Moneysupermarket.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
87% 
Page structure
58% 
Link structure
73% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.57 s
File size
444.10 kB
Words
1917
Media files
55
Number of links
53 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MoneySuperMarket | Always more ways to save
The length of the page title is perfect. (428 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Compare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy. Clever ways to save a lot, by doing very little.
The length of the meta description is perfect. (975 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.moneysupermarket.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCompare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy. Clever ways to save a lot, by doing very little.
viewportwidth=device-width,initial-scale=1,viewport-fit=cover
theme-color#7B68EE
robotsindex,follow,max-image-preview:large
MSM.Page.Templatelanding
MSM.Page.Date23/07/2025
MSM.Content.Verticalsuper
MSM.Content.SubProductcore
MSM.Content.Productshare products
MSM.Content.ChannelId298
MSM.Content.PageTypehome page
MSM.Content.SubPageTypeunclassified
langen-gb
twitter:cardsummary
twitter:titleMoneySuperMarket | Always more ways to save
twitter:descriptionCompare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy. Clever ways to save a lot, by doing very little.
twitter:imagehttps://img.cdndtl.co.uk/sites/moneysupermarket/logo--tertiary.png?auto=format&s=5ecd05ac76f6211f6e913fe9919e1567
twitter:urlhttps://www.moneysupermarket.com
twitter:site@moneysupermkt
og:localeen_GB
og:titleMoneySuperMarket | Always more ways to save
og:typewebsite
og:imagehttps://img.cdndtl.co.uk/sites/moneysupermarket/logo--tertiary.png?auto=format&s=5ecd05ac76f6211f6e913fe9919e1567
og:site_namemoneysupermarket.com
og:urlhttps://www.moneysupermarket.com
og:descriptionCompare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy. Clever ways to save a lot, by doing very little.
X-UA-CompatibleIE=Edge
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • accross => across
This page contains 1917 words. That's ok.
34.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
32 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 112 characters this one is longer than 70 characters:
"found the same deal for less? we'll not only price match, we'll also give you a choice of up to a £20 ..."
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ormat&s=16cfbc4ceaa458709884a2b4fb3837b2Money Supermarket Logo
...2a5ffc/SSC-logo-main-no-icon.png?fm=avifSSC gold logo
...1/car-coin-dark.avif?fm=avif&w=100&h=100Car Insurance - earn £15
.../car-coin-light.avif?fm=avif&w=100&h=100No alt attribute provided
.../home-coin-dark.avif?fm=avif&w=100&h=100Home Insurance - Earn £15
...home-coin-light.avif?fm=avif&w=100&h=100No alt attribute provided
.../life-coin-dark.avif?fm=avif&w=100&h=100Life Insurance
...life-coin-light.avif?fm=avif&w=100&h=100No alt attribute provided
...000px-Compressed.png?fm=avif&w=100&h=100Credit Cards - earn £20
...0px-Compressed-1.png?fm=avif&w=100&h=100No alt attribute provided
