Wickes.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
57% 
Page structure
79% 
Link structure
86% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
173.20 kB
Words
263
Media files
34
Number of links
68 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wickes DIY & Trade Home Improvement Products and Inspiration
The page title should be shorter than 580 pixels. It is 586 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Home improvement products, services and advice for Trade & DIY. Find inspirational ideas and advice to make your next project perfect.
The length of the meta description is perfect. (837 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wickes.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification8pAmfu-kNqTE4RO5IV_cNFgFAjtppzoZszIuo0GjJgY
p:domain_verify701ce30644ef9e03ddfe346cbb4d15ce
descriptionHome improvement products, services and advice for Trade & DIY. Find inspirational ideas and advice to make your next project perfect.
robotsindex,follow
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
theme-color#3e3e3e
format-detectiontelephone=no
langen
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8
x-dns-prefetch-controlon

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 263 words on this page. Good pages should have about 800 words of useful content.
18.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...jpg&auto=webp&dpr=1&width=400&quality=85No alt attribute provided
...jpg&auto=webp&dpr=1&width=400&quality=85Desktop-Dulux-2for-July-010725.webp
...jpg&auto=webp&dpr=1&width=400&quality=85Desktop-BarkChippings-July-180625.webp
...jpg&auto=webp&dpr=1&width=400&quality=85Desktop-Keter-July-180625.webp
...jpg&auto=webp&dpr=1&width=400&quality=85Desktop-Kitchens-WLK-Ohio-TLP10-010725.webp
...jpg&auto=webp&dpr=1&width=400&quality=85DC-Strip-KitchensBathrooms-Desktop.webp
...jpg&auto=webp&dpr=1&width=400&quality=85Trade-Tier2-FencePanel-Keter-July-180625.webp
...jpg&auto=webp&dpr=1&width=400&quality=85Tier2-SS-Kitchens-Ideal-Home-080725.webp
...webp&dpr=1&width=400&crop=4:3&quality=85DIY-Tier3-Geneva-June-090425.webp
...webp&dpr=1&width=400&crop=4:3&quality=85DIY-Tier3-TilesFlooring-July-180625.webp
...webp&dpr=1&width=400&crop=4:3&quality=85Tier3-Bathrooms-Installation-TLP10-020825.webp
...webp&dpr=1&width=400&crop=1:1&quality=85PopCat-Woodcare-July-180625.webp
...webp&dpr=1&width=400&crop=1:1&quality=85PopCat-Decking-July-180625.webp
...webp&dpr=1&width=400&crop=1:1&quality=85Popcat-Garden-Watering.webp
...webp&dpr=1&width=400&crop=1:1&quality=85PopCat-SummerSavers-June-090525.webp
...jpg&auto=webp&dpr=1&width=400&quality=85HalfSubHero-Wickes-Lifestyle-Kitchens-New-120625.webp
...jpg&auto=webp&dpr=1&width=400&quality=85HalfSubHero.webp
...jpg&auto=webp&dpr=1&width=400&quality=85SubHero-I&A-Gardens-Desktop.png
...jpg&auto=webp&dpr=1&width=400&quality=85SubHero-HMH-011123.png
...jpg&auto=webp&dpr=1&width=400&quality=85HP-Footer-KW-July2025.webp
...jpg&auto=webp&dpr=1&width=400&quality=85Homepage-Footer-Peacock-Proud.webp
...jpg&auto=webp&dpr=1&width=400&quality=855221-HP-TradePro-700x700.png
....0/build/img/payment/footer/clearpay.svgclearpay.svg
....0/build/img/payment/footer/applepay.svgapplepay.svg
...0/build/img/payment/footer/googlepay.svggooglepay.svg
.../build/img/payment/footer/mastercard.svgmastercard.svg
...2.95.0/build/img/payment/footer/visa.svgvisa.svg
...95.0/build/img/payment/footer/paypal.svgpaypal.svg
...h67/13363633160222/socials_instagram.svgInstagram LinkInstagram Link
.../h66/13363633127454/socials_facebook.svgFacebook LinkFacebook Link
...29/h19/13363632996382/socials_tiktok.svgTikTok LinkTikTok Link
...h63/13363633029150/socials_pinterest.svgPinterest LinkPinterest Link
...d/h64/13363633094686/socials_youtube.svgYoutube LinkYoutube Link
...ges/he5/h63/13363633061918/socials_x.svgX LinkX Link

