Mattadlard.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
45% 
Page structure
58% 
Link structure
56% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
291.20 kB
Words
368
Media files
36
Number of links
41 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Matt Adlard – Bake It Better
The length of the page title is perfect. (247 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mattadlard.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
robotsmax-image-preview:large
msapplication-TileImagehttps://mattadlard.com/wp-content/uploads/2023/11/cropped-MattAdlard_Icon-2-270x270.png
langen-us
Content-Typetext/html; charset=UTF-8

Automatically check mattadlard.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 368 words on this page. Good pages should have about 800 words of useful content.
There are 4 text duplicates on this page:
  • Duplicate 1: /* real people should not fill this in and expect good things - do not...
  • Duplicate 2: By clicking subscribe I acknowledge that the information I provide wil...
The average number of words per sentence of 162 words is high.
29.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
32 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2023/07/mattadlardlogo.pnglogo
...ntent/uploads/2023/07/mattadlardlogo.pnglogo
...ntent/uploads/2024/02/MattAdlard-1-1.jpgNo alt attribute provided
...content/uploads/2024/02/Baking-Class.jpgNo alt attribute provided
/wp-content/uploads/2024/02/Book.jpgNo alt attribute provided
...ds/2025/06/bake-it-better-logo-white.pngNo alt attribute provided
.../2025/05/Triple-Chocolate-Cheesecake.jpgNo alt attribute provided
...tent/uploads/2025/05/Frangipane-Tart.jpgNo alt attribute provided
...ntent/uploads/2025/05/Sesame-Bloomer.jpgNo alt attribute provided
...ploads/2023/08/Chocolate-Sheet-Cake.jpegNo alt attribute provided
...ent/uploads/2025/05/Boston-Cream-Pie.jpgNo alt attribute provided
...ploads/2025/05/Vanilla-Glazed-Donuts.jpgNo alt attribute provided
/wp-content/uploads/2025/05/Maritozzi.jpgNo alt attribute provided
...uploads/2025/05/Berry-Charlotte-Cake.jpgNo alt attribute provided
...ntent/uploads/2025/06/Profiteroles-4.jpgNo alt attribute provided
...oads/2025/06/Strawberry-Layer-Cake-2.jpgNo alt attribute provided
...loads/2025/06/Chocolate-Layer-Cake-1.jpgNo alt attribute provided
...ent/uploads/2025/06/Ferrero-Rocher-1.jpgNo alt attribute provided
...ploads/2025/06/Lemon-Meringue-Cake-6.jpgNo alt attribute provided
...t/uploads/2025/06/Vanilla-Yule-Log-1.jpgNo alt attribute provided
...ontent/uploads/2025/06/Tarte-Tatin-4.jpgNo alt attribute provided
...oads/2025/06/Raspberry-Mousse-Cake-2.jpgNo alt attribute provided
...ads/2025/06/Strawberry-Panna-Cotta-2.jpgNo alt attribute provided
...s/images/intuit-mc-rewards-text-dark.svgIntuit Mailchimp
...s/images/intuit-mc-rewards-text-dark.svgIntuit Mailchimp
...content/uploads/2024/02/Baking-Class.jpgNo alt attribute provided
...ntent/uploads/2024/02/MattAdlard-1-1.jpgNo alt attribute provided
/wp-content/uploads/2024/02/Book.jpgNo alt attribute provided
...D5_Brioche_Feuilletee_43-uai-415x518.jpgNo alt attribute provided
...oads/2019/07/81U6qHRSHYL-uai-408x510.jpgNo alt attribute provided
...07/221026_BIB_D1_MyDadsLemonTart_027.jpgNo alt attribute provided
...IB_D7_OatLinseedLoaf_018-uai-228x285.pngNo alt attribute provided
...aspPistachioTartlet_47-1-uai-383x478.jpgNo alt attribute provided
...loads/2019/07/817GESw-XL-uai-416x521.jpgNo alt attribute provided
...nt/uploads/2023/11/MattAdlard_Icon-2.pngNo alt attribute provided
...nt/uploads/2023/11/MattAdlard_Icon-2.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Online baking classes for all abilities
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Online baking classes for all abilities
H2 Recipes
H2 Online Baking Classes
H2 Cookbooks
H2 Online Baking Classes Duplicate text
H2 Recipes Duplicate text
H2 Bake It Better
H3 Free recipes
H3 Never miss a slice of the action
H3 Never miss a slice of the action Duplicate text
H5 FOLLOW CONTACT [email protected]
H5 CONTACT [email protected]
H5 LINKS
H5 FOLLOW CONTACT [email protected] Duplicate text
H5 CONTACT [email protected] Duplicate text
H5 LINKS Duplicate text
H6 Triple Chocolate Cheesecake
H6 Frangipane Tart
H6 Sesame Bloomer
H6 Chocolate Sheet Cake
H6 Boston Cream Pie
H6 Vanilla Glazed Donuts
H6 Maritozzi
H6 Berry Charlotte Cake
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
16 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/bake-it-better/Get 140+ additional recipes and video tutorials with a Bake It Better membership - plus an ad-free website experience
https://mattadlard.com/IMG-ALT logo
https://mattadlard.com/about/About Matt
https://mattadlard.com/shop/Shop
https://mattadlard.com/gifting/Gifting
https://mattadlard.com/recipes/Recipes
https://mattadlard.com/Text duplicate IMG-ALT logo
/bake-it-better/Online Baking Classes
/?page_id=9840Member area
/welcome-to-bake-it-better/Bake It Better Members
/refer-a-friend/Refer a Friend
https://mattadlard.com/account/Account Settings
https://mattadlard.com/login/Log In
https://mattadlard.com/recipesNo Text
/bake-it-betterNo Text
https://mattadlard.com/cookbookNo Text
/bake-it-better/GET STARTED
https://mattadlard.com/login/Login
/bake-it-betterJOIN TODAY
/bake-it-betterNo Text
/recipes/profiteroles/No Text
/recipes/strawberry-vanilla-la...No Text
/recipes/triple-chocolate-laye...No Text
/recipes/triple-chocolate-laye...No Text
/recipes/lemon-meringue-cake/No Text
/recipes/vanilla-pecan-yule-log/No Text
/recipes/apple-tarte-tatin/No Text
/recipes/raspberry-mousse-cake/No Text
/recipes/roasted-strawberry-pa...No Text
https://mattadlard.com/recipes/MORE RECIPES
http://eepurl.com/ivVg_AExternal IMG-ALT Intuit Mailchimp
A-TITLE Mailchimp - email marketing made easy and fun
https://mailchimp.com/legal/pr...New window External Privacy Policy
https://mailchimp.com/legal/termsNew window External Terms
http://eepurl.com/ivVg_AExternal Text duplicate IMG-ALT Intuit Mailchimp
A-TITLE Mailchimp - email marketing made easy and fun
https://mailchimp.com/legal/pr...New window External Text duplicate Privacy Policy
https://mailchimp.com/legal/termsNew window External Text duplicate Terms
/bake-it-betterNo Text
https://mattadlard.com/recipesNo Text
https://mattadlard.com/cookbookNo Text
https://www.instagram.com/matt...New window External Subdomain No Text
https://www.tiktok.com/@mattad...New window External Subdomain No Text
https://www.facebook.com/matta...New window External Subdomain No Text
https://twitter.com/madlard/New window External No Text
https://mattadlard.com/contactContact Matt
/bake-it-betterAbout Bake It Better
/terms_conditions/Terms & Conditions
/privacy-policy/Text duplicate Privacy Policy
https://www.instagram.com/matt...New window External Subdomain No Text
https://www.tiktok.com/@mattad...New window External Subdomain No Text
https://www.facebook.com/matta...New window External Subdomain No Text
https://twitter.com/madlard/New window External No Text
https://mattadlard.com/contactText duplicate Contact Matt
/bake-it-betterText duplicate About Bake It Better
/terms_conditions/Text duplicate Terms & Conditions
/privacy-policy/Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mattadlard.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.29 seconds.
The file size of the HTML document is fine (291 kB).