...L-A4-2000x2000px.png?fm=avif&w=100&h=100Loans - earn £20
...A4-2000x2000px-1.png?fm=avif&w=100&h=100No alt attribute provided
...ravel-coin-dark.avif?fm=avif&w=100&h=100Travel Insurance - earn up to £5
...avel-coin-light.avif?fm=avif&w=100&h=100No alt attribute provided
...B-A4-2000x2000px.png?fm=avif&w=100&h=100Broadband deals - earn £20
...A4-2000x2000px-1.png?fm=avif&w=100&h=100No alt attribute provided
...4/pet-coin-dark.avif?fm=avif&w=100&h=100Pet Insurance - earn £10
.../pet-coin-light.avif?fm=avif&w=100&h=100No alt attribute provided
...E-A4-2000x2000px.png?fm=avif&w=100&h=100Energy - earn £10
...A4-2000x2000px-1.png?fm=avif&w=100&h=100No alt attribute provided
...obile-coin-dark.avif?fm=avif&w=100&h=100Mobile Phones - earn £5
...bile-coin-light.avif?fm=avif&w=100&h=100No alt attribute provided
...O-A4-2000x2000px.png?fm=avif&w=100&h=100Mortgages
...A4-2000x2000px-1.png?fm=avif&w=100&h=100No alt attribute provided
...A-A4-2000x2000px.png?fm=avif&w=100&h=100Current Accounts - earn £15
...A4-2000x2000px-1.png?fm=avif&w=100&h=100No alt attribute provided
...8a1586e/hero-bkg-default__2_.png?fm=avifNo alt attribute provided
...a4851bdbd59b4c0e7ff3e9/price-promise.svgPrice Promise
/ap/images/image-link/apps-qr-code.svgMoneySuperMarket Apps
/ap/images/image-link/ios-app-store.svgApp store
/ap/images/image-link/play-store.svgGoogle play store
...421/shp-download-app_2.png?fm=avif&w=500New HP Image SSC Cashback Sept 2024
...8a932244/price_promise.png?fm=avif&w=500SHP Price Promise - FCX
...a7812e8ff/credit-score.png?fm=avif&w=500Homepage credit monitor
...b34b1afe72308b9c82665a72b/piggy-bank.svgicon- piggybank-50x50
...9ba249f4a10c2f1c43f4/rewards.png?fm=avificon-gift-50x50
...08efcce28cd55066aacc4/search.png?fm=avificon-search-50x50
...45f935e7979896f9/supercharge.png?fm=avificon-hand-to-coin-50x50
...mo-Table-Desktop-Oct24.png?fm=avif&w=500Life Insurance - Table image - shopping card - Argos Wayfair
...d1008f6a9d3a6db1595c/Insurance-24x24.svgNo alt attribute provided
...82e07017de5ddcfd81/Icon-Travel-28x28.svgNo alt attribute provided
...beaa59041de17c0eb880438d6c49/coin-24.pngNo alt attribute provided
...9954996b918405bd1/icon-mobiles-24x24.svgNo alt attribute provided
...f42ee258680a35e2ffb/icon-bband-24x24.svgNo alt attribute provided
...2ed79f74f5e0b176af/icon-energy-24x24.svgNo alt attribute provided
...bbfe3eb84d20f146902/icon-other-24x24.svgNo alt attribute provided
...arket.com/ds/brand-logos/msm-1-white.svgMoney Supermarket logo
...tinumtrustedservicewhiteout-9c918aec.svgPlatinum Trusted Service Award 2024 from feefo
...footer/assets/ios-app-store-53f9cfa4.svgApp store
...om/footer/assets/play-store-7c7a21ae.svgGoogle play store
....com/footer/assets/facebook-781d6f28.svgVisit Moneysupermarket on Facebook
...rmarket.com/footer/assets/x-a6b48a75.svgVisit Moneysupermarket on X
...t.com/footer/assets/youtube-da1b5029.svgVisit Moneysupermarket on YouTube
...com/footer/assets/instagram-bfc050b7.svgVisit Moneysupermarket on Instagram
....com/footer/assets/linkedIn-753b0256.svgVisit Moneysupermarket on LinkedIn

