Mkm.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
75% 
Page structure
27% 
Link structure
43% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.40 s
File size
1,148.20 kB
Words
844
Media files
59
Number of links
111 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MKM Building Supplies | Your local experts
The length of the page title is perfect. (381 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The UKs leading independent builders' merchant. Explore our range of building materials, timber, landscaping, plumbing, heating, bathroom, kitchens and more. Open to trade and public. Open a trade account today for great terms and benefits.
The meta description is too long: 1494 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mkm.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
generatorVue Storefront 2
descriptionThe UKs leading independent builders' merchant. Explore our range of building materials, timber, landscaping, plumbing, heating, bathroom, kitchens and more. Open to trade and public. Open a trade account today for great terms and benefits.
og:imageEmpty
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: We think this is your nearest branch. If not, choose one you think is ...
This page contains 844 words. That's ok.
21.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1148.2 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
37 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://mkm.com/cart/basket.svgNo alt attribute provided
...banner-designs---916-x-616px-timber-.jpgNo alt attribute provided
...banner/decorative-aggregates-602x296.jpgNo alt attribute provided
...ge/hero-banner/trade-account-602x296.jpgNo alt attribute provided
...gories/homepage/topsoil-circle-image.jpgNo alt attribute provided
...umbnails/l2-categories/homepage/sand.jpgNo alt attribute provided
...ls/l2-categories/homepage/carcassing.jpgNo alt attribute provided
...nails/l2-categories/homepage/dec_agg.jpgNo alt attribute provided
...-categories/homepage/sheet-materials.jpgNo alt attribute provided
...nails/l2-categories/homepage/plaster.jpgNo alt attribute provided
...nails/l2-categories/homepage/fencing.jpgNo alt attribute provided
...bnails/l2-categories/homepage/cement.jpgNo alt attribute provided
...very/resources/content/gallery/brick.jpgNo alt attribute provided
...very/resources/content/gallery/block.jpgNo alt attribute provided
...ories/homepage/insulation-superglass.jpgNo alt attribute provided
...ails/l2-categories/homepage/paving-2.jpgNo alt attribute provided
...ails/l2-categories/homepage/sleepera.jpgNo alt attribute provided
...nails/l2-categories/homepage/dekcing.jpgNo alt attribute provided
...-shaft-cow-horn-petrol-brushcutterv2.jpgNo alt attribute provided
...oducts/handy-towed-de-thatcher-100cm.jpgNo alt attribute provided
...lex-pressure-washer-b074676-1__32205.jpgNo alt attribute provided
...b-33cc-288kmh-petrol-backpack-blower.jpgNo alt attribute provided
...indows-installation-t019545-1__38555.jpgNo alt attribute provided
...board-23x138x3600mm-t009683-1__51995.jpgNo alt attribute provided
...ic-rotary-lawnmower-with-rear-roller.jpgNo alt attribute provided
...nce-panel-pack-of-4-t015460-1__16633.jpgNo alt attribute provided
...-roll-of-50mm-x-20m-b121328-1__29483.jpgNo alt attribute provided
...gree-radial-pergola-t019197-1__96048.jpgNo alt attribute provided
...e-rust-converter-5l-b074534-1__44630.jpgNo alt attribute provided
...mm-x-1520mm-x-770mm-t007270-3__05767.jpgNo alt attribute provided
.../jenolite-garden-paint-sage-green-1l.jpgNo alt attribute provided
...ting/made-for-trade---feature-card-2.jpgNo alt attribute provided
...es/marketing/customer-service-image1.jpgNo alt attribute provided
...ting/home-page---open-to-trade-comp2.jpgNo alt attribute provided
...ontent/gallery/brands/general/siniat.pngsiniat
...gos/velux-logo-for-homepage-carousel.jpgvelux logo for homepage carousel
...ontent/gallery/brands/general/dewalt.pngdewalt
.../gallery/homepage/sam-mouldings-logo.jpgsam mouldings logo
...ntent/gallery/brands/superglass-logo.jpgsuperglass logo
...allery/brands/general/british-gypsum.pngbritish gypsum
...ontent/gallery/brands/general/daikin.pngdaikin
...ontent/gallery/brands/general/hanson.pnghanson
...content/gallery/brands/general/ideal.pngideal
...tent/gallery/brands/general/kingspan.pngkingspan
...tent/gallery/brands/general/polypipe.pngpolypipe
.../inspiration/kay-north-case-study-op.jpgNo alt attribute provided
...beccas-garden-transformation-home-op.jpgNo alt attribute provided
...tent/gallery/homepage/oakwood-123-op.jpgNo alt attribute provided
...categories/marketing/free-local-deliveryBanner-0
...tegories/marketing/we-are-all-earsv2.jpgBanner-1
...lery/blog/mkm-news/cheltenham--breem.jpgMKM’s Commitment to Lower Carbon Operations
...operating-officer_dave-castle_01blog.jpgMKM appoints Dave Castle as first Chief Operating Officer as expansion gathers pace
...-news/mkm-check-your-tools-charliev2.jpgMKM's 2025 Check Your Tools campaign is here!
/icons/social/facebook_white.svgfacebook
/icons/social/tiktok_white.svgtiktok
/icons/social/instagram_white.svginstagram
/icons/social/twitter_white.svgtwitter
/icons/social/linkedIn_white.svglinkedIn
/icons/social/youtube_white.svgyoutube

Page structure

H1 heading
(Critically important)
Popular products
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 53 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Popular products
H1 Topsoil
H1 Sand & Aggregates
H1 Carcassing, CLS & Battens
H1 Decorative Aggregates & Gravel
H1 Sheet Materials
H1 Plaster & Plasterboard
H1 Fencing
H1 Cement, Concrete & Mortar
H1 Bricks
H1 Blocks
H1 Insulation
H1 Paving
H1 Sleepers
H1 Decking
H1 Get ready for summer
H1 Webb 43cc 25cm Straight Shaft Cow Horn Petrol Brushcutter
H1 Handy Towed De-Thatcher, 100cm
H1 Karcher K4 Power Control Flex Pressure Washer
H1 Webb 33cc 288km/h Petrol Backpack Blower
H1 Pent Storage Shed 8x6 with a Single Door & 2 Windows
H1 Ecoscape Stone Embossed Composite Deck Board
H1 This weeks most popular products
H1 Webb Supreme 40cm Electric Rotary Lawnmower
H1 Forest Garden 6ft x 6ft Pressure Treated Superlap Fence Panel - Pack of 4
H1 Deck Tape- 1 x roll of 50mm x 20m
H1 Premium 90 Degree Radial Pergola
H1 Jenolite Rust Converter, 5l
H1 Forest Garden Harvington 5ft Bench 150mm x 1520mm x 770mm
H1 Garden Paint, Sage Green - 1l
H1 MKM - Built around you
H1 FREE click & collect
H1 FREE local delivery*
H1 FREE expert advice
H1 FREE kitchen design
H1 Local People Serving Local People
H1 Made for Trade
H1 Speak to a local expert
H1 Trade and DIYers welcome
H1 Bringing you the brands you know and trust
H1 Customer success stories
H1 'The House That MKM Built', Mansfield
H1 Rebecca Green's Garden Transformation
H1 The Oakwood at Ryther Wedding Venue
H1 Our Latest Articles See all
H2 Your basket is empty
H3 Shop by room
H3 Shop By Build
H3 Tools & Services
H3 Sign in
H3 Your basket
H3 Find your nearest branch
H3 Are you sure?
