Mckinsey.de - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
51% 
Page structure
79% 
Link structure
86% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
89.00 kB
Words
380
Media files
9
Number of links
23 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Deutschland | Germany | McKinsey & Company
The length of the page title is perfect. (424 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://prod.mckinsey.de/home
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-itunes-appapp-id=674902075
referrerno-referrer-when-downgrade
site_nameMcKinsey & Company
titleDeutschland | Germany
urlhttps://prod.mckinsey.de/home
robotsindex,follow,all
imagehttps://prod.mckinsey.de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/home/geo_videostill_thumb_1536x1536.jpg
sid{EF7430C2-E056-4E04-BE95-57EFC8C1F679}
searchresults-tagsLocations | Germany
contenttypeOffice overview
next-head-count48
langen
twitter:cardsummary_large_image
twitter:site@mckinsey
twitter:titleDeutschland
twitter:imagehttps://prod.mckinsey.de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/home/geo_videostill_thumb_1536x1536.jpg?mw=677&car=42:25
twitter:image:altDeutschland
og:site_nameMcKinsey & Company
og:titleDeutschland | Germany
og:urlhttps://prod.mckinsey.de/home
og:imagehttps://prod.mckinsey.de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/home/geo_videostill_thumb_1536x1536.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 380 words on this page. Good pages should have about 800 words of useful content.
35.5% of the text are stop words.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._bl.jpg?cq=50&mw=1180&car=1:1&cpy=CenterWin Green and Grow
...864.jpg?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...182.jpg?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...864.jpg?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...546.jpg?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...ark.jpg?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...ght.png?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...4px.jpg?cq=50&mw=767&car=16:9&cpy=CenterCover Image McKinsey Podcast Tomorrow
...536.jpg?cq=50&mw=767&car=16:9&cpy=CenterMckinsey in Austria

Page structure

H1 heading
(Critically important)
McKinsey Deutschland
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 McKinsey Deutschland
H2 Win green & grow
H2 Aktuelles
H2 Tomorrow - Ein McKinsey Podcast
H2 Karriere
H2 McKinsey in Österreich
H2 McKinsey in Deutschland
H3 Ihre Möglichkeiten bei McKinsey
H3 Über McKinsey
H3 Gesellschaft
H3 Nachhaltigkeit
H3 Werte
H3 Geschichte
H3 Standorte in Deutschland & Österreich
H3 Gender-Hinweis
H5 McKinsey: Unternehmen sparen bei KI-Weiterbildung und verpassen Chancen
H5 Quantentechnologie wird zum Milliardenmarkt
H5 Beautybranche: Wachstum schwächt sich ab
H5 McKinsey: Flexibilisierung der Stromnachfrage der Industrie könnte Spitzenlast um bis zu 15% senken
H5 Topmanager in Deutschland sehen Standort positiver
H5 Wettbewerbsdruck zwischen gesetzlichen Krankenkassen steigt durch erhöhte Kosten und resultierende Zusatzbeiträge
6 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mckinsey.de/Anchor Skip to main content
/funktionen/nachhaltigkeitIMG-ALT Win Green and Grow
/funktionen/nachhaltigkeitWin green & grow
/funktionen/nachhaltigkeitLesen Sie weiter
/news/presse/2025-07-21-hr-mon...No Text
/news/presse/2025-07-21-hr-mon...McKinsey: Unternehmen sparen bei KI-Weiterbildung und verpassen Chancen
/news/presse/2025-06-24-quantu...No Text
/news/presse/2025-06-24-quantu...Quantentechnologie wird zum Milliardenmarkt
/news/presse/2025-06-16-state-...No Text
/news/presse/2025-06-16-state-...Beautybranche: Wachstum schwächt sich ab
/news/presse/2025-06-16-flexib...No Text
/news/presse/2025-06-16-flexib...McKinsey: Flexibilisierung der Stromnachfrage der Industrie könnte Spitzenlast um bis zu 15% senken
/news/presse/2025-06-02-cxo-su...No Text
/news/presse/2025-06-02-cxo-su...Topmanager in Deutschland sehen Standort positiver
/news/presse/2025-05-13-gkv-ch...No Text
/news/presse/2025-05-13-gkv-ch...Wettbewerbsdruck zwischen gesetzlichen Krankenkassen steigt durch erhöhte Kosten und resultierende Zusatzbeiträge
/publikationen/tomorrow-podcastIMG-ALT Cover Image McKinsey Podcast Tomorrow
/publikationen/tomorrow-podcastTomorrow - Ein McKinsey Podcast
https://karriere.mckinsey.de/New window External Subdomain Zum Karriereportal
/uber-uns/geschichteGeschichte
/unsere-standortezur Übersicht
https://www.mckinsey.com/atNew window External Subdomain Zur Webseite
/uber-uns/diversitySubdomain Diversity bei McKinsey.
https://www.mckinsey.de/kontaktKontakt
/unsere-standorteStandorte