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 52 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Car Insurance
H2 Home Insurance
H2 Life Insurance
H2 Credit Cards
H2 Loans
H2 Travel Insurance
H2 Broadband
H2 Pet Insurance
H2 Energy
H2 Mobile Phones
H2 Mortgages
H2 Current Accounts
H2 Earn up to £130* in rewards each year with SuperSaveClub
H2 We'll price match and more
H2 Get rewarded when you sign up to Credit Score
H2 Why Super Save with MoneySuperMarket?
H2 Protect your family with life insurance
H2 What our customers say about us
H2 How does MoneySuperMarket work?
H2 Have a question or need a hand with anything?
H2 So many ways to super save
H3 Compare cheap car insurance.
H3 Compare cheap home insurance.
H3 Compare cheap life insurance.
H3 Compare credit cards.
H3 Compare cheap loans.
H3 Compare cheap travel insurance.
H3 Compare broadband deals.
H3 Compare cheap pet insurance.
H3 Compare cheap energy deals.
H3 Grab a mobile phone deal.
H3 Compare cheap mortgage deals.
H3 Compare current accounts.
H3 Always more ways to save
H3 Rewards as well as savings
H3 In your corner
H3 Supercharge your savings
H3 Frequently asked questions
H3 Cutting the cost of living, not just insurance
H4 MoneySuperMarket is a credit broker not a lender. You must be 18 or over and a UK resident.
H4 MoneySuperMarket is a credit broker not a lender. You must be 18 or over and a UK resident. Duplicate text
H4 Why should I use a price comparison website?
H4 Should I compare deals on other price comparison websites too?
H4 What is SuperSaveClub?
H4 How does MoneySuperMarket make money?
H4 Compare insurance
H4 Compare travel
H4 Compare money
H4 Compare mobile phones
H4 Compare broadband
H4 Compare Energy
H4 Compare other services
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
/?from=header-logoSubdomain IMG-ALT Money Supermarket Logo
A-TITLE MoneySuperMarket.com
https://www.moneysupermarket.com/Anchor Skip to content
/labs/site-search/Nofollow No Text
/club/Nofollow SuperSaveClub
/account/?redirectURLNofollow Sign in
/car-insurance/Find out more about Car Insurance
/dialogue/motor/questions/your...Find by make and model
/home-insurance/Find out more about Home Insurance
/life-insurance/Find out more about Life Insurance
/dialogue/life-insurance/quest...Start a quote
/credit-cards/Find out more about Credit Cards
/loans/Find out more about Loans
/travel-insurance/Find out more about Travel Insurance
/dialogue/travel/questions/you...Text duplicate Start a quote
/dialogue/travel/questions/you...Pre-existing medical conditions
/broadband/Find out more about Broadband
/pet-insurance/Find out more about Pet Insurance
/dialogue/pet/questions/pet-de...Text duplicate Start a quote
/store/gas-and-electricity/enq...FInd out more about energy tariffs
/store/gas-and-electricity/enq...Subdomain Text duplicate Start a quote
/gas-and-electricity/business-...Subdomain Or compare business energy
/mobile-phones/Compare mobile phone deals
/mobile-phones/sim-only/Compare sim only deals
/mortgages/Find out more about Mortgages
/mortgages/welcome/hub/Compare mortgage rates
/mortgages/decision/natwest/fo...Get a Decision in Principle
/current-accounts/Find out more about Current Accounts
/current-accounts/results-page/Compare current accounts
/price-match/IMG-ALT Price Promise
https://www.feefo.com/en-GB/re...New window External Subdomain 4/5 0 reviews
/super-save-club/Subdomain SuperSaveClub member
https://apps.apple.com/GB/app/...External Subdomain IMG-ALT App store
https://msmgo.onelink.me/cbxB/...External Subdomain IMG-ALT Google play store
/price-match/terms/Subdomain Trivial anchor text
here
/price-match/Find out more
/credit-scoring/scoreCheck my score for free
/life-insurance/terms-and-cond...Subdomain T&C’s apply
/life-insurance/with-free-gift/Subdomain terms and conditions
/dialogue/life-insurance/quest...Subdomain Text duplicate Start a quote
/how-moneysupermarket-works/Subdomain Text duplicate Trivial anchor text
here
https://www.feefo.com/en-GB/re...New window Nofollow External Subdomain See all reviews
https://www.feefo.com/en-GB/re...New window External Subdomain Text duplicate 4/5 0 reviews
/how-moneysupermarket-works/Text duplicate Find out more
https://support.moneysupermark...External Subdomain visit our help hub
/contact-us/Need to get in touch? Contact us
/super-save-club/terms/Subdomain apply
/super-save-club/terms/Subdomain Text duplicate Trivial anchor text
here
/super-save-club/terms/Subdomain Text duplicate Trivial anchor text
here
/super-save-club/terms/Subdomain Text duplicate Trivial anchor text
here
/accessibility/Subdomain Accessibility
https://www.jobs.moneysupermar...External Subdomain Careers
/contact-us/Subdomain Contact Us
https://corporate.moneysuperma...External Subdomain Investor Relations
/about-us/Subdomain About Us
/my-account/preference-centre/Subdomain Preference Centre
/legal/privacy-policy/Subdomain Privacy
/legal/security/Subdomain Security
/sitemap/Subdomain Sitemap
/legal/terms/Subdomain Terms and Conditions
/legal/cookie-policy/Subdomain Cookie Policy
/app/Subdomain Learn more about The MoneySuperMarket app
https://apps.apple.com/GB/app/...External Subdomain Text duplicate IMG-ALT App store
https://msmgo.onelink.me/cbxB/...External Subdomain Text duplicate IMG-ALT Google play store
https://www.facebook.com/money...New window External Subdomain IMG-ALT Visit Moneysupermarket on Facebook
https://twitter.com/moneysupermktNew window External IMG-ALT Visit Moneysupermarket on X
https://www.youtube.com/user/m...New window External Subdomain IMG-ALT Visit Moneysupermarket on YouTube
https://www.instagram.com/mone...New window External Subdomain IMG-ALT Visit Moneysupermarket on Instagram
https://uk.linkedin.com/compan...New window External Subdomain IMG-ALT Visit Moneysupermarket on LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.moneysupermarket.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.57 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (444 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 06:04:55 GMT
content-typetext/html; charset=utf-8
cf-ray9641390b5de37013-CDG
access-control-allow-origin*
cache-controlno-cache, no-store
content-encodingbr
set-cookie298 Characters
varyAccept-Encoding
cf-workerfw
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,133 referring domains.
This page has 5,666 backlinks.
This page has backlinks from 887 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.moneysupermarket.com/sitemap-index.xml
 