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/sustainability/sustainable-bu...Sustainable Building
https://mkm.com/hireMKM Hire
https://uvalue.mkm.com/calculatorExternal Subdomain U-Value Calculator
https://mkm.com/brochuresRequest a Brochure
https://mkm.com/MKM Home Page
https://mkm.com/loginSign InSign In
/kitchens/kitchens-enquiryFREE Kitchen Design
/bathroom-design-enquiryFREE Bathroom Design
/help/delivery-collectionFree Local Delivery* Or click & collect in branch
https://mkm.com/login?signup=trueApply For An Account £1000 credit limit*
https://mkm.com/login?signup=trueMade for Trade Register today and start saving
https://mkm.com/branches/Trusted Local Experts Talk to our specialists in branch
/forgotten-passwordForgotten password?
https://mkm.com/login?signup=trueDon’t have an account? Create one now
https://mkm.com/loginSign in
https://mkm.com/category/timberNo Text
/category/landscaping/decorati...No Text
https://mkm.com/login?signup=trueNo Text
/category/landscaping/lawn-pla...Topsoil
/category/building-materials/s...Sand & Aggregates
/category/timber/carcassing-cl...Carcassing, CLS & Battens
/category/landscaping/decorati...Decorative Aggregates & Gravel
/category/timber/sheet-materialsSheet Materials
/category/building-materials/p...Plaster & Plasterboard
/category/landscaping/fencingFencing
/category/building-materials/c...Cement, Concrete & Mortar
/category/building-materials/b...Bricks
/category/building-materials/b...Blocks
/category/building-materials/i...Insulation
/category/landscaping/paving-w...Paving
/category/landscaping/sleepersSleepers
/category/landscaping/deckingDecking
/product/webb-43cc-25cm-straig...Webb 43cc 25cm Straight Shaft Cow Horn Petrol Brushcutter £159.99
/product/handy-towed-de-thatch...Handy Towed De-Thatcher, 100cm £89.99
/product/karcher-k-4-power-con...Karcher K4 Power Control Flex Pressure Washer £214.99
/product/webb-33cc-288kmh-petr...Webb 33cc 288km/h Petrol Backpack Blower £149.99
/product/4life-pent-shed-8x6-s...Pent Storage Shed 8x6 with a Single Door & 2 Windows £884.99
/product/ecoscape-stone-emboss...Ecoscape Stone Embossed Composite Deck Board £36.82
/product/webb-supreme-40cm-ele...Webb Supreme 40cm Electric Rotary Lawnmower £149.99
/product/forest-garden-6ft-x-6...Forest Garden 6ft x 6ft Pressure Treated Superlap Fence Panel - Pack of 4 £220.00
/product/deck-tape-1-x-roll-of...Deck Tape- 1 x roll of 50mm x 20m £24.00
/product/premium-90-degree-rad...Premium 90 Degree Radial Pergola £590.99
/product/jenolite-rust-convert...Jenolite Rust Converter, 5l £89.99
/product/forest-garden-harving...Forest Garden Harvington 5ft Bench 150mm x 1520mm x 770mm £256.00
/product/jenolite-garden-paint...Garden Paint, Sage Green - 1l £29.99
https://mkm.com/about/about-usMore about MKM
https://mkm.com/login?signup=trueMade for Trade Fancy mates rates? Register today and start saving.
https://mkm.com/branchesSpeak to a local expert No call centres, automated phone systems, or chat bots. Chat to our experts face to face or over the phone with no fuss.
https://mkm.com/branchesTrade and DIYers welcome We pride ourselves on our service and our people. We welcome all customers.
/blog/inspiration/the-house-th...'The House That MKM Built', Mansfield Supplied by MKM Sheffield Parkway
/blog/inspiration/case-study-r...Rebecca Green's Garden Transformation Supplied by MKM Mansfield
/blog/inspiration/case-study-t...The Oakwood at Ryther Wedding Venue Supplied by MKM Selby
https://mkm.com/login?signup=trueOpen an account
https://mkm.com/branchesFind your branch
https://mkm.com/blogSee all
/blog/mkm-news/mkms-commitment...MKM’s Commitment to Lower Carbon Operations Builder’s merchant continues to expand sustainability strategy across the business May 15, 2025 . 3 min read
IMG-ALT MKM’s Commitment to Lower Carbon Operations
/blog/mkm-news/mkm-appoints-da...MKM appoints Dave Castle as first Chief Operating Officer as expansion gathers pace MKM Building Supplies, the UK’s proper builder’s merchant, has appointed ...