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H5 About Wickes
H5 Help & Support
H5 Our Policies
H5 Our Services
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Products/Electrical+Lighting/...Fans Selling Fast – Shop Before They're Gone!
https://www.wickes.co.uk/Anchor Skip to content
https://www.wickes.co.uk/Anchor Skip to navigation menu
https://www.wickes.co.uk/loginSign-in / Register
/track-my-orderTrack my order
/project-listProject list
https://www.wickes.co.uk/Wickes
https://www.wickes.co.uk/Text duplicate Wickes
/ideas-adviceIdeas & Advice
/store-finderStore Locator
https://www.wickes.co.uk/cartBasket
https://www.wickes.co.uk/loginNo Text
/store-finderNo Text
https://www.wickes.co.uk/cartText duplicate Basket
https://www.wickes.co.uk/loginLog In / Register
/track-my-orderTrack Order
/ideas-adviceText duplicate Ideas & Advice
/project-listText duplicate Project list
/designconsultantFREE design appointment
A-TITLE Book a design appointment
/clickcollectFREE Click & Collect within 30 minutes
A-TITLE Click & collect
/deliverydetailsHome delivery from £4*
A-TITLE Delivery details
https://www.wickes.co.uk/tradeSign up to TradePro
A-TITLE Sign up to TradePro
/Products/Painting+Decorating/...Standard emulsion - 2.5L Shop Paint offers
IMG-ALT Desktop-Dulux-2for-July-010725.webp
/Products/Garden+Outdoor-Lands...Bark chippings - 100L Shop Topsoil & Compost offers
IMG-ALT Desktop-BarkChippings-July-180625.webp
/featured/garden-shed-offersKeter Darwin shed - 6ft x 4ft Shop shed offers
IMG-ALT Desktop-Keter-July-180625.webp
/kitchen/wickes-lifestyle-kitc...Subdomain Wickes Lifestyle Kitchens Shop Ohio kitchen offers
IMG-ALT Desktop-Kitchens-WLK-Ohio-TLP10-010725.webp
/designconsultantIMG-ALT DC-Strip-KitchensBathrooms-Desktop.webp
A-TITLE DC Banner
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/Products/Garden+Outdoor-Lands...IMG-ALT Trade-Tier2-FencePanel-Keter-July-180625.webp
A-TITLE Garden offers
https://kitchens.wickes.co.uk/External Subdomain IMG-ALT Tier2-SS-Kitchens-Ideal-Home-080725.webp
A-TITLE Spend & Save
/Door-Offers/c/1002099IMG-ALT DIY-Tier3-Geneva-June-090425.webp
/Door-Offers/c/1002099Shop now
/Products/Flooring+Tiling/Tile...IMG-ALT DIY-Tier3-TilesFlooring-July-180625.webp
/Products/Flooring+Tiling/Tile...Text duplicate Shop now
/bathroom/saleIMG-ALT Tier3-Bathrooms-Installation-TLP10-020825.webp
/bathroom/saleText duplicate Shop now
/featured/woodcare-offersWoodcare offers
IMG-ALT PopCat-Woodcare-July-180625.webp
/Products/Garden+Outdoor-Lands...Subdomain Composite Decking
IMG-ALT PopCat-Decking-July-180625.webp
/Products/Garden+Outdoor-Lands...Garden Watering
IMG-ALT Popcat-Garden-Watering.webp
/featured/saversSummer Savers
IMG-ALT PopCat-SummerSavers-June-090525.webp
/kitchen/wickes-lifestyle-kitc...IMG-ALT HalfSubHero-Wickes-Lifestyle-Kitchens-New-120625.webp
A-TITLE WLK new colours
/wickes-solarIMG-ALT HalfSubHero.webp
A-TITLE Solar Fast
/deliverydetailsHome Delivery From £4 (*Exclusions apply) FREE Click & Collect Collect within 30 minutes from 230 stores
/ideas-adviceIMG-ALT SubHero-I&A-Gardens-Desktop.png
A-TITLE Ideas and Advice
/house-move-heroesIMG-ALT SubHero-HMH-011123.png
/kimberley-walshIMG-ALT HP-Footer-KW-July2025.webp
A-TITLE Kimberley Walsh
/be-house-proudIMG-ALT Homepage-Footer-Peacock-Proud.webp
A-TITLE Our TV adverts
https://www.wickes.co.uk/tradeIMG-ALT 5221-HP-TradePro-700x700.png
A-TITLE Trade Pro
https://www.wickescareers.co.uk/New window External Subdomain Careers at Wickes
/companyhistoryCompany History
/community-programmeCommunity Programme
/responsible-businessResponsible Business
/charity-partnerCALM
https://www.wickesplc.co.uk/New window External Subdomain Wickes Corporate PLC
/contactusGet In Touch
/store-finderText duplicate Store Locator
/accessibilityAccessibility
/reviewsRatingsRate & Review
/quickanswersFAQs
https://wickes.esaas.inmoment....New window External Subdomain Share Your Feedback
https://www.wickes.co.uk/sitemapSitemap
/returnsandrefundsReturns & Refunds
https://www.wickes.co.uk/securitySecurity Online
https://www.wickesplc.co.uk/co...New window External Subdomain Modern Slavery
/corporate-governanceCorporate Governance
https://www.wickes.co.uk/privacyPrivacy Policy
https://www.wickes.co.uk/cookiesCookie Policy
/termsAndConditionsTerms & Conditions
https://www.wickes.co.uk/paymentsPayments
/track-my-orderTrack My Order
/deliverydetailsDelivery Information
/clickcollectClick & Collect
https://www.wickes.co.uk/tradeTradePro Membership
/designconsultantFree Design Appointment
https://www.instagram.com/wickes/New window External Subdomain IMG-ALT Instagram Link
https://www.facebook.com/Wicke...New window External Subdomain IMG-ALT Facebook Link
https://www.tiktok.com/@wickesNew window External Subdomain IMG-ALT TikTok Link
https://www.pinterest.co.uk/wi...New window External Subdomain IMG-ALT Pinterest Link
https://www.youtube.com/user/w...New window External Subdomain IMG-ALT Youtube Link
https://www.twitter.com/WickesNew window External Subdomain IMG-ALT X Link