HTTP Response Header

NameValue
dateThu, 09 Apr 2026 17:48:18 GMT
content-typetext/html; charset=UTF-8
link<https://mattadlard.com/wp-json/>; rel="https://api.w.org/", <https://mattadlard.com/wp-json/wp/v2/pages/5>; rel="alternate"; title="JSON"; type="application/json", <https://mattadlard.com/>; rel=shortlink, <https://mattadlard.com/wp-content/uploads/2023/07/mattadlardlogo.png>; rel=preload; as=image, <https://mattadlard.com/wp-content/uploads/2024/02/MattAdlard-1-1.jpg>; rel=preload; as=image, <https://mattadlard.com/wp-content/themes/uncode-child/Fonts/ClarikaGeometricLight.otf>; rel=preload; as=font; type=font/otf; crossorigin=anonymous, <https://mattadlard.com/wp-content/themes/uncode/library/fonts/uncode-icons.woff2>; rel=preload; as=font; type=font/woff2; crossorigin=anonymous, <https://mattadlard.com/wp-content/themes/uncode-child/Fonts/RidleyGroteskBold/font.woff2>; rel=preload; as=font; type=font/woff2; crossorigin=anonymous
cf-ray9e9b57846ffcd28d-FRA
cf-cache-statusHIT
age29997
cache-controlpublic, s-maxage=31536000, max-age=0, must-revalidate
last-modifiedThu, 09 Apr 2026 09:28:20 GMT
servercloudflare
strict-transport-securitymax-age=15552000; preload
varyAccept-Encoding
content-security-policyblock-all-mixed-content;
referrer-policystrict-origin-when-cross-origin
x-bigscoots-cachecache
x-bigscoots-cache-controlpublic, s-maxage=31536000, max-age=0, must-revalidate
x-bigscoots-cache-planboost
x-bigscoots-cache-statusHIT
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-hosted-byBigScoots
x-xss-protection1; mode=block
set-cookie294 Characters
server-timingcfCacheStatus;desc="HIT"
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=L9XuGSQVo7ElwwNaZBpbe5I%2BXQSa%2BW4bCEhiwl%2FFIZ%2B1tBtM5s3bV7SvXDU55eM2aE6UMfIsU8jz9KNQhcBr0NKo1hFW93aqqpxvjlqc6RTNfQDtr3pq6T04MSWX7pjX"}]}
nel{"report_to":"cf-nel","success_fraction":0.01,"max_age":604800}
content-encodingzstd
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 75 referring domains.
This page has 122 backlinks.
This page has backlinks from 37 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Prevent Crawling Unnecessary Endpoints - Dynamically added by BigScoots
User-agent: *
Disallow: /cdn-cgi/
Disallow: /*add-to-cart=*

# Prevent Crawling Unnecessary Endpoints - Dynamically added by BigScoots
User-agent: *
Disallow: /cdn-cgi/
Disallow: /*add-to-cart=*

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://mattadlard.com/wp-sitemap.xml

# Custom rule to block this folder from being indexed
Disallow: /bakeitbetter/mp-files/

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Matt64%Check
Adlard64%Check
Matt Adlard64%Check
Baking61%Check
mattadlard61%Check
Matt Adlard Bake61%Check
Online Baking60%Check
Baking Classes60%Check
Online59%Check
Classes59%Check
Show more keywords and terms

Automatically check mattadlard.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions