ME-01730 Raisin
data:[...] Base64ME-01635 Majolica Blue
data:[...] Base64Me-01852 Mandarin Red
data:[...] Base64Me-02218 Vivid Blue
data:[...] Base64Ibex Pro Men's Pant
data:[...] Base64Ibex Pro Men's Pant
data:[...] Base64EXOLITE 250 stretch double weave soft shell fabric
data:[...] Base64Eclipse Hooded Men's Zip T
data:[...] Base64Eclipse Hooded Men's Zip T
data:[...] Base64Eclipse Hooded Men's Zip T
data:[...] Base64Eclipse Hooded Men's Zip T
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64How to Care for Your Polygiene Treated Gear
data:[...] Base64What is Polygiene StayFresh™ Technology?
data:[...] Base64“Nesthäkchen”, Nesthorn NNW pillar
data:[...] Base64Climbing in an Unexplored Valley in the Himalayas | Salimor Khola
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Fair Wear Foundation Logo
...logo.png?height=13&v=1681726860&width=24No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
T-shirts
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 T-shirts
H2 Move Freely
H2 Summer Alpine Season is Here
H2 Technical Tops & Tees
H2 Shorts
H2 Soft Shell
H2 Legwear
H2 Waterproofs
H2 Fleece
H2 Packs
H2 Sleeping Bags
H2 Highlights
H2 Ibex & Chamois
H2 Revere Your Gear
H2 The latest at Mountain Equipment
H2 How to Care for Your Polygiene Treated Gear
H2 What is Polygiene StayFresh™ Technology?
H2 “Nesthäkchen”, Nesthorn NNW pillar
H2 Climbing in an Unexplored Valley in the Himalayas | Salimor Khola
H2 Newsletter
H2 Shipping & Returns
H2 Stockist Locator
H2 Trace your down
H2 OrderEditing
H3 Get 10% off your first order and be the first to know about new stories, offers and exclusive competitions.
H3 ABOUT US
H3 HELP DESK
H3 PRODUCT
H3 Follow us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/Mountain Equipment
/searchSearch
/accountText duplicate Search
/cartNo Text
/collections/mens-new-for-spri...New for Spring/Summer 2025
/collections/mens-t-shirtsT-Shirt Collection
/collections/mens-shortsShorts Collection
/collections/mens-waterproof-j...Waterproof Jacket Collection
/collections/mens-outdoor-jacketsJACKETS
/collections/mens-outdoor-jacketsAll Jackets
/collections/mens-waterproof-j...Waterproof Jackets
/collections/mens-insulated-ja...Insulated Jackets
/collections/mens-soft-shell-j...Soft Shell Jackets
/collections/mens-vestsVests/Gilets
/collections/mens-outdoor-topsTOPS
/collections/mens-outdoor-topsAll Tops
/collections/mens-fleece-and-m...Fleece & Midlayer
/collections/mens-tech-tops-an...Tech Tops & Tees
/collections/mens-t-shirtsT-Shirts
/collections/mens-legwearLEGWEAR
/collections/mens-legwearAll Legwear
/collections/mens-pantsPants
/collections/mens-waterproof-t...Waterproof Trousers
/collections/mens-leggings-and...Leggings & Tights
/collections/mens-shortsShorts
/collections/accessoriesACCESSORIES
/collections/accessoriesAll Accessories
/collections/gloves-and-mittsGloves & Mitts
/collections/beaniesBeanies
/collections/hats-and-capsHats & Caps
/collections/footwearFootwear
/collections/gaitersGaiters
/collections/alpine-climbing-c...Alpine Climbing
/collections/winter-climbing-c...Winter Climbing
/collections/mountaineering-cl...Mountaineering
/collections/rock-climbing-clo...Rock Climbing
/collections/hiking-clothing-a...Hiking
/collections/mountain-running-...Mountain Running
/collections/ski-mountaineerin...Ski Mountaineering
/pages/buying-guidesBuying Guides
/pages/size-guidesSize Guides
/pages/layering-guideLayering Guides
/pages/revere-your-gearRevere Your Gear
/pages/care-of-your-productCare & Repair Guides
/pages/look-insideLook Inside
/collections/womens-new-for-sp...Text duplicate New for Spring/Summer 2025
/collections/womens-t-shirtsText duplicate T-Shirt Collection
/collections/womens-shortsText duplicate Shorts Collection
/collections/womens-waterproof...Text duplicate Waterproof Jacket Collection
/collections/womens-outdoor-ja...Text duplicate JACKETS
/collections/womens-outdoor-ja...Text duplicate All Jackets
/collections/womens-waterproof...Text duplicate Waterproof Jackets
/collections/womens-insulated-...Text duplicate Insulated Jackets
/collections/womens-soft-shell...Text duplicate Soft Shell Jackets
/collections/womens-vestsText duplicate Vests/Gilets
/collections/womens-outdoor-topsText duplicate TOPS
/collections/womens-outdoor-topsText duplicate All Tops
/collections/womens-fleece-and...Text duplicate Fleece & Midlayer
/collections/womens-tech-tops-...Text duplicate Tech Tops & Tees
/collections/womens-t-shirtsT-shirts
/collections/womens-legwearText duplicate LEGWEAR
/collections/womens-legwearText duplicate All Legwear