# Allow agentic-AI users
User-agent: Claude-User
User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: OAI-SearchBot
User-agent: Perplexity-User
Disallow:

# Exclude files from all robots:
User-agent: *
 
Disallow: /*.pdf
Disallow: /3rdparty/
Disallow: /api/gb/identity/google/enhanced-conversion
Disallow: /authenticate/
Disallow: /bin/
Disallow: /boiler-cover/quote/
Disallow: /breakdown-cover/enquiry/
Disallow: /breakdown-cover/more-info-new/
Disallow: /breakdown-cover/results/
Disallow: /broadband/goto?
Disallow: /broadband/goto/
Disallow: /broadband/product/
Disallow: /broadband/results/
Disallow: /cdn-cgi/
Disallow: /club/
Disallow: /content/
Disallow: /credit-cards/eligibility-search/
Disallow: /credit-monitor-web/
Disallow: /credit-scoring/score
Disallow: /current-accounts/business-bank-accounts/results/
Disallow: /current-accounts/results-page/
Disallow: /dialogue/
Disallow: /etc/segmentation/
Disallow: /framework/pages/processadvertclick.aspx
Disallow: /gadget-insurance/quote/
Disallow: /health-insurance/maintenance/
Disallow: /health-insurance/quote
Disallow: /health-insurance/search/
Disallow: /homecomms/goto
Disallow: /income-protection/quote/
Disallow: /investments/*/results/
Disallow: /jump/
Disallow: /labs/ev-assistant
Disallow: /landlord-insurance/search/
Disallow: /life-insurance/enquiry/buy-now/
Disallow: /life-insurance/get-quote-and-buy
Disallow: /loans/car-finance/calculator/search/
Disallow: /loans/eligibility-search/
Disallow: /money/click/go-to-site
Disallow: /mortgages/affordability/form
Disallow: /mortgages/discovery/
Disallow: /mortgages/help-me-choose/
Disallow: /mortgages/rates-table/
Disallow: /mortgages/speak-to-an-expert/
Disallow: /mortgages/welcome/
Disallow: /motorbike-insurance/quote/
Disallow: /my-dashboard/
Disallow: /my-profile/dashboard
Disallow: /pet-insurance/enquiry/
Disallow: /pet-insurance/*/results/
Disallow: /rewards/wallet
Disallow: /savings/goals/
Disallow: /sell-my-phone/basket/
Disallow: /sell-my-phone/search-results/
Disallow: /sell-my-phone/goto
Disallow: /shop/
Disallow: /store/gas-and-electricity/
Disallow: /travel-insurance/enquiry/
Disallow: /travel-insurance/pre-existing-medical-v2/enquiry/
Disallow: /user-insight-service


Allow: /bin/services/products
Allow: /bin/services/money/results
Allow: /my-dashboard/preference-centre
Allow: /my-dashboard/assets/
Allow: /shop/third-party-promotion-click/?product_sku=
Allow: /content/moneysupermarket/en_gb/jcr:content/footer-ipar-top/footerlinks/footerlogo/desktopimage.img.full.medium.png/1552038818622.png


 
# End robots.txt file

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www.moneysupermarket.com
MoneySuperMarket | Always more ways to save
Compare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy. Clever ways to save a lot, by doing very little.

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KeywordResultRecheck
MoneySuperMarket74%Check
Save up71%Check
save money71%Check
Super Save71%Check
Save69%Check
ways66%Check
Insurance63%Check
card61%Check
earn up59%Check
Credit58%Check
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