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wickes.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (173 kB).

HTTP Response Header

NameValue
dateMon, 21 Jul 2025 14:02:49 GMT
content-typetext/html;charset=UTF-8
servernginx
set-cookie178 Characters
cache-controlno-store, must-revalidate
pragmano-cache
expires0
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-auth-tokenY10-4a81f9a0-3ed3-4294-aba8-dc328042d5b5
content-languageen
content-security-policyupgrade-insecure-requests; frame-ancestors 'self' https://cops.devexternal.wickes.co.uk/ https://cops-cand.devexternal.wickes.co.uk/ https://cops.external.wickes.co.uk/ https://kitchens.wickes.co.uk/
strict-transport-securitymax-age=31536000
content-security-policy-report-onlydefault-src https: data: blob: wss: 'unsafe-inline' 'unsafe-eval'; frame-src 'self' https://pp.ephapay.net/ https://pp.eshapay.net/ https://scripts.agilone.com/ https://widget.trustpilot.com/ https://edigitalsurvey.com/ https://static.addtoany.com/ https://c.paypal.com/ https://www.paypal.com https://www.paypalobjects.com/ https://www.sandbox.paypal.com/ https://www.zenaps.com/ https://www.youtube.com/ https://*.doubleclick.net/ https://gum.criteo.com/ https://www.facebook.com/ https://*.hotjar.com/ https://s.salecycle.com https://www.googletagmanager.com/ https://www.google.com https://*.customizer.cadesignform.dk/ https://static.criteo.net/ https://www.youtube-nocookie.com/ https://d16fk4ms6rqz1v.cloudfront.net/ https://*.arcot.com/ https://www.securesuite.co.uk/ https://www.clicksafe.lloydstsb.com/ https://secure.barclaycard.co.uk https://*.photorank.me/; report-uri https://csp-violations.external.wickes.co.uk
x-frame-optionsSAMEORIGIN
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 690 referring domains.
This page has 4,454 backlinks.
This page has backlinks from 549 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent:*
Allow: /.well-known/
Disallow: /*zoomImages
Disallow: /store/8480ui-dir/
Disallow: /store-finder/gotostore?*CSRF*
#Don't index the review pages
Disallow: /p/writePowerReview
Disallow: /p/securedWriteReview
Disallow: /my-account$
Disallow: /my-account/
Disallow: /login$
Disallow: /login/
Disallow: /checkout/
#Prevent doubled up invalid URLs
Disallow: */p/*/c/*
Disallow: */c/*/p/*
Disallow: */c/*/c/*
Disallow: */p/*/p/*
#Don't index the cart page
Disallow: /cart
#Block all traffic going to dynatrace
Disallow: */dynaTraceMonitor
#Block thankyou pages
Disallow: */thank-you
Disallow: /trade/installer/thankyou
Disallow: /book-consultation-thank-you
Disallow: /thankyou
Disallow: /tradepro/thank-you-new-customer
#Block Error Pages
Disallow: /error/*
#Block Search Result Pages
Disallow: /search?*
Disallow: /search
#Block Category Pages degrading website performance 
Disallow: /*?category=tiling&sku
Disallow: /*?category=paint&sku
Disallow: /*?category=paving&sku
Disallow: /*?category=paint_hub
Disallow: /*?category=tiling_hub
Disallow: /*?category=paving_hub
Disallow: /*?olapicFilter=
Sitemap: https://www.wickes.co.uk/sitemap.xml
Sitemap: https://www.wickes.co.uk/bespoke-kitchens/sitemap.xml
Sitemap: https://www.wickes.co.uk/featured/th-sitemapIndex.xml.gz

Similar sites

Search preview

www.wickes.co.uk
Wickes DIY & Trade Home Improvement Products and Inspiration
Home improvement products, services and advice for Trade & DIY. Find inspirational ideas and advice to make your next project perfect.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wickes65%Check
Services50%Check
Ideas and Advice49%Check
Wickes DIY Trade47%Check
Advice46%Check
Project46%Check
Ideas46%Check
Ideas Advice46%Check
TradePro38%Check
Tiles38%Check
Show more keywords and terms

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