/collections/womens-pantsText duplicate Pants
/collections/womens-waterproof...Text duplicate Waterproof Trousers
/collections/womens-leggings-a...Text duplicate Leggings & Tights
/collections/womens-shortsText duplicate Shorts
/collections/accessoriesText duplicate ACCESSORIES
/collections/accessoriesText duplicate All Accessories
/collections/gloves-and-mittsText duplicate Gloves & Mitts
/collections/beaniesText duplicate Beanies
/collections/hats-and-capsText duplicate Hats & Caps
/collections/footwearText duplicate Footwear
/collections/gaitersText duplicate Gaiters
/collections/alpine-climbing-c...Text duplicate Alpine Climbing
/collections/winter-climbing-c...Text duplicate Winter Climbing
/collections/mountaineering-cl...Text duplicate Mountaineering
/collections/rock-climbing-clo...Text duplicate Rock Climbing
/collections/hiking-clothing-a...Text duplicate Hiking
/collections/mountain-running-...Text duplicate Mountain Running
/collections/ski-mountaineerin...Text duplicate Ski Mountaineering
/pages/buying-guidesText duplicate Buying Guides
/pages/size-guidesText duplicate Size Guides
/pages/layering-guideText duplicate Layering Guides
/pages/revere-your-gearText duplicate Revere Your Gear
/pages/care-of-your-productText duplicate Care & Repair Guides
/pages/look-insideText duplicate Look Inside
/collections/sleeping-bagsSLEEPING BAGS
/collections/sleeping-bagsAll Sleeping Bags
/collections/down-sleeping-bagsDown Sleeping Bags
/collections/synthetic-sleepin...Synthetic Sleeping Bags
/collections/lightweight-sleep...Lightweight Sleeping Bags
/collections/3-season-sleeping...3 Season Sleeping Bags
/collections/4-season-sleeping...4 Season Sleeping Bags
/collections/womens-sleeping-bagsWomen's Sleeping Bags
/collections/sleeping-accessoriesSleeping Accessories
/pages/sleeping-bag-guideSLEEPING BAG RANGES
/pages/helium-sleeping-bagsHelium
/pages/extreme-light-sleeping-...Extreme Light
/pages/glacier-sleeping-bagsGlacier
/pages/classic-eco-sleeping-bagsClassic Eco
/pages/klimatic-sleeping-bagsKlimatic
/pages/sleeping-bag-guideSee all
/collections/sleeping-matsAll Sleeping Mats
/collections/sleeping-accessoriesText duplicate Sleeping Accessories
/collections/sleeping-bags/Mou...Text duplicate Mountaineering
/collections/sleeping-bags/Exp...Expedition/Polar
/collections/sleeping-bags/Hik...Hiking/Trekking
/collections/sleeping-bags/Cam...Camping
/pages/sleeping-bag-guideSleeping Bag Buying Guide
/pages/sleeping-mat-guideSleeping Mat Buying Guide
/pages/sleeping-bag-guideSleeping Bag Range Explainer
/pages/a-good-nights-sleep-gua...Good Nights Sleep Guarantee
/pages/revere-your-gearText duplicate Revere Your Gear
/pages/care-of-your-productText duplicate Care & Repair Guides
/pages/look-insideText duplicate Look Inside
/collections/packs-and-kitbagsPACKS & KITBAGS
/collections/packs-and-kitbagsAll Packs & Kitbags
/collections/packs-and-rucksacksPacks/Rucksacks
/collections/kitbags-and-dufflesKitbags
/collections/stuff-sacksStuff Sacks
/collections/pack-sparesPack Spares
/pages/pack-buying-guidePack Buying Guide
/pages/revere-your-gearText duplicate Revere Your Gear
/pages/care-of-your-productText duplicate Care & Repair Guides
/pages/look-insideText duplicate Look Inside
/pages/buying-guidesBUYING GUIDES
/pages/waterproof-buying-guideWaterproof Guide
/pages/down-clothing-buying-guideDown Clothing Guide
/pages/glove-buying-guideGlove Guide
/pages/sleeping-bag-guideSleeping Bag Guide
/pages/pack-buying-guidePack Guide
/pages/buying-guidesText duplicate See all
/pages/revere-your-gearREVERE YOUR GEAR
/pages/revere-your-gearText duplicate Revere Your Gear
/pages/care-of-your-productText duplicate Care & Repair Guides
/collections/wash-care-productsCare & Repair Products
/collections/pack-sparesSpare Parts
/collections/wash-repair-servicesWash & Repair Service
/pages/look-insideLOOK INSIDE
/pages/goretex-with-epe-membraneGORE-TEX ePE
/pages/aethermAetherm Precision Insulation
/pages/firestormFirestorm
/pages/polygiene-stayfreshPolygiene StayFresh
/pages/look-insideText duplicate See all
/pages/about-usABOUT US
/pages/about-usText duplicate ABOUT US
/pages/about-usAbout Us
/blogs/inside-mountain-equipmentStories
/pages/careersCareers
/pages/responsibilityRESPONSIBILITY
/pages/responsibilityResponsibility
/pages/responsibility-productPurposeful Product
/pages/responsibility-planetEnvironmental Impact
/pages/responsibility-peopleSupporting People
/pages/the-pro-teamAthletes
/pages/our-partnersPartner Organisations
/accountLog In
/account/registerRegister
/collections/mens-t-shirtsShop Men's