IMG-ALT MKM appoints Dave Castle as first Chief Operating Officer as expansion gathers pace
/blog/mkm-news/mkms-2025-check...MKM's 2025 Check Your Tools campaign is here! Our fourth year collaboration with The OddBalls Foundation, Toolbank, and DeWalt to raise awareness of testicul...
IMG-ALT MKM's 2025 Check Your Tools campaign is here!
https://mkm.com/about/about-usAbout us
https://mkm.com/careersCareers
/about/corporate-responsibilityCorporate responsibility
/about/tax-strategyTax strategy
https://mkm.com/media-brand-packMedia brand pack
https://mkm.com/mkm-appGet the MKM Mobile App
https://mkm.com/branchesBranch finder
https://www.mkmrewardsclub.co.uk/External Subdomain Rewards Club
https://mkm.com/hireText duplicate MKM Hire
https://mkm.com/financeFinance options
https://mkm.com/brochuresBrochures
https://mkm.com/help/faqsFAQs
/help/delivery-collection*Delivery & collection
/help/returns--refundsReturns & refunds
https://mkm.com/help/contact-usContact us
https://mkm.com/blogBlog home
https://mkm.com/blog/how-toHow to
/blog/advice-and-reviewsAdvice & reviews
https://mkm.com/blog/inspirationInspiration
https://mkm.com/blog/mkm-newsMKM news
/sustainability/greener-optionsGreener Options at MKM
https://mkm.com/sustainabilitySustainability at MKM
/sustainability/responsible-so...Responsible sourcing
/sustainability/electrical-rec...Electrical recycling
/sustainability/modern-slaveryModern slavery act
/sustainability/charity--commu...Charity & community support
https://uvalue.mkm.com/calculatorExternal Subdomain U Value Calculator
https://mkm.com/about/about-usText duplicate About us
https://mkm.com/careersText duplicate Careers
/about/corporate-responsibilityText duplicate Corporate responsibility
/about/tax-strategyText duplicate Tax strategy
https://mkm.com/media-brand-packText duplicate Media brand pack
https://mkm.com/mkm-appText duplicate Get the MKM Mobile App
https://mkm.com/branchesText duplicate Branch finder
https://www.mkmrewardsclub.co.uk/External Subdomain Text duplicate Rewards Club
https://mkm.com/hireText duplicate MKM Hire
https://mkm.com/financeText duplicate Finance options
https://mkm.com/brochuresText duplicate Brochures
https://mkm.com/help/faqsText duplicate FAQs
/help/delivery-collectionText duplicate *Delivery & collection
/help/returns--refundsText duplicate Returns & refunds
https://mkm.com/help/contact-usText duplicate Contact us
https://mkm.com/blogText duplicate Blog home
https://mkm.com/blog/how-toText duplicate How to
/blog/advice-and-reviewsText duplicate Advice & reviews
https://mkm.com/blog/inspirationText duplicate Inspiration
https://mkm.com/blog/mkm-newsText duplicate MKM news
/sustainability/greener-optionsText duplicate Greener Options at MKM
https://mkm.com/sustainabilityText duplicate Sustainability at MKM
/sustainability/responsible-so...Text duplicate Responsible sourcing
/sustainability/electrical-rec...Text duplicate Electrical recycling
/sustainability/modern-slaveryText duplicate Modern slavery act
/sustainability/charity--commu...Text duplicate Charity & community support
https://uvalue.mkm.com/calculatorExternal Subdomain Text duplicate U Value Calculator
https://mkm.com/Text duplicate MKM Home Page
/policies/terms-and-conditions*Terms & Conditions |
/policies/privacy-policyPrivacy Policy |
/policies/cookie-listCookie Policy
https://www.facebook.com/MKMBS/External Subdomain IMG-ALT facebook
https://www.tiktok.com/@mkm.bu...External Subdomain IMG-ALT tiktok
https://www.instagram.com/mkm....External Subdomain IMG-ALT instagram
https://twitter.com/mkmbsExternal IMG-ALT twitter
https://www.linkedin.com/compa...External Subdomain IMG-ALT linkedIn
https://www.youtube.com/channe...External Subdomain IMG-ALT youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mkm.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,148 kB).