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mckinsey.de/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
content-typetext/html
last-modifiedTue, 22 Jul 2025 07:48:14 GMT
accept-rangesbytes
etag"0x8DDC8F41D4DA60D"
serverWindows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
x-ms-request-idd95dba11-001e-0051-7234-fdf772000000
x-ms-version2018-03-28
edge-cache-tagProd_Dotcom
x-akamai-transformed9 - 0 pmb=mRUM,2
content-encodinggzip
cache-controlno-store
dateFri, 25 Jul 2025 08:54:29 GMT
content-length20900
varyAccept-Encoding
set-cookie121 Characters
server-timingcdn-cache; desc=HIT
link<https://cdn.cookielaw.org>;rel="preconnect",<https://www.mckinsey.com>;rel="preconnect",<https://www.googletagmanager.com>;rel="preconnect"
served-fromBlobStorage
akamai-cache-statusHit from child
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 331 referring domains.
This page has 1,538 backlinks.
This page has backlinks from 281 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*.axd
Disallow: /sitecore modules/
Disallow: /modules/
Disallow: /sitecore/
Disallow: /layouts/
Disallow: /Sublayouts/
Disallow: /sitecore_files/
Disallow: /upload/
Disallow: /NotFound.aspx
Disallow: /InternalError.html
# undefined
Disallow: /*undefined$
# jsdebug
Disallow: /services/forms/formapi.asmx/jsdebug
Disallow: /services/forms/formapi.asmx/js
Disallow: /error
Disallow: /ClientLink/
Disallow: /clientlink/
Disallow: /AppData
Disallow: /McKinsey/
Disallow: /content/
Disallow: /tools/Wrappers
Disallow: /user_registration/
Disallow: /user-registration
Disallow: /search
# Miscellaneous exclusions
Disallow: /RSS/
Disallow: /insights/rss.aspx
Disallow: /nocookie
Disallow: /noaccess
Disallow: /html/
Disallow: /assets/dotcom/staging/
Disallow: /gsa/
Disallow: /practice-clients/
Disallow: /Practice-Clients/
Disallow: /alumniappload/
Disallow: /AlumniAppLoad/
Disallow: /alumniappload
Disallow: /AlumniAppLoad
Disallow: /Private Profiles/
Disallow: /Private-Profiles/
Disallow: /private profiles/
Disallow: /private-profiles/


User-agent: gsa-crawler
Allow: /clientlink/
Allow: /gsa/
Allow: /practice-clients/

Sitemap: https://www.mckinsey.com/sitemap.xml

User-agent: amazon-kendra # Amazon Kendra Web Crawler
Disallow: / # disallow access to any pages

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McKinsey76%Check
McKinsey Deutschland71%Check
Deutschland68%Check
Deutschland Österreich55%Check
Österreich43%Check
Standort43%Check
Podcast42%Check
Win42%Check
green42%Check
grow42%Check
Show more keywords and terms

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