/collections/womens-t-shirtsShop Women's
/collections/mens-shortsText duplicate Shop Men's
/collections/womens-shortsText duplicate Shop Women's
/collections/alpine-climbing-c...Shop now
/collections/mens-tech-tops-an...Men's
/collections/womens-tech-tops-...Women's
/collections/mens-shortsText duplicate Men's
/collections/womens-shortsText duplicate Women's
/collections/mens-soft-shell-j...Text duplicate Men's
/collections/womens-soft-shell...Text duplicate Women's
/collections/mens-legwearText duplicate Men's
/collections/womens-legwearText duplicate Women's
/collections/mens-waterproof-j...Text duplicate Men's
/collections/womens-waterproof...Text duplicate Women's
/collections/mens-fleece-and-m...Text duplicate Men's
/collections/womens-fleece-and...Text duplicate Women's
/collections/packs-and-kitbagsShop all
/collections/sleeping-bagsText duplicate Shop all
/collections/alpine-climbing-c...Text duplicate Shop all
/products/lumiko-mens-zip-tNo Text
/products/lumiko-mens-zip-tLumiko Men's Zip T
/products/lumiko-womens-zip-tNo Text
/products/lumiko-womens-zip-tLumiko Women's Zip T
/products/ibex-mountain-mens-pantNo Text
/products/ibex-mountain-mens-pantIbex Mountain Men's Pant
/products/chamois-womens-pantNo Text
/products/chamois-womens-pantChamois Women's Pant
/products/nava-mens-crewNo Text
/products/nava-mens-crewNava Men's Crew
/products/tempi-womens-teeNo Text
/products/tempi-womens-teeTempi Women's Tee
/products/ibex-pro-mens-pantNo Text
/products/ibex-pro-mens-pantIbex Pro Men's Pant
/products/eclipse-hooded-mens-...No Text
/products/eclipse-hooded-mens-...Eclipse Hooded Men's Zip T
/collections/ibex-chamois-legwearText duplicate Shop now
/pages/revere-your-gearLearn more
/blogs/inside-mountain-equipmentRead all
/blogs/inside-mountain-equipme...Trivial anchor text
Read more
/blogs/inside-mountain-equipme...Text duplicate Trivial anchor text
Read more
/blogs/inside-mountain-equipme...Text duplicate Trivial anchor text
Read more
/blogs/inside-mountain-equipme...Text duplicate Trivial anchor text
Read more
https://manage.kmail-lists.com...External Subdomain Sign Up
/pages/deliveryLearn More
/pages/store-locatorText duplicate Learn More
https://manage.kmail-lists.com...New window External Subdomain Text duplicate Sign Up
/pages/about-usSubdomain Text duplicate About Us
/pages/responsibilitySubdomain Text duplicate Responsibility
/pages/careersText duplicate Careers
https://www.mountain-equipment...External Subdomain Policy Directory
/pages/cookie-policyCookie Policy
/pages/distributorsInternational Distributors
/pages/store-locatorStockist Locator
/pages/returnsShipping & Returns
/pages/product-registration-formRegister Your Purchase
/pages/faqsFAQs
/pages/contact-usContact Us
/pages/revere-your-gearSubdomain Text duplicate Revere Your Gear
/pages/care-of-your-productSubdomain Text duplicate Care & Repair Guides
/pages/our-guaranteeOur Guarantee
/pages/size-guidesSubdomain Text duplicate Size Guides
/pages/buying-guidesSubdomain Text duplicate Buying Guides
/pages/product-safety-noticeProduct Safety Notice
https://www.facebook.com/MTNEQ...New window External Subdomain A-TITLE Facebook
https://www.instagram.com/moun...New window External Subdomain A-TITLE Instagram
https://linkedin.com/company/m...New window External A-TITLE LinkedIn
https://vimeo.com/mountainequi...New window External A-TITLE Vimeo
https://www.youtube.com/user/M...New window External Subdomain A-TITLE YouTube
/pages/terms-conditionsTerms & Conditions
/pages/privacy-statementPrivacy Statement
/pages/legal-statementLegal Statement
/pages/about-the-down-codexNew window code
A-TITLE About The DOWN CODEX®
/pages/your-down?barcode=11104...Trivial anchor text
Click here
A-TITLE /pages/your-down?barcode=111042110999

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mountain-equipment.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (309 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 395 referring domains.
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#  ┃      https://www.shopify.com/checkout-kit                            ┃
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#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
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www.mountain-equipment.com
Mountain Equipment
Specialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Equipment75%Check
Mountain Equipment69%Check
Mountain63%Check
Tech56%Check
SLEEPING50%Check
BAGS50%Check
sleeping bags50%Check
Waterproof50%Check
T-Shirts50%Check
Technical50%Check
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