The page response time is excellent with 0.40 seconds.

HTTP Response Header

NameValue
dateSat, 31 May 2025 00:52:00 GMT
content-typetext/html;charset=utf-8
cf-ray94827c6d6e5bd152-CDG
cf-cache-statusDYNAMIC
cache-controlpublic, max-age=60, s-maxage=120, stale-while-revalidate=30, must-revalidate
set-cookie110 Characters
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyAccept-Encoding
via1.1 google
content-security-policybase-uri 'self'; font-src 'self' https: data:; form-action 'self' https://*.facebook.com https://www.facebook.com/tr/; frame-ancestors 'self' https://mkmbs.bloomreach.io https://app-uat.prommt.com https://uat.prommt.com; object-src 'none'; script-src-attr 'none'; style-src 'self' https: 'unsafe-inline'; img-src 'self' data: https://*; upgrade-insecure-requests;
document-policyjs-profiling
permissions-policygeolocation=(self "https://mkm.com"), midi=(), sync-xhr=(), microphone=(), camera=(), magnetometer=(), gyroscope=(), fullscreen=(), payment=(self "https://app-uat.prommt.com" "https://uat.prommt.com")
referer-policyno-referrer
server-timingcategoryTreeRedis;dur=2.3099550008773804, bloomreachContent;dur=64.21857699751854
x-cdn-cache-statusmiss
x-content-type-optionsnosniff
x-robots-tagall
x-xss-protection1; mode=block
servercloudflare
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 488 referring domains.
This page has 71,213 backlinks.
This page has backlinks from 348 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://mkm.com/sitemaps/product_sitemap_1.xml
Sitemap: https://mkm.com/sitemap.xml

User-agent: *
Disallow: /cart
Disallow: /checkout
Disallow: /menu
Disallow: /my-account
Disallow: /search
Disallow: /_storyblook
Disallow: /_storyblok
Disallow: /pay
Disallow: /order-confirmation
Disallow: /*?srsltid
User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

User-agent: AI2Bot
User-agent: Ai2Bot-Dolma
User-agent: Amazonbot
User-agent: Applebot
User-agent: Applebot-Extended
User-agent: Bytespider
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: Diffbot
User-agent: FacebookBot
User-agent: FriendlyCrawler
User-agent: GPTBot
User-agent: Google-Extended
User-agent: GoogleOther
User-agent: GoogleOther-Image
User-agent: GoogleOther-Video
User-agent: ICC-Crawler
User-agent: ISSCyberRiskCrawler
User-agent: ImagesiftBot
User-agent: Kangaroo Bot
User-agent: Meta-ExternalAgent
User-agent: Meta-ExternalFetcher
User-agent: OAI-SearchBot
User-agent: PerplexityBot
User-agent: PetalBot
User-agent: Scrapy
User-agent: Sidetrade indexer bot
User-agent: Timpibot
User-agent: VelenPublicWebCrawler
User-agent: Webzio-Extended
User-agent: YouBot
User-agent: anthropic-ai
User-agent: cohere-ai
User-agent: facebookexternalhit
User-agent: iaskspider/2.0
User-agent: img2dataset
User-agent: omgili
User-agent: omgilibot
Crawl-delay: 10

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Search preview

mkm.com
MKM Building Supplies | Your local experts
The UKs leading independent builders' merchant. Explore our range of building materials, timber, landscaping, plumbing, heating, bathroom, kitchens and more. Open to trade and public. Open a trade account today for great terms and benefits.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MKM70%Check
MKM Building65%Check
MKM Building Supplies59%Check
Building58%Check
local56%Check
Trade56%Check
Products56%Check
Popular56%Check
Popular products56%Check
Building Materials55%